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As the search engines take "search" to next level, more and more people are beginning to narrow down their searches to their cities or neighborhoods. This is because of the rising need among visitors to know who they are dealing with. They want to personally visit your business location. Thus, targeting local visitors along with global visitors does help your website get the best of both worlds. 3 Reasons to Optimize for Local Search: 1. Build Brand Awareness. Optimize your website for local keywords to increase brand awareness geographically. 2. Leverage Trust. If local visitors trust your brand, this can translate on to the web and capture the attention of global visitors. This superiority will set your website apart from your competitors. 3. Increase ROI. A recent survey shows that, local seo tends to convert more often, is cost effective and leads to increased ROI. How to Optimize your Website for Local Search? Optimizing a website for a locally oriented business includes all the steps of on page and off page optimization along with a few tweaks and additions. The following steps will ensure that your website marks its presence in the local results. 1. Add Your City Name to the Meta Tags. It is highly important to add the name of your local city to your original keywords and place them accordingly in the title, keyword tag and description tag of the web page. While crawling and indexing the website, the searchbots interpret the emphasis on the name of the city; then use the city name for the search engine results pages from the database. 2. Use Other Localized Metadata Available. There are various other Meta Tags present in HTML which favor local website optimization. Some of them are present under the Meta name as 'country', 'geo position' or 'ICMB'. Meta Name - country can be used to input the name of the country where your target visitors reside. Meta Name - geo position or ICMB can be used to input the latitude and longitude coordinates of your business city. Every country has its own unique ICMB code. These details give the search engines more favorable data to rank well locally. 3. Submit Your Website to Google Local Business Center. Google lets you submit your business listing free of cost to its local business center. You can add business details like address, area of