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Perhaps one of the biggest misconceptions, perpetuated by industry SEO experts, is that a website must follow perfect SEO strategies to get top rankings. While adhering to simple common SEO standards does help the search engines both find and index your site more quickly, it doesn't guarantee by any stretch of the imagination, that following those SEO guidelines will propel your site to the top of the rankings. If only search engine optimization was that easy! No doubt, there are some SEO faux pases that will do harm to your site's rankings, especially in Google, the ultimate hall-monitor all puffed up and ready to pounce on any misbehaving webmaster. Things such as keyword stuffing, keyword spamming or linking out to bad neighborhoods such as link farms, pharmaceutical or gambling sites may get you blacklisted. But how much SEO do you need? How much search engine optimization do you need to get top rankings? Do you need a whole lot or do you need very little SEO? Actually, after 10 years of marketing online, the answer to that question varies depending upon what you're trying to accomplish with your SEO efforts? If you're operating an online business in a very competitive (read lucrative) market, SEO will be high on your agenda as you go about annihilating your competition. Even if you're an ordinary webmaster or website owner you're probably fussing over your rankings in the search engines. The higher your rankings you achieve for your chosen keywords; the more traffic you will get. Good quality traffic that convert well into loyal subscribers and fans of your site. Many webmasters and companies spend thousands of dollars each month in order to get their keywords and sites up to the top of the list. If you're into affiliate marketing, your daily income will rise and fall almost parallel to your rankings. Now, if my earnings increase, I know automatically my rankings have gone up, usually in Google. If my earnings go down, I know my rankings have gone south. Some times even a drop or rise of one place on the first page SERPs will affect how much you earn. Obviously, because of this fact, SEO or how well I am optimized for the search engines is extremely important to me. I am constantly building quality links and quality content for my sites. Some keyword battles you win, some battles you lose. I have been fighting some keyword battles for over 3 or 4 years now! But how much SEO is enough? How much SEO should you do with your sites? Many webmasters