suzie eland
07834 839 236 suziejeland@gmail.com
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4
I do not recall how many of the 58 exams I have taken were multiple choice but two occasions do come to
that students should have a well rounded education and therefore assigned each student obligatory enrolled on a science course you were obliged to study a humanities subject. I was enrolled on a humanities course and consequently was forced to study Computer Programming and Astronomy, two subjects I had very little interest or aptitude in. Computer programming was assessed on coursework but astronomy entailed two multiple choice exams. As you can well imagine
university this time in America. In a bid to escape from Keele, which was not quite the right university for me I enrolled on the ERASMUS exchange and studied in Old Dominion University in Norfolk, Virginia. In America things are generally considered easier consequently despite only entering my second year in the UK I was
reverse of ours; in the UK you start with 0 and every time you say something right you get a mark. Whereas in America you start with 100% and every time you say something wrong you loose a mark. So as long as you don’t say anything that is technically wrong, even if you don’t answer the question, you can achieve 100%.
choice so my application to astronomy was light in say I was particularly unprepared and aimed to simply pass as I had not intention of developing this area of I confess I simply circled C to every answer that I didn’t know. Which was essentially the whole paper. In retrospect this may seem a little blazé
made the occasion stick in my mind rather it is the fact that I passed and not that badly either. It was not the best grade I have ever achieved but I am not entirely sure
exam I was instead confronted by a multiple choice - but please consider I was siting a multiple choice English Literature exam. Which I might add I gained one of my worse grades in. From these two experience I believe that multiple choice exams are perhaps not the best judge of knowledge. It astounds me that they are used in education - especially English exams and that the results are considered to be of an accurate way of judging a person’s knowledge. Based on these two experiences I decided to test the multiple choice exam.
the great bounty swindle
An exploration of the concept of 100 percent and grading systems with a particular focus on education. The book is mainly typographic with a number of fonts created
specifically for it. A balance between lightening the heavy content and the academic nature of the book was achieved through colourful typographic spreads text.
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58
EXAMS IN 5 YEARS
Between the ages of 16 and 21, and only as far as I can remember, I sat 58 exams. Which although it seems like a lot could have been a lot higher. As far as I remember it
was fortunate in only doing one resit. I doubt that this who studied under the new system of AS-Levels or Btec Diploma which has more subjects to study for. So what does this really mean?
respects all you need to do to succeed on paper is however prepare you in any way for the real world.
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ambition
The purpose of this piece was to communicate how sometimes I struggle to achieve in the material world what my mind can imagine. In this sense my ambition is cast
beyond my own worldly or material limits. The materials used to create this work were also chosen to embody how their material limits can be stretched and tested.
15.05.1970 Achieving a merit at this year’s ISTD student submission this book was produced in response to the brief ‘It happened on this day’. It explores the various ways in which
the media construct reality and therefore select and write history. These ideas are represented through both the book’s form and the content management of the text.
64
BRAIN
a peregrination into
I. introduct ion 1. 2.
3 7
II. historically 3. 4. 5. 6.
15 21 31 35
III. intellect ual exemplifications 7 8
43 45
IV. instances 9 10 11 12 13 14 15 16 17 18 - 19 20 ,
51 55 59 63 67 71 75 79 83 87 91 95
Das Unheimlich goes on to lie out and expand upon what Freud believes produces uncanny feelings. In fact despite promising not to Freud's essay seems to degenerate into a list of what Freud considers to cause uncanny sensations and where possible examples of these circumstances. Here it is in brief what causes the uncanny according to Freud:
1 Dolls which appear to be alive or rather ‘when there is intellectual uncertainty whether an object is alive or not, and when an inanimate object becomes too much like an animate one'.17
2 The Phenomenon of the ‘double.’ Or the
3 The constant recurrence of the same thing.
V. resources &
doubling, dividing and interchanging of the self.
the ocher pages
The repetition of the same features or character-traits or vicissitudes, of the same crimes, or even the same names through several consecutive generations.
4 The evil eye. Here what is feared in the suspected secret intention of doing harm, and certain signs are taken to mean that intention has the necessary power at its command.
5 Something which is familiar and old established in the mind and which has become alienated from it through the process of repression.
~ 28 ~
the uncanny
Short listed for best student book at the British Book Design and Production Awards 2011 the aim of this book was to explore ‘everything about one thing’. Again the design
was driven by the somewhat dense and obscure content that was sometimes difficult to interpret. An effort was made to ensure that the book as an object embodied some
of the qualities of the uncanny. Consequently Swiss bound with unfinished screen printed leather and waxed hand made paper - materials that were chosen for their
uncanny skin like qualities. The paper is 80gsm Offenbach which has a somewhat translucent quality allowing multiple pages to affect the facing view.
THE WEEKLY IMPERFECTION
ISSUE 1. 20.11.2011
THE WEEKLY IMPERFECTION
ISSUE2 29. 20.11.2011
THE WEEKLY IMPERFECTION
ISSUE.3 6.12.2011
PERFECTION
CIRCULAR THEORY
AND THE ART OF DRAWING THE PERFECT CIRCLE
THAT WHICH HAS NO FLAW THAT WHICH IS COMPLETE THAT WHICH IS CONSISTENT THAT WHICH IS SOUND
The Weekly Imperfection
I 4. 23.1.2012
ISSUE SIX 7.02.2012
the weekly imperfection
8 newspapers were produced that examined the different qualities and values to be found in perfection and or imperfection. The newspapers content develops along
with my research into the topics moving from personal justification through to more conceptual topics.
#4 CAST SLABS ATTEMPTING TO BREAK OUT FROM THE LIMITATIONS OF THEIR OWN BOUNDARIES
typographic poster
&
#1 FACE VALUE EXPLORING THE HIDDEN OR INNATE QUALITIES THAT CAN ADD VALUE AND MEANING
#5 NISUS FOR THOSE WHO LIKE TO BE CHALLENGED TO LOOK FOR WHAT CANNOT BE SEEN
type catalogue
A2 display posters for both fonts developed over the course of the last year and ideas generated on the topics of perfection and imperfection. Posters accompany a type
catalogue which further demonstrates the uses of the fonts. The designed space was created using a golden ratio template and each design embodies the slogan
deconstruct typographic sculpture
Construct and deconstruct reflect the inherent qualities of perfection and imperfection namely the ideas of completeness and human creation. Here deconstruct takes
the notion of constructed realities further through the physical construction of the letterforms in wood, glass and aluminium.
blueprint
BUILD YOUR OWN REALITY AND ESCAPE PERFECTION’S TRAP. MOVE AWAY FROM THE ABSTRACT FOR THERE LIES CONFUSION, HEAD SCRATCHING AND SLEEPLESS NIGHTS. CUT SCORES AND FOLD
Utilising the nets used to created animated typography this A1 poster presents the theory that perfection is something that we personally construct for ourselves and as such is never attainable. Each letter can be cut, scored and glued to create a physical letter.
trial
&
error endeavour animation and product
Package exploring the nature of endeavour through a combination of typographic stop frame animations and a booklet on the topic. Package consists of box and sleeve,
booklet explaining the process and a CD of the animations. The viewer can either follow the instructions to find meaning or explore the CD on their own.
how not to record motion
A number of interviews were conducted based on discovering people’s personal preferences that ascribe value to objects. Unfortunately camera operation is not my
strong point almost all the footage was unusable in its current state. It was therefore humorously spliced together to in a way the celebrates the mistakes and the effort.
anatomy of an idea infographic
Infographic illustrating the search for an idea for an infographic. Each red sphere represents people, the blue ideas and white the brief. Scale is also relevant the larger
the sphere the more times the person was spoken to, or the topic was discussed. Printed on overlay sheet which is virtually transparent to reflect the nature of the topic.
UWE ARE at NEW BLOOD 2011
01.07.2011- 04.07.2011 private view 30.06.2011 with work by level 3 graphic design students from the department of art and design at UWE, bristol old truman brewery 15 hanbury street london E1 6QR
red cross hope poster
typographic poster
RSA
Produced for a fictional red cross campaign for hope red cross removed for reprint sales.
Demonstration of working within strict grid, font and style restrictions.
Promotional campaign developed to encourage people to think about their assets in a new communal way.
shared assets
construct
Created during an investigation into the notion of perfection as a human construction this font was initially intended to be obviously constructed. The font was developed
from Agenda Bold Condensed and was given an engraved shadow. The font is partnered with deconstruc which explores perfection’s partner imperfection.
deconstruct
Developed from Construct which itself came from Agenda Deconstruct was designed to reflect the notion of imperfection being a quality of the incomplete.
face value
This font was developed to be laser cut into the front of a mirror for a project that explores the ideas of quality and value. Proposing that objects can have a value beyond
their surface qualities the etched font has literally not face and yet is still legible. The reflection of the etching in the mirror reiterates the idea of depths.
nisus
Created specifically to challenge the reader within a book exploring the nature of testing and grading systems. The name means an effort or endeavor to
realize an aim and originates from the Latin nisus, from past participle of niti, to strive. This is why I have also utilised this font for my personal branding.
cast
Created for a project that questions the ideas boundaries of limitations Cast was a slab serif that has swollen to the very limits of its own boundaries and legibility.
47.9%
83.2% HAVE A LAPTOP 41.2% A DESKTOP PC 15.1% HAVE A TABLET 10% HAVE A NOTEBOOK
HAVE
A BLACKBERRY
21.6%
USING & BUYIN G
HAVE
AN ANDROID
21.6%
HAVE
AN IPHONE
One University 10,000 Experiences
62.5% HAD IT PAID FOR BY PARENTS 30.9% PAID FOR IT THEMSELVES 4.2% WENT HALVES
IS THE MOST USED MULTI - PLATFORM
FOR FREE
73%
CANNOT STUDY WITHOUT TECHNOL OGY
70%
USE KEYBOAR DS TO TAKE NOTES NOT PEN AND PAPER
SOCIAL MEDIA USAGE AND CHANNELS FACEBOOK IS THE MOST POPULAR SOCIAL MEDIA TOOL
3. 4.
WATTSAPP
MP 3 PLAYERS
5.
-
- CROSS
2.
Undergraduate Prospectus
CONSOLES ARE USED TO CONNECT TO THE INTERNET AND TALK
MESSAGING APP
1.
2013
USE EMAIL TO COMMUNIC ATE WITH PROFESSO RS
1.
AVERAGE TEENAGER SENDS
3,339 SMS MONTHLY 2. GIRLS SEND MORE TEXTS 4,050 MONTHLY 3. 18 YEAR OLDS SEND THE
USUALLY CONNECT THROUGH THEIR MOBILES
PLATFORM MOBILE MESSAGING APP
MUSIC IS VERY IMPORTANT ESPECIALLY WHEN ON THE MOVE
YOUTUBE IS A DAILY FORM OF ENTERTAINMENT
MOST TEXTS
4.
TEXTING IS EASIER AND FASTER THAN A PHONE CALL
CHINESE SOCIAL MEDIA : WEIBO
BROWSING THE WEB
READING A BOOK HANGING OUT WITH FRIENDS
1. GLEE 2. SKINS 3. 90210 4. DESPERATE HOUSEWIVES
SPOTIFY
WATCHING TV
FILMS THE CINEMA EXPERIENCE IS
TOP FESTIVALS 1. LEEDS 2. V 3. GLASTONBURY
MORE IMPORTANT THAN THE FILM
VIRAL MARKETING
COLLEGE
GROUPS
APPRENTICESHIPS
VISUAL
-
VIDEO
PEERS ROLE MODELS PARENTS
&
/
GUARDIANS
TEACHERS
I
N
UNIVERSITY
COMMUNITY FORUM
WORK EXPERIENCE INTERNHSIPS JOB TRAVELLING
FURTHER HE : MASTERS
M
LIFE CHOICES
A
INFLUENCERS
K
IT
Y
MUSIC 1. RIHANNA 2. ED SHEERAN 3. JESSIE J 4. KATY PERRY 5. TINCHY STRYDER
O BA L M A R
AC E
BOOKS, GAMES, FILMS AND CLOTHES
GL
D
O
AND EBAY WHEN SHOPPING ONLINE THE MAIN PURCHASES ON EBAY ARE MUSIC,
A
PL
91% USE ONLINE RETAILERS LIKE AMAZON
1. TOPSHOP/TOPMAN 2. ASOS 3. JACK WILLS 4. NEW LOOK 5. ABERCROMBIE & FITCH 6. RIVER ISLAND 7. ADIDAS 8. NIKE 9. APPLE 10. BEN & JERRY’S
S
T
26% WATCH YOUTUBE ON A DAILY BASIS 36% WATCH TV EVERYDAY ON THEIR MODILE 73% HAVE AN MP3 PLAYER BUT ONLY 43% HAVE A RADIO
TOP 10 BRANDS THAT STUDENTS FOLLOW
E
WEBSITES FOR SHOPPING AMAZON | EBAY | PLAY.COM TOPSHOP / TOPMAN | ASOS
TO BU
ONLINE ENTERTAINMENT YOUTUBE | IPLAYER MINICLIP | 4OD LAST.FM
RE
C RUIT
FR
COMMUNICATION & PERSONAL CHARACTERISTICS
OR PHD
INDIVIDUALIS
ALTHOUGH THEY ARE MORE LIKELY TO EAT IN THAN OUT
1. MOBILE ACCESS TO INTERNET WILL RISE TO 50% 2. NEW MARKET FOR TECH TEACHINGS TOOLS AND APPS 3. SNOOSERR RECORDINGS TO TAKE NOTES IN LECTURES 4. EVERNOTE PEAK - VIRTUAL FLASHCARDS FOR IPAD 5. MORE ONLINE CLASSES 6. GRADES 2 - TRACKS STUDENT GRADES AND SCORES NEEDED 7. DIGITAL TEXTBOOKS 8. DEGREES WILL BECOME SHORTER 9. MORE PROGRAMMES LIKE ‘DEGREE PLUS’ AND WORKPLACE LEARNING 10. WORKING ON LIVE CORPORATE PROJECTS AS PART OF DEGREE PROGRAMME 11. MORE STUDENTS CHOOSING TO STUDY ABROAD
& SEL F BRA NDE D
TIC
BITE SIZED INFORMATION
I have made so many friends here its been great Claire Bennie BA(Hons) Media Studies
One University 10,000 experiences
freelancing at trible communications
Creation of an infographic moodboard to display the company’s understanding of the student demographic at UoG. Reprand of the University’s prospectus, website and
current campaign. The idea was to demonstrate the flexibilty of what they already had which would then reflect their sustainability focus and represent the new campaign.
suzie eland
07834 839 236 suziejeland@gmail.com www.suzieeland.co.uk
Profile
Self-assured graduate with five years experience of client management, specialised design and print software, office management and research. Experienced in identifying clients’ real needs and resolving problems for them. A good team worker who thrives in challenging situations, capable of multitasking in ways that gets the job done while contributing fully to team tasks. A fast, self motivated learner fluent in sophisticated design software, desiring to further develop her career within the sphere of graphic design whilst utilising skills learnt at both university and within industry.
Technical
CS4: Photoshop, Illustrator, InDesign and Dreamweaver Quark Express 7 Oracle (IBS ordering system utlised by councils) Xerox DocuColour 6060 print production software CAD Cam packaging design abd production General administration, filing and accounts Working to financial targets and strict deadlines
Competition / Awards
Member of ISTD; Merit obtained in 2012 Student Briefs Shortlisted for Best Student Book at Bristish Book Design Awards 2011 Print Futures Award: Sponsored by the British Printing Industries Federation (BPIF), Unite the Union and The Printing Charity for the development of careers within the Print and Graphic Arts Industry.
Skills
Broad range of skills in publications, branding, web and package design. Organised and comprehensive management of projects from research and initial concept through to design and production.
Education
BA(Hons) Graphic Design, The University of the West of England 09.2009 - Present BA(Hons) English & American Literature, Manchester University 09/2001 - 06/2004 (Award 2.1)
Relevant Work Experience
Freelance design at Tribe Communications
-- Production of inforgraphic design for a tender for the rebrand of Gloucester University -- Rebranding and re-design of Gloucester Uinversity’s prospectus, website and current campaign material -- Artworking for Boots interactive mothers and baby programme Cheshire West & Chester Council Trainee Graphic Designer 04.2009 - 09.2009
-- Liasing with clients on new briefs, establishing their preferences and expectations -- Rebranding and re-design of Council’s literature according to new brand guidelines -- Liasing with County Photographer on projects that require specificed images Cheshire County Council Print Buyer 10.2006 - 03.2009
-- Liasing with clients and marketing officers to ensure that they have the most relevant specification for their work -- Coordinating with printers and other external suppliers to ensure that work flows to agreed schedules -- Resolving cost issues both in house by finding the most suitable print option for the job and externally with printer’s invoices and the IBS ordering system -- Proof checking -- Overseeing the Council’s contracts with printers to ensure that work is supplied to the correct standard and cost while ensuring that all the financial regulations are adhered to ADS Graphics Technical Operations 02.2006 - 09.2006
-- Translating design specification into designed product samples for customer -- Progress-managing print jobs of up to 120,000 items -- Liaising with new and existing customers and coordinating with printers to ensure that work flowed to agreed schedules Fineline Design & Print Studio and Print Assistant 07.2004 - 08.2005
-- Corresponding with customers regarding both prospective jobs and amendments. -- Amending and updating archived design files for reprint -- Managing time to ensure that both the print and design departments are working efficiently
Other Work Experience
Total Improvement Process (TIP) Researcher 05.2004 - 04.2005
-- Reading and condensing large volumes of information into a prĂŠcis of the main facts in a short space of time -- Researching specific social change topics and producing reports and analyses including: UK and US Credit Unions and social enterprise models Social exclusion and education in Wales Policy and practice issues around Looked After Children in the UK
-- Presenting my findings and opinions in Directors’ seminars Interests
Travelling: I have taken time out to travel in New Zealand, Australia, Hong Kong and South East Asia gaining a great deal of independence and life experience from travelling alone through new countries and cultures. Other travels include:
-- Eastern Europe: Czech Republic, Hungary, Bosnia, Croatia and Italy -- America: The East Coast from North Carolina to Philadelphia -- Western Europe: France, Spain and Ireland Climbing and boldering, surfing and mountain walking, wide variety of music genres. Referees
Available on request