Marketing
We the Members!
I JESSICA SLENDAK Marketing Director jslendak@clpoc.org
n 2022, the Marketing Department is turning our efforts toward YOU…. the member. For years, our marketing and advertising has been focused on external efforts branding Canadian Lakes. Our message has been consistent and solid – “find your good life at Canadian Lakes, Michigan”. That message has focused on our name, where we are and our web address. It seems basic, but it has worked. More and more people, especially in the Grand Rapids area know us, what we offer and MANY of our newest members hail (GO BLUE) from there. While I will still maintain our presence there, our focus is now going to turn inward to retain our membership and as new members continue to come, we will work to perfect our new member intake process, making it enjoyable and effective. There’s a lot to learn about Canadian Lakes when one first becomes a member. Questions a new member might ask: "Legacy Park is on West Royal – or is it East Royal...And there’s a North Royal?" "What’s the difference between common and floating dock?"
Marketing Associate Lindsay Halcomb lhalcomb@clpoc.org Assistant Webmaster Lee Ann McCormick canadianlakes.org
GET SOCIAL WITH CANADIAN LAKES canadianlakes.org members.canadianlakes.org
twitter.com/canadian_lakes
facebook.com/campcanadianlakes facebook.com/canadianlakes facebook.com/castleincanadianlakes facebook.com/royalgrille facebook.com/theroyalcanadianlakes facebook.com/thehighlandscanadianlakes facebook.com/thepinescanadianlakes
Instagram: canadianlakes_mi
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"I need a sticker for my kayak?" "Why is the boat launch gate locked?" NO! There is no nude beach "This isn’t a nude Beach?" in Canadian Lakes. "Is there a map of Canadian Lakes?" "We have a library?" "What’s the CLA?" This list could seriously go on for days. Being a new member can be overwhelming and we understand that. A perfected new member intake process will provide additional help and will inform new members, thus limiting issues in the future because the member was simply unaware. I have always listened when members have said “we need to be better informed.” Lindsay and I have been working hard to implement the best practice that’s most effective to inform this many people of this much information. I’m going to go down a rabbit hole here for a moment before I get to the main point of this article to say again that if you do not have a profile on the Member website which is www.members.canadianlakes.org, PLEASE, I’m begging you, please go and register now for a profile. That is the first step to familiarizing yourself with the corporation and what it means to be a member. Select the “click here to register” link. Fill out the fields; and after you submit the information, you’ll receive a temporary password in your email. This will come via email and will most likely
Quick tip: Use a laptop or desktop computer to explore the website first and familiarize yourself with it. Cell phones, iPads, and tablets are NOT computers. I cannot stress this enough! They are mobile devices; therefore, you will see the mobile version of the members website when using mobile devices. The mobile version will condense information and show you a different layout. It will have menus and tabs in different locations. Use your phone or iPad after you are familiar with the site. It too, like the desktop version, works beautifully.
T h e C a n ad i a n L a ke r
