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The title here reads Paid Search Advertising vs Free Advertising. Here we can look at both methods allowing you the reader to come to your own conclusion as to which one is best. The two methods in the title are pretty self explanatory but in a nutshell, the former relates to website owners paying the search engines to get their websites highly ranked on the results pages, and of course to get clicks and sales, whereas the latter relates to organic marketing such as content writing or forum discussions. As with many a topic on the internet these days, opinions are quite varied on this particular subject. My objective here is not to push you in one direction or the other but to give you the facts surrounding each method of marketing and then simply to allow you to make up your own mind as to which is best for your own cause. Paid search advertising has been used for quite some time now and is still being used today. Probably the main, if not only reason it is used is because the website owner feels that this is the quickest method of getting traffic to his website, and he may well indeed be correct in his thinking. This pay per click method does actually come across as fairly simple to use. I mean what could be easier. You simply bid on your best keyword, and you know that in theory at least, the higher you bid the higher in the search rankings your website will be, so ultimately those searching for your products will see your website at the top of the results page. For you as the website owner, you are paying for prospective customers to visit your online shop and of course hoping for quick and easy sales. With this method you don't get involved in writing content, building links, visiting various forums or blogs etc, you simply pay and wait for traffic to get to your website. An important point here which you may already be aware of is that with paid search advertising you may need to raise your bid amount to a point where they are actually reaching your profit levels. End result - the profit has been eaten up by the cost. Now I need to say here that I am not against paid advertising, but in my opinion, and it is an opinion, this is a method which can eat into profits so it may only be useful for a new site which fundamentally needs rapid exposure and is not concerned about making profits. Free advertising, or as it is often called, organic or natural advertising is firstly of course, free though it does need effort put in and especially so for a new website or business and more so in the initial stages. This method of advertising includes writing of content, blogs, forums, video's etc with each one including a link or two back to the website in question. This is never a blatant self promoting form of advertising. Rather it involves discussions or "help" pages or even question and answer type forums. You can even have quite a lot of fun with some of these methods as you customise your page with relevant photographs, video's or news bulletins. This free method of advertising is not such which will give you instant traffic. You will need patience in the early stages of your website as your content and discussions take time to filter
through the internet and to be ranked by the search engines, but as they do, others will be adding information about your own website so in effect, advertising for you. The free advertising ads are the large ones across the main results page and the paid for ads are the small ones to the right hand side. If you think about it from your own experience as a searching customer, you probably, most of the time go for the large ads first. Research has indeed been previously carried out regarding this very idea and the results show that the natural or organic ads receive far greater results than that of the paid ads. For further information regarding this please click here. Bear in mind with all advertising that specific keywords bring the best results. So "mobile" is too vague yet "nokia n95 brand new" shows you that the searching customer now knows exactly what he is looking for. This is applicable across the board for all types of advertising. The choice for your own ads, paid or free is of course entirely your own decision. However I would argue personally that if you are indeed the owner of a new website then I would go with free marketing. With a tad of patience and a bit of hard work you will reap the rewards, albeit just a few months down the road. Paid advertising or free advertising. You now have the main facts. The choice is now yours.
John Milligan [http://www.websites4wealth.co.uk] If you want to set up and run your very own successful website with help every single step of the way simply visit the above site and take a look. Or simply copy and paste into your browser. You will not be disappointed!
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