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High quality backlinks are one of the main factors for getting a high page rank. It would be synonymous to votes for website quality. Quantity of backlinks is also, but without some of them being high quality, it may not get you anywhere in the search engine rankings. It would be far better to have a 10 high quality backlinks with relevant keywords than having thousands of backlinks with highly irrelevant keywords. It is best to get backlinks near the top of the page. The closer to the top of the page you are, the higher quality rating the search engines will assign to the link. On a similar note, you also don't want your link to be on a page with 100's of other links. Many search engines do not look beyond a certain number of links on a page. For example, Google does not look at any of the links beyond the first 100 on a page. Website owners or administrators can go for free or paid backlink placements. There are several options: 1. High Quality Directories Submit your website to directories under the right category or find directories that are relevant to your site. There are many free directories that will require a reciprocal ink on your site in return for a free placement of backlinks in their site. Don't waste your time with these reciprocal link directories. Finding the right directory will let you get high quality backlink exchanges. Some examples of high quality paid directories are Yahoo, business.com, dirbull and. Some directories are high value and are worth submitting to more than others - usually the paid ones. For example, a link from the yahoo directory is worth 1000's of links from even decent directories, but getting placement in Yahoo costs $299 a year. It is worth it in my mind if you have a high profit potential for your site. You can also search for established authors within your niche and try to be published in the same directory where they can be found. 2. Article Creation and Submission Every high value article that gets written, submitted and published to high viewership social networking, press release or article submission sites like EzineArticles gives you the opportunity to put in backlinks that will improve your image in the "minds" of the search engines. Write articles that are within the industry where you should and would want to belong. The article should be focused on the niche that your website belongs and provide high value to the readers. Typically, when the search engines crawl the backlink, open up your site and see the information and writeups you have, your site will have more relevance for these search engines and will give it a higher ranking. 3. Social Bookmarking Sites Social bookmarking sites increase the visibility of your backlinks with high viewership. However,