What Does it Mean to be a Successful Woman in Business?

The U.S. Census Bureau in its Annual Survey of Entrepreneurs notes that women owned 20 percent of all employer firms in 2016. The number of women who are starting their own companies in the U.S. continues to grow. These women find that entrepreneurship offers a unique opportunity to use their talents, expand their influence and increase their wealth. Although starting and maintaining a successful business is not always smooth sailing, women often find the endeavor not only suits their personalities, but also their personal goals.

Creating an Enterprise That Reflects Your Own Values

Starting a business is often an uphill climb that many people never even attempt. The corporate world offers many perks and financial benefits, but you must always bow to the “vision” of the corporation. For some women, this effort can be too limiting. They may be able to see other aspects of the market that need addressing, and the chance to tackle the task in your own way offers personal gratification at the highest level.

The Freedom to Manage Your Own Finances

Having your own business also means you get to determine your own level of financial success. Your ability to earn is only limited by your own efforts to maximize profits. This requires doing a significant amount of research and understanding important features of your area of the economy. In addition, successful woman entrepreneurs know that you can never rest on past laurels. They always keep an eye out for new opportunities to expand their markets, increase their customer base and refine their operations.

Becoming an Expert in Time Management

Women have a natural aptitude for multi-tasking, and this quality can be of significant benefit when they are running a business. Women prioritize activities to schedule work efficiently and keep the most important aspects at the forefront of their actions. Managing a workforce well is a critical part of success in business, and women often have the “people skills” needed to maintain high efficiency and productivity.

Dealing with Harassment & Discrimination

Unfortunately, the downside for women continues to be frequent incidents of sexual harassment and discrimination that may occur at both personal and institutional levels. Learning ways to skillfully deflect unwanted attention can help you manage these un- comfortable situations. In addition, you may still feel acquiring loans, getting important contracts and maintaining your competitive edge still requires you to work harder in order to be judged as equal to a male-owned company. However, as you develop a record and reputation for success, this need to “dance backwards and in high heels” tends to diminish.

Being a woman in business offers a chance to forge your own path in your own way. Although the obstacles can be daunting and often reflect institutional prejudices, being a woman also offers a variety of natural advantages that can help you excel in business.