==== ==== Join an AWESOME pre launch and set your self up for LIFE! http://signup.wazzub.info/?lrRef=c5b0e24e ==== ====
Have you noticed that most of the big product launches lately have first gone through a "prelaunch" phase? Have you ever wondered why? I decided to give pre-launch a try on my latest product release, Article Builder, to see if a prelaunch really does sell more product. The numbers are in, and let me tell you, the pre-launch made a huge difference in my bottom line. Pre-Launching Creates Buzz Pre-launching a product means letting people know about the product 30 to 60 days ahead of the actual date that they can purchase the product. There is nothing new about doing this. Movie studios for years have heavily advertised their films many months before you can go see them. Recording artists often advertise their upcoming albums well before they can be purchased. Letting people know ahead of time about your product creates buzz. It gets people talking about the product in the forums and to their friends and family. This causes more people to go to your pre-launch site to read about it, and builds anticipation for the actual release date. Pre-Launching Allows For User Input In the case of software products, pre-launching gives you a chance to show people how the product works and get feedback on it. For Article Builder, I collected as many opinions and comments as I could on the software during the 30 day pre-launch phase. I applied many of the suggestions prior to launching, so that by the time it actually launched, it was three times as good as what I had first created! There is no better way to sell a product than to find out exactly what your customer base wants, and then sell it to them! Making the product the absolute best it can be before the actual sales date ensures a much higher conversion rate and a lot more sales. Pre-Launching Helps You Build A List If you supply a "subscribe for more information" box on your pre-launch page, then people who want to get more information or be notified when the product actually launches are added to your email list. This is great for keeping them up to date about coming changes and improvements in your product up to launch date. To make sure you get the most number of subscribers, be sure and give them a reward for giving out their email address. With Article Builder I sent people the URL to a video where they could