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The first question we need to answer is "What is a pre-launch MLM?" Just like any other business, a new MLM has to be more than just an idea. A business plan, comp plan, products/services, web tools and so much more must be in place before you can talk to anyone about the new venture. A very important piece of the puzzle is a group of leaders who can develop teams to line people up to jump on board as son as the launch is announced. This period is called the pre-launch. There will probably be some sort of financial incentive to get on board early. Most pre-launch MLM companies will tell you that the best place to be is in front of the wave. This is true, but it assumes that there will be a wave. Even if there is a wave, if you have ever been to the beach, you have seen how everything is sucked back into the water before the next wave hits. What this means is do plenty of research up front. Who are the leaders of the prelaunch MLM? Google them. What can you find out for sure? Do they have enough MLM experience and business experience to get this done? It may be more difficult to learn about the financial strength of the new company. Will there be enough cash flow to finance the expected growth? These types of questions are the reason most knowledgeable MLM people recommend a solid 2 year track record for an MLM. This does not mean you can't do well with a pre-launch MLM. Not at all. But you have to know the risks and be very careful. Once you get your questions about leadership and finances answered, look closely at the product offerings. Ask the same questions you would about any other MLM. Would you buy the product if you were not in the company? Can the product stand on its own merits without all the pre-launch hype? You will need to have real enthusiasm about the product (you can't fake it) in order to attract people who are looking for that 2 year track record. The leaders of the new MLM company will try to generate as much pre-launch hype as possible. This is not unusual in any industry. Don't fall for the idea that success is inevitable. Just like any other Network Marketing company or any other kind of business, you will need to work it to succeed. Research is necessary before you join any MLM. Do you really want to put your time, effort and money into the company? The answer to these questions should be yes no matter which Network Marketing company you join. But the stakes are just a bit higher when you are dealing with a new MLM pre-launch with no track record. The Latin phrase is Caveat Emptor. It means "Let The Buyer Beware". If you choose to join a new MLM company, you will need to market it the same way you would any MLM company. You need to create your own brand. The new company is creating its own brand, and you must do the same. This is much easier to do with a top rated Attraction Marketing System. The idea is to attract people to you and your business by showing them you have an answer to their problems. Those problems are almost always about generating leads and having a marketing strategy. A good Attraction Marketing System will do this for you and for your prospects.
About this Author Jim is an experienced Network Marketer and an Attraction Marketing coach. He provides MLM Training to people looking to improve their lives by marketing through the internet. Find out how the experts generate hundreds of leads every week. Leaders make the most money in any business. Network Marketing is not any different. Attraction Marketing will show you how to master this five step process. Discover, Learn; Teach; Lead; Succeed.
Article Source: http://EzineArticles.com/?expert=James_Boswell
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