4 Strategies for leadership and management training Marketing Analytics
Understand the importance and role of data analytics Marketing analytics is about understanding client behavior and interactions. Making decisions from that insight is key.
Set a target before setting the key performance indicator (KPI) KPIs should be based on the target. Use performance data, forecasts, and comparisons to determine relevant details.
Identify the most effective key performance indicator (KPI) KPIs must be based on relevant metrics and insights since chasing every metric will lead to confusion and waste of time.
Designing an easy-to understand marketing dashboard It should be simple, concise, and easy to understand. Provide examples of data correlation to illustrate the point.
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