TAMI ON BUSIN GROWTH

Fancy: So what else is new with I’Mat Dream Brand?

Tami: I love that question We've been meeting our marks in terms of engagement and our online presence, and that was one of our goals for this year It’s been great to see those numbers increase on our social media platforms We decided to leverage our press to extend our reach kind of Being here on your platform also helps us to extend our reach because beauty is everywhere As I said, our goal and our mission are to let people know that it is okay to have certain struggles that we struggle with Sometimes when we lean into them, it just comes out more beautiful on the other side

We put our focus on humanizing our brand We've been doing research and development on different innovative ways that we could implement to further the business’s growth and its messaging, increasing our marketing efforts and things of that nature Of course, again, to reach wider audiences That is something that we ' ve been strategically doing and just really looking for different ways to grow the business and looking at competition and things that are out there We’re also taking feedback and just kind of testing Being out there in the field, putting our ears to the ground, and just figuring out what's going on, what the people need, what they want, what is it that they're missing, and how can we solve those problems? That's pretty much what we ' ve been focused on

Fancy: What tips can you share for businesses that are considering scaling their business?

Tami: I would say for businesses who are considering scaling and for individuals who are looking to go into business and entrepreneurship, just have a clear vision about what it is that you want your brand to look like. What's the messaging? Just have a clear vision. We will be rolling out different training programs, e-courses, and ebooks We're actually developing a mentorship program right now Everything that we ' re doing, of course, is just to pay it forward That's always been my bottom line- to pay it forward That's why we do what we do We are trying to find other ways to do that and get that reach out there, so we can have that increased brand awareness as well