DIPLOMAT Africa - Volume 3 by Sven Boermeester

AFRICA

www.DiplomatAfrica.org

PROMOTING ECONOMIC GROWTH AND SUSTAINABILITY THROUGH LEADERSHIP, DIPLOMACY AND TRADE DIPLOMAT AFRICA

Volume 3 • 2012

Volume 3 • 2012 • www.DiplomatAfrica.org

LeADership Visions: president Michael sata (Zambia) Minister Dorcas Makgato-Malesu (Botswana) Minister Dr rob Davies, Mp (south Africa) Dr Tomaz Augusto salomão (sADC) sipho Mseleku (pACCi) Adv. Leslie sedibe (proudly south African)

Proudly African

Boosting inter-trade & cultural relations across the continent

www.ProudlyAfrican.info

PROUDLY AFRICAN JOINS BRICS AFRICA B2B • 15-17 JULY 2012 • JOHANNESBURG • www.FUTUREOFTRADE.com

Best of Botswana

PUBLISHER’S FOREWORD The current growth in Africa has been attracting vast international attention. The difference now though is that it seems to have attracted the attention of Africa itself. We have awoken to our vast potential and our leaders have been moving to take back control of our resources in the various beneficiation initiatives. The most exciting development to come out of this awakening is the general consensus to decisively move towards intra-African trade. This new buzzword since the 2012 AU Summit in Ethiopia, seems to be the most obvious solution to keeping African commodities for the benefit of Africans. This however means that a fine line must be tread not only in negotiations and agreements, but also in ensuring that the much needed international trade exchanges are still kept alive. Africa is a continent of diverse countries which follow unique codes and practices in diplomacy and trade. It is not easy to get all countries onboard for inter-trade, but the value of working together for the good of Africa has been duly noted. One thing for sure is that Africa’s outlook for the year ahead is looking positive and will definitely be interesting. Exciting developments have been moving forward as the Future of Trade Africa: Trade and Investment Commerce Exchange has joined forces with SAITEX and the BRICS Africa Forum which will see more than 18 000 visitors from around the world engage in trade with Africa. The event will take place at Gallagher Estate, Johannesburg 15-17 July 2012. We look forward to being part of helping shape Africa’s future in trade and a large part of this will entail working together for the betterment of intra-African trade. For more information, have a look at www.FUTUREOFTRADE.com. We have decided to feature four very exciting Southern African countries in this issue of Diplomat Africa – Botswana, South Africa, Mozambique and Zimbabwe. The latter two are on the cusp of massive growth, while the former two have already seen exponential growth in the last few years. We have followed Botswana closely throughout our Diplomat issues, and are proud to say that the magazines are forming a documentation of Botswana’s growth and progress. South Africa has seen a notable rise in rankings since joining the BRICS grouping. Zimbabwe and Mozambique are waking up to a new dawn of possibilities. Congratulations must go to the Africa Cup of Nations 2012 Champions Zambia, as well as Botswana on their gallant maiden appearance at the prestigious tournament. We are excited to be sharing all these growth stories with you as they develop. Enjoy and we look forward to seeing you in Africa’s Future. Thapelo Letsholo Publisher

Diplomat Africa

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ConTaCT DeTaIls GVPedia Publishing (Pty) Ltd Po Box 26382 Gaborone, Botswana Plot 119 unit 2G Gaborone International Finance Park Tel: +267 3951363 (Gaborone) +27 117052097 (Johannesburg) email General: info@gvpedia.com email editor: rebecca@gvpedia.com Website africa: www.Diplomatafrica.org www.FuTuReoFTRaDe.com Website Global: www.GVPedia.com

International Group Publisher: sven Boermeester ultimately we look forward to showcasing and connecting all the successful governments, companies and individuals that are spear heading africa’s incredible growth.

The TeaM Publisher: Editor: Project Manager: Production: Associate Editor: Creative Direction: Printer: Website Development: Public Relations: Sales Team:

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Thapelo letsholo Rebecca eb Gia Bischofberger GVPedia Communications Matthew C Davis iMedi8 Creative Creda Communications liam Dobell, Mare Greyling RedPepper PR & Communication Consultancy (Botswana) Yvonne sinclair (Johannesburg/ south africa), Tshiamo Mhlanga, Balepeng Montwedi (Botswana)

Disclaimer: every effort has been made to ensure the accuracy of the information in “Diplomat africa”. neither “Diplomat africa”, Red Pepper PR & Communication Consultancy nor GVPedia Communications cc assume any responsibility for errors or omissions. The editor reserves the right to amend and alter copy and visual material as deemed necessary. all rights reserved: no part of this publication shall be reproduced, copied, transmitted, adapted or modified in any form or by any means. This publication shall not be stored in whole or in part in any retrieval system.

C O N N E C T

BOTSWANA

D A F R I CA N A

TO THE WORLD

Moving ForwardTM

In ThIs Issue

FUTURE VISIONS 12

12 16 20 24

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Future Visions south africa Future Visions Zimbabwe Future Visions Mozambique Transforming the economic landscape in Botswana

In ThIs Issue CHAPTER 1: FoReIGn PolICY, DIPloMaCY anD RelaTIons

CHAPTER 2: TRaDe anD InVesTMenT

CHAPTER 3: TouRIsM anD sPoRT

30 his excellency Mr Michael Chilufya sata, President of the Republic of Zambia 31 Dorcas Makgato-Malesu, Botswana Minister of Trade and Industry 32 Minister of Trade and Industry, Dr Rob Davies, MP 33 Dr Tomaz augusto salomão 34 Mr sipho Mseleku 35 Business unity south africa (Busa) 36 DCeC – Zero Tolerance for corruption in Botswana

40 The Pan african Chamber of Commerce and Industry 42 World Trade Center Cape Town strengthens ties with China at The World Trade Centers association (WTCa) asia-Pacific Regional Meeting in Beijing, China 43 World Trade Center nanjing 44 The Proudly south african Campaign 47 hospitality Marketplace africa 48 Partnership for Commercial agribusiness Projects in africa 50 oil, Gas and energy in africa 52 Global expo Botswana – Botswana’s only premier international business to business exhibition

56 ReTosa Regional Tourism organisation of southern africa 58 spurwing africa Group 60 Paradise in the Bazaruto archipelago 64 The Mighty Zebras of Botswana – The nation’s Pride

42 8

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Map 210x275.indd 1

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IN THIS ISSUE CHAPTER 4: TRAINING, EDUCATION AND SKILLS DEVELOPMENT

CHAPTER 5: MANUFACTURING, MINING AND ENGINEERING

CHAPTER 6: GROWTH AND DEVELOPMENT AFRICA

68 The International Vocational Education and Training Association (IVETA) Malawi 2012 International Conference 70 Botswana Accountancy College

76 Saatchi and Saatchi (Pty) Ltd 78 Debswana Jwaneng Mine Celebrating 30 years

82 Nepad – Africa cut out to be the continent of the future 84 Africa Frontiers Forum 86 Africa – a partner waiting to be discovered 88 Innovation and Technology Growth in Zimbabwe 90 Clean Botswana 91 Kamoso 92 Africa’s biggest export import event

70 78 10

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Future Visions South Africa south africa has enjoyed the benefits of its unique positioning at the bottom of the african continent, sharing borders with six other countries as well as the advantage of two oceans – the atlantic and the Indian. as the base of the african continent, south africa has taken on the role as the foundation of african trade and industry. Positioning as well as foreign relations have contributed to south africa’s gateway status, with further growth and investment opportunities in the pipeline. The time for africa is now and the call for intra-african trade is being heard. The tip of Africa as the gateway to africa, south africa has paved the way for future growth and prosperity. This is largely due to its exposure which it has used to change the perception of business and development in africa. south africa’s footprint is firmly cemented in african soil, which is evident in the number of heavyweight south african companies with expansion plans in africa. south africa enjoys numerous mutually beneficial relationships with fellow african countries. Foreign policy is imperative to the south african economy are most vital are relations within africa as this position entices trade and investment from even further afield. The current drive is to increase intra-african trade as african countries have much to benefit from one another. The growth of africa has opened up a new role for south africa within the continent – that of regulator and mediator in trade negotiation, using its global perception for the benefit of the continent. 12

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BRICS (Brazil, Russia, India, China, South Africa) This may be even more necessary with the BRICs group now gaining direct access to the continent through south africa. south africa is the 27th biggest economy in the world with a GDP of $354-billion according to the IMF. as a first-tier emerging market, south africaâ&#x20AC;&#x2122;s inclusion in BRICs presents the group with the opportunity of representing the emerging world in the greatest sense. The main difference between south africa and the rest of the BRICs members is that south africa is still an emerging market, while the others have achieved established market statuses. This accolade speaks volumes about south africaâ&#x20AC;&#x2122;s potential and has essentially linked the country to over 1-billion consumers in the BRICs member regions. Republic of South Africa Capital:

Pretoria (administrative) Cape Town (legislative) Bloemfontein (judicial)

location:

southern africa, bordering namibia, Botswana, Zimbabwe, Mozambique, swaziland and lesotho

area:

1,219,090 km2

Coastline:

2,500km on the Indian ocean and south atlantic ocean

Population:

50,586,757

language:

english, isiZulu, isiXhosa, isindebele, afrikaans, siswati, sesotho sa leboa, sesotho, setswana, Tshivenda, Xitsonga

Independence:

From Britain in 1934, from apartheid rule in 1994

Currency:

Rand (ZaR)

Climate:

Varied but classified as semi-arid

Major sectors:

Mining, transport, energy, manufacturing, tourism, agriculture.

Diplomat africa

Future Visions south africa has set up its ‘new Growth Path’ to maintain the momentum gained since democracy was born. The vision is to create a competitive, fair, and socially beneficial economy with employment at the centre of the policy. The new Growth Plan also identifies investments which align with the plan for advancement in infrastructure. Through the provision of large scale sustainable job creation, trade, innovation, and economic growth will emerge with a target of 7% per year, further cementing south africa’s position as an attractive investment destination. Favourable investment conditions south africa enjoys a stable democracy, supported by stringent financial policies. south africa offers world class business models as well as modern financial systems which present a more than adequate gateway for investments into africa. out of africa’s 10 largest companies, eight are south african based. It’s rating as a top-20 economy for foreign direct investment further supports this positioning. The country’s stable outlook can be attributed to its rapid recovery from recession as well as its vast mineral wealth. south african soil guards some of the largest deposits of gold, chromium, platinum and manganese in the world. Business conditions in south africa are made even more favourable through its high quality institutions, protection of intellectual property, as well as stability and regulation of the financial sector. Improved competitiveness south africa is unique for investors in africa as it offers them the stability of a developed country, but also a nurtured growth and competitive climate of an emerging market. The Global Competitiveness Index for south africa was shown to have improved to 50th in rankings at the World economic Forum. out of the 142 countries, south africa also came out in first in exchange regulation and second in bank soundness. overall, south africa came out on top in sub-saharan africa and second in africa after Tunisia. among the BRICs partners, south africa came out second to China. This gain can be attributed to the movements in 14

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private institution accountability, investor protection and technology; proving South Africa’s trustworthiness. Intra-African trade South Africa has indicated its necessary commitment to increasing intra-African trade as well as trade with other developing countries. According to the IMF, Africa’s economy is set to grow by more than 5% before 2014. There have been many predictions that Africa will become the next major area of global growth. This is achievable through increased partnerships between the public and private sectors. As a result, South Africa is spearheading plans to develop the much needed north-south corridor, which will create endless investment opportunities. The hub of Africa South Africa is now the hub for serving African markets. Many international companies use South Africa as their base to expand into the region. Other hubs are emerging in East, West and North Africa to ensure wide scale implementation. These hubs are working together more and more. The capabilities of South African systems have allowed the development of multinationals to launch into Africa and utilise its opportunities. The platform South Africa provides is a result of its market size, economic development, regulations and skills. The infrastructure offered is the best in the region. With over 25% of the continent’s GDP and 70% of leading African businesses, South Africa is the gateway to Africa. One of the major benefits of South Africa’s expansion of companies into Africa was to highlight and uncover the vast opportunities present on the continent. This has ensured that growth strategy has become highly Africa-centric. The main sectors of the African economy which led the way of expanding in Africa are mining, retail, construction, manufacturing, financial, telecommunications and tourism. Key institutions South Africa is a member of the International Monetary Fund (IMF), the World Bank, the World Trade Organisation, the United Nations, G20, Southern African Development

Community, and the African Union. South Africa’s role in helping shape governance and trade extends beyond the continent. The future of trade with South Africa is looking ever brighter. This could only create positive growth for the economy and employment - at the core of the New Growth Path. With a future that includes the BRICS partnership, intra-African trade, as well as hosting the pioneering Future of Trade AFRICA Commerce Exchange and Business Matchmaking event at Gallagher Convention Centre from 15-17 July 2012, South Africa’s possibilities are looking more like certainties. Johannesburg Stock Exchange South Africa is also home to the biggest stock exchange on the continent. The Johannesburg Stock Exchange (JSE) has the 14th largest equities exchange in securities in the world, with a total market capitalisation of R2.3-trillion. For more information on this event please see www.FUTUREOFTRADE.com To view Best of South Africa Volume 7 please view: www.GVPedia.com Diplomat Africa

Future Visions Zimbabwe by shingayi Jena

Majestic Zimbabwe is emerging from the mists with vast opportunity in tow. agriculture, mining, manufacturing, and of course tourism, have been at the helm of resuscitating the southern african countryâ&#x20AC;&#x2122;s economy. The outcomes of which are eagerly anticipated as the world watches it succeed. Zimbabwe is a landlocked country located between two rivers, the majestic Zambezi River in the north and limpopo to the south. The country in the southern region of africa is bordered by Mozambique to the east, south africa to the south, Zambia to the north, a slight tip of namibia to the north-west, and Botswana to the south-west. Zimbabwe has an estimated population of 12-million in the country, with another estimated 3-million in the Diaspora. a national census is expected to be held in 2012. The staple diet of Zimbabweans is maize and it therefore forms a large industry. Zimbabwe has recorded one of the most plausible declines in the hIV/aIDs prevalence rate in the sub-saharan region, pegged at 14 percent. The nation of peace loving people has a literacy rate well

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above 90 percent and takes pride in a resilient hard working people. The three official languages include english, shona, and ndebele. There are other minority groups scattered within the developing country notably the nambya, Kalanga, Tonga, Venda and suthu. There is vast mineral wealth and an abundance of wildlife, including the big five of elephant, rhino, leopard, lion, and buffalo. The country gained its independence in 1980 after a protracted armed liberation struggle from the British self-governing colony of southern Rhodesia. In september 2008, the current Government of national unity was formed between three principals: President Robert Mugabe as the head of state and Commander in Chief of the armed forces, Morgan Tsvangirai as the Prime Minister; and Professor arthur Mutambara as the Deputy Prime minister. The country is recovering from a decade of economic decline which witnessed hyperinflation from 2008-2009 which rose above 200-million percent at the peak of economic instability. however the adoption of a multi-currency system in 2009 has brought down inflation to single digit year-on-year inflation and brought much needed stability. Agriculture agriculture has been a major contributor to Zimbabweâ&#x20AC;&#x2122;s GDP, recording a steady growth since the adoption of the multi currency system three years ago. Tobacco, cotton, Diplomat africa

maize and sugar have been projected to experience steady growth in 2012. small-holder farmers now constitute the bulk of the country’s farming population. The production of the golden leaf has surged with well over 40,000 registered farmers of the cash crop. however power shortages, liquidity constraints and climate change have worked negatively towards recuperation of the Zimbabwean economy’s backbone. Global decline in prices of cotton has also had a negative impact on the production of the crop as most contracted small-scale farmers no longer view it as a viable farming activity. Maize production is projected to experience 24 percent growth; however this remains hinged on timely distribution of inputs and an increase in lines of credit available to cash strapped small-scale farmers. Mining The mineral rich country has been on a steady recovery path after a decade-long economic meltdown buoyed by a number of setbacks. There are vast investment avenues within the mining sector, although many international players have adopted a wait-and-see policy due to risks associated with the on-going indigenisation and empowerment regulations. Zimbabwe has enormous diamond reserves, and is presently the seventh largest producer of the mineral globally, with China and India being the biggest consumers of the product. The land-locked country has a potential to churn out 25 percent of the world’s diamond demand. The industry has experienced a steady surge in the production of platinum and gold, with both metals experiencing doubledigit growth in production. other notable mining products anticipated to experience a bolt in production include coal and chrome. Manufacturing sector Zimbabwe’s manufacturing sector took a nosedive during the turn of the 21st century. Capacity utilisation is presently hovering around 45 percent, with the rebound of 18

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agriculture and mining predicted to have a domino effect on the sector. The medium-term plan set for the duration of 2011-2015 will further boost recovery efforts as policy makers continuously make strides to improve the situation in Zimbabwe. however shortage of lines credit and energy remain stringent in a country tangled in huge debts to suppliers and money lenders. This has resulted in industry experiencing power cuts whilst recapitalisation of many firms remains in limbo. nevertheless a green fuel initiative has taken root with production of blended fuel in the eastern highlands region of the country. The biofuel project has also had a spill-over effect on the production of sugarcane and is anticipated to reduce Zimbabweâ&#x20AC;&#x2122;s dependence on imports. unemployment is pegged at around 80 percent. Tourism The sector has resurfaced from the doldrums following an aggressive marketing campaign by the Zimbabwe Tourism authority (ZTa) and the tourism portfolio. The leisure industry is foresighted to contribute 15 percent to the GDP by 2015. In 2013, the country (which has one of the seven Wonders of the World) will jointly host the united nations World Tourism organisation (unWTo) annual general meeting with Zambia. The improved image of the country compounded by a prevailing peaceful environment has catapulted International tourist visits to its resorts. according to ZTa, tourism has great potential to become the largest industry in terms of foreign currency generation in Zimbabwe with the country enjoying a broad tourism product base that avails immense investment potential for both locals and foreigners. local tourism is also on the steady recovery path as locals now have more disposable income buoyed by the stabilising economy. The improved positive image has also lured visitors from western countries whose foreign relations had soured with Zimbabwe, whilst tourists and investors from the east hinged on the look-east policy have catalysed the return to vibrancy of the sector.

Diplomat africa

Future Visions Mozambique

Republic of Mozambique Capital:

Maputo

location:

south-eastern africa, between south africa and Tanzania

area:

799,380 sq km

Coastline:

2,750km on the Indian ocean

Population:

20,905,585

language:

Portuguese (english spoken widely)

Independence:

1975, from Portugal

Currency:

Metical

Climate:

Tropical to subtropical

natural gas:

127.4 billion cubic metres

GDP:

$21.81 billion in 2010 â&#x20AC;&#x201C; $1.43 billion (7%) increase from 2009. agriculture 28.8% Industry 26.4% services 44.8%

Diplomat africa

Mozambique, a picturesque country which overcame the effects of a brutal civil war, is now rebuilding its economy through rigorous diversification plans and expansion of the tourism industry. The resultant growth and massive gas reserve findings are pushing up property prices. The time to invest in Mozambique is now; and the return on investment is set to be huge. Mozambique is renowned for its beauty and is a much desired tourist destination. The warmth of the country is not only evident in its tropical climate, but also in the friendliness of its people. This warmth coupled with its beauty even inspired Bob Dylan to compose a song about the country and its “people living free in sunny Mozambique”. although Mozambique has harnessed these positive attributes as much as possible, the country largely remains untapped and unspoilt with some of the best beaches in the world. Tourism at the 2011 Tourism Indaba at the ICC in Durban south africa, the ReTosa annual Destination Marketing

Conference hosted a presentation by hermenegildo neves, Director General of InaTuR – Mozambique Tourism authority. he discussed the country’s tourism industry and growth plans which highlighted Mozambique as “africa’s emerging tourism and investment destination” including the adoption of a 10 year new Tourism Policy and strategic Plan for the Development of the Industry up to 2014. These principles will be enabled by political and macro-economic stability, a new tourism law under which zones for tourism development can be declared with special economic status, enhanced investment incentives approved by Parliament, a new labour law, conservation legislation and adoption of integrated resort systems as a framework for tourism development. Vision “To position Mozambique as one of the premier destinations in africa through emphasis on quality coastal resort development linked to a diversity of flora and fauna, eco-tourism opportunities, adventure and culture experiences.” History The drastic improvements in the country’s growth rates after scrapping through the 15 year civil war and the inheritance of one of the world’s poorest nations can be credited to the macro-economic reforms launched in 1987 which helped to stabilise the Diplomat africa

economy. These reforms were assisted by both the calm of the politics as well as donor aid. Investment opportunities Mozambique could move from merely an idyllic tourist destination, to the biggest grower on the african continent. The relative peace of the political climate is also a major attraction in africa. after scouting opportunities in Mozambique, harris Kupperman of adventuresInCapitalism. com believes itâ&#x20AC;&#x2122;s merely a matter of getting in early as it could become the next go-to destination for investors in africa. In a country that has a stock exchange with currently two listings, Kupperman believes one of the best possible ways to invest in Mozambique seems to be in property. land is still very reasonably priced with great opportunities for development. although tourism has always held a major stake in the Mozambican economy, the boom in property can be attributed to the thriving energy sector, as necessary support infrastructure and developments are needed. at the africa Frontiers Forum on africaâ&#x20AC;&#x2122;s outlook for 2012 organised by Frontier advisory, stephan Morais, Deputy Ceo of Mozambiqueâ&#x20AC;&#x2122;s first investment bank Banco nacional de Investimento, pointed out that housing prices in Maputo have doubled while in the north, prices have multiplied by five. The huge increase in rental prices is also evidence of the fact that a great return on investment can be found in the seemingly sleepy country. Gas finds But the sleeping giant was awakened with the discovery of the massive gas reserves 45km off Cabo Delgado on the north-eastern coast of Mozambique by Italian company eni spa. Considered to be one of the most important natural 22

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gas field discoveries of the last decade, the reserves are estimated to sit at over 200 Tcf once drilling commences. This is over 50% larger than the original estimate of 15trillion cubic feet as the estimate range is now close to 30-trillion cubic feet after discovering anew pool. The value of these Mamba south gas fields are estimated at over $800-billion. It is therefore of little surprise that eni wants to invest $50-billion to develop the resources. The benefits are far-reaching – and one such outcome may include Mozambique becoming the next african energy superpower. although the reserves jointly belong to international companies, valuable investment will be generated as a result – not only in government revenue, but also in offering opportunities to the Mozambican people. Mozambique will become one of the world’s major exporters of gas to, most notably, the endless demand of the asian market. Investment climate according to Morais, Mozambique has been the second biggest grower on the african continent in the last 15 years (after Rwanda). The story of Mozambique of late has been one of resources such as oil and gas. The energy sector still has much potential, such as the growing hydro-power sector. There is a great need for infrastructure investment, which has seen 20 major projects by the Chinese, as well as others from the Brazilians, Indians and Portuguese in the banking sector. The need for goods has created an ideal retail investment climate. Conglomerates currently expanding are in the process of looking for partners. Morais also explained the health of the capital markets in Mozambique. The private market is small but growing, such as with the trends seen in property, whilst private equity from the Middle east is more flexible and from the

Chinese on debt. Mozambique was also granted a five year bond in December 2011. one of the major needs for Mozambique highlighted by Morais is the demand for increased human capital. nePaD Business Foundation recently completed the Maputo/nacala Trade Mission from 22 to 26 august 2011 which aimed to identify investment opportunities in Mozambique. Key visits included the nacala Port, which is the deepest port in southern africa; norberto odebrecht Construction Company; Bakhresa Grain Milling Company; and Mozambique Island. Interested delegates included those from aveng Manufacturing, Group Five, and stefanutti stocks, among others. Praise from the IMF The country doesn’t seem to be likely to take a backseat in africa anytime soon. The International Monetary Fund has voiced its approval of the economic policies of the country. even though there has been sufficient handling of the current downturn of global economic slide, rigorous measures are hastily needed to ensure economic growth becomes more inclusive by identifying those sectors of the economy which could decrease poverty. These identified sectors should be made investment priorities. This move towards economic dependence will lessen the effect of the global crisis on Mozambique. Inflation has also been seen a drop through currency gains as well as the reduction of currency gains by the central bank. The metical was the second best performer globally in 2011 after it rose 19% against the dollar. The IMF predicted a growth of between 6.5% and 7% for Mozambique’s economy in 2012. Between 2012 and 2016, a rise in fiscal revenue is expected as a result of the strong economic growth as well as mining royalties. Diplomat africa

Transforming the economic landscape in Botswana The Ministry of Trade and Industry The Role of the Ministry of Trade and Industry in Botswana after 45 years of independence, the discovery and mining of diamonds in the 1970s, followed by robust growth and significant development, Botswana finds itself at a crossroads with economic diversification now more critical than ever before. The country faces a future characterised by lower revenues from the economy’s main sources. Further, it is critical to identify Botswana’s new pillars of economic growth. Thus the creation of an environment conducive for the development of vibrant, diversified and sustainable industries and trade facilitation has taken centre stage on the development agenda of Botswana. The critical role of the Ministry of Trade and Industry (MTI) is therefore to create wealth and generate employment for Batswana, develop the private sector, co-ordinate efforts to accelerate economic diversification of the economy, facilitate industrialisation of the economy, and provide an environment conducive to business. all these will lead to the diversification of the industrial and export base as well as transformation of the economy to a higher level, thereby improving the quality of lives of Batswana and eradicating abject poverty. Consequently, the Ministry is at the heart of Botswana’s private sector development and the economic transformation journey. To deliver on its mandate, at national level MTI ensures and facilitates policies relating to doing business, competitiveness and diversification, while at regional and international levels, the Ministry must ensure Botswana’s interests are well articulated and taken into consideration during trade negotiations. not only does this require vision and focus on results, but it is even more imperative to develop, continuously review and implement policies and strategies in line with current realities, while ensuring that citizen participation in the mainstream economy is enhanced. We Have Made Significant Strides In the past two years the Ministry has made significant strides in the development and fine tuning of policies and strategies. even better, a majority of such is being 24

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implemented with great success. In 2010, Government approved the economic Diversification Drive (eDD), a national Initiative aimed at developing the production capacity of the local industry for both the domestic and external markets as well as developing other sectors that will act as pillars of growth beyond the life of minerals, particularly diamonds. This Initiative, which is set to transform the industrial and economic landscape, is coordinated by the Ministry of Trade and Industry. Further, the Initiative recognises the value of knowledgebased production and local value addition to create new job opportunities and enhance competitiveness. In this regard, the national economic Diversification Council was launched in 2011 to provide oversight and strategic guidance for the implementation of the eDD. The Council has already approved a priority list of eDD sectors/subsectors and initiatives for implementation and uptake by the business community and the general public for investment and business opportunities. The year 2011 saw quite a few pieces of pro-business or innovative legislation being enacted and policies approved. The Competition authority which became fully operational in april 2011 has already made major progress in the prevention, redress and removal of acts or arrangements that affect fair competition in Botswana. With less than a year in operation, the authority has already determined five mergers in the areas of short-term insurance brokerage services, security services, readymix concrete market, domestic electrical appliances and wholesale distribution services. Currently, the authority is dealing with notified mergers and acquisitions in the diamond industry, transport industry, liquid petroleum, and poultry market, among others. To ensure that impediments to trade are removed and consumers protected against unfair business practices, the Trade act 2003 was amended in 2010. The amendment resulted in the simplification and speeding up of licensing procedures and introduced indefinite licences, while in 2011 business processes were re-engineered to facilitate business. In addition, a national Doing Business Committee (nDBC) has been established to address issues relating Diplomat africa

Ms Dorcas Makgato-Malesu visits diamond jewellery factory to the ease of doing business and competitiveness. The Committee, which reports to a Cabinet sub-Committee on Doing Business, has already made progress in the areas of paying taxes, trading across borders, registering property, enforcing contracts and closing a business. Further, we are establishing special economic Zones (seZs) throughout the country. With the many opportunities that will come with the Zones, the industrial landscape is set to change. The Botswana Investment and Trade Centre (merger between the Botswana export Development and Investment authority and the International Financial services Centre), which starts operation in april this year, will serve as the seZ interim authority. another achievement is the development of the national brand. The Brand with the slogan of â&#x20AC;&#x153;our Pride, Your Destinationâ&#x20AC;? will galvanise Batswana around a single identity. Through this Brand, we are positioning Botswana as an attractive place to visit, work and invest in. Through all the initiatives in the past two years, 26

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the Ministry attracted over P1.444 billion worth of new investment and created 6,086 total jobs. on the other hand, the value of exports also increased due to improved market access in the region and abroad, reaching a total of P553million. Gearing Towards Accelerating Diversification and Achieve Economic Transformation In line with the changing regional and global environment, the Ministry is reviewing and developing the Industrial Development Policy, national entrepreneurship Policy, national Quality Policy, and Consumer Protection act. Further, the Cooperative societies act is being reviewed with the view to transforming cooperatives into sustainable business entities. To facilitate this, a revamped Cooperative Training Centre will provide training on business management, marketing, entrepreneurship development and related capacity enhancement courses. With a broad presence throughout the country, cooperatives will play a more significant role in wealth creation, economic growth and poverty eradication. Central to economic diversification and transformation, is the environment for doing business and competitiveness. It is for this reason that the nDBC will continue its focus on factors that hinder business operation, including trading across borders, issuance of permits, and protecting investors. In this regard, the coming into operation of the Botswana Investment and Trade Centre in april this year will go a long way in business facilitation, investment promotion and the development of economic zones. In another development and as a move towards enhancing the effectiveness of business facilitation, the Companies and Intellectual Property authority is being established. Conclusion The future holds good opportunities in local value addition and beneficiation, in a number of sectors identified under the eDD Initiative including minerals, food, leather, textiles, paper and plastic products, and services. Through a study to map seZs throughout the country, more opportunities will be identified. The new Diamond sales agreement came

with many opportunities. It is in this light that the Ministry of Trade and Industry will, in partnership with the private sector, ensure that Gaborone becomes a World Diamond Trading Centre as well as an investment destination of choice. The partnership between the Public and the Private sector will be strengthened further for the latter to take full advantage of all the identified new opportunities, as well as for the country to withstand any competition created by the momentum of regional economic integration.

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CHAPTER 1: FoReIGn PolICY, DIPloMaCY anD RelaTIons

Martin lehmann shutterstock.com

FoReIGn PolICY, DIPloMaCY anD RelaTIons

his excellency Mr Michael Chilufya Sata, President of the Republic of Zambia Michael Chilufya sata became the fifth president of Zambia on 23 september 2011 bringing his party, the Patriotic Front, into power for the first time. Popularly referred to as “King Cobra”, sata won over the hearts of Zambians with a plurality of the vote in the 2011 elections. an advocator of change, Zambians can expect a fresh era ahead under President sata’s rule. Michael Chilufya sata was born in 1937 in Mpika Zambia (then northern Rhodesia). under colonial rule, he worked as a police officer, railway man and trade unionist. he then went to london where he worked for British Railways. In 1963 sata became active in politics in northern Rhodesia. after Zambia became independent in 1964, sata worked in various positions under the ruling party united national Independence Party (unIP) and rose through the ranks. This culminated in him taking office as Governor of lusaka in 1985 where he quickly became known as an active hands on leader. he used his term to clean the streets of lusaka, mend roads and build bridges – leaving his positive mark through the infrastructural upgrade of the city. he then became a Member of Parliament in lusaka for the Kabwata constituency. always an avid supporter of unIP, sata became disillusioned by the leadership and joined the Movement for Multiparty Democracy (MMD) in 1991 when multiparty politics were being campaigned. The MMD subsequently won the 1991 elections where sata became 30

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widely known and recognised in Zambia. he took up various ministerial positions under MMD, such as local Government, labour, health and minister without portfolio as the national organising secretary. During these years, he refined his upfront political style. When sata wasn’t nominated as a presidential candidate in 2001, he decided to set up a new party – thus the Patriotic Front was born. he campaigned for the elections of 2001, 2006 as well as 2008 after the death of President levy Mwanawasa but lost out to Rupiah Banda. The focus of his campaigns was the welfare of the impoverished. sata was sworn in as President of the Republic of Zambia on 23 september

2011 after receiving 43% of the votes against 36% for Rupiah Banda. his past experience gained as a london station sweeper seems to have rubbed off on his political aims – not only seen in his cleanup efforts during his tenure as Governor of lusaka, but also now in his presidential reign as he vows to eradicate corruption in his country. his right-hand man since the elections of 2006 has been Vice President Dr. Guy scott. although fiercely protective of the Zambian people, sata has welcomed and encouraged foreign investors but insisted on the improvement of working conditions for Zambian employees. his focus since assuming office has been on human rights of all Zambians, of which their welfare he places as priority. In the same light, he has focused his targets on food and fuel prices. he has also spoken out about his aims to bring inclusivity and partnerships into the mining industry. although President sata has overcome ill health, he has shown his strength and determination and seems to be fighting-fit – ready for his presidency ahead.

FoReIGn PolICY, DIPloMaCY anD RelaTIons

Dorcas Makgato-Malesu, Botswana Minister of Trade and Industry extraordinary people emerge in extraordinary circumstances. For Botswana in 2012, the complex myriad of challenges facing the economy in the short, medium and longterm required such a leader; a dynamo who could address the needs of the country. such is Minister of Trade and Industry, Dorcas Makgato-Malesu. at her ascendancy to the Ministry in 2010, Makgato-Malesu was greeted by a private sector numbed by the effects of the global recession. arriving on the scene, Makgato-Malesu formulated a P38-million rescue package for textiles, the hardest hit sector where 80 percent of the 6,000 jobs were lost to the recession and associated factors. By January 31, 2012, more than P33.02 million had been expended under the rescue package, with 5,591 citizen jobs saved, representing one of the most remarkable feats in the local economy in recent times. she also added momentum to long-running policies such as import substitution through the directive on the use of locally Manufactured Goods and services, sMMe development through the local enterprise authority’s incubator programme, as well as export development and investment promotion through BeDIa. Makgato-Malesu is a veteran captain of industry with leadership experience in titans such as Barloworld, nashua, air Botswana and Debswana, and so has a unique understanding of the private sector’s challenges. The zing with which she approached the recessionweary industries, saw the non-mining private sector recover tremendously with overall growth in the non-mining sectors reaching 8.9 percent in the 12 months to september 2011, with exports reaching P365 million in the 2010/11 financial year. she secured new markets in hong Kong, Japan, and angola in a range of products. Issues such as business licences and company registration, consumer rights and others all received attention from Makgato-Malesu and her lieutenants, with key papers such as the national Trade Policy and national export strategy being formulated. In nearly all her engagements, issues such as capitalisation of small businesses, capacity building, ease

of business registration and unfair competition from larger entities have commonly been raised. one of her greatest achievements has been the economic Diversification Drive (eDD), which is the underlying theme of the various objectives making up MakgatoMalesu’s mandate. launched in 2011, eDD aims to diversify the economy by developing sectors other than the primary sectors so that they contribute meaningfully to Gross Domestic Product. The answers to 2012’s challenges will be found in the wealth of experience the Minister has at both senior Cabinet and private sector level and in this regard, the private sector could not have hoped for a better representative. Diplomat africa

FoReIGn PolICY, DIPloMaCY anD RelaTIons

south africa Minister of Trade and Industry, Dr Rob Davies, MP since the ushering of the current administration in 2009, the south african government has focused on the reorientation of its economic programmes to stabilise the economy and put it on the job-creating trajectory. The Department of Trade and Industry (the dti) has taken greater cognisance of the need to re-industrialise the economy and ensure that it can respond to the challenges of high unemployment, inequality and poverty. Great strides have been made towards addressing these challenges despite the existence of serious constraints. such efforts include the new Growth Path (nGP), which was approved by Cabinet in october 2010. The nGP has set a target of creating five million jobs by 2020 and has identified manufacturing as one of its key job drivers. at the centre of the dtiâ&#x20AC;&#x2122;s efforts to support the manufacturing sector is the Industrial Policy action Plan (IPaP), the new iteration of which will build on the success of our current industrial development plan in enhancing the local productive capacity. This will be done through the implementation of carefully identified transversal interventions to address the structural challenges and sector-specific interventions to support sectors that are crucial for the growth of the economy and can create jobs. the dti will continue to engage other departments in the economic sector to facilitate the smooth implementation of IPaP. This will include refinement of roles and responsibilities of departments involved in implementation. a process has been put in place to ensure that certain functions, such as tourism, forestry and space, are more properly assigned to the relevant national departments. Trade diversification, both in terms of products and markets, is critical for the recovery of the south african economy, especially for manufacturing. Global economic dynamics dictate shifting our export destinations towards the east, south and africa, while acknowledging that the european and american markets are still significant and cannot be ignored. south africa is also required to shift its focus towards increasing exports of manufactured goods. Increasing trade with african and asian countries will be prioritised. already, south africa leads the african unionâ&#x20AC;&#x2122;s work on infrastructure investment such as the north-south Corridor. This continental infrastructural investment drive is expected to contribute substantially to the enhancement of the productive capacity of the continent. our position when it comes to economic integration in africa is very clear; africa needs to put more

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emphasis on developing industrial capabilities. Regional industrial initiatives will be explored within the southern african Development Community (saDC) and the southern african Customs union (saCu) to support specific sectoral value chains. emphasis will also be given to our trade relationship with the BRIC countries (Brazil, Russia, India and China). The work on industrial development and broadening participation will be complemented by the efforts we are undertaking on the regulatory front. Reforms in the Companies act have yielded results in improving the business environment. We will continue with critical regulatory reforms that support overall growth and meaningful economic transformation. Dr Rob Davies, MP Minister of Trade and Industry National callers: 0861 843 384 International callers: +27 (12) 394 9500 E-mail: contactus@thedti.gov.za http://www.thedti.gov.za

FoReIGn PolICY, DIPloMaCY anD RelaTIons

saDC executive secretary Dr Tomaz Augusto Salomão at the helm of the saDC secretariat as of september 01, 2005 is Dr Tomáz augusto salomão, a Mozambican who served in several high profile positions both at international and national levels prior to becoming the 4th executive secretary of saDC in august 2005 for a term of four years. he is currently serving another four year term after the renewal of his contract in september 2009. Born on october 16, 1954 at Inharrime, in the Inhambane Province of Mozambique, Dr salomão has served his country in senior national posts for 22 years prior to joining the saDC secretariat. he started as secretary of state for national Defence from 1983/89 and rising through the ranks to serve as Deputy Minister of Planning and Finance from 1990 to 1994. he then served as Minister of Planning and Finance from 1994/99 during the Mozambican reconstruction period following the peace accord after which he then served as Minister of Transport and Communications from 2000 to 2004. at the time of his saDC appointment, salomão was a Member of Parliament and Deputy speaker of the national assembly in his country. as transport minister of Mozambique, salomão achieved several goals, amongst others, he led a successful restructuring and modernisation of the ports and railways, contributed to the modernisation of infrastructure that led to a successful programme of telecommunications reform for modernisation and competitiveness. at international level prior to the saDC appointment, Dr salomao served as Chairperson of the saDC Transport and Communications Committee (saTCC) from 2000 to 2002 and as Chairperson of the Ministers Committee of the african union charged with the development of Information and Communications Technology (ICTs) in africa from 2003 to 2004. During the same period, he served as Governor for Mozambique at the african Development Bank, International Monetary Fund and the World Bank. his appointment as saDC executive secretary was premised on his firm pledge to continue the implementation saDC’s angular vectors, namely the Regional Indicative

strategic Development Plan (RIsDP), the strategic Indicative Plan for the organ on Politics, Defence and security Cooperation (sIPo) and other key instruments, within the framework of the new Partnership for africa’s Development (nePaD). salomão received his academic training in Mozambique, becoming a Certified Public accountant in 1972. he obtained a Bachelor of arts Degree in economics in 1976 and Master of arts in economics in 1990 from eduardo Mondlane university where he also lectured in economics. Dr salomão is married and a father of two.

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FoReIGn PolICY, DIPloMaCY anD RelaTIons

Mr Sipho Mseleku

Ba (hons), llB, llM (Tax law), h.Dip Co law (Witwatersrand), F.Inst.D (Fellow of the Institute of Directors). attorney of the high Court of south africa

Mr sipho Mseleku is the current executive Chairman of sakhumnotho Group holdings as well as the President of the Pan african Chamber of Commerce and Industry based in addis ababa, ethiopia. The Chamber represents all chambers of commerce and Industry from all 53 african Countries. sipho is passionate about african business and in 2009 he founded the Global Business Roundtable, which is a network of business people around the world and which he is currently President of. sipho feels very strongly about Intra-african Trade and believes it is imperative for economic growth distribution on the continent. These sentiments are directly in line with the aims of the PaCCI in drawing african exchanges to connect and work together for the overall good of the continent. he was the Chief executive officer of the association of saDC Chambers of Commerce and Industry (asCCI) for five yeas, Chief executive officer of Chambers of Commerce and Industry south africa (ChaMsa) for three years and Chief executive officer of the national african Federation Chamber of Commerce and Industry (naFCoC) for three years. sipho trained and worked as an attorney at the leading law firm edward nathan & Friedland Inc (enF). he was admitted as an attorney in 1999 and after great exposure in a number of major commercial transactions; he left enF and joined the Investment Banking World. here he has worked for Brait Capital Partners, as a senior Manager (Private equity) at Gensec Bank, as a structured Financier at the Development Bank of southern africa (DBsa), and as Chief executive officer of sakhumnotho Group holding. sipho represented naFCoC and organised business in the nedlac Management Committee and the nedlac executive Council for three years. he also served as member of the Management Committees and executive Council of the Black Business Council (BBC), naFCoC, ChaMsa, Busa and neDlaC. sipho has served in a number of boards and organisations, such as: Baragwanath hospital Board; Tourism, hospitality and sport education and Training authority (TheTa); securities and Regulations Panel (sRP); national small Business advisory Council; and many others. he is the Immediate Past President of the Convocation 34

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of Wits university which represents more than 100,000 Wits Graduates around the world. he has also served as a member of Wits Council, senate and the senior appointments selection Committee. he is a fellow of the Institute of Directors of south africa (IoD). sipho is currently the President and Chairman of Global Business school of entrepreneurship. he is a director of ecobank Group, oakhurst Insurance Company limited, Camsecure, PMG education, Cylon Technologies, sulzer Pumps south africa limited, asKY airlines limited and many others. Through his impressive CV, sipho Mseleku is able to channel his african business passions and champion the cause of a united and economically independent africa.

FoReIGn PolICY, DIPloMaCY anD RelaTIons

Business unity south africa (BUSA)

BUSA President Mrs Futhi Mtoba

Busa is a confederation of business organisations including chambers of commerce and industry, professional associations, corporate associations and organisations. It represents south african business on macro-economic and highlevel issues that affect it at the national and international levels. Busa’s function is to ensure that business plays a constructive role in the country’s economic growth, development and transformation and to create an environment in which businesses of all sizes and in all sectors can thrive, expand and

be competitive. as the principal representative of business in south africa, Busa represents the views of its members in a number of national structures and bodies, both statutory and non-statutory. Busa also represents businesses’ interests in the national economic Development and labour Council (neDlaC). Mission Busa aims to ensure that organised business plays a constructive role, within the context of the country’s economic growth, development and economic transformation goals, in achieving an environment in which businesses of all sizes and in all sectors can thrive, expand and be competitive both nationally and internationally. Vision Busa aims to be a unified and fully representative organisation that contributes to a vibrant, transforming and growing economy in south africa. Objectives Busa’s objectives are to:• Act as the principal representative of business in South africa in its national, sub-continental, continental and international spheres of activity so as to ensure a primary and consistent representation of the views of the south african business community. • Promote broad-based Black Economic Empowerment by: - Designing strategies and programmes aimed at broad-

based Black economic empowerment, having regard to existing reports, studies and initiatives; - engaging government, corporate south africa and other stakeholders on issues of broad-based Black economic empowerment; - Influencing appropriate legislation to create an enabling environment; - Promoting transformation both within organised business, as well as at enterprise level. • Advance and promote initiatives aimed at job creation and the alleviation of poverty. • Act for and represent the views of its members at national, sub-continental, continental and international levels by: - acting on behalf of its members on mandated issues; - Influencing legislation and policy in the interests of members; - lobbying and advocating agreed upon positions and policies with government, labour, communities and other stakeholders; - The commissioning of research on relevant issues; - acting as a caucus for its membership in appropriate forums and bodies; - arranging representation on behalf of member organisations, or nominating representatives of member organisations, to commissions, committees or other institutions in accordance with decisions taken by members; - Co-operating and, where appropriate, affiliating with relevant international organisations and bodies and representing member organisations in international bodies; - Communicating and consulting with members on important international affairs which may impact on south african business interests. • Enable business to play a meaningful strategic role in south africa’s overall development by: - Promoting south africa domestically and internationally; - Promoting the development of an economic and social system based on the principles of justice, a market oriented economy, individual entrepreneurship and equal opportunities; - Giving attention to the role of small and medium business enterprises in all sectors and to the development of linkages between large, medium and small businesses to the benefit of the economy as a whole. Tel: +2711 784 8000 • Fax: +2711 784 8004 Email: busa@busa.org.za • www.busa.org.za

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FoReIGn PolICY, DIPloMaCY anD RelaTIons

DCEC – Zero tolerance for corruption in Botswana Corruption has often been touted as one of the main factors that can adversely affect the economy of any country. like most countries across africa and the world, Botswana has left no stone unturned in a bid to stop corrupt practices from taking place in the country. This is despite the fact that for many consecutive years, Botswana has been hailed as the least corrupt country in africa and ranked 32nd out of 183 countries worldwide according to the Transparency International Corruption Perception Index of 2011. Despite this impressive achievement in the international ranking, there were clear indications that indeed there were corrupt dealings that were taking place in both government and private sector. These resulted in the government appointing a commission of enquiries to prevent the problem before it escalated further. In most cases, the commission of enquiries highlighted the fact that procedures were not followed in the awarding of some tenders. as a result of this, government was estimated to be losing money amounting to millions of Pula. While these were considered to be the first symptoms of systematic corruption in Botswana, through an act of parliament in 1994, government formed an organisation that is known today as the Directorate on Corruption and economic Crime (DCeC). This was based on a model that was benchmarked against the Independent Commission against 36

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Corruption of hong Kong and other countries. DCeC functions as an autonomous entity which falls under the Ministry of Defence Justice and security. It is headed by a Director and has three offices – the head office in Gaborone, one in Francistown and one opened in Maun in 2008. over the years the government of Botswana has given the necessary support to the organisation and ensured that its autonomy is upheld. This commitment was further cemented by the President of the Republic of Botswana, his excellency lt. General seretse Khama Ian

Khama, when he spoke at the First Commonwealth Regional Conference for heads of anti-Corruption agencies in africa held in Gaborone, Botswana, on 23 May 2011. he noted that corruption is a global phenomenon affecting all countries in the world but its effects are deeply felt in poor and developing nations. he further said that corruption has and continues to be the dark patch that has tainted many states on the african continent and developing world. The President went further to say that, “fighting corruption is a management responsibility and

FoReIGn PolICY, DIPloMaCY anD RelaTIons

cannot be done single-handedly by any anti-corruption agency. It requires political drive from all government institutions and the private sector. Governments cannot succeed alone in tackling this problem. It is only through collaborative efforts with all stakeholders that progress can be made.” In an effort to combat and prevent corrupt practices, Botswana has adopted a three pronged strategy which involves: investigation, corruption prevention and public education. This approach has proved to be effective and is internationally accepted as an effective tool in the fight against corruption. DCeC seeks to promote an

Investigations Regionally Botswana is a member of the eastern and southern africa anti-Money laundering Group. This is an associate of fourteen eastern and southern african countries with international organisations such as World Bank, International Monetary Fund (IMF) and Commonwealth secretariat which collaborate in addressing issues of financing international terrorism and corruption. It was for this membership that DCeC was given an additional mandate to investigate money laundering and to collate financial intelligence in 2002. In 2001, the Directorate introduced an oracle based software programme to manage investigation cases and to keep statistics for trends and pattern analysis. Corruption Prevention Efforts one of the strongest points of DCeC efforts is the Corruption Prevention Division – a lot has been achieved by this unit. The methods used in corruption prevention, especially identifying loopholes in public service performance and addressing these to minimise the incidence of corruption, offers lessons to be learnt by other countries. encouraging Whistle Blowing by the Directorate has been one way of attempting to prevent corrupt practices. It also serves a very positive purpose to initiate some reward for honest public officers or people with exemplary conduct.

understanding of ethical standards for public service among government employees (DCeC Publication, 2003). In 2003, the DCeC published and launched a booklet on “ethical Conduct in the Workplace” as another step to ensuring proper ethical conduct in the workplace. While DCeC was created for the public sector, it has realised the likely ineffectiveness of its efforts if the private sector is neglected in the drive towards creating a more ethical work culture in the country (public education has always targeted everyone since DCeC inception).

Public Education The DCeC public education drive has been very useful in the anticorruption efforts of Botswana. These are demonstrated in different forms including, but not limited to, development of brochures, newsletters, promotional materials, posters and banners, magazines and newspapers, press releases, sign posts, public awareness surveys, talks and presentations, radio and television, trade fairs, as well as

moral education. DCeC has worked closely with organisations such as Botswana export Development and Investment authority (BeDIa) and given presentations to potential investors on issues of business ethics and corruption. as a continued effort to combat corruption, in september 2011, the Botswana Business action against Corruption (BaaC) launched their code of conduct for the private sector. The launch was held at Business ethics workshop and was jointly organised by DCeC and the Botswana Confederation of Industry and Manpower (BoCCIM), with support from the southern africa Trust hub. While DCeC has had great successes in combating and reducing corruption since its inception, there have been a number of challenges experienced along the way. These challenges required the Directorate to develop new strategies of fighting corruption. Challenges include emerging trends in corruption committed through electronic devices. Botswana is yet to adopt the international criteria prescribed by the united nations. The sophistication and complexity of emerging trends and patterns of corruption present further challenges. another challenge faced by DCeC is that the nation has a perception that there are high levels of corruption while in fact, the reality is the reverse. adding to that, the 1994 act establishing the DCeC does not give the body the power of trial over alleged offenders but passes case files to the Directorate of Public Prosecutions (DPP). as a result, there is a long waiting period to obtain justice because of inadequate personnel and the statutory restriction. DCeC, in collaboration with other partners, works to address these challenges and remains committed to ensure that corruption is kept under control in the country, thereby ensuring that Botswana continues to enjoy good rankings with the international organisations.

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Botswana Development Corporation Your Investment Partner Botswana Development Corporation limited (BDC)’s objective is to assist in the establishment and development of viable and sustainable businesses in Botswana. as a financier, the Corporation’s role is to provide financial assistance to investors with commercially viable projects, supports projects that generate sustainable employment for Batswana and add skills to the local workforce. The Corporation has actively been involved in commercial and industrial development activities and continues to adequately demonstrate positive growth in all its chosen focus areas. • • • • •

Agribusiness Services Industry Invoice Discounting Property Development and Management

Moedi, Plot 50380, Gaborone International Showgrounds, Private Bag, 160, Gaborone, Botswana Tel: +267 365 1300 • Fax: +267 390 3114 or +267 390 4193 Email: enquiries@bdc.bw

CHAPTER 2: TRaDe anD InVesTMenT

TRaDe anD InVesTMenT

The Pan african Chamber of Commerce and Industry The contributions that the private sector can make towards economical development are undisputed and find evidence in nearly all strong economies around the world. and what is true elsewhere should also be true for the african continent, and it is thus not surprising that throughout the past decades political initiatives to support regional integration and trade facilitation have emerged in all parts of the continent. These initiatives include the foundation of transnational Chambers of Commerce that are of immense worth in promoting this regional agenda .The Pan african Chamber of Commerce and Industry (PaCCI) is one such organisation established to create continental awareness and understanding of the region’s collective strengths. Its aim is to develop a shared regional vision and plan to grow high-potential industry sectors and facilitate intra-african trade. It was created by Chambers of Commerce in representation of the african private sector, recognising the 40

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need to create a strong continental organisation to represent its concerns in international fora on trade and business development. It was deemed necessary to craft an ambitious – yet implementable – plan that will lead to job creation and greater economic resilience through free movement and diversification of goods. In 2009 at an extra ordinary General assembly of the union of african Chambers of Commerce, Industry, agriculture and Professions (in which the african national Chambers of Commerce were organised since 2005), 35 national Chambers of Commerce decided to

rename the union and to change its headquarters from Cairo, egypt to addis ababa, ethiopia – also home to the united nations economic Commission for africa (uneCa) and the african union (au). Beliefs The Pan african Chamber of Commerce and Industry (PaCCI) sees africa as a dynamic and profitable continent for commercial, manufacturing and service industries where: • Plentiful natural resources, a youthful demographic structure and fast-growing economies are the best preconditions for successful

TRaDe anD InVesTMenT

economic well-being of african businesses, and in particular that of its members . • To improve and boost intra-African trade. • To actively contribute to the realisation of a continental Free Trade area (FTa). Membership Founded by 35 national Chambers of Commerce from across the african continent, membership to the PaCCI is open to business associations, business support organisations as well as private enterprises from all sectors, operating in more than one african country. all important decisions are made by the PaCCI’s executive Council which meets at least twice a year.

business and trade; • Per capita gross domestic product of the continent as a whole has grown considerably for a number of consecutive years since 1994; • The potential for highly profitable foreign investment is enormous, and it is an unfortunate circumstance that many investors remain unaware of the past record and current opportunities; • The great potential for growth comes from agriculture, manufacturing and services, with a lot of room for diversification and value chain development; • A more business-friendly environment promoting local

investment as well as foreign direct investment is making good progress; • It is understood and agreed, in the continent at large, that sustainable lifestyle opportunities and the attractiveness of africa as a place to live and work, are underpinned by a successful and profitable business sector. Mission The Mission of the PaCCI is: • To be Africa’s number one business advocate that helps realise the full potential of its diverse members and partners around the continent. • To promote and support the

Achievements The PaCCI is the only international organisation that promotes trade and investment on behalf of africa’s private sector. It promotes industry and the development of intra-africa trade. Comprising 35 member national Chambers of commerce as of February 2012, the PaCCI accounts for over 75% of africa’s trade. since its establishment in 2009 the PaCCI has registered a number of achievements as listed below: • Establishment, equipment and staffing of the PaCCI’s headquarter in the Center of addis ababa; • Receipt of the status of an international organisation by the ethiopian government • Set up of the PACCI’s website [http://www.pacci.org/]; • Adoption of its strategy 2012-2015 through the PaCCI’s executive Council; • Establishment of partnerships with the united nations economic Commission for africa and the african union that lead to collaboration in the first’ africa Trade Forum 2011’ of the african Trade Policy Center and the participation in the 18th au summit on ‘Boosting Intra-african Trade’. HEADQUARTER ADDRESS Tel: +25 11 5518240, 5514005 Fax: +25 11 5517699 P. O. Box 517, Addis Ababa, Ethiopia info@panafricachamber.com www.panafricanchamber.com Diplomat africa

TRaDe anD InVesTMenT

World Trade Center Cape Town strengthens ties with China at The World Trade Centers association (WTCa) asia-Pacific Regional Meeting in Beijing, China Building afri-China trade relations, World Trade Center Cape Town invites the World Trade Centers of China to Cape Townâ&#x20AC;Ś paving the way for global trade with africa. The World Trade Centers association (WTCa) asia-Pacific Regional Meeting was held from 22 to 24 February 2012 at World Trade Center Beijing, in Beijing, China. In attendance from the World Trade Center Cape Town was sven Boermeester, President of Future of Trade africa. This opportunity to go to China to promote africa in one of the most important emerging markets of the world served the purpose of connecting World Trade Center Cape Town directly to its asian counterparts. The purpose of this trip was to pave the way for global trade with africa and build strong relationships with more than 100 World Trade Centers around the world that had representatives present at the WTCa asia-Pacific General Meeting. sven Boermeester presented The World Trade Center Cape Town and The Future of Trade africa to the delegation of global high-level representatives. The links are now being connected through a series of high-level matchmaking opportunities. Commissioned by WTCa, aPRM 2012 was jointly hosted by China World Trade Center and World Trade Center Beijing. organised by the World Trade Centers association, the aPRM 2012 was supported by The Peopleâ&#x20AC;&#x2122;s Government of Beijing Municipality and jointly hosted by the China World Trade Center and the World Trade Center Beijing. The Beijing Chamber of International Commerce acted as co-organiser.

Sven Boerneester, President www.FUTUREOFTRADE.com 42

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World Trade Center Nanjing

In addition to these blossoming ties to China, World Trade Center’s link to China has been grounded with the exciting and groundbreaking launch of World Trade Center nanjing, World Trade Center Business Club Grand opening in conjunction with the san Diego and nanjing sister Port agreement signing event. The World Trade Center nanjing project is a large-scale international mixed use development situated in a prime location in hexi new District, the burgeoning financial center of nanjing. The project is an excellent retail site sitting where two metro lines meet. This exciting project includes numerous landmark innovations such as a sunken Plaza and sky Garden, with everything built in line with a green sustainability vision. In 2008, the project was begun by the american, F&T Group, which is investing in the project together with a real estate fund managed by J.P. Morgan asset Management – Global Real assets. WTC nanjing covers 32,000 sqm of land with a construction area of 430,000 sqm. With a total investment of 5-billion RMB, nanjing World Trade Center will consist of a 5a Grade luxury office, a luxury boutique hotel, lifestyle

shopping square, sky-garden service residences, and a WTC Club that will meet the requirements of the most diverse business needs. World Trade Center Business Club of Nanjing • WTC Business Club of Nanjing is a member of the World Trade Center association based in new York. • WTC Business Club of Nanjing is a platform for communication for businesses and political leaders of the highest class, providing access to the most current government policy analysis, economic development, and business information. • Members of WTC Business Club of Nanjing enjoy the privileges of close to 100 other WTC clubs around the world – becoming true world citizens. Nanjing: B district, 32nd floor, No 1, Zhujiang Rd. Nanjing 210008 www.wtcnanjing.com NJWTC@fandtgroup.com.cn Tel: +86 25 83627060 Fax: +86 25 83627376

Diplomat africa

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The Proudly South African Campaign since gaining freedom through the historic 1994 elections, south africa has faced a number of challenges, especially the troika challenge of poverty, unemployment and inequality. To address these socio-economic challenges, the first President of the democratic south africa, President nelson Mandela,

Advocate Leslie Sedibe, CEO 44

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convened the Presidential Job summit in 1998, and in 2001 the national Buy local Campaign, Proudly south african was born. at the heart of the Campaign are three key pillars of national pride, patriotism and the “Buy local” initiative. all these pillars can be summarised in one word “ ubuntu”, Proudly south african’s brand essence! The first phase of the Campaign which started with the launch of Proudly south african, centred around creating brand awareness and establishing the Proudly south african logo in the minds of the south african consumers and what the logo represents – local Content, high Quality, Fair labour Practices and adherence to environmental standards. In the second phase which is being implemented at the moment, the emphasis has shifted increasingly towards locally produced products and services while at the same time assisting in empowering local businesses, especially the sMMe sector to become more and more economically competitive. To give effect to the efforts to create a stable industrial and manufacturing base in this country, the Minister of Finance, Pravin Gordhan, issued the Preferential Procurement Regulations on 8 June 2011 which requires all spheres of Government at national, Provincial and local level together with all state owned entities plus state owned agencies to procure locally manufactured products and services in the designated sectors. This is an effort to boost the drive to stimulate sustainable job

creation. The Regulations were later followed by the local Procurement accord signed on 31 october 2011, by all four social partners – the south african Government, Business, organised labour and Community Constituencies to support the Buy local drive. The Preferential Procurement Regulations came into effect on 7 December 2011 with the initial designation of sectors by the Minister of Trade and Industry, Minister Rob Davies. In order to strengthen the mandate and the role of Proudly south african, the social Partners have requested Proudly south african to compile a database of all companies that manufacture/produce local products and services. In partnership with other Government agencies such as sanas, saBs, Government Departments such as the dti, economic Development Department and national Treasury efforts are underway to establish the necessary standards and verification of local content in consultation with industry stakeholders. Proudly south african will be working closely with saRs, Customs, haWKs, and ITaC to fight illegal imports, under invoiced products and counterfeit products being dumped in our country. Proudly south african calls upon the people of south africa to rally behind the efforts to grow our economy and create sustainable jobs in order to create a better life for all! Change starts with us! Be Proudly South African. Buy Local to create jobs. Tel: + 27 11 327 7778 or visit www.proudlysa.co.za

Launching www.ProudlyAfrican.info ... boosting inter-trade and cultural relations across the continent. GVPedia (Global Village africa) is uniting all the african growth and development initiatives in trade and industry, business, tourism, nGos and government, in a joint marketing and business matchmaking effort to boost inter-trade and cultural relations across the continent. We are launching multiple industry export and development agencies by overlapping memberships and databases in regional economic communities. Trading platforms, country showcase branding, industry directories, events and business matchmaking systems are taking shape in what is already the largest grouping of Pan african organisations and content on africa, on one platform.

Best of Africa Meets Best of Arabia The Global Village Qatar team is inviting Best of Africa to showcase their products and investment opportunities in Doha 2013 as Afri-Middle East and Afri-Qatar become a reality. This exclusive showcase will be to a wide range of Middle Eastern investors from private sector, chambers of commerce and government â&#x20AC;&#x201C; all under the umbrella of Future of Trade Middle East-Africa. For more information please see www.ProudlyArabian.com.

AFRIQATAR COMMERCE EXC HANGE INCREASING BUSINESS EXPONENTIALLY

TRADE AND INVESTMENT

Proudly African

Boosting inter-trade & cultural relations across the continent

www.ProudlyAfrican.info

Hospitality Marketplace Africa The African trade and export promotion agency for the food, beverage and hospitality industry. In a focused effort to establish the marketing and communications footprint for the food, beverage and hospitality related industries in Africa, Shout Factory Media has entered into a strategic relationship with the World Trade Centre, Future of Trade initiative in the form of Hospitality Marketplace Africa. This initiative will be the first African export and promotion agency for the food, beverage and hospitality sector with the goal of supporting functional trade relations for companies wishing to do business in the ever growing African continent. “Our core goal is to facilitate new trade relations and engage with captains of industry and local trade representatives from African countries to effectively support sustainable trade opportunities in the food, beverage and hospitality sectors,” says Jason Whitehouse, Managing Director of Shout Factory Media, who publish Chef!, Hospitality Marketplace and Retail Chef B2B magazines serving as effective media platforms in the South African market. Localised knowledge is the key to successful trade relations in Africa.

The combined efforts of Hospitality Marketplace Africa, The World Trade Centre and industry professionals that are serious about Africa will effectively support Africa related business goals. Any company that aspires to grow its business base into African food, beverage and hospitality sectors should take advantage of this initiative by joining as a corporate member to gain access to the numerous benefits. “We will be represented at the upcoming expo and look forward to interacting with interested parties,” comments Whitehouse. Hospitality Marketplace Africa will be launched at the largest import and export trade exhibition hosted on 15 to 17 July at Gallagher Convention Centre, Johannesburg. The food, beverage and hospitality sector represents a major industry within the mix of economic drivers that will be participating at the show.

Cell: 082 903 6129 Fax: 0866 174 740 jason@shoutfactory.co.za www.shoutfactory.co.za

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Partnership for Commercial agribusiness Projects in africa unlocking the wealth of africa’s agriculture “We firmly believe that the economic development and prosperity of the African continent as an economic trading bloc, is inextricably linked to its ability to unlock the economic potential and value of its rich agricultural resources, and that commercial farming and agribusiness is essential for this to happen. “The agribusiness sector can and should be a major driver of economic development and job creation on the continent. The lack of commercial projects and commercial agribusiness value chains and the associated inclusive models for development of this sector remains one of the biggest constraints in this regard.” hennie van der Merwe, Ceo of the agribusiness Development Corporation (aDC). About the ADC The aDC is a Cape Town based firm specialising in agribusiness project identification, development, facilitation and management across the african continent. Their vision is to see the development and growth of the agribusiness sector in africa to become a major driver of economic development, job creation and empowerment on the continent. Its core competence is its knowledge and understanding of the principles and requirements of commercial agribusiness projects in the african environment and ability to mobilise skilled professionals and other role players that can add value, enhance profitability and ensure sustainability of interventions. It is currently working with over 60 product and service providers – from aquaculture firms and irrigation system manufactures, to greenhouse suppliers and cold storage 48

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specialists â&#x20AC;&#x201C; to develop agribusiness and rural development solutions for africa. When developing a project, the aDC together with its network of companies, put in place all the elements of the value chain from the development of the business plan to the processing and marketing arrangements. Their involvement would also support and ensure market linkage and partnership development to enable the complete value chain to operate successfully and sustainably. The aDC has been involved with numerous agribusiness projects across the continent and has experience in a number of countries, including nigeria, Tanzania, the Democratic Republic of Congo, sudan, angola and Mauritius, to name a few.

agribusiness sector and value chains. additionally the empowerment of agri-entrepreneurs all over africa to start and expand agribusiness related enterprises, based on exposure of this sector to new and innovative business ideas, technology and partnerships/ linkages present a great challenge. The down-stream economic benefits of activated, empowered and expanded commercial value chains across the continent, supported by commercial farming ventures producing the required raw materials for value-adding/processing, trading/ exporting and retailing is immense. Given the fact that agriculture production takes place in the rural areas of africa; it is evident that the job creation and economic empowerment outcome of this broader initiative would be very substantial.

Development Strategy & Benefits an essential element of the aDC business development strategy is to reach, involve and capacitate local business people to get involved in the commercial agribusiness value chain as profitable and rewarding business activity. Traditionally african countries and their investment promotion agencies have focused on foreign investors as primary source of investment in commercial agribusiness, whereas the aDC believes that there is substantial indigenous capacity and funds available from local business that can be mobilised as investors, developers, partners and entrepreneurs in the

The ADC Offer The aDC calls on the entrepreneurs and business people of africa to partner with it to develop profitable and sustainable commercial farming and related agribusiness projects across the continent. We will bring the commercial farming know-how and experience to develop commercial crop and animal production, processing and marketing projects along the entire agribusiness value chain. This can be done for both green and brown field developments from business plan stage, through mobilisation of finance and market linkage, to project implementation and management.

The world is looking eagerly at africa as the continent with the largest undeveloped arable land resource in the world. The call therefore goes out loud and clear to africaâ&#x20AC;&#x2122;s business sector to wake up to the opportunities that the agribusiness sector has to offer and not to wait for countries and companies from elsewhere to walk away with the spoils. The time has never been so opportune for africaâ&#x20AC;&#x2122;s business men and women to benefit from the myriad of potentially lucrative business opportunities in the agribusiness sector. The time is now! For more information, contact the ADC at agribusiness@iafrica.com Diplomat africa

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oil, Gas and energy in Africa The african continent is richly bountiful with vast resources of both natural and mineral varieties. This bounty has been a blessing. But mineral resources have more than once been the source of conflict and civil war on the african continent. at other times, the bounty has been whisked away from the continent, benefitting a small minority instead of the locals. The continent as a whole is also still considered to be vastly untapped. however, from hard lessons learned, africa seems to be waking up to the fact that her resources should be used to benefit her people. as a result, a move to sustainable and careful management of energy is being undertaken across africa. Prospects and Opportunities The eIu predicted that 15 of the 20 fastest growing economies in 2010 would be from africa. There are numerous oil and gas opportunities and prospects in africa, most notably in renewable energy and natural gas commodities. after the quick succession of crude oil discoveries across the continent, africa became the â&#x20AC;&#x2DC;go toâ&#x20AC;&#x2122; region for internationals looking for oil partnerships in 2011. The discovery that of the estimated 6263.34 Tcf of gas reserves in the world, africa holds about 514.92 Tcf has added to the hype. The global resource potential went up significantly as a result of these discoveries. Most notable were in Ghana and along the eastern african corridor, including major gas reserves findings in Mozambique. Major international movements include that of Italian 50

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company Eni partnering with Chinese PetroChina. Other deals included Chevron, Exxonmobil and Total. Renewable Energy The major untapped area of energy resources in Africa is the renewable energy sector which provides a window of opportunity for investment and further research. The hydroenergy potential of the continent has 80% yet to be utilised. Eastern Africa is a major holder of geothermal power in Africa. However, the Great Rift Valley presents great potential for geothermal power along its length of 6,000 kilometres and several countries, including Djibouti, Ethiopia, Eritrea, Kenya, Uganda and Zambia. African countries at the forefront of renewable energy are Kenya and Egypt, with Morocco, Ethiopia, Ghana, Malawi and Mozambique currently growing. The largest geothermal plant in Africa is the Olkaria II power plant in Kenya after it was expanded in 2010. Egypt has major wind projects and Morocco, Ethiopia and Kenya have projects under construction. Solar power is prolific in North Africa and southern Africa. Ghana, Malawi and Mozambique are close to achieving commercial viability in bio fuels. Nigeria has plans in the pipeline to produce 15903 MW of renewable energy electricity sources by 2015. These sources include wind, biomass, hydroelectricity, tidal, solar, geothermal, compressed natural gas, radiant, and

wood. In many cases, Africa has taken over the reins in innovating ways to curb carbon emission, such as Quintas Renewable Energy Solutions. The statute of the International Renewable Energy Agency has been signed by 48 African countries â&#x20AC;&#x201C; more than any other continent. Mozambique Eni recently found a new pool in their gas discovery off the Mozambican coast, making the total reserve almost 50% larger than they had previously thought. A total area of 22.5 trillion cubic feet of gas is now expected. The initial discovery was deemed significant in the global market and would make Mozambique an important producer of liquefied natural gas in the region. This is even more evident since the latest discovery. The number of local exhibitions in the sector is testament to the realisation of the value of these precious resources. The Eastern Africa Oil, Gas & Energy Week was held for a third time and was hosted at the InterContinental Hotel in Nairobi, Kenya. Others include the Africa Energy Indaba, and Southern Africa Oil, Gas & Energy in Johannesburg, South Africa. One of the best resources conveying opportunities in the Oil, Gas and Energy sector in Africa is the annual Africa Energy Atlas. Find the 2011 Atlas at www.africa-energy.com. Diplomat Africa

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Global Expo Botswana – Botswana’s only premier international business to business exhibition BeDIa was formed in 1997 as a Parastatal reporting to the Ministry of Trade and Industry (MTI). It is the leading Investment Promotion agency in Botswana, mandated with assisting local entrepreneurs in identifying market outlets outside Botswana. The main objectives of the organisation are to promote inward investment into the country by encouraging the establishment of manufacturing enterprises as well as to organise and participate in trade exhibitions, locally and internationally. Global Expo Botswana (GEB) GeB organised and managed by BeDIa, Botswana’s only premier international business to business exhibition. launched in 2006, the multi-sectoral exhibition has been frequented by visitors such as importers, wholesale traders, agents, distributors, international buyers and supply chain managers. The key objective of the exhibition since inception to date has been to offer exhibitors and visitors a platform to explore new markets, secure new business, build partnerships and grow their business. This platform has enabled local and international companies to actively promote their businesses and explore the prospects of new markets. Global expo has grown over the years, and the core reasons for its growth is that it is pivotal in contributing to the promotion of joint venture opportunities between local companies and foreign investors, it stimulates profitable business 52

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partnerships, it enhances exports of locally produced goods, it enables international exhibitors access to the Botswana market and it inculcates a culture of entrepreneurship locally. The annual GeB offers value added services for its duration and each year it is characterised by the organisation of an Investment Forum, Buyer-seller meetings and workshops, all of these running concurrently with the exhibition. Global Expo Botswana services The standard services offered are mainly modular booth systems, internet and e-mail facilities as well

as wireless internet, exhibitors’ lounges, conference and seminar facilities, government department facilitators, business day invitations, complimentary exhibitors’ handbook and catalogue and assistance with visa applications. every year, exhibitors mainly interested in taking part are those in the agribusiness and agricultural products, textiles and garments, manufactured products, construction materials, automobile, electrical goods and appliances, timber and furniture, engineering products, chemicals and cosmetics, machineries, information technology, consultancy services,

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leather and associated technologies, mining, tourism and power and renewable energy. Nelly and Associates (Pty) Ltd â&#x20AC;&#x201C; A participant in the GEB 2010 one beneficiary of this annual event is nelly and associates (Pty) ltd. a wholly citizen owned and managed company that aspires to be a leading sales and distribution company in Botswana and the region, with a clearly defined mission of providing sales and distribution services which will meet their customers satisfaction and expectations. The company is currently rooted in supplying food and food products, fruit juices, energy drinks, sweets, soya and packaging material to name a few. The company registered in 2010 and started operating in January 2011 as a distributor of a popular snack called Keke, manufactured in Zambia. Following a successful trial

phase of about three months, the company began to supply the product in earnest. By april, 2011 the company had increased its product range to include various flavours of Keke, fruit juices, crisps and an energy drink (Xl). The company has secured sole distributor rights for all of these major products. at the moment, nelly and associates (Pty) ltd is focusing on Xl energy Drink, an energy drink manufactured in Poland, europe. They discovered the product at the Global expo 2010 when Xl Marketing, Poland came to exhibit. They did not waste any time but got their contacts after being given the opportunity to taste the drink, this enabled a joint venture partnership between nelly and associates (Pty) ltd and Xl Marketing through the signing of an exclusive distributorship contract to supply Botswana with Xl energy drink. at the moment growth in this area has enabled distribution to namibia and Zimbabwe. all of this was made possible through their participation in the 2010 Global expo Botswana.

Contacts: Botswana Export Development and Investment Authority (BEDIA) Plot 28, Matsitama Road, Gaborone Main Mall P. O. Box 3122, Gaborone Tel: +267 318 1941 Fax: +267 318 1941 Website: www.globalexpo.co.bw Diplomat africa

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CHAPTER 3: TouRIsM anD sPoRT

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RETOSA Regional Tourism organisation of southern africa The 2013 united nations World Tourism organisation (unWTo) General assembly will be hosted by Zambia and Zimbabwe at Victoria Falls, exposing delegates from some 176 countries to the magnificence of southern africa. The precise date for the assembly still has to be confirmed. Key aspects regarding the 2013 united nations World Tourism organisation (unWTo) General assembly, was scheduled for discussion at ReTosa’s meeting of the Ministers Responsible for Tourism in Mauritius on March 29 2012. according to Zimbabwe Tourism authority, the unWTo secretary General Talib Rifai said the Zimbabwe/Zambia bid was the only serious, complete and comprehensive one, beating bids submitted by powerhouses such as Russia, Turkey, Jordan and Qatar. “It was a good job, well done and well explained. There was no question of any sort that was not answered.” he added that the unWTo was the only un organ that held its general assembly away from its headquarters in Madrid, spain, mainly because it created jobs, endorsed brands and brought people together through wider networking. ReTosa will not only be working with the host countries on their duties but will also promote tourism in the other member countries during that time. Member states will compile as many tour packages as possible for delegates to experience – not only Zimbabwe and Zambia but as many of the others as the region can arrange. The more the world sees of southern africa as a single but multifaceted destination, the more they will be charmed with our diverse and unique offering, and the better their chances of returning for more.” our 15 member countries offer literally thousands of options for fun in the sun – whether you want to laze around on a tropical island beach, sip sundowners on a languid river or chase adrenaline on some crazy adventure activity, 56

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you can do it right here. and there is even better news: in addition to the sheer diversity of landscapes and activities on offer, the affordability of it all will make the trip extra worthwhile. – Francis Mfune, executive Director ReTosa SADC Regional Infrastructure Development Master Plan Plan Infrastructure is an essential part of the development of the region, especially for tourism as its long-term benefits are a major contributor to the economies of all 15 saDC member countries. Infrastructure improvements and additions advance the travel experience for tourists – not only because it enables operators to offer better service and makes travelling easier, it also uplifts the lives of the people of the host country and translates into the way a tourist is received and treated by locals. ReTosa is a lead role player in the development and implementation of the Tourism Chapter of the saDC Regional Infrastructure Development Master Plan (RIDMP). The Plan’s main objectives are to define the region’s precise infrastructure needs as well as the process of their selection and implementation for the period 2012 to 2030. sectors of focus include tourism, energy, transport, telecommunication, meteorology and water. The Tourism Chapter will pay specific attention to the development of Transfrontier Conservation areas (TFCas), Transnational Tourism Routes, Cultural and natural heritage Routes, World heritage sites and Indian ocean Islands to ensure maximum advancement of cross-border tourism and related economies. Experience Southern Africa Following extensive redevelopment and consultation, ReTosa launches its new destination brand logo and related brand colours and promotion materials at the south african Tourism Indaba in Durban, 12-15 May 2012. The new regional destination brand is aligned with international trends in destination marketing and will offer a unified look and feel across all aspects of marketing, advertising and representation. About RETOSA The Regional Tourism organisation of southern africa (ReTosa) is the arm of the southern african Development Community (saDC) that is responsible for the promotion of saDC as a single regional tourism destination. The vision of ReTosa is to develop tourism through effective marketing of the region in collaboration with the public and private sectors’ tourism stakeholders. The organisation’s mandate is to market and promote tourism in southern africa (saDC) in close co-operation with the region’s national Tourism organisations and the Private sector. Tourism organisations and operators wanting to host delegates, can contact RETOSA at palesa@retosa.co.za or thoko@retosa.co.za or +27 (0)11 315 2420/1or +27 (0)11 315 2420/1

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TOURISM AND SPORT

Proudly African

Boosting inter-trade & cultural relations across the continent

www.ProudlyAfrican.info

Spurwing Africa Group The official travel partner to the World Trade Center and Proudly African Initiative… Leading the way with 21st century travel solutions into Africa and beyond

The Spurwing Africa Group was started in 1996 just as post-Apartheid South Africa opened its doors to the rest of the world, quickly establishing itself as a tourism service specialist. Today the company still focuses on providing cutting-edge travel solutions and innovations for corporate companies. Finding the right travel partner in Africa can be a daunting task. As the continent experiences incredible growth, the business world is travelling to Africa in unprecedented numbers to trade and experience the splendour of African cultures, wildlife and natural beauty. The Spurwing Africa Group comprises of three tiers: Business travel, Leisure travel, and M.I.C.E. Travel (Meetings, Incentives, Conferences and Exhibitions). They offer specialised support and real-time solutions under the auspices of each of these sectors. Corporate Travel Solutions Flights | Car-Hire | Hotels | Airport Transfers | Tours Spurwing offers a complete travel service including prebudgeted quotations and reservations, from a single traveller to over a thousand people for a world congress. They handle travel arrangements for corporate companies into and out of Africa, the middle East, Europe and the Americas. For larger clients they build and develop a customised travel website and real-time booking engine, banded with the client’s logos and relative information. This portal then becomes the main contact point for all employees’ and visitors’ travel needs within that corporate group; with monthly reports and feedback which gives the client more control over their travel spend. Conference and Exhibition Management Solutions World Congresses | Conferences | Exhibitions | Product Launches | Networking Events. 58

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Spurwing Africa’s conference and exhibition division employs a dedicated team of experienced professionals who will plan and facilitate the complete event. Their large database of suppliers in terms of transportation, accommodation, flights and leisure activities, empowers them to provide delegates with the best experience at the best possible rates. For each event they design a branded Event Management e-System that allows for real-time registrations, reservations, communications, reports and supplier management. All aspects of the event are taken care of so the client can focus on his core business and we focus on the success of the event. Online Corporate Travel Solutions – Spurwing Africa designs and manages many branded online travel websites for their clients and this is tailor-made to match each client’s corporate profile and insignia. These websites are linked to the client’s main website and becomes the “travel help desk” for the client. All events, meetings and trips are then linked to

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extensive knowledge of the finest and most spectacular destinations in africa. From the magnificent Masai Mara to the thundering Victoria Falls and the great plains of the Kalahari, spurwing africa can tailor-make the perfect breakaway package.

this online booking portal where employees and visitors can interact from anywhere in the world. This is the perfect platform for large or small events and spurwing africa has handled more than 3,000 delegates in a single event through this platform. They have a long list of corporate companies that have used this system for events, international business travel or just a local flight to the next town. For a better idea on what the system entails, take a look at www.wtcafricatravel.com.

Incentive Travel & Team-Building – Travel is by far the most popular incentive in the corporate environment. spurwing has an extensive range of incentive and teambuilding experiences designed to be exciting and inspiring while essential corporate bonding takes place. some of their most thrilling experiences include sport Car Racing, Raft Building, survivor Games, Cooking Competitions and Marlin Fishing. african countries they operate in – south africa, namibia, Mozambique, Botswana, Zambia, Zimbabwe, Kenya, Tanzania, Malawi, uganda, Madagascar, Burundi, DR of Congo and Rwanda. The appointed Travel & Tourism Company for the World Trade Centre africa Initiative. Contact Person: Francois Els (Managing Director) E-mail: info@spurwing.co.za Web: www.spurwing.co.za

Tours and Safari’s to Africa’s greatest attractions – spurwing africa has a database of over 1,200 hotels and lodges throughout africa and this is the basis of their Diplomat africa

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Paradise in the Bazaruto Archipelago by Rebecca eb

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The Bazaruto archipelago is one of the true gems of southern africa and seems to gently stir visitors’ imaginations through its picturesque scenery and intriguing history. The archipelago is a grouping of six islands off the coast of Mozambique near the mainland town of Vilankulo in Inhambane Province, which forms the hub of the country’s tourism industry. In 1971, the archipelago became a national Park and so protecting its beautiful sandbank islands Bazaruto, Benguerra, Margaruque, Banque, shell, and the rock island of santa Carolina – beset in warm aquamarine waters. The many long sandy beaches and coral reefs are major attractions, the latter most notable for scuba diving and fishing enthusiasts – especially two-mile and five-mile reefs. The tops of the awe-inspiring sand dunes of Bazaruto Island allow the most impressive panoramic views of the entire archipelago. The island is steeped in history and there is still a hint of the arab and Portuguese influences from long ago. Known as hucica Islands in old arabic Vasica, Bazaruto has wielded many treasures from its waters – one such treasure being the pearl. Bazaruto’s pearls had been famous among traders from as long ago as the 10th century when it was frequented by Persians and arabs. Trade in pearls, seed-pearls, amber and dugong tusks were already flourishing by the time the Portuguese arrived in the 16th century. The now endangered dugong is a rare and special sighting, seen on occasion around Bazaruto. The Bazaruto Pearl Fishing Company The Company ran from 1892 until 1917. a wall forming part of the original buildings can still be seen in the present Indigo Bay lodge. The Portuguese government of the time granted the Company administration and exploitation rights Diplomat africa

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to the resources of the entire Bazaruto archipelago’s surrounding waters. The Indigo Bay area of Bazaruto Island was chosen as its headquarters for its sheltered natural harbour for ships. The oyster farms were used for gathering pearls as well as for harvesting lime from the shells. only santa Carolina Island was excluded from the administration of the Company as a result of its use as a military prison since 1855. The island has served various purposes throughout its history, bringing ashore traders, missionaries, lepers, prisoners, as well as hotel guests. The island was shut down as a Penal Colony after prisoners escaped to the mainland across the exposed sandbanks of an equinox low tide. santa Carolina, otherwise known for obvious reasons as ‘Paradise Island’, is just three kilometres long and half a kilometre wide. It has pristine beaches and coves and is surrounded by coral gardens. Paradise Island is considered the ‘gem’ of all the islands in the archipelago. as a marine national park with less than ten permanent residents, the island has remained unspoilt. a 250-room hotel was built on the island in the 1950s by a Portuguese businessman. now in ruins, the hotel was abandoned in 1973 towards the end of the first war of independence. The Civil war ensued from 1975 to 1992 and troops had occupied the island at various stages. The piano in paradise one would be excused for wondering what Bob Dylan and a faded mahogany piano with yellowbrown keys has to do with an idyllic island in the Bazaruto archipelago. after the piano lay in the dormant and crumbling hotel for nearly two decades on Ille santa Carolina before being rescued, it became synonymous with the legend of the island. This state of disrepair is far from its glory days under the fingertips of music legend Bob Dylan. It is alleged that Dylan composed his song Mozambique whilst playing for hotel guests on the piano during a stay. There are two unmarked graves at the northern tip of the island, one belonging to a child. It is not known, even by the eccentric PortugueseMozambican caretaker, who the graves belong to. The most commonly accepted theory is that they belong to a missionary woman who died with her child during birth. There is also a beautiful old white stone church with coloured glass windows still standing on the island. The brass bell on the church point poignantly replaced a large cannon which once stood there and was used by the Portuguese to ward off marauding pirates. The concession, previously owned by ecco Delta ltd, has been bought by reputable hotel chain Rani Resorts. Rani aims to restore the island to its former glory whilst still maintaining its endearing charm and serenity. at least the piano, which has been in safe keeping at Rani’s Indigo Bay lodge, will then be returned to rest in its post on Paradise Island. 62

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The Mighty Zebras – The Nation’s Pride For centuries, sport has been hailed one of the greatest unifying factors across nations. It is through sport that the entire nation stands united and unequivocally support their own. It is through sport that friendships are built and nations pride themselves in their achievement. For each nation, there is always one sport code that defines them, one that brings harmony more than any other. In Botswana, one sporting code that has without doubt captured the hearts of Batswana is the beautiful game of soccer. For ages, Batswana have yearned to hear “’Fatshe leno la rona” or the national anthem being sang at an international soccer stage. equally important, Batswana have waited with baited breath, for the time when the national flag will majestically fly amongst the best in the international soccer scenes. The prayers of Batswana were finally answered when the national team, popularly known as the “Zebras” qualified for the first time in the history of the africa Cup of nations

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(aFCon). Zebras did not only qualify but were the first team to secure a slot at the most esteemed tournament in africa. While most teams were busy sweating it out on the playing field, Zebras was busy making travel plans to equatorial Guinea where the Mighty Zebras made their maiden appearance. The historical qualification sent Batswana into an ecstatic mood. The hard work and over endurance was finally bearing fruit and dreams were turning into reality. Zebras became a household name, discussion centered around the Zebras both nationally and internationally. International coaches

started doing serious research on the Zebras. The one team that was once known as the “whipping boys of africa” was the one now doing the whipping. By the time, Zebras departed for equatorial Guinea, the mood of the supporters had reached an unprecedented level. Blue, Black and White became colours that were synonymous with every patriotic citizen and well wisher of the Zebras. From cars to bicycles, from donkey carts to a man walking on the street, the national flag became a symbol of unity and pride for many Batswana. anything that was made in the

TouRIsM anD sPoRT

national colours was quick to fly off the shelves. The pride of the nation was further cemented when, the Zebras appeared wearing a local brand, born and bred in Botswana – all Kasi. To add a cherry on top, Zebras appeared for the first time at the tournament under the tutelage of a Motswana coach, stanley Tshosane. The Zebras participation was always anticipated by soccer analysts as a tough one, particularly looking at the group that the Zebras were drawn up against. This is a group that was often referred to as the “group of death.” The very first encounter with

Ghana is one that everyone looked forward to, mainly because of the ranking Ghana has as one of the best teams in africa. The boys gave a sterling performance despite losing by one goal in favour of Ghana. While Zebras did not win any of their encounters, it is without doubt that the team received the attention and seriousness it deserved due to their performance. Zebras fought with everything they had, unfortunately luck was not on their side. The biggest winner was the whole nation which never stopped supporting their team even when it was tough. That multitudes of Batswana showed up

at the welcome ceremony, was clear indication that Botswana has won, not through goals but by emerging a stronger and united nation. Through aFCon, the whole of africa had their undivided attention on Botswana for 270 minutes and more and even following the matches the Zebras drew attention to Botswana. This is clearly not the end of the Mighty Zebras but the beginning. Well done Zebras. “letlharapa la modisa ga le galalwe.”

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The Local Enterprise Authority is a coordinated and focused one – stop – shop authority mandated to take over the responsibility of implementing policies and programmes for the promotion and development of small, medium and micro enterprises (SMMEs) in Botswana. The Authority offers an array of services which strive to empower Botswana’s entrepreneur to start and grow their business. These services include training and mentoring, business skills training, Facilitation of Technology adoption and diffusion along with Market Access Facilitation.

“Mogwebi, re go tlhoma kwa pele.” For more information on LEA Contact: Local Enterprise Authority Head Office Tel: + (267) 3644000 Fax: + (267) 3644001

Training • Mentoring • Market Access • Technology Support

CHAPTER 4: TRaInInG, eDuCaTIon anD sKIlls DeVeloPMenT

TRaInInG, eDuCaTIon & sKIlls DeVeloPMenT

I N T E R N AT I O N A L V O C AT I O N A L E D U C AT I O N A N D T R A I N I N G A S S O C I AT I O N

The International Vocational education and Training association (IVeTa) Malawi 2012 International Conference CALL FOR PARTICIPATION coverage of critical issues in the field, and of new and exciting approaches to those issues. IVeTa’s conferences and meetings provide opportunities for you to meet your global colleagues face to face and to share information and experiences for improving and advancing vocational education and training. IVeTa international membership provides a global network of contacts in vocational education and training - contacts eager to learn about the ideas, programs, techniques, and products that you have developed as well as to share their own ideas and products with you. The organising Committee of the IVeTa Malawi Conference, therefore, invites abstracts for papers proposed for presentation. These should address issues pertaining to the given sub-themes. The abstracts should be 250-500 words in length. Review of abstracts will be done by the conference Programme Committee, and only high quality submissions will be accepted.

Mr Abel Modungwa (IVETA President)

The theme of the conference is “HUMAN RESOURSES DEVELOPMENT FOR POVERTY ERADICATION”

The International Vocational education and Training association (IVeTa) is pleased to announce the IVeTa Malawi 2012 Conference, which will be held at sunbird nkopola lodge, Mangochi District, lake Malawi shore, Malawi, from august 22nd to 24th, 2012. The Conference will be hosted by Technical, entrepreneurial and Vocational education and Training authority (TeVeTa – Malawi) with support from the Technical education, Vocational and entrepreneurship Training authority (TeVeTa – Zambia) and the Botswana Training authority (BoTa). IVeTa works to create a new era in communication among vocational educators around the globe. Members include practitioners, researchers, and students in the field of vocational education and training, as well as institutions, organisations, and companies actively engaged in human resource development. IVeTa promotes the cause of international vocational education and training and provides focused, in-depth

Papers will be organised in the following subthemes: 1. Papers in this sub-theme, “skills Growth, employability, Green skills and Development”, must address the following: • Skills growth; Vertical and horizontal growth of skills and what should necessitate the growth. • Employability; Production of graduates who are able to access employment (external efficiency) with the right numbers, partnerships between skills development service providers and employers, and what initiatives can be considered to improve employability among people of various skills. • Green skills; Human resources development versus the sustainable management of environment. • How all these are linked to development. 2. Papers in this sub-theme, “effective human Resources Development strategies”, must address the following: • Relevance of Human Resources Development strategies.

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TRaInInG, eDuCaTIon & sKIlls DeVeloPMenT

• Quality Management and Quality Assurance in human Resource Development. • Best practices in human resource development; recruitment, assessment and certification. 3. Papers in this sub-theme, “empowerment of vulnerable groups through skills development (women, the disabled, hIV and aids infected and affected etc)”, must include the following: • Case studies/best practices/country experiences. • Remedies and initiatives for Reduction of dependence syndrome. • Role of Micro Financing institutions as a complement to skills development. 4. Papers in this sub-theme, “strategies for Informal sector Development”, must address the following: • Case studies and country experiences on Informal sector Development Initiatives. • Best practices and models of training that support informal sector development. 5. Papers in this sub-theme, “options for sustainable Financing of human Resources Development”, must address the following: • Policy and practices. • Role of politics. • Strategies and case studies. all abstracts should be submitted by email as Microsoft Word attachments. an abstract should have the following information: sub-theme, paper titles, author’s name, institutional affiliation, postal address and email address, followed by the text of the abstract. The abstract submission should be left justified in entirety, written in english, 12 point, Times new Roman font, single-spaced with no bold, italic, or underlined text. authors should

submit the abstract to: ivetamalawi@tevetamw.com with an email subject line of “IVeTa Malawi 2012 abstract submission.” The general membership and stakeholders are therefore invited to make this event a success by attending, presenting and/or exhibiting their products at the event. The schedule of activities: 1. First Call for abstracts – november 15, 2011. 2. second Call for abstracts – January 9, 2012. 3. Third and last call for abstracts-February 7, 2012. 4. Deadline for submission of abstracts – February 29, 2012. 5. Review of abstracts – March 1, 2012. 6. Confirmation of acceptance of abstracts – March 2, 2012. 7. submission of Full Papers and PowerPoint Presentations – June 8, 2012. 8. Completion of Initial Conference programme – June 22, 2012. 9. Final conference Programme – July 13, 2012. 10. arrival of Participants – august 21, 2012. 11. Conference opening – august 22, 2012. 12. Conference Closing – august 24, 2012. Any enquiries and further information queries can be channelled to: ivetamalawi@tevetamw.com or iveta2012@bota.org.bw You may also visit www.ivetamalawi.com for further information about the conference Tel: (265) 1 775 211 Fax: (265) 1 774 797

Co-hosted by:

TeVeTa (Malawi)

TeVeTa (Zambia)

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TRaInInG, eDuCaTIon & sKIlls DeVeloPMenT

Botswana Accountancy College Transitioning into the role of Botswana’s leading Business school several international awards, the college prides itself in an indelible footprint. as an institution it has remained focused in its ‘promise’. It has grown from strength to strength and has ‘pushed the envelope’ in its mission to meet and exceed expectations of all of its stakeholders. In the process, the college has built a formidable brand which is currently a household name at home and internationally. It has also created for itself, an enviable position as a niche in what it does best – tertiary education. In this regard, BaC has embarked upon rebranding initiatives, which will decisively position itself as a reputable business school of the future.

The Botswana accountancy College story is a unique but profound one which has since developed into a “colourful journey”. From its inception thirteen years ago in 1996, no one would have imagined the college would reach the great heights it currently enjoys in the corporate and academic context. The recipient of 70

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National Tertiary Education Policy – capacity building and transition into a “Business School” BaC seamlessly links its business to the national Vision 2016 and pivots its strategy around the national priorities of skills development and capacity building in line with the “new order” of ‘the knowledge based economy’. Within the transformation process, the BaC asserts itself not only, as a college transitioning into a business school but rather as a ‘centre of excellence’. Other areas of strategy include: • Positioning as a regional player in the tertiary education landscape • Capacity to appeal to the discerning local and international student • Customer Focus embedded in the

“student experience” • Investing in people to offer industry relevant programmes • Developing and growing strong links with key strategic Partners [global professional bodies and uK universities including: aCCa, Ca (england & Wales), Botswana Institute of accountants, CIMa, aaT, The university of Derby, (uK), The university of sunderland, (uK) and the Institute of Internal auditors (IIa) among others.] all of this is made possible by the commitment of its professional staff who are experts in their various fields of business disciplines. They have the best interest of the student at heart and have made a lifetime commitment to make a difference in the lives of young people and their future careers. students are ensured they become beneficiaries of a modern setting in the learning environment – benchmarked against the best in the international tertiary education space. In this regard, the ‘student experience’ is a reality for most of our students. The college is relied upon by its key stakeholders; including the Ministry of education and skills Development from whom it receives full support, to provide solutions. The spectrum of the solutions is wide but must nevertheless include making a contribution in changing the quality of life of its citizenry through a better use of knowledge. The BaC operates from two main centres – the main campus

TRaInInG, eDuCaTIon & sKIlls DeVeloPMenT

in Gaborone, the capital city of Botswana, and Francistown in the north of the country. Its learning environment exudes confidence everywhere you look. It holds in high esteem, young people who know what they want out of business. The corporate culture of BaC, and its strong leadership style, has all the hallmarks of an organisation which most people would want to be a part of – from students, academics and other partner organisations. The college is driven by talent and belief in self. The virtue of teamwork could not thrive better. Rounded business leaders emerge out of BaC, who subsequently make their mark as captains of industry and ambassadors of the reputable name of BaC. arguably the only tertiary institution of its kind in the southern africa region, BaC offers a differentiated business model underpinned by its blended suite of courseware in its portfolio of offerings. embedded in its organisational structures is the culture of quality which in many ways enables the college to gain the respect it currently holds. although it is a quasi public sector organisation, BaC ‘behaves and thinks’ like a privately owned business. In other words, its private sector ethos accounts for its success. BaC was conceived out of an urgent need by the Government of Botswana to address the acute shortage of citizen professional accountants; it then became the brainchild of the Botswana Government, DeBeers Botswana the mining group and the Botswana Institute of chartered accountants who brought it into existence with a clear mandate. Today, the college prides itself

in a number of international awards conferred by global organisations ranging from the “Premier + Tuition Provider” status, – and more recently the PMR africa Diamond arrow award for leaders and achievers. These awards in many respects define the college and reinforce its brand as an institution which is determined to keep a tight rope on its pedigree by ‘acting locally and thinking globally’. The BaC offering of programmes range from internationally recognised accountancy qualifications, undergraduate honours degree programmes delivered in partnership with two u.K. universities in business and business related disciplines, including computing, entrepreneurship and tourism management. In addition, there is an MBa programme on offer as a ‘top-up’ programme for members of recognised accountancy bodies. Graduate programmes are also offered at Msc level in strategy and related subjects. Importantly however, all graduates are mentored to develop entrepreneurial instincts, thereby regarding themselves as providers of employment rather than job seekers. The significant investment in talent is part of the hallmarks of its differentiation. In its team of professionals is the highest calibre of skills sets. BaC’s outlook is to develop people not only to be employment ready, but also to create wealth, hence its emphasis on entrepreneurship development in its academic programming. Botswana accountancy College (BaC) has provided the highest quality business education in accountancy, Computing, Business Management and Insurance since 1996, playing a significant role in southern africa’s

tertiary education landscape. BaC welcomes students from the whole of southern africa, offering globally recognised and accredited professional qualifications, and in turn, promoting Botswana’s standing as a knowledge-based society. BAC, MARKING OUR TERRITORY BY SERVING STUDENTS FROM SOUTHERN AFRICA AND BEYOND! For more information, visit www.bac.ac.bw or email enquiries@bac.ac.bw Diplomat africa

Murray & Roberts is South Africaâ&#x20AC;&#x2122;s leading engineering, contracting and construction services company, with a primary focus on the resources-driven construction markets in industry & mining, oil & gas and power & energy in Africa, Middle East, Southeast Asia, Australasia and North and South America. The company offers civil, mechanical, electrical, mining and process engineering; general building and construction; material supply and services to the construction industry; and the management of concession operations.

We build to last. 110 years: 1902 to 2012

More information is available at www. murrob.com

Murray & Roberts Client Service Tel: +27(011) 456-1144 Fax: +27 (086) 637 0113. Email: clientservice@murrob.com

WE BUILD TO LAST.indd 1

2012/03/09 11:11 AM

CHAPTER 5: ManuFaCTuRInG, MInInG, anD enGIneeRInG

ManuFaCTuRInG, MInInG anD enGIneeRInG

saatchi and saatchi (Pty) ltd

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ManuFaCTuRInG, MInInG anD enGIneeRInG

Founded in Botswana in 2004, saatchi Civils is a building and Civil engineering construction company, private house builder, industrial developer and investor. saatchi Civils is a locally based company with more than five years of design, procurement and management experience in Civil engineering. This has involved building projects of varying size and nature, as well as projects of limited budgets. Group resources The parent company saatchi and saatchi (pty) ltd is a practitioner of the design-and-build concept as well as partnering approaches to the construction procurement.

Experience The company portfolio in Botswana spans residential developments in Phakalane, mine upgrades and construction works in mining environments, engineering management and Civil engineering contracts. Projects include: • Aggregate crushing plantsprimary foundation bases, gallery, conveyor belt and screen foundation bases (Dikgatlhong dam project). • Mine upgrades and construction projects – BCl; • Power stations and sub stations- concrete foundation bases. PO BOX 2578 Selebi, Phikwe Cell: +267 760 97827 E-mail: saatchicivils@gmail.com

other main services of the parent company are: • Civil engineering and building construction – civil engineering and building works; • Concrete repairs – cathodic protection of concrete structures and concrete repairs; • Saatchi plant – based in Botswana, provides plant hire services for parent company and external customers; • Saatchi homes – we build executive homes and aim to gain a strong presence here in Botswana. Diplomat africa

ManuFaCTuRInG, MInInG anD enGIneeRInG

1982 – 2012

Debswana Jwaneng Mine Celebrating 30 years

Jwaneng Mine is a story about a unique town in Botswana which grew into a landmark in diamond mining since its discovery of diamonds. Jwaneng has a rich and diverse mix of the traditional and the modern. Its development is driven by mining, corporate processes, ambition and a worldwide demand for diamonds – yet consultation with the community members in both traditional and modern socio-economic structures is of paramount importance. Jwaneng’s development takes place within the context of the peaceful and dignified Botswana, whose reputation surpasses many other countries on the continent. unlike other beneficiaries of mining, Botswana remains untarnished by illegal trade and unscrupulous business behaviour. The essence of Jwaneng is not limited to mining, but incorporates the lives and experiences of farmers, teachers, the oldest resident, the longest resident, local doctors and nurses, 78

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mothers, fathers, children, perceptions of Jwaneng, local stories and myths. Jwaneng Mine’s 30 Year Celebration Jwaneng Mine, Prince of Mines as refered to by the former President sir Ketumile Masire, celebrates 30 years of diamond production in 2012. The Mine’s diamond bearing pipe was discovered by De Beers prospectors in 1972. In 1978, an agreement was

signed between the Government of Botswana and De Beers to establish the Mine. although mining started in Botswana in the early 70s, the country only became a significant world producer after the opening of Jwaneng Mine on 14 august 1982. The Mine has gone on to become the world’s premier diamond mine and the jewel in the crown of Botswana mining. When officially opening

ManuFaCTuRInG, MInInG anD enGIneeRInG

Jwaneng Mine, the then president of The Republic of Botswana, sir Ketumile Masire, declared that “Jwaneng Mine is not just any new Mine but a true prince of mines – a gem in the world of gems.” The commissioning of Jwaneng Mine placed Botswana among the most important diamond producers in the world. over the past 30 years Jwaneng Mine has lived up to this statement to become the jewel in the crown of mining in Botswana. The success of Jwaneng Mine owes its achievements to a dedicated workforce, an interactive community and the ultimate support rendered by its business partners. The Mine has continued to grow with different milestones, and projects such as Cut 8 (P24 billion investment project to expand the Jwaneng Mine), Jwaneng Mine Resource extension Project (JReP) which continue to define pipe contacts and some internal geology to 1000m below ground level as well as to define an indicated resource to base of Cut 9 and so forth. Jwaneng Mine is one of the four diamond mines owned and operated by Debswana Diamond Company (Propriety) limited, a unique 50/50 partnership between the Government of the Republic of Botswana and De Beers. Celebrating 30 years of continuous growth and contribution to the economy of Botswana To celebrate its milestone, Jwaneng Mine will stage monthly

activities for the duration of 2012. The activities will seek to capture the essence of the history of the Mine and reflect how far the company has come as well as look into the future of the Mine. The events will culminate with a main celebration on august 14th. Jwaneng Mine’s contribution to the economy • Jwaneng Mine is a key player in Debswana, the world’s leading diamond producer by value. • Debswana’s World Position by Value (2010) Country

% US$ Bn

Botswana

3.18

Russian Federation

2.42

Canada

2.29

south africa

1.27

angola

1.27

DRC

0.9

namibia

0.8

australia

0.5

other

0.01

• Debswana’s contribution to Botswana Government: • 30% to GDP • 50 – 60% total income • 70 – 80% foreign earnings. • Jwaneng Mine contributes 70% of Debswana’s revenue. Jwaneng Mine endeavours to remain a world-class diamond mining company, committed to delivering a

high performance promise of mining and recovering diamonds safely, cost effectively and responsibly when measured against the highest global mining standards to deliver superior value always. Keeping this promise will leave a lasting legacy to its employees, their families, the community in which it operates, its shareholders and the nation of Botswana.

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Reaching Africa and the World

Best service, Best Cost Tel: +267 393 4893 â&#x20AC;˘ Fax: +267 393 4897 Mobile: +267 73760367 or +267 73760368 Email: info@fnflogistics.com â&#x20AC;˘ www.fnflogistics.com

CHAPTER 6: GRoWTh anD DeVeloPMenT aFRICa

GRoWTh anD DeVeloPMenT aFRICa

Nepad – africa cut out to be the continent of the future In July 2001, african leaders adopted the new Partnership for africa’s Development (nepad), the road map for the continent’s development. since its adoption a decade ago, how much has the plan achieved? In a frank, plaintalking interview, Ibrahim assane Mayaki, chief executive of nepad, says a lot has been achieved, contrary to what most western media claim. Q: Ten years after the adoption of the New Partnership for Africa’s Development, what is your assessment of it? A: There are three major ways in which nepad may be assessed. First, nepad is the only development initiative available on an african scale. It has been with us for the past 10 years, yielding conclusive results in areas such as science, technology, agriculture and infrastructure. The initiative has just been relaunched with its recent integration as a development agency in the african union structure. I am not aware of any other african initiative that has lasted this long and relied on a formal, 82

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institutionalised framework such as this one, with a mandate focusing on issues of implementation. second, nepad is directly responsible, from the start, for some of the most important development strategies implemented in key areas such as agriculture with the Comprehensive africa agriculture Development Programme, and infrastructure with the Programme for Infrastructure Development in africa, areas that are also deemed to be of the utmost priority. The fact that all african countries strive to implement the rules and norms of both strategies at the level of our continent is a great achievement. Third (little known though eyed with envy by europe), has to do with the african Peer Review Mechanism. This original and unique approach is about evaluating political or economic governance in countries that are willing to be assessed. Q: Still, there are many people, particularly in Africa, who wonder what Nepad is and what use it is? A: The problem is that many africans spend too much time repeating what the Western media says. It will take some time to ward off this colonial way of thinking. obviously, when you watch the way africa is treated on a major news channel like Cnn, the feeling is that africa is plagued by misery and ruled by inept and corrupt leaders who hardly give any thought to the greater public interest. Many among us africans tend to repeat what Cnn

GRoWTh anD DeVeloPMenT aFRICa

and others have to say without taking a step back and reflecting about what we just heard. We seem to wallow in a kind of self-disparagement. nowhere else is such an attitude so widespread than on our continent. unfortunately, this self-disparaging attitude does have a negative impact. We cannot afford to keep on offering our children a negative image of africa. We need to put things into perspective. a country like Rwanda has made significant progress while reducing its reliance on foreign aid. By mobilising its own resources, Cape Verde has succeeded in becoming a middle-income country. Judging from the design and implementation of its new constitution, Kenya is making significant progress in terms of governance. Botswana refuses to appeal for foreign aid, with many other countries following its example. Q: But to return to Nepad, the plan remains an abstraction for many ordinary Africans. Why? A: nepad remains an abstraction because people do not know what it has achieved since nepad’s achievements were not communicated. This has to do with the wider issue of public information. If you look at one of our most recent publications, reviewing nepad’s achievements over the last 10 years, you will note that we succeeded. all this is little known. We need to develop strategies to increase the awareness of our achievements in the public. It is a major challenge.

Q: Let’s speak in practical terms about two challenges that Africa is facing at the moment: famine in the Horn of Africa, and the lack of political change, which has at times resulted in revolution, as in North Africa. What does Nepad have to offer to face up to these challenges? A: First, on the issue of political change and democratisation let me say one thing: the number of countries organising democratic elections in africa rose sharply in the last 15 years. across the continent there are only seven countries facing very serious governance issues, out of a total of 54. But all we hear about is those seven countries with problems, not the 40 or so other countries that are better rather than worse off. about the famine threatening the horn of africa and the question of food security across africa, let us not forget that most of our countries have seen their population multiplied five times in the past 50 years. Most countries succeeded in reaching levels of agricultural production that were unheard of 20 years ago. obviously famine is an issue, but if you look at the 54 countries of africa, less than a dozen countries are actually concerned by the problem. More important still, in the last five or six years, investment in the agricultural sector rose. There is still a long way to go at the political level, or in terms of resources and the way these resources are shared, or as to how producers may take part in

the definition and implementation of policies. But we’re on the right track. Q: Upon hearing such arguments, many would be tempted to say that you’re overly optimistic. How do you respond? A: I am mainly realistic. I am trying not to overdo it, but my feeling is, quite simply, that when it comes to african issues, people tend to shun the more realistic approach because of the vision of africa that is continuously being forced down our throats. africa has two major advantages: it possesses the most important pool of natural resources and has the youngest population. It is the continent of the future. and if we do not want africa to play its role, the trick is to instil in the elites the idea that they are incompetent, corrupt and responsible for all the misery. This is certainly not true. Ibrahim Mayaki spoke to André-Michel Essoungou, a correspondent for the UN’s Africa Renewal Features Service.

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GRoWTh anD DeVeloPMenT aFRICa

Frontier advisory hosts a series of thoughtleadership forums and conferences both in south africa and internationally. These globally-orientated executive events bring together corporate leaders to discuss issues of key importance around frontier and emerging markets. In partnership with the Johannesburg stock exchange since 2009, Frontier advisory hosts the monthly africa Frontiers Forum. The forum invites leading companies, organisations and business personalities to speak at the monthly forums focusing on topics relevant for business on the continent. These forums are interactive and are designed to encourage conversation and provide a platform for shared learning. The africa Frontiers Forum is the only dedicated series in south africa that on a monthly basis addresses topics 84

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relating to africa that impact on business on the continent. The topics and themes of the africa Frontiers Forum are always timely and designed in consultation with our partner, the Jse, and our other stakeholders. The africa Frontiers Forum is hosted monthly in Johannesburg at the Johannesburg stock exchange, and the forums have been extended to the Western Cape and KwaZulu-natal. Four events will be held in Cape Town and Durban each for 2012. Partnerships range from government organisations such as Wesgro in the Western Cape and TIKZn in KwaZulunatal to corporate organisations such as Deloitte, FnB and Webber Wentzel. The benefits of partnering in these thought-leadership series provides organisations with clear brand exposure on thought-leadership of the africa Frontiers Forum, access to an average of 120 attendees on a monthly basis, media exposure, as well as direct benefits for organisations’ clients and staff. The success of the structure of the africa Frontiers Forum is reflected in the high degree of media exposure that the seminars receive. Constant coverage is provided by Business Day, Business Report, CnBC africa, engineering news, Mining Weekly, the saBC, Thomson Reuters, and Xinhua news. The Financial Times is the dedicated Media Partner of the africa Frontiers Forum. Due to the demand of the africa Frontiers Forums across the region, Frontier advisory will extend the africa Frontier Forums to east africa and West africa in 2013. The proposed topics for the Africa Frontiers Forum to be held in Johannesburg are:• January: africa outlook Conference 2012. • February: new Commercial actors in africa? • March: africa’s infrastructure – Models of sustainability. • April: The BRICs summit: What does it mean for Business? • May: The state of africa: Reporting from the World economic Forum’s africa summit, ethiopia. • June: Business Roundtable on south sudan. • July: The Challenge of Building africa’s Capital Markets. • August: Can south african Business succeed in

GRoWTh anD DeVeloPMenT aFRICa

Francophone africa? • September: The strategies of India Inc. in africa: a new Business Model for africa’s emerging Markets? • October: how Information Technology, Communications and Innovation are Driving Growth in africa. • November: Political Change in Kenya: What does it mean for the economy? • December: south africa looks ahead to 2013. The proposed themes for the other two regions in South Africa are:Western Cape • South Africa & the BRICS Summit • Oil and Gas / West Africa • Private Equity in Africa China’s Commercial Relations with africa KwaZulu-Natal • India’s Commercial ties with Africa • Logistics as an Enabler of Commerce in Africa • China’s Commercial Relations with Africa • Strategies for Successful Retail in Africa Please contact AfricaFrontiersForum@forntieradvisory.com or Suheima Shamsoodeen on +27 11 447 8038 for interest in partnering on the Africa Frontiers Forum. Please contact events@forntieradvisory.com or Ellen Mathibe on +2711 447 8038 for interest in attending any of our Africa Frontiers Forum events.

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GRoWTh anD DeVeloPMenT aFRICa

Africa – a partner waiting to be discovered By Celia Collins, PaMRo member and deputy group MD of the starcom MediaVest Group, south africa.

africa. It’s no longer the ‘Dark Continent’. Political stability is far better than many people think. There is for instance, huge growth in angola and the DRC, with even Zimbabwe showing underlying growth. Most regions don’t have the limiting legislation of many european countries, and the people of africa are hungry for information, and are always looking for new opportunities. Despite adversity and unreliable supplies of the most basic resources, there is a wonderful ability to keep business churning come what may. If the power keeps going out, you buy a generator and get on with things. It all adds up to a continent simply bursting with opportunity. Many are already making the most of this opportunity, with agencies and their clients rapidly moving into the continent. With this movement of brands and companies into africa, there is a growing need for reliable research about the media options and audiences within these markets. Research in africa has historically 86

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been either non-existent or fairly basic. The Pan african Media Research organisation (PaMRo) however, is making significant inroads into promoting the growth of research on the african continent, by actively addressing countries that are interested in doing such research. PaMRo’s quest to spread media audience research across africa is gathering a great deal of momentum and interest, which could be put down to clients’ growth plans. Through the cooperation of researchers across country lines, PaMRo is able to give its members a better understanding of africa’s media and audience research environments. at each annual PaMRo meeting, member countries present reviews of the media, markets, and audience

research activities within their borders. This is invaluable information not only for media audience researchers, but also for marketers and media owners looking to expand into africa. Zimbabwe PaMRo member ZaRF, the Zimbabwe advertising Research Foundation, paints this picture of the media environment in that country. In general, Zimbabwean newspapers operate under strict media laws. The main pro-government dailies – the harare-based herald and Bulawayo-based Chronicle – are tightly controlled by the Information Ministry. The herald is the most-read daily newspaper in Zimbabwe, with business weeklies and monthlies mostly read in the urban areas.

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Jennifer Daniel, President, PAMRO In June 2010, newly-licensed title, newsDay, hit the streets, becoming the first privately owned daily to publish in seven years. The private press also comprises weeklies like The standard and Zimbabwe Independent. another weekly, The Zimbabwean, is produced in london and distributed in Zimbabwe as an international publication. Radio Zimbabwe is the mostlistened-to station in the rural areas, while Power FM enjoys a larger adult urban population listenership. all radio stations in Zimbabwe are government owned. sixteen percent of rural individuals have access to satellite TV, and the vast majority in urban areas have access to at least one TV channel. local dramas are the most popular programmes among rural communities, while most urbanites favour the news. outdoor advertising in Zimbabwe has 60% penetration in the rural areas. Internet is still non-existent in the rural regions, and in the urban areas it has a 22% penetration. Mobile penetration is high in both urban and rural areas, with nokia being the most common phone, backed by econet with the largest subscriber base. Botswana according to MTC Marketing, there is vast consumer fragmentation in Botswana, especially for radio into mainstream, vernacular, religious, foreign and community segments. Botswana’s RB2 station is listened to

by 60% of the total sample interviewed by MTC Marketing, while 15% listen to south african station, Motsweding FM. (at the time of field, these were the only two radio stations with nationwide reach.) similar fragmentation trends are observed on free-to-air TV channels, with entertainment, sports, soaps, music, talk shows and reality TV being the main segments. Interestingly, the number and quality of local productions (music and sports) has improved. although Internet penetration is considerably low compared to developed markets, there is evidence of increased uptake of Internet services thanks to the introduction of orange’s livebox and Internet everywhere mobile internet services. a major paradigm shift taking place is the move from physically reading newspapers to browsing online. This is due to declining Internet connectivity costs and rapid growth in the mobile telephony sector. PAMRO: uniting a continent The Pan african Media Research organisation (PaMRo) was conceptualised as a platform where african media researchers could work towards producing harmonised, compatible and comprehensive audience measurement data for the entire continent, essential for the development of media across africa. “We promote intra-country communication and the exchange of ideas, so that african researchers

can learn from each other,” says PaMRo president and MD of Telmar Media systems, Jennifer Daniel. “PaMRo works to harmonise research methodologies used across the continent, with the long-term goal of creating a continental media research database, which would have immense value.” To this end, PaMRo has developed and piloted a core aMPs-type questionnaire consisting of demographic and media usage questions and a battery of psychographic questions. acting as a seed for countries wishing to adopt the all Media and Products survey model pioneered in south africa, this questionnaire has now been utilised in more than 10 countries. PaMRo also piloted and launched the Pan african living standards Measure (PalsM), which allows users to segment markets across africa into 17 groups, which can then be further grouped to suit the user. every year, PaMRo holds an aGM and meeting, which is followed by the PaMRo all africa Media Research Conference. speakers from across africa are invited to speak on the status of media research in their respective regions, to delegates hailing from around the continent and abroad. You can join PAMRO online at www.pamro.org (you’ll find the link under “All about PAMRO”) or email pamro@saarf.co.za or call +27 (11) 463-5340 Diplomat africa

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Innovation and Technology Growth in Zimbabwe Zimbabwe is not generally considered to be one of the leaders in the innovation and technology race in africa. however, on a developing continent which has taken quickly to new technologies, it’s hard for the effects not to rub off. The truth is that Zimbabwe is witnessing a trend of growing innovators who are looking for outputs to channel their energies, and with major companies moving in for a stake coupled with a call for businesses to invest in Zimbabwean technologies, the sector is set to rise out of the ashes. There are a number of indicators. Zimbabwe’s second largest telecommunications provider Telecel Zimbabwe has promised more innovation. In a move to prove this, Telecel has recently rebranded in line with parent company orsacom’s colours and is aiming for 60% subscriber growth in 2012. Telecel currently has over 1.2 million subscribers and is investing us$70-million to upgrade the network, including the establishment of over 300 new base stations. With an expected increase in capacity and efficiency, Zimbabwean consumers can expect to see the introduction of new products and services on the market. Zimbabwe has also seen an increase in radio and television coverage. Previously, Zimbabwe has been inhibited by one of the lowest penetration ratios in television and radio in africa due to poor investment in communications. however, radio coverage has increased to reach 80% of the country while television now reaches 75% of the country. These deliberate moves have also seen the awarding of new licenses to further aid expansion in coverage and diversity of radio. a digitalisation programme is being implemented by 88

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Transmedia together with government so as to further expand television transmission and expansion. This has included installing three new television transmitters at Beitbridge, Plumtree and Victoria Falls, with towers under construction in Mount Darwin and Mudzi. once necessary funding is released, 10 more sites are to begin construction. These moves have been part of the necessary steps for Zimbabwe to become less reliant on its neighbours for communication and technology infrastructure, and are a necessary boost to the growth of the industry. This independence is not going unnoticed either. sony has just opened its first store in Zimbabwe. This move by the reputable international brand proves it has faith in the technology industry in Zimbabwe and gives it further viability. The new showroom on samora Machel avenue in harare was opened in partnership with Innscor africaâ&#x20AC;&#x2122;s TV sales and home division. This showcase of sonyâ&#x20AC;&#x2122;s latest products and gadget technologies allows direct access to customers. an exciting new collaboration in the industry is helping to drive progress in Zimbabwean technology. Realtime Bytes is a collaboration of Realtime Zimbabwe and Bytes Technology Group of south africa, which now offers cloud services to the Zimbabwean market. In December the enabling equipment was installed in harare in a Tier 3 data centre. These exciting times for Zimbabwean technology through this collaboration also welcomes the Realtime Bytes Virtual Data Centre, which is an innovative IT services concept committed to delivering high-availability utility-based infrastructure solutions that are high-performance, scalable, energy-efficient and eco-friendly. These growing success stories add further impetus to the call for businesses to invest in technology in Zimbabwe to adapt to the move towards access verses ownership. This move into the new face of the future of technology is especially relevant in Zimbabweâ&#x20AC;&#x2122;s climate, as many people would find more relevance in easy access to technology rather than owning expensive and inaccessible technology products. In the data-orientated age of the not so distant future, this is imperative for businesses to reach their consumers. The effect this will have on Zimbabwean growth cannot be ignored. Diplomat africa

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Clean Botswana Progress on environmental, social and Corporate Governance in Botswana

ENERGY, ENVIRONMENT AND SUSTAINABILITY Clean Botswana is a publication that identifies the leading benchmark organisations across all industry sectors which have the highest level of innovation in environmental, social and corporate governance (esG) in Botswana. The publication is an annual guide of accurate corporate progress in the esG space. It is vital for decision makers in business and government to note those affecting positive change in their industries by searching for information on best practices, sustainability and superior returns on investment. It also serves as a beautifully packaged memento and creates awareness amongst readers and policy makers – inspiring action on how to achieve more environmentally conscious living in Botswana and africa. Clean BoTsWana represents a snapshot showcase of how environmental, social and corporate governance issues are evolving in Botswana by tracing corporate best practices. It showcases insights and ideas powering sustainable development in Botswana and focuses on the future – looking at the bigger long-term picture. 90

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Clean BoTsWana aims to encourage people and businesses to ensure that the positive aspects of travel and tourism, lifestyle and business go beyond just contributing to the country – but to include the benefits to the environment. CONTENT Companies and organisations across all different industry sectors in Botswana will be profiled in Clean BoTsWana, showcasing their achievements and value proposition. They will also discuss the mission, vision and strategy of their sustainability plans. our focus is on environmental and economic sustainability. CHAPTERS • Energy • Waste Management • Sustainable Business • Transport • Agriculture and Food • Mining • Clean Technology • Recruitment and Training Policies • Corporate Governance • Corporate Social Investment • Sustainable Living DISTRIBUTION With a total print run of 15,000 books, Clean BoTsWana is a business-to-

business publication aimed at business decision makers and professionals you trust to do business with; who share your vision and invest in your products and services. If you have a powerful corporate message, you need it to be seen and read. Clean BoTsWana gets into the hands, onto the desks and before the eyes of leading policy makers, entrepreneurs and business people both locally as well as internationally. This pilot issue is the start of many more such publications across africa and will see the launch of the Green-Tech Marketplace africa, an association which gathers clean technology solutions providers seeking to enter the african market. GreenTech is essentially the african Trade and Development agency for Green Technology, Products and Innovations. Clean BoTsWana is available in eBook format and optimised on our global website www.gvpedia.com as well as our global business directory www.globalvillagedirectory.info. These receive over one million unique readers from 165 countries worldwide. The publication is also receives exposure over a wide range of social networking platforms. RedPepper PRC Tel: +267 3951363 Fax: +267 3951368 email: info@redpepperprc.com In association with

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Kamoso empowering leaders today, to create an inspired vision for the africa of tomorrow

In February 2012, an innovative new creative agency Kamoso Consulting was established in Botswana, leveraging the resources of international brand consultancy southsouthWest and Gaborone–based communications firm Red Pepper. Drawing on this depth of local and international knowledge and experience, Kamoso develops powerful brand strategies; converting business strategy into meaningful brand activation and engagement, driving increased value in organisations, their products and services. Kamoso will play a unique and valuable role in assisting Botswana’s evolving economy at the dawn of the african century.

Directors Thapelo letsholo and andy sargent first met during an inbound trade mission from australia, hosted by the Botswana export Development and Investment authority (BeDIa) in March 2011. after identifying a niche in the market for their combined offering, their respective companies have been working closely together ever since. “We are proud to welcome Kamoso as a member of the Botswana business community, which has been the outcome of a joint effort with BeDIa. Collaborating with such extensive experience and professionalism required no hesitation.” Reitumetse aphiri, BeDIa. “The decision to formalise our partnership and form Kamoso was driven by the genuine desire to continue to build local capacity and further facilitate the transferal of skills, in and out of Botswana. There is much to be learnt from all sides. Botswana is the logical base for us in africa as the economy is stable and the business environment is well regulated. There is general excitement across all sectors for the future of the nation, driven by the responsible management of recent economic growth and development.” andy sargent, Kamoso. Kamoso currently has major branding projects underway in Botswana in both the education and Tourism industries. These industries were identified as central to Botswana achieving Vision 2016 (Botswana’s strategy to propel its socio-economic and political development). This is a direct alignment with the continued focus on building local capacity and the continued diversity of the economy in Botswana – proof of Kamoso playing a vital role the the continued growth of both the public and private sectors across Botswana. Carrying strong endorsement from institutions such as BeDIa and the Citizen entrepreneurial Development agency (CeDa) has assisted Kamoso as it enters the market with a powerful service offering unlike any other domestically. “Branding is an essential part of the growth and development of any country – especially in an expanding economy such as Botswana’s. The unique drive of Kamoso to connect business strategy with brand strategy and activation is a breath of fresh air in Botswana.” Bosisi ntshole, Citizen entrepreneurial Development agency (CeDa).

Tel: +267 395 1363 Email: contact@Kamoso.co.bw Web: www.kamoso.co.bw

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GROWTH AND DEVELOPMENT AFRICA

FUTURE OF TRADE

AFRICA 2012 TRADE AND INVESTMENT

COMMERCE EXCHANGE www.FUTUREOFTRADE.COM

Africa’s biggest export import event 785 exhibitors from 32 countries • 14 659 visitors from 54 countries The vast, largely untapped potential for BRICS intra Africa trade is to receive a major boost, through the newly-launched BRICS Africa Export Import Forum and Future of Trade Africa, which will run alongside the Southern African International Trade Exhibition (SAITEX), taking place from 15 to 17July 2012 at Gallagher Convention Centre, Midrand. The BRICS Africa Export Import Forum is the only event that is dedicated to showcasing the range of services and support available for BRICS Intra Africa trade. Products and services that will be showcased cover the entire import/export supply chain – including trade and investment promotion agencies, export/import consultants, Export Councils,

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Chambers of Commerce, banking and trade finance, credit guarantee and insurance services, customs brokers and revenue services, certification and audits, training, media, as well as companies involved in freight logistics including shipping lines, airlines, road and rail operators and courier companies. According to the Standard Bank Group, trade between BRIC nations and Africa increased almost eight times, from $21.9 billion in 2000 to $164.6 billion in 2008. By 2030, this figure is expected to exceed $4 trillion. In 2010, China overtook the United States as Africa’s largest trading partner, while Brazil and India currently rank as Africa’s sixth and 10th largest trading partners, respectively. Among the BRIC countries, China dominates BRIC-Africa trade, accounting for about two-thirds in value. “Africa has become a vital market to the BRIC trading bloc,” says Stephen Oehley, Director of the BRICS Africa portfolio at South African Trade Promotions, one of the event partners. Explaining the rationale for the event, Oehley says: “The dynamics of international trade are constantly changing. The BRICS Africa Export

Import Forum keeps industry updated on the latest trends, trade intelligence, products and services, and presents real trade and networking opportunities.” The positive outlook for BRICS intra Africa trade has been well documented. “Brazil’s trade with Africa could triple to $60 billion by 2017,” says Roberto Giannetti da Fonseca, head of foreign trade at the Sao Paulo Industrial Federation (FIESP). He also notes that trade tripled to $20 billion between 2004 and 2010. Trade with other BRIC countries is equally as promising. India’s trade with Africa has increased by a massive 1,000% over the last decade, with value currently around $32 billion a year. According to IMF data, RussiaAfrica trade reached $3.5 billion in 2009, the smallest volume of the BRIC partners. “Africa is one of the fastest growing economic regions in the world, with a combined GDP growing at an average rate of 4.5% per annum,” says John Thomson, Managing Director of Exhibition Management Services, organisers of SAITEX and co-organisers of the BRICS Africa Export Import Forum.

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“The BRIC nations continue to reap the benefits of bilateral trade. Africa has enjoyed infrastructure development, economic expansion and developmental aid, while the BRIC nations gain access to strategic mineral resources, markets and support from African states at multilateral summits.” Thomson adds that BRIC’s trade growth with Africa has outpaced global trade and that the potential for future growth is significant. “Our show aims to develop and exploit that potential,” he comments. Intra Africa / Intra BRICS Trade Opportunity Presentations In addition to the exhibition element, a number of co-located events designed to stimulate trade will be staged. The Johannesburg Chamber of Commerce and Industry (JCCI) in association with BRICS Trade Consulates and the Department of Trade and Industry is convening a series of trade opportunity presentations and seminars aimed at opening dialogue between trade representatives from BRIC countries and African business visitors. Each BRICS country is assigned four presentations aligned to: Ease of Conducting Business in that country, Investment Opportunities, Export Opportunities and Import Opportunities. Dedicated Workshops to Assist Importers and Exporters Export and import workshops are scheduled over two days, offering beginner fundamentals on day one and import/export campaign support on day two. Presented by the International Trade Institute of Southern Africa (ITRISA), the programme focuses on proper planning and execution, efficiency and compliance, optimisation of operating procedures, incentives, finance, logistics, markets,

marketing, training and support. The first day of the programme is an Export and Import for Beginners’ workshop. This will focus on prerequisites for successful international trading, the import and export process, how to select carriers and third party logistics, incoterms, import and export payment methods and risk assessments, and compiling an export marketing plan. Import and Export for the Seasoned Exporter or Importer’ will be the focus of day two. Topics that will be covered include export financing claiming duty refunds, drawbacks and rebates, VAT and exports, incoterms customs modernisation, as well as accurate import costing and quoting. Thomson believes that the colocation of the BRICS Africa Export Import Forum with SAITEX and Africa’s Big Seven will benefit all participants. With 785 exhibitors and 14,659 visitors to the combined events, these well- proven international trade shows provide a solid basis for further trade growth.

Contact details For more information on SAITEX, contact Anina Hough at saitex@exhibitionsafrica.com For more information on Africa’s Big Seven contact Lineke van der Brugghen at admin@exhibitionsafrica.com Exhibition Management Services

Tel: +27 11 783 7250 www.exhibitionsafrica.com For more information on the BRICS Africa Export/Import Forum, contact Stephen Oehley at SA Trade Promotions

Stephen Oehley, Director of the BRICS Africa

Tel: +27 11 026 6313 stephen@bricsafricab2b.com

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THE WORLD IS COMING TO MEET AFRICA AS AFRICA UNITES! 15 - 17 JULY 2012

GALLAGHER CONVENTION CENTRE, JOHANNESBURG

FUTURE OF TRADE AFRICA 2012

TRADE AND INVESTMENT COMMERCE EXCHANGE

Future of Trade Africa 2012 event will be hosted parallel to the SAITEX International Trade Exhibition and BRICS Africa forum which will see no less than 18 000 importers and exporters from around the world congregate to do business with Africa. This event has as its main objective to identify, showcase and network the most progressive organisations, products and services that will spearhead the future economic growth across Sub-Saharan Africa.

A series of International Commerce Exchanges

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AFRICA 2012 TRADE AND INVESTMENT

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The Future of Trade Africa is all about learning HOW to do business in Africa. It is a Commerce Exchange and Business Matchmaking platform and conference on how to succeed in Africa. This is the first serious Commerce Exchange and Busi ness Matchmaking platform for Africa that will pave the way for ongoing growth for all the stakeholders that register and attend this historic launch event.

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AFRICA We brand and build the image of the world’s most exciting economic regions to affect a change in the perception of a continent, a nation, a city and its people by the rest of the world. Global Village Africa is Africa’s premier platform for showcasing and networking governments, leading companies and entrepreneurs in business, tourism and lifestyle. The ‘Best of series’ books crisply profile leading companies and innovators, as leaders within their genre. We celebrate the success of countries, individuals and companies with ‘the good news’ editorial and pictorial imagery in the highest quality print format available.

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For centuries I have captured the imagination of millions and touched the lives of many more. My discovery in the early days of this country’s birth would greatly shape her economic landscape and alter the course of her future forever. From only 10 km’s of tarred road in 1966, to over 25,010 km’s of tarred roads connecting Botswana’s cities, towns and villages today. My contribution has helped ensure Botswana’s stable economy, while capturing the endless possibilities of her future. I am the jewel on the crown of a proud nation. I too am proud to be part of Botswana’s success story. I am the diamond and this is MY Story. What’s yours?

Contacts: Tel (+267) 3181931 Fax (+267) 3913075 or email brandbotswana@bedia.bw. P.O. Box 3122, Gaborone