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The Internet is a boundless money ocean. That's the place where vast financial streams circulate and accumulate in pockets of people smart enough to channel traffic to their sites. These days online competition is becoming tougher so getting high ranking is a fundamental part of any web business strategy, regardless what your business really does. And how can it be done? The only way to do that is to optimize your site to meet Google, Yahoo or other search engines requirements. High ranking and hitting top 10 of search results list is possible only via white hat optimization. But is that easy to tune-up your site and to make it look appealing in the eyes of hundreds of search engines? Some users say: "That's damn hard!', but now with cutting-edge SEO tools it's baby-simple. Let me tell you the story of Jack from a small town Beeville, East Texas. Jack is a retired 65 years old engineer, whose hobby is pottery. He makes terrific pots and one day he decided to make money on that. But the place he lives is so far off the beaten track that hardly anyone would go there to buy his nice stuff. Jack nearly gave up on the idea to capitalize on his trade, but as luck would have it one of his mates enlightened him about great opportunities of on-line sales and revealed him some basic secrets concerning the way some miraculous SEO tools work. And here we go! After just a few weeks of Jack's site being on top 10 Google search result his sales skyrocketed and now he is looking for an assistant to help him cope with the flow of Internet orders. Moreover he also needs a bigger building for his workshop. So what are SEO tools and why are they a must-have for on-line business to flourish? Let me whisper out Jack's secrets to you. SEO tools have become one of the main weapons in the search marketer's arsenal. SEO software lets users optimize content of their pages and makes their sites show up on the top of search results for search terms. SEO tools cut users' costs on web-site promotion, saving a piece of jack on SEO companies' expenses. But those are not the only strong points. One of the most significant advantages of SEO tools is time-saving. They do time consuming manual work in a flash. There's no need to spend long hours, tracing back rivaling site, collecting