M A K E S O C I A L M ED IA M O RE P U RP O S EFU L & P RO F I TA BL E
table of contents
CREME BRANDS 2 REACH 2016
C REAT E C OMMUN IT Y AN D N IX C O M PA RI S O N
9
T HE DO’S AN D DO N ’ TS OF IN STAG RA M STO RI ES
13
HOW TO L E V E R AG E LIV E V IDEO F O R YO U R B U S I N ESS
21
HOW TO U SE IN STAG R AM WIT H H EA RTF ELT C O N F I D EN C E
29
T HE BI GG EST SOC IAL ME DIA M I STA K ES
33
HOW TO ST YLE IMAG ES FOR IN STAG RA M
37
C REDI TS 40
CREME BRANDS
3 REACH
2016
CREME BRANDS 4 REACH 2016
CREME BRANDS
5 REACH
2016
COT TAG E H I L L
6
GRACE ISSUE
create community and nix comparison BY B ON N IE JOY M A RI E B IS FOR BONNIE DESIGNS
F
or me, Instagram is so much more than just a fun app to help me keep in touch with friends and family. It’s one of my business’s biggest selling tools, and it’s my go-to platform for fostering a sense of community and engagement amongst my followers! Through sharing valuable content in each post, to diversifying the content I share in order to showcase a more holistic view of my brand, I’ve been able to take my once-marginal posting efforts and transform them entirely.
CREME BRANDS 7 REACH EBOOK 2016
NE VE R FO RGE T THAT WH EN YOU TAKE A LOOK AT S OMEON E ’S INSTAGRAM P ROFILE, YOU’RE VIEWING THEIR HIG H LI G H T R E E L .
They’ve carefully curated that content to showcase a specific depiction of their lives and businesses, but it can be all too easy to falsely think those little squares are indicative of their day-to-day life.
1 2 3
Take what you see on Instagram with a grain of salt, and most of all, don’t hold yourself to some unrealistic standard of perfectly edited and well-composed Instagram perfection. Curating a heartfelt Instagram presence takes time! Although quick fixes and sudden surges of new followers are appealing, it’s so important to focus your efforts on building an online presence that represents your heart well. Take your time as you hone in on the kind of Instagram presence you want to create, and set actionable goals for yourself along the way. Instagram is a powerful tool for not only building your brand’s online presence, but also for creating community. But it’s not enough to just use this social app for “liking” and commenting on pretty photos! Use it to connect with creatives in your area, and take that relationship offline for a coffee date. Some of my favorite industry friendships began in the comment section of my Instagram photos.
B IS FO R BONNIE DESIGN I’m Bonnie, brand designer & strategist for purposeful and profitable creative businesses. I’m passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design.
INSTAGRAM WITH AUTHENTICITY E-COURSE www.bisforbonniedesign.com/instagram-with-authenticity If you’ve ever struggled to know what to post, or labored over a beautiful caption only to have it fall on deaf ears, then it’s time to reevaluate your strategy, friend! I’ve compiled the strategy I used to take my meager following to a bustling community that grows by over 1,500 followers each month, and accounts for over 80% of my monthly revenue, into a self-paced, four week e-course, Instagram with Authenticity. Let’s focus on how simple, strategic changes to your Instagram approach can yield actionable results that give way to higher sales, consistent audience engagement, and brand equity! From curating beautiful visuals, to honing your messaging, to identifying your ideal audience, we go through every detail to create your own heartfelt community.
CREME BRANDS 8 REACH 2016
“build an online presence that represents your heart well” — BONNIE JOY MARI E
CREME BRANDS
9 REACH
2016
CREME BRANDS 1
0
REACH 2016
the do’s and don’ts of instagram stories BY JO R DAN B R IT T LEY JORDAN BRIT T LE Y PHOTOGRAPHY
A
personal marketing experience that captivates your viewers and makes them fall in love with you? Count me in! When I look at Instagram stories, I see possibility. I see a social media app that is filling a gap for business owners who want to reach their audience in new ways.
CREME BRANDS
1 1 REACH
2016
W
hen Instagram decided to turn everything upside down on Instagram users, Instagram still moved forward. With the disappearance of the chronological feed, users were frustrated and businesses were disappointed. It was already estimated that Snapchat’s daily active users would surpass Instagram’s by the end of the year. Everyone was wondering what Instagram would do next!
Instead of being swayed by its users, Instagram’s makers decided to create Instagram Stories in order to grow the platform’s daily active users. It was a brilliant move, and one that I admire. Now that live video is taking priority over photos on Facebook and Instagram, it’s time to look at live video more than ever before! Now it’s time to put your brand message in your own Instagram story. Think about this tool as an extension of your feed! Your audience is looking for connection, and Instagram Story is the best way to give a real glimpse into your life and brand heart. We’ll go into some do’s and don’ts to maximize this new tool to connect more deeply with your audience!
Do delete parts of your story I like to use videos and photos as placeholders in my story so that I have something available for my
CREME BRANDS 1
2
REACH 2016
audience. I have found that more than 10 stories drastically reduces the amount of engagement and interest! Imagine that you open someone’s story and you see a lot of small dashes at the top of the screen. Chances are that you’re not going to go through each one unless you already have a personal connection with them. Share your life and delete the stories that aren’t essential to your brand message. This can happen at the end of the day, when you hit 11 videos on your Instagram story, or when you see a video or photo with less engagement than normal!
Do lose followers through your Instagram story If you are sharing your brand message in a way that aligns with your business vision, don’t worry about losing followers. Use your story to weed out those who aren’t truly interested in your account so that you can really connect with
those who are! Because it won’t last beyond 24 hours it’s a perfect way to offer bite-size pieces of your brand you don’t want to share in your feed.
Do use written text as a way to keep interest Once you have recorded a video, there’s a section at the top right that allows you to draw or type over your video! Use those features to keep your viewers on your story for longer. Since Instagram doesn’t allow you to select how long a photo will be viewed—a feature snapchat does have—I always include type to keep the eye entertained!
Do share “insider” information I love sharing photo tips inside Instagram and I often include them in my feed! If I post a wedding photo targeted at couples, I love sharing the “photo recipe” in my story to encourage and add value to the photographers who are
following me. I don’t want every photo in my feed to be geared toward photographers and this is a way that I can still encourage and educate on a daily basis! Think of it as a way to connect with various layers of your ideal audience at once!
Do start talking the moment you push the record button You only have 10 seconds when you’re recording a video, and your viewers want you to get to the point. If you wait to see the red progress bar, that’s just enough time for your audience to skip the video. This has helped me time and time again!
Do obey the natural rules of instagram Instagram is still curated. It has a positive audience. It is known for being a positive, uplifting environment. It’s a place where people want to connect with others.
CREME BRANDS
1 3 REACH
2016
It doesn’t have an “elite” feel, but more of a “come together” feel. Don’t go against these rules in Instagram. If you ask your audience a question, respond to them when them private message you. Keep an atmosphere of encouragement and use it to accomplish the same goals of connection in your regular feed.
Do use a mic Audio is everything when you’re recording video. If you have ever seen a B movie, you know that without good audio, it’s just not as… good. You don’t have to use a mic in every situation, but if you are in a place where there is a lot of background noise, you will want to mic up! I use the Rode SmartLav for smartphones.
Don’t use snapchat filters in Instagram It’s always a good rule of thumb to create specific content geared towards each platform. By including
the snapchat dog in Instagram, you’re telling your audience that you didn’t care enough to create something for them. It feels borrowed and it feels foreign. Try to stay away from borrowing the features of other platforms, so that each specific audience feels a personal connection.
Don’t share photos back to back It feels strange to your audience to see back to back photos! I try to post 2 videos for every photo I post. I like to post mostly videos because they are more engaging.
Don’t share every piece of your life While Instagram story is a place where you can keep it more casual, it’s not a place to share everything that’s happening. This is an extension of the voice you have or the voice you want to develop in your feed! Keep it consistent so it doesn’t feel like a total departure from your feed.
Don’t use all of the video time you have been given You can keep your audience hooked just by switching up the length of your videos! How fun is that? The next time you’re watching a movie, notice how each new angle happens at irregular intervals. It’s the filmmakers easiest way to keep your eye glued to the screen.
Don’t always use text on your videos If you put text on every video, it could be overwhelming or even boring. Before you post a photo or video, go back and watch your whole story! Is it time to add some text? Or would it be better to hold off for now?
FINAL THOUGHTS The first step to creating an audience experience is to develop your mission statement! Get specific and create a mission statement refined just for your social media channels. Understand what your dream client wants to see from you on a daily basis! Using that information, you can create a plan to bring your brand message to life on your Instagram story! Don’t believe the lie that your business or life isn’t interesting enough! Don’t let any insecurity— the way you talk, or the way you look—keep you from getting in front of the camera. Your audience is following you because they want to connect with you. Don’t let any fear hold you back! And, one last note: when the time comes to break every “rule” I just shared, jump at the opportunity. Instagram stories will change a lot in the next year. It’s up to us to keep it creative, boost our businesses, and love others well no matter what changes come!
J O RDAN B RIT TLEY PH OTOGRAPHY I’m Jordan, a fine art and documentary photographer living in Missouri. You can call me “Jo.”I believe that your business should bring life to you. You believe in digging deep, putting in the hard work, focusing on your strengths, and loving well. You’re ready to leave behind the things that hinder you. You’re ready to run without chasing. I blend fine art photography with documentary photography.I know there is a time to photograph the moments happening right in front of me and there is a time to direct and style. We take a limited number of weddings each year and love serving the St Louis, Springfield, and Kansas City MO areas. We love the emotion and journey of destination weddings and only take a couple each year.
CREME BRANDS 1
4
REACH 2016
“Don’t let any fear hold you back!” — JORDAN B R I T T LE Y
CREME BRANDS
1 5 REACH
2016
DON’ T LET ANY INSECURIT Y—THE WAY YOU TALK , OR THE WAY YOU LOOK —KEEP YOU FROM GET TING IN FRONT OF THE CAMERA . — JOR DAN B R I T T LE Y
CREME BRANDS 1
6
REACH 2016
CREME BRANDS
1 7 REACH
2016
CREME BRANDS 1
8
REACH 2016
how to leverage live video for your business BY ADR IE N N E , B USINESS C OAC H LE ARN WIT H ADRIE NNE LLC
G
ain trust so that your dream customers will find you faster, buy from you sooner, and joyfully rave about you to their friends.
CREME BRANDS
1 9 REACH
2016
I was scared to record live videos... …until I realized that live videos actually HELP my ideal customers to: find me faster, understand my mission, trust me quicker, buy from me sooner, benefit from my products easier, & joyfully rave about my business to their friends.
Does this sound like the voice inside your head?? •
“I want to do LIVE videos BUT…I'm afraid I'll be nervous on camera.”
•
“I was the one who was scared to do a 30-second speech in college (WITH flash cards).”
•
“I’ll get nervous, stutter, and turn red.”
•
“What if I forget everything I want to say?”
•
“I hate the way my voice sounds/the way I blink a lot/ the way I say ‘um’ every other word, etc.”
When was the last time you truly took a step out of your comfort zone? And how did it work out for you? You probably grew, right? If you have something to say, SAY IT NOW. Even if live video is outside of your current comfort zone. Your style, voice and content will evolve as you go. Just start. And start today.
What’s in it for you? Why leverage live video on Facebook? •
“By 2019, 80% of online content will be video,” according to Entrepreneur.com. EIGHTY PERCENT!!!
•
I have gained customers who purchased from me directly after watching one of my videos. When I asked some of them, they told me that they learned a lot from my video content and they trusted me based on my video. WOAH. This is powerful stuff. My coaching clients have experienced this too! Customers trust people, not businesses. Show them the person who is behind your business (hint: you are the person they will trust!).
•
Facebook live videos SAVE to your Facebook business page so that you can continue to share them and reach people. This is wonderful because people who find you can look back through your archives. You can also create a Facebook ad or sponsored posed from your live video.
•
Facebook’s current algorithms push live video to the TOP of people’s newsfeeds ORGANICALLY so that your content will be viewed more than a picture or status update. See my chart below from my own Facebook data:
I’ll never forget the first time I did a live video. I was jittery. I was sweating. I was TERRIFIED! I had big dreams. And I knew that my students/clients/customers were out there. But I was paralyzed with fear. “What if someone asked me a question I didn't know the answer to?” “What if I stumbled over my words?” “What if I forgot everything I wanted to say?” “What if people DON’T watch? What if people DO watch? Ahhh!”
And then I realized, I was standing in the way of my own success. I realized that I had something to say and I needed to SAY IT NOW. I had the expertise, and I had the ability—but I was just too scared to take that leap. The scariest part? Starting and committing. The coolest part? It gets easier each time you hit record. The unexpected part? People will actually watch you and start to comment. You will get to know your viewers and then…your community starts to fuel you. Did you catch that? Your community starts to fuel you. After committing to do a live video 6 days a week for 1 month, I found I didn't have to rely on my own motivation to move forward and continue to create content, because real people started tuning in, looking forward to more videos, and giving me topic ideas all the time with the questions they asked! Doing live videos will help you build a quality community filled with dreamy people who know you and want to hear what you have to share.
CREME BRANDS 2
0
REACH 2016
Check out my data below from a Live Video vs. Picture that I shared on my business Facebook page. The differences are astounding:
T H I N K OU TS I D E T H E B OX . YOU C OU LD C R E AT E A LI V E V I D EO TO: •
Highlight other businesses that you love. Tag them in your live video. In one of my videos, I raved about my favorite podcast on live video, and I tagged the podcaster’s business Facebook page and sent her a message with the link to my video. She was so grateful and then a couple months later, she asked to interview me on her podcast! Totally unexpected opportunity!
•
Answer frequently asked questions and then drop that link into your welcome email when someone sends you an inquiry.
•
Share the story about how you got into your business. People love hearing stories!
•
Share your personal business philosophy, your “why,” your motivation, etc.
•
Show a behind-the-scenes look at your business.
The possibilities are endless. Brainstorm now, while the ideas are fresh in your mind. Then write the topics down on your calendar and simply “go live.” Pretend like you are Facetiming a dear friend and talking with him or her. People gravitate toward people who are themselves.
You’ve got this! I am here to help you.
CREME BRANDS
2 1 REACH
2016
HE R E 'S AN E NERGIZING AC TIVIT Y TO GET YOU START E D.
TO- D O:
Write your answers on a piece of paper or in a journal. Work quickly and write the first things that come to your mind, without deleting or trying to find the “best” answer. This is designed to get your creative wheels turning.
Have you decided to commit to trying Facebook live? Put a check mark below:
If I was given a free week to do whatever I wanted, I would:
Yes (Even though it is uncharted territory for me, I am willing to give it a try for a week) No (I have decided that I will not use video for my business strategy)
1.
There is no wrong decision. The main thing is to decide either way! If YES, write the date and time you will do your first live video:
2. 3. (The three things you listed above set you apart from every other person in your industry. Infuse these topics into your live videos so that you STAND OUT.)
T HE MES : Jot down 2 questions that people constantly ask you when they hear what you do for a living. 1.
Date:________________ Time:__________________ Now, text someone who will keep you accountable. Seriously. Pull out your phone and text them something like this, “Hey! This is random, but I am going to do a live video on Facebook every day this week as a challenge for my business. I wanted to let you know because I want you to keep me accountable. Can you make sure I don’t chicken out?” Think of that best business friend who will for sure cheer you on!
TOPI C S :
2. Jot down 2 questions people ask you over and ooooooooooover again in emails. 1. 2. Jot down what you and your best business friend talk about when you get coffee: 1. 2. Great! Now you have at least 6 topics! One for each day of the week (Monday through Saturday).
MY CHAL L E NGE TO YOU IS TO FILM ONE VID EO P E R DAY FOR ONE WEEK .
Consider a daily schedule for 1 week. Will you do twice a week, 3 times a week, or every weekday? Consider having a theme for each day. Here is what I have chosen to do for my schedule for my business: Motivation Monday, Toddler Tip Tuesday, Wisdom Wednesday, Toddler Tip Thursday, Feature Friday, Social Saturday.
TOOLS :
That’s it. One week. You can do anything for one week. If you love it, you can continue. If you hate it, you can stop. Either way, you will be able to make an informed decision.
CREME BRANDS 2
Phone. Window for natural lighting. Tripod (optional).
2
REACH 2016
Simple logistics:
sideways in the newsfeed. Also, you cannot do Facebook live from your computer at this time. Only your phone or tablet.
1.
Open your Facebook Business page.
2.
Click Publish and select "Live Video"
3.
Type your topic + an emoji you choose to brand your business with (I always use the sunshine emoji).
4.
Press the "Go Live" button.
5.
It counts down 3-2-1 and then you are live! When you are done, select "End Video" at the bottom.
•
You can download and repurpose your videos. You can also embed them into a blog post or web page.
•
I use a dry erase board and write out the main 3 things I want to discuss in the video and my call to action for the end of the video. I put the dry erase board behind my camera while filming so I can glance at it. You can also write out a script on your computer in a document, decrease the left and right margin size and then place your camera in front of your computer and use your document as a DIY teleprompter as you scroll down when you talk. Keep the line you are reading right above your phone so that it looks like you are looking directly into the camera.
•
Don’t be discouraged if you do not have many live viewers while you are recording. Most people will view your video later when it shows up in their newsfeed. Make sure you jump right into the content of your video in the first 5 seconds so that you can keep your video focused and people are intrigued to keep watching the rest of the replay.
MY P E RS ONAL TIPS + TAC TIC S: •
I like to place a tiny piece of washi tape over the number of people viewing “live” on my phone. When the number goes up or down, it distracts me, so this tip helps me focus.
•
Facebook Live flips the screen horizontally when you use the camera above your phone screen, so words will be backward if you show something with text on it. If you use the front-facing camera on the back of your phone, the text shows up normal. Just something to be aware of.
•
Do not do a live video with your phone tilted in landscape mode because your video will record
L E ARN WIT H ADRIENNE I’m Adrienne, and I love helping you boost communication skills.I am guiding tenderhearted nurturers who crave belonging. I am a Certified, Licensed Speech-Language Pathologist and a Sign Language Instructor.
TO BOOK A SESSION ON LIVE VIDEO STRATEGY, GO TO: learnwithadrienne.com/coaching. Don’t let your fear stop you from trying this. Do you need more help, ideas, support, and encouragement to keep you accountable with your new live video endeavors? Adrienne offers Live Video Strategy coaching calls for entrepreneurs like you who want to up-level your business and leverage live videos. Why? So your dream customers will find you faster, buy from you sooner, and joyfully rave about you to their friends.
CREME BRANDS
2 3 REACH
2016
“IF YOU HAVE SOMETHING TO SAY, SAY IT NOW. WHEN WAS THE L AST TIME YOU TRULY TOOK A STEP OUT OF YOUR COMFORT ZONE ? ”
—AD R I E N N E
CREME BRANDS 2
4
REACH 2016
CREME BRANDS
2 5 REACH
2016
CREME BRANDS 2
6
REACH 2016
how to use instagram with heartfelt confidence BY K AT IE O. SE LV I D G E COT TAGE HILL MAGAZ INE
I
wish I had felt more comfortable to share what was really the heart of Cottage Hill from the very beginning. Cottage Hill is so different and special, but yet I thought we had to fit a certain box. Once we started sharing less simply ‘pretty’ and more beautiful truth, our metrics really started to climb. We went from less than 10k to 50k followers in just six months¬. Engagement rose by 500%, and sales rose by 250%. People can find pretty anywhere, but it’s truth, specifically your truth, that they really crave.
CREME BRANDS 27 REACH EBOOK 2016
U
nderstand that the number of likes does not equal the worth of that particular photograph or message. Your post may have compelled the viewer to bypass ‘liking’ and go straight to your website to learn more, which is even better than simply approving the post. This happens sometimes for our very compelling stories, and it always confuses me when I first see the lack of likes. Then I see the spike in website clicks. Likes are flattering, but are certainly not everything.
Approaching your Instagram feed like a magazine editorial will not only help enhance your feed’s aesthetic, but put you in the right mindset for sharing meaningful stories—not just sensational moments. When reviewing your Instagram metrics, or reviewing another feed’s metrics for possible advertising, let go of the number of followers and instead focus on the engagement rate, such as how many website clicks or sales are coming directly from Instagram on a regular basis. The number of followers and likes can seem deceitfully ‘successful’ when those numbers are not translating directly into profit outcome or are adjusted in unethical ways, such as when companies buy them. You want to have a good ratio of followers and likes to traffic and profits. Keeping focus on engagement numbers as opposed to followers and likes will also encourage a healthier relationship with your Instagram metrics.The goal is that you stay true to using it as a thoughtful, community-building tool rather than a popularity contest.
TOP TI PS F OR I N STAG R AM •
Regularly edit your Instagram environment. Unfollow feeds that do not give you joy. Delete past posts that are not a true representation of you or your brand.
•
In order to find any success through Instagram, you have to already be an excellent brand, service or product. No filters, hashtags or strategy can help sustain a business that is not already built in quality and integrity.
•
Share with confidence, not comparison. That will make all the difference in your feelings towards Instagram and transform your growth like you wouldn’t believe. That is the power of true authenticity.
K AT IE O. S E LVI DGE I’m Katie, the founding editor and publisher of Cottage Hill, a creative director, writer and thought leader for artists. As a former ballerina and choreographer, I coach creative professionals in a unique way utilizing my self-developed 12-month curriculum Editor’s Course, a wellness-based business education program for creative entrepreneurs. I also teaches a one-day workshop Assured + Well, instructing and leading creatives to their most honest and sustainable work.
SIGN UP FOR THE COURSE “MASTERING INSTAGRAM FOR CREATIVES” HERE: editorscourse.com Master Instagram by curating an editorial-worthy feed through thoughtful, profitable strategies that give you the freedom to share with confidence, not comparison..
CREME BRANDS 2
8
REACH 2016
“Share with confidence, not comparison” —KATIE O. SELVIDGE
CREME BRANDS
2 9 REACH
2016
CREME BRANDS 3
0
REACH 2016
the biggest social media mistakes BY K AT H RYN DUC K E T T CRE ME BRANDS
E
que voluteculpa sequi officidebis volo dolor aut dem nulparum qui totate pa aperiti dit hitem imus voloreptios volessi nvendebit, conem hilist, as am quatquo que nosseni minverum dolorem es ut voloria ndicaborae porepro tent pla ea non peritectem exerrum, aperum et hilit aut peruptas dolorro quam si aut et ut inullitibus mil iligenihit erio bea doluptur restiae volupta temporae.
CREME BRANDS 
3 1   REACH
2016
TIP 1
TIP 1
Try downloading the app “selfcontrol� for instant rabbit-hole syndrome relief. Or, put a timer on your desk on focus on how long you are actually taking to complete a task.
Try to show your face at least once in every 9 posts on Instagram. Then new followers will still see who you are.
Make a moodboard for the vibe of your feed. Gathering inspiration will help you be more in tune with things that are in your life that you already love and can share with your audience.
TIP 4
TIP 4
Focus on the platforms your customers actually use. If your customers aren’t ever on Twitter or Periscope in droves, then why are you? Don’t be afraid to delete something that has a bad ROI.
TOP SOCIAL MEDIA MISTAKES •
•
•
M I S TA K I N G N U M B E R S . Don’t mistake the number of followers with the number of dollars in your bank account. How many clients can you really take on a year? Do you really need 100K followers to meet your profit goals? This depends on your business model. Don’t focus on the wrong numbers and risk using social media as a validation of your work instead of a tool for your business growth.
•
M I M I C K I N G S O M E O N E ’ S F E E D . Copying is
•
TA K I N G I T T O O S E R I O U S LY. This isn’t an archival
•
N E V E R S H O W I N G Y O U R FA C E (O R B E H I N D T H E S C E N E S F O R A T E A M ). People followed your account at the
TA L K I N G A B O U T T H E W O R K M O R E T H A N D O I N G I T. Social media is an awesome space to share the story of your work. Just make sure it’s not getting in the way of actually DOING the work. Your customers will remember how you made them feel one-on-one much longer than a single post on social media.
uninteresting and uninspiring. No one has the energy or time to follow accounts that ren’t really founded on a truthful, creative voice.
scrapbook you’ll pass on to your grandkids, folks. You can delete posts! And, you can evolve your style over time too. This is simply a vehicle to help you share your message. Do it with style, experiment in between, and have fun!
start to get to know your brand. So show them the insider look, and make sure that if they met you on the street, they’d instantly recognize you!
N O T U S I N G T H E C A P T I O N S . If you’re not excited about
it, nobody else will be either. So, tell them why you’re so dang excited!
CRE ME BR ANDS I’m Kathryn, a brand designer and strategist for creative professionals. While I love playing with great typefaces and creating timeless logos, what I’m really passionate about is helping artists grow confident and heartfelt businesses that are profitable and purposeful. I’ve been delighted to work with clients of all sizes in my career as a graphic designer — from award-winning creatives to New York Times bestselling authors. I live in Louisville, Kentucky with my husband Thomas where we are renovating our first home.
IF YOU ENJOYED THIS EBOOK YOU ARE SURE TO LOVE THIS FREE TRAINING: http://www.cremebrands.com/7-steps-free-ebook
CREME BRANDS 3
4
REACH 2016
“Do it with style, experiment in between, and have fun” — KATH RYN DUC K E T T
CREME BRANDS
3 5 REACH
2016
credits
about the photographer DANI, E DE L L E & C O Photography is the only art-form that I feel connected to that allows me to story-tell the best love stories of all. My sincerest wish is that you build your own path filled with joy + peace while owning a business. I am...a Pilates beginner. Beach goer. Scuba Diver. West Elm + J Crew aficionado. Coffee and beer are nice, too. Born in Venezuela and now call West Palm Beach, FL home. Founder of the editorial blog Edelle & Co and owner of Edelle Photography—fine art wedding photography. Special thanks to Dani for providing all imagery. Find her online at: edelleandco.com // @edelleandco
CREME BRANDS 3
6
REACH 2016
about the designer KAT H RY N D U C KE T T, C R E ME B R AN D S I’m a brand designer and strategist for creative professionals. While I love playing with great typefaces and creating timeless logos, what I’m really passionate about is helping artists grow confident and heartfelt businesses that are profitable and purposeful. I’ve been delighted to work with clients of all sizes in my career as a graphic designer — from award-winning creatives to New York Times bestselling authors. I live in Louisville, Kentucky with my husband Thomas where we are renovating our first home. Special thanks to Kathryn for organizing and designing this ebook. Find her online at: cremebrands.com // @cremebrands
CREME BRANDS
3 7 REACH
2016
MAKE S OC I AL ME D I A MOR E PU R POS E F U L AN D PR OF I TAB LE
C OPY R I G H T C R E ME B R AN D S & E D E LLE PH OTOG R APH Y 2016