Vaikundarajan’s Take On The Cheapest Smartphone In India

Vaikundarajan’s Take On The Cheapest Smartphone In India

“Smartphone is fast becoming a commodity.

International brands are coming up with unique strategy to reach out to a wider audience,� says Vaikundarajan. In a surprise move, a local smartphone manufacturer called Ringing Bells has received support from Indian government to launch the cheapest smartphone titled Freedom 251.

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“Keeping up with its Make in India initiative, this could be a revolutionary move as majority of the population will be equipped with technology in their hands. This will further encourage learning,� adds Vaikundarajan.

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The Freedom 251 smartphone price is predicted to be at INR 500 only.

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Ringing Bells released a statement that smartphone will be launched in presence of of top Indian government officials including Shri Manohar Parrikkar, Union Minister of Defence and Shri Murali Manohar Joshi, Hon'ble Member of Parliament. http://vaikundarajans.wordpress.com

“The smartphone reminds us of a similar product launch of Aakash Tablet backed by the government,� informs Vaikundarajan.

The tablet was priced at a meagre 2500 and intended to provide students with affordable computing.

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The company has asserted that the product is in line with Make in India’s vision and aims at improving the lifestyle of low income people in the country.

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“It will be interesting to see if the product can truly sell under the banner of Make in India. There is no doubt that the people involved in its marketing strategy are highly influential,� says Vaikundarajan. http://vaikundarajans.wordpress.com

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