Strategy document 2

TheNonLeague Magazine - ISSUE 23

SUPPORTED BY:

MATT

HALL

WWW.THENONLEAGUE.COM

BROMLEY FC

AARON

WILLIAMS BRACKLEY TOWN

NON-LEAGUE

TEL: 0161 850 0203

FINALS DAY 20 MAY 2018

DANNY

Proposal to:

ROBINSON DUNWELL STOCKTON TOWN

NATIONAL

LEAGUE

ISSUE 23 JUNE 2018 • £3.95 • ISSN 2398-2039 Published in Stockport by Pro Image Media Ltd.

EMAIL: INFO@THENONLEAGUE.COM

THATCHAM TOWN

MICHAEL

GIVE YOUR ACADEMY PROGRAMME THE EDGE t

0345 644 5747

PARTNER WITH SCL THE UK’S NO.1 ACADEMY EDUCATION PROVIDER

NATIONAL

LEAGUE THENONLEAGUE.COM | 1

“A GREAT MAGAZINE....

IT IS SUPERB”

TONY INCENZO

TALKSPORT - NON-LEAGUE CORRESPONDENT

2 | THENONLEAGUE.COM

THE

CONTENTS

PARTNERSHIP PROPOSAL THECONCEPT THETEAM THEMARKET THENONLEAGUE THEVISION THEGOALS THEPROPOSAL THEPACKAGE

“WE ARE LOOKING FOR FUNDING TO S T O O R S S A R G P L E H FOOTBALL HELP ITSELF”

THENONLEAGUE.COM | 3

“THE PASSION OF REAL FOOTBALL FANS LIVES THROUGH THIS MAGAZINE”

4 | THENONLEAGUE.COM

THE

CONCEPT

NON-LEAGUE FOOTBALL NEEDS A VOICE....

TheNonLeague magazine is about the world that we all love, the world of non-league football.

With attendances on the up at the majority of non-league grounds, with more and more football fans turning to their local club for their football fix, the hunger for more information about grass roots football increases and we at TheNonLeague will be looking to satisfy that need.

During a meeting we identified that although there are websites and newspapers supplying match reports and statistics for the non-league game there was a gap in the market for a magazine with truly exclusive material from around UK based clubs.

• Exclusive Player Interviews • Celebrity Fan Interviews • Interesting Club Stories

“TO PRODUCE AN EXCLUSIVE, ORIGINAL MAGAZINE WITH ARTICLES THAT CAN’T BE FOUND ANYWHERE ELSE”

Along with our army of non-league contributors we set about making this happen......

THENONLEAGUE.COM | 5

THE

TEAM

OUR EXPERIENCE.....

We are a company that has been in the advertising industry for over 20 years. We pride ourselves on working to a very high standard. Our team would combine their quality skill sets with their passion and enthusiasm for football to produce fantastic issues throughout the year.

“WE ARE PASSIONATE ABOUT WHAT WE DO�

6 | THENONLEAGUE.COM

TheNonLeague will be mainly produced by two key in-house people, they will be aided by numerous other staff at our busy publishing company.

In addition to our in-house team we have made connections with a wealth of expertise in the way of student/experienced writers, photographers and illustrators, all happy to contribute to our already popular magazine.

TWO KEY IN-HOUSE ROLES...

“OUR EXISTING ISSUES ALREADY PROVE WE HAVE THE RESOURCES TO DUCE CONSISTENTLY PRO ES” QUALITY MAGAZIN

Senior Editor/Writer: Phil Brennan Phil Brennan joined us as our in-house editor. He is a published author who spent several years as the Press Officer with Stockport County during which time he was also the editor of the clubs highly successful match day magazine, winning 8 national awards in the “programme of the year” category.

Having already written and published “A Pictorial History of Stockport County” and co-writing the script for the video history of the club, Phil wrote and published his second book “The Man from Uruguay” a biography of Danny Bergara who was the first foreign national to coach an England football team.

With County dropping out of the Football League Phil left Edgeley Park and spent some time as a consultant at Oldham Athletic working with the media and commercial departments to update the club website, whilst also

spending time to promote his second book and begin freelance work writing for The Non-League Newspaper.

With his writing background and years working within the football community Phil is a perfect fit to head up the team that is working on TheNonLeague magazine.

He has a proven track record in meeting deadlines and working on multiple projects.

Art Director: Nick Williams Nick Williams personally oversees everything to do with the magazine. He has over 20 years experience in dealing with printers & advertising agencies and will be responsible for the visual style and images in the magazine. Before setting up his own business he has worked for many agencies as a designer and art director.

THENONLEAGUE.COM | 7

“AN EXCELLENT READ PROMOTING NON-LEAGUE FOOTBALL”

GORDON TAYLOR OBE

CHIEF EXECUTIVE - THE PFA

8 | THENONLEAGUE.COM

THE

MARKET

THE FIFTH TIER AND BELOW IS BOOMING.....

Non-league football a growing market. With over 1000 non-league clubs throughout the top 6 tiers this gives an average WEEKLY footfall of over 150k through turnstiles. To add to this there are a growing amount of fans becoming disappointed by the League football on offer.

“Charging in the region of £50 for a youngster to go to some of these Premiership matches is way too excessive. Those sort of prices are way too much for the ordinary working man or woman to take their families to the game. There is growing evidence that some people are turning their backs on the Premiership and the Football League and instead watching grass roots football.”

“The profile of the non-league game has also increased since the introduction of the internet. There are now many more ways of discovering non-league than just through going to the game. Many clubs nowadays have “media managers” responsible for putting news into the public domain. Football has to adapt to the way that society is changing and

“THE FUTURE OF NON-LEAGUE ING FOOTBALL IS LOOK AN BRIGHTER NOW TH EVER BEFORE”

TheNonLeague magazine has the potential to aid this.”

THENONLEAGUE.COM | 9

“OUR M IS FREQ AGAZINE UENTL Y SEEN ON THE SOCCE RA COFFE E TABL M E”

JOHN FENDLEY & HELEN CHAMBERLAIN (with our editor Phil Brennan) SKY SPORTS - SOCCER AM 10 | THENONLEAGUE.COM

THE

NONLEAGUE

STORY SO FAR.....

TheNonLeague has established its self as an important voice for non-league football and the communities they exist in. We have been running for 3 seasons now and feel it is a good point to give the magazine back to the community. We have now set up a non-profit making organisation and aim to give all profit made back to the communities that have made it a success.

Our aim is to give magazines to as many clubs and communitiy groups as possible to enable them to sell the magazine and make much needed funds to use for communitiy project.

IC T S A T Over 24k FollowersL on Twitter – Averaging 40k impressions per day.

S E U A FA•N S S L I 3 2 “ A R O 1.4M impressions per month F D A E E R • 46 new , U D E T E G L P M A O C E Twitter followers per day – 202 Link ‘clicks’ per day L NON- NS AProfile Followers include: Gary Neville & Guillem Balague.

•F High AND GOING • Average 57k impressions per online issue STRONG” • Facebook & Instagram (Growing presence daily) All figures correct at February 7th 2016 THENONLEAGUE.COM | 11

“REALLY ENJOYED IT. LOVE THE DETAIL. TERRIFIC PRODUCT”

OLIVER HOLT

CHIEF SPORTS WRITER - THE MAIL ON SUNDAY

12 | THENONLEAGUE.COM

THE

VISION

TO PROVIDE A COMMERCIAL AND INFORMATIONAL PLATFORM TO ENABLE CLUBS TO HELP THEMSELVES AND SPREAD THE WORD ABOUT HOW TO GET INVOLVED IN GRASS ROOTS FOOTBALL.....

We have proven that our magazine is very popular and that fans, clubs and players want to see it in the market place. We are growing at a rapid pace with each issue but with the help of “partners” we want to grow quicker so that awareness of our product sweeps the UK. Our vision is to make the printed copy of the magazine available “free of charge” as promotions to every non-league club or community group.

This will enable us to achieve our goal of helping clubs make valuable extra funds whilst also spreading the word of non-league/grass roots football.

Our ultimate goal is to build our brand throughout 2018/19, while helping grass roots football in the process.....

HELPING COMMUNITIES, TO HELP THEMSELVES

THENONLEAGUE.COM | 13

“THIS MAGAZINE PLAYS A VERY IMPORTANT ROLE IN NON-LEAGUE FOOTBALL”

ALAN SMITH

COMMENTATOR - SKY SPORTS

14 | THENONLEAGUE.COM

THE

GOALS

HELPING GRASS ROOTS FOOTBALL....

We obviously have a vision for our company and brand to grow but we are also avid non-league football fans and would love to give something back to our clubs and their communities.

• During 2018/19 season we hope to give out as many free magazines as possible to non-league clubs, charities and organisations helping grass roots football. This will generate £1,000’s of extra revenue for grass roots football.

• Creating as much awareness for Non-league football as we possibly can will help grass roots football in the UK. • Giving opportunities for young writers and photographers to showcase their talents through our magazines.

“OUR AIM IS TO HELP COMMUNITY PROJECTS RAISE VALUABLE FUNDS”

THENONLEAGUE.COM | 15

“THE MAGAZINE IS YET ANOTHER PROOF THAT NON-LEAGUE FOOTBALL IS GROWING - BE PART OF A REVOLUTION...”

GUILLEM BALAGUE

FOOTBALL EXPERT - SKY SPORTS

16 | THENONLEAGUE.COM

THE

PROPOSAL

GRASS ROOTS FOOTBALL, SOCIAL RESPONSIBILITY Over the first 23 issues we have proved that our magazine is needed and wanted throughout non-league football. To take our vision to the next step we are looking for partners that can help us finance sending as many magazines out to non-league clubs to sell to their fans as possible. The magazines will be sold for £4.00 per issue. The more we can send out the more money will be generated into the community funds. With over 68 clubs alone in National League, National League North and South there is the potential to generate alot of funds through our magazine.

For example:

1) If we could fund sending 100 magazines to 68 Member Clubs / Community Projects We would enable the clubs to self-generate £27,200 per issue. (£217,600.00 per annum)

S IE IT N U M M O C P L E H AYS TO W E IV T A V O N IN G IN PROVID AUSES C D O O G R O F Y E N O TO RAISE M THENONLEAGUE.COM | 17

THE

PACKAGE

PARTNER WITH US.....

WHAT WE PROPOSE DOING:

“THIS IS A MUST READ FOR ALL FOOTBALL LOVERS” BRETT ORMEROD

EX-SOUTHAMPTON FC PLAYER

18 | THENONLEAGUE.COM

Printed version: We propose supplying grass roots organisations with as many FREE copies of our magazine as possible. Obviously there is a cost to this...

We are looking for partners to invest in this opportunity to help communities generate there own funds. Our magazine is financially stable at the moment so all funds that are made available to us will be used for production and distribution purposes. For every £1 we can raise it will give Community Groups the opportunity to make £4.

OUR GOAL IS TO SUPPLY ALL 68 MEMBER CLUBS 100 FREE COPIES OF EVERY ISSUE....

GIVING THE OPPORTUNITY TO SELF GENERATE £217,600 EVERY YEAR TheNonLeague can also offer your sponsors an increased advertising opportunity throughout the non-league community...

Costs to supply 100 FREE copies of each issue. (including courier fees) (68 clubs / COMMUNITY GROUPS)

Funding needed per issue:

Issue revenue generated: SEASON funding Needed (8 issues):

Annual revenue generated:

£5,950

£27,200 £47,600

GENERATING REVENUE OF 4.5 X FUNDING

£217,600 P.A.

ADDITIONAL BENEFITS FOR NATIONAL LEAGUE: • We would be more than happy to add any relevant articles and or announcements you would like to feature in our magazine.

• We would like to offer National League sponsors logos and an advert in the magazine - in a feature page.

We hope you can see the community benefits of this investment in our product, along with helping young writers and photographer, non-league football and grass roots projects.

THENONLEAGUE.COM | 19

0161 428 3838 nick@thenonleague.com www.thenonleague.com