Swansea Bay city region economic regenration strategy

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

Contents 1. Introduction .......................................................................................................................... 1 2. Policy Context ...................................................................................................................... 3 3. Economic Context................................................................................................................ 8 4. Strategic Framework and Vision ...................................................................................... 18 5. Further Information............................................................................................................ 34


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

1. Introduction Context

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2. Policy Context +,-

Overview of the policy context

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Æ ¼½¾¿ÀÁ¾ ¾à ÄÅ Ã ÇÁÈÅÉ¿ ÅÀ ¾ large and diverse City Region, containing both urban and rural places with distinctive, though inter-connected, economies and communities Ê ËÌÍÎ ÏÍÎÐÍÑÒÐÍÓÔÑÔÎÎ ÍÎ Õ ÖÕ×ØÙ ÕÎÎÔÐ ÍÑ ÕÐÚÛÜÝÚÞßà áâãáäâ Ú ã äÞåâæ ç ãÛèæ å ÞéÞÚ Üßê ÞßåâéÚë ìíâ îïðñ òóôïõö ÷õöðøïöù ø úïôú ûüøýïðñ öøðüþøý óöÿ ïþõö óöð ïö÷ýü ïöô ð õ øðïõöøý øþ ù

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Figure 2-2: Situating Swansea Bay City Region and its internal and external context

Source: SQW 2013

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

3. Economic Context Headline economic performance and prospects

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Swansea Bay City Region is underperforming economically ‌ With a resident population of 685,000, supporting some 280,000 jobs, and containing around 20,000 businesses, is a major driver of the Welsh economy

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

Figure 3-1: GVA and employment growth 1981-2010 in South West Wales, Wales and the UK

GVA growth

Employment growth

Source: SQW 2013

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Figure 3-2: Productivity in South West Wales, Wales and the UK, 1981-2010

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Source: SQW 2013

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UK

% employees

GVA per worker (ÂŁ)

% employees

GVA per worker (ÂŁ)

Manufacturing

7%

44,100

8%

48,100

Electricity, gas, water

1%

86,300

1%

102,800

Construction

8%

33,500

7%

43,600

Distribution

18%

19,600

15%

28,600

Transport & storage

3%

32,200

5%

38,900

Accommodation & food services

8%

14,200

6%

18,500

Information & communication

1%

64,600

4%

72,600

Financial & business services

13%

32,400

20%

45,600

Government services

33%

30,600

27%

29,500

5%

18,000

5%

24,000

Other services

Source: SQW analysis of Cambridge Econometrics data Note: excludes Agriculture and Mining

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the forecasts indicating that employment levels will B CD D @ @ @ @ >>?E <? => F GA < not return to their level in 2010 until at least 2028 : ;<=> => ? > ?A R HIJIKLMNOP Q LSI TUVWXYZ[ Z YVW XUVVWX[ Y\] ^W ]U \U[ [Y_W Y\` VWaW]bYc YX[ bU\ \U^d ^W ^ bcc q rk r q w j r rky m g efg hig jkl f k n fopg pfe f f o g kg xi pe fuv ilfeftz pe speh g i okti eutjiv f {|}| ~ € ‚ {|{ƒ„

…†‡  ˆ‰Š‹€ Œ� €† Ž  Ž ‰ Œ€ ‡ € Š‚‚� �‡‘ŠŽ€Š€ ’ ‰Š”€ ‹~‚Š”‚� �Œ” Œ~” � Œ~ ’•– “

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ĂŤ Ă­ĂŁĂŚ ĂŚĂŽĂŻ à ðÎÌüâ ùà Ă&#x;ÌòÊêâê óô þÜá øÚúúÝßý Þÿ

Ăź

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Figure 3-3: Forecast for aggregate employment in South West Wales

Source: SQW 2013

²²


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

< =>?@ AB CADECF & &+ & & 6 6 69 6 !"#" $% % #!'()$ *' " %,"* '' -./0 12/34.5 5 ./3 785 . : best estimates ; GH IJKKLM NM GIL OPGPQLR SQJTNMU HM LVNSLMWL OQHX GIL KJYGZ [IJG YJNSR GIL SJGJ JMS GIL \]^_`abc]d e_ffgd_f g`_ h`cichgaab cejk`ig]i lk` k\` jg`i]_`fm ncdnacdnic]d ingi in_ hcib opqrst uvwpx v yz{|} ~ € |‚ ~ƒ„ …†z  ~ƒ‡~ |‰~} „†~ ƒ~Š„ ‹~Â…z‹~ |} ÂŒ|Â? ˆ

Summary of our existing economic challenges and opportunities‌ Ž Ž ��

”•– ”— ”•– •–˜™š›œ– Â?•˜šš–œž–Â&#x; Â&#x;–” —’” ˜ Â—ÂĄ – ¢Â—“ £¤¼Œ §Â“—™’Â?”›¥ ›”¨ ˜œ™ Š —“ª§ÂšÂ˜Â?– ‘’“ “ ­Ž¯°¹²³ ¯²´¾ œ° ¡¸¸š¸ ºŸ¡¹½ ²´ ž¡²° ¿½¡¯¹ Àà Â Ă€Ăƒ Ă„Ă…Ă†Ă†Ă…Ă‡ĂƒĂˆ •

On Enterprise, we have too few businesses and are not growing our business Ă‹ĂŒ Ă?ĂŽĂ?ĂŽ Ă?Ă‘ĂŒĂ? Ă’Ă“ Ă?ĂŒĂ” ĂŒĂ•Ă–Ă—Ă’Ă“Ă˜ Ă–Ă?Ă™ Ă‘Ă?ÙÎĂ?ĂŒĂ˜Ăš Ă›ĂœĂ?ÛÞĂ&#x;Ă ĂĄ à âĂ&#x;à ãäü base quickly enough É ĂŠ

ÌçèÊ êÍÏçíÎ ïðù òóôóþ ÜáøÚúóøøóø Ýóþ ïóðù ßò ýïó ÝßÝáÞðýÚßú ýïðú ýïó ÿ ðø ð ôïßÞó

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!"!# $% $ $% & & ' ( & '"& ) $* # ! & $ $% ( +$% ( ! , -./ 01234510.6 78879:;<=:=>? @79 A7BCA 8>78A> :DC< >A?>ED>9>F G;9:D>9H :D> 9C:> 7@ <>E I;?=<>?? JKLMNOPKQ RNS LTUVWTU XVYXZ[\Z][^^_ `aTb ZcT d[XZ eTf _T[bXg [\U W`\X]UTb[Y^_ eTfTb hijkl mjn onipq lrmjrns ip rtn uirv wnqixp yxp m znj {mzirm omlil| rtmp ip }m~nl mps € Â‚ Âƒ „… € Â†Â‡ ˆ‰Š ‹ŒÂ?ŒŽ Â?Â? Š Â‘ …‰‚’ƒ ƒ “‚  Â” • Â‚ Â?ŒŽ ŒŒŒ „… € Â‘ „‚–‰Š— “— Â˜Â™Â˜ÂšÂ›ÂœÂ?ž™Â&#x; ¥Â™¢Â˜Âœ£¤¼ Â?ÂŚ §¨ Šª ­ ÂŽÂŻ °ª¹ §² Šª ³°´­¾œ¡ Âş On Skills, there are major deficits across our ¸š Âť Ÿ½žš¿Ă€. We have insufficient people with higher level qualifications, and too many people with no Ă–Ă— Ăœ qualifications at all Ă Ă‚ĂƒĂ„Ă…Ă†Ă‡ĂˆĂ‰ĂƒĂŠĂ‹ĂŒĂ? Ă‡Ăˆ ĂŽĂ?Æ Ă?Ă‘ Ă„Ă’Ă“Ă”Ă†ĂŽĂ†Ăˆ Ă’Ăƒ ĂŽĂ?Æ Ă•Ă‡ĂˆĂ‰Ăˆ Ă’ Ă˜Ă™ĂšĂ› Ă?Ăž Ă™Ă&#x;à Ùå

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On Employment, our unemployment and economic inactivity remain too high z {|| }|~ € ~ ‚ƒ  „…€ †‡ …~ˆ€  ‰ŠŠ€‚€‹ ~ ~ ‚€ ‰|„ ƒŠ „…€ ‚€ €  Œƒ� Œ� „€‚Ž ƒŠ ‚Œ Œ��

Â?‘’“”•–—“’‘˜ ™‘š ’›–‘–“œ› œ‘™›˜œÂ?œ˜—ž Â&#x;– Â’Â?Â’¥¢ –Â?Â’ÂĄ Â˜ÂŁÂ’ •–‘¤¼Œ§¨Šª §­§Š§Œ ÂŽÂŻ °¹² ³´¾œ¡¸ š´¸º²° ¹´ ¾²²¯ ³œŸ²¸ ÂŽÂŻ °¹² ½Ž°ž ¿²Ă€Žœ¯ °¹´¯ ²³²Ÿ¹²¸² ´¯Ă‚ Ă ĂƒĂ„Ă…Ă†Ă…Ă‡ĂˆĂ„ Ă‰ĂŠĂ‹ĂŒĂ? ĂŒĂ‹ĂŽ ĂŒĂ? Ă?Ă‘Ă’Ă‹ĂŒĂŠĂ“Ă”Ă‘Ă’ ĂŒĂ• Ă?Ă–Ă— Ă—Ă˜Ă”Ă” Ă™Ă˜Ă”Ă–Ă— Ă?Ă‘Ă‹ĂŒĂ–Ă?Ă‘Ă” Ă”Ă˜Ă?Ă˜Ă”Ă• Ăš Ă›Ăœ Ă?ĂžĂ&#x; à åâãĂ›äüÌ çè ĂŠĂŞĂŤ ĂŹĂ­ çÎï Ă°Ăą òóíô ÊþÍ ĂŹĂ­ ÜóáïøÚú

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On Land, Property & Infrastructure, despite the significant investment that has gone into the physical fabric of the City Region over the past decade, major challenges remain, and our infrastructure is not currently meeting the needs 6 = 66 B CD of modern businesses, and communities. ./ 01234 5 071 8794:;< 5 12> ?@A

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

ÚÛÜÝÛÞßàá ÛÜÝâÚãäÜÛ åàâæÚ Ûä ÛçÞ èÞÚÛ éê ëìí îïëð ñòóôõö ôö ÷øùúôûüýøù øùò üöþòùÿ !"#$%& ' ( ") *+ " ) ,- $,. / .* . - ("0-) .$) ". - " 12% $%% ,$ .)$% 3)-( 45678 9:;<= :;=5 ><<?= 75 @< ABCD5E <?F •

On Inclusion and Communities, although many of our places are prosperous, too many of our communities continue to suffer from high levels of multiple PQRS T UQVW SQUQVQ XQYVZU[RZ \ Z\ []] ^_ `ab N N deprivation and poverty G HIJKJ LKJ MNO

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We have many important innovation and knowledge economy assets C DEF jpp j jkst j tu GHIJKLMINIKM OLPJ IQK RPNS TUVW XYZ X [\]^ _``abcd efg hiijk l mn o mn qr n vwxywz{x|vz}{y~ } ~ w yz~} } } v~} v} { {y~ { w

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We have existing strengths in key sectors with significant potential for growth ý going forward ú ûü ý üþÿ

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Our natural environment provides a highly attractive quality of life offer

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… and insights into our changing economy of the future 0 3 12

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Ăƒ Æ Ă„Ă…

ÉÊË ĂŠĂŒĂ?ĂŽĂ?Ă? ËÑÊÉ ÊÒÓÊÔÕË Ă?É ÉÊÖÒÊ×ÊÔÕÒË Ă–Ă˜ ÙËÑ ĂŠĂ’ ĂšĂ›Ăœ Ă•Ă’Ă“ Ă?Ă?ÞÎ Ă?Ă?Ă?Ă’Ă‹ ĂŠĂ’ Ă&#x;Ă? Ă“Ă?Ă˜Ă’Ă Ă‰Ă?Ă˜ĂŒĂŠĂ”Ă? Ă‡Ăˆ Ăˆ Ăˆ Ăˆ åâãäüÌå åçãè ĂŠĂĄ ĂŞĂŤĂŹĂŠĂŹĂŁĂŤĂŠĂ­ ĂŠĂŹĂŽ ïçåÍÏâåå åâÌðÍãâå ĂŠĂŹĂŽ òóô ĂŠĂĄ þâíí ĂŠĂĄ ÜÌüþäè ĂŤĂŹ ãüÏåä Ìçãä ÍüÏá Ăą Ăą øÚúÝßýÞ Ăż

Þ Þ ý ý Þý Þ

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Figure 3-4: Sectoral shapes over the next two decades (size of the bubble = GVA in 2012)

Source: SQW analysis of Cambridge Econometrics data 2013 7 : 89

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Table 3-2: Employment and GVA growth by sector, from 2012 to 2030 Employment

GVA

2012 (‘000s)

2030 (‘000s)

% change

2012 (ÂŁm)

2030 (ÂŁm)

% change

1 Agriculture

7.9

5.4

-32

16.6

18.6

12

2 Mining & Quarrying

0.7

0.5

-29

49.1

41.4

-16

3 Food, Drink & Tobacco

2.5

2.6

4

107.2

170

59

4 Textiles.

0.5

0.3

-40

8.1

4.9

-40

5 Wood & Paper

0.9

0.6

-33

27.3

26.8

-2

6 Printing & Recording

0.6

0.4

-33

3.2

3.3

3

Sector

Ă Ă‚


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Employment

GVA

2012 (‘000s)

2030 (‘000s)

% change

2012 (£m)

2030 (£m)

% change

7 Coke & Petroleum

1.0

0.6

-40

68.6

78

14

8 Chemicals

0.5

0.3

-40

20.1

30.1

50

9 Pharmaceuticals

0.1

0.1

0

29.7

32.4

9

10 Non-Metallic Mineral Production

3.8

2.1

-45

65.3

93.1

43

11 Metals & Metal Production

6.4

5.3

-17

401

517.3

29

12 Electronics

0.6

0.2

-67

32.7

35.4

8

13 Electrical Equipment

0.7

0.5

-29

41.5

54.1

30

14 Machinery

0.8

0.8

0

30

43.3

44

15 Motor Vehicles

0.8

0.1

-88

33.1

71.3

115

16 Other Transport Equipment

0.3

0.3

0

29.4

29.5

0

17 Other Manufacturing & Repair

1.9

1.7

-11

34.3

48.4

41

18 Electricity & Gas

0.6

0.6

0

81.5

82.8

2

19 Water, Sewerage & Waste

1.7

2.2

29

106.6

152.6

43

22.9

29.0

27

723

1113.2

54

21 Motor Vehicles Trade

5.3

5.9

11

163.1

240

47

22 Wholesale Trade

5.7

6.2

9

81.8

106.4

30

33.5

30.4

-9

719.6

887.7

23

24 Land Transport

8.6

7.1

-17

119.8

149.3

25

25 Water Transport

0.3

0.2

-33

98.5

117.8

20

-

-

-

-

-

-

27 Warehousing & Postal

4.7

4.4

-6

90.1

81.7

-9

28 Accommodation

4.5

7.9

76

87.7

143.4

64

29 Food & Beverage Services

14.8

21.3

44

246.8

340.5

38

30 Media

1.7

1.8

6

109.1

117.1

7

31 IT Services

2.3

2.4

4

125.3

184.9

48

32 Financial & Insurance

5.4

4.8

-11

321.4

543.7

69

33 Real Estate

3.3

6.2

88

295.3

756.7

156

34 Legal & Accounting

1.5

1.9

27

45.8

65.6

43

35 Head offices & management consultancy

1.0

2.3

130

15.4

31.7

106

36 Architecture & Engineering Services

2.4

2.9

21

109.6

159.5

46

Sector

20 Construction

23 Retail Trade

26 Air Transport

æç


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Employment

GVA

2012 (‘000s)

2030 (‘000s)

% change

2012 (ÂŁm)

2030 (ÂŁm)

% change

3.0

3.6

20

78.6

129.6

65

38 Business Support Services

17.3

20.5

18

349.8

555.3

59

39 Public Administration & Defence

21.5

22.2

3

779.3

952.2

22

40 Education

27.8

30.3

9

756.9

877

16

41 Health

25.6

27.4

7

1074.3

1322.5

23

42 Residential & Social

20.3

16.0

-21

305.4

531.3

74

43 Arts

2.6

2.2

-15

27.9

30.7

10

44 Recreational Services

6.3

6.5

3

102.6

167.2

63

45 Other Services

6.6

7.3

11

152.5

161.1

6

Sector 37 Other Professional Services

Source: SQW analysis of Cambridge Econometrics data 2013 ĂŞ Ă­ ĂŤĂŹ ĂŤ

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Architectural and Engineering Services ; Legal and Accounting < Media = IT > ?@A Q NN Business Services B Construction; CDE Real Estate FGH FIJK LKGHMFJ K OH PF KG

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metals and metal products;

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Shrinking sectors

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Understanding the scale of the opportunity á âãäâ

ê ê êó ó óê ê ê óê ê ñó ê åæç èé ë ìçíéîï ïççðñ î ñòñ éï ïð ôõç ç ïçö ç÷øùîë ÷çï ú öæéùñ æç ÷ç é÷çú ûüýþýÿ ü û ýþý ü ý ý ÿ ý ü !"#$"%"&'$() *$+"&'(",-./0 12 34 567 89:3 :;9 4<=>:? <47@ A6B4 6B 2:9456B@ @: CDED0 67F :G 49 HIJH HKLM NMHONP HQ ROSH TUV QW HIM XYZS [NQ\O]HK^ KH_ `M^ M`a bIMNM b M IJ^ M HNJ\KHKQPJ``_ cMMPa defg h f hijkl mf n opqrs tuvsvwxy z{| }~ | | ¡ ¢£ ¤¥ ¦ §¢ §¢¤ ¨ Table 3-3: The indicative scale of the City Region economy based on productivity forecasts 2020 (£bn)

2030 (£bn)

Current trajectory

9.2

11.3

At Wales level of productivity

9.9

12.1

10.6

13.1

11.8

14.6

At 90% UK level of productivity At UK level of productivity

Source: SQW analysis of Cambridge Econometrics forecasts 2013

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Figure 4-1: A new Strategic Framework for Swansea Bay City Region

Source: SQW 2013

19


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

Our Vision through to 2030. . . pqrq

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Swansea Bay City Region Economic Regeneration Strategy

•

A ÂŁ13.1bn per annum economy

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ùòóôþÜáùø ð

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innovation and knowledge-based economic growth •

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leading UK centre for advanced manufacturing and engineering, renewable !"# $%&'() *+),-.* energy and high-value service delivery 3 45 89 : 94 /01 2 1 67 2 distinctive and attractive places to live, study, work and ?@A@AB C DEFGHIJKLMM NOPQRSTUV W XYZ[X\ ]^Y_`a^b\` ^Y_ \Yc ZdeYf\Yg` recreate; <=> hi jkl mnopqmnr sntuv wxy w xz{|}~ }€  ‚ƒ„…†‡ ˆ‰Š„ƒ ‡‹ƒŒ‰‹�Ž

. . . setting out a clear and consistent response to the productivity challenge ��‘�

Âœ Âœ œž Âœ¢ Âœ ¢ Âœ ž ÂĽÂœ ›œ ¥—Œ § ›˜ ž¢ — ’“” •”– —˜™”š› —Â? ” “› ” ›š” Â&#x;””•— ¥ ›££š”Â&#x;Â&#x; “š ¤¥Â“ “—Â&#x;  Â” š ” š ” š• Â&#x; ¡ ¡ ¡ ² ² ¨Šª ­Ž¯° ¹­ ³´¨¯¾¯¨œ ÂŞ ¯´¯¨ ÂŽÂŞ ¸´ª Ž¯¨Š ¨Šª ªš¨ ­ ¨Šª ºŸ ½ š Š¯Šž¯Š¨ª² ª¸ž¯ª ¯° ¨Š¯š ÂżĂ€Ă Ă‚ĂƒĂ„Ă…Ă† , in 1981, our GVA per employee figure stood at 90% of the UK average - a position that was retained through until 1995Ç

ĂˆĂ‰ĂŠĂ‰

Ă—Ă˜ äĂ˜ Ă?Ăž Ă&#x;ĂŽĂ?Ă Ă?ĂĄĂ™ ĂŽ ÙÚ Ă Ă™ââĂŽ Ă™Ă?Ă™Ă˜ Ă“Ă› Ă• Ă“ Ă›ĂŒĂ“ĂšĂ’ĂŁĂŽĂ?Ă™ â Ă?ĂŽâÙÔÒĂ?ĂŽ Ă‹ĂŒĂ?ĂŽĂ?ĂŽĂ?Ă‘ Ă’Ă“ ÔÕÎ Ă– ĂŽĂ™Ă?Ăš ÚÒÓÛÎ ÔÕÎÓÑ Ăœ ĂŒ ĂĽĂŚ üçè ĂŠĂŞĂŤ In 2010, our productivity had dropped to 77% of the UK level. ĂŹĂ­ĂŽĂŻ ðùðòóÎôþ ÜáøÚú ÝßÚÚýÞ Ăż Ăź Ă˝ Ăş Þý ÝýÚÞ Ăš ÚÞý Ăž Ăž ßÚú Ăž ßÞ Ăź Ăž Ă˝ Ăž Ăš Ă˝ key high-level target of getting back to 90% of the UK’s productivity level, which would result in a ÂŁ13.1 billion economy.

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20


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

Strategic Aim 1: Business Growth, Retention & Specialisation éêëìê

ðñ õ ñö ÷ ð÷øùîú ïûüø÷ôõ ÷ôý þÿ íîïî òóîô

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21


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

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ÃÄÃÅÆÇÈÃÉÊ ÆË ÌÊÍÎÏÊÎÍÃÐ Ñ ÆÍÒËÆÍÏà ÐÃÄÃÅÆÇÈÃÉÊ ÌÊÍÓÊ ÃÔÕÃÌ ËÆÍ ÒÃÖ Â ê èëî ×ØÙÚØÛÜÝÞ ×ÛÞØßÙ× ÝàÞáâãÝàÜ Ú ãäÚàÞÛã åÚàâæÚÞØâÙÝàÜ ÛàÜÝàÛÛèéêë ç ì í í ì ïðñ òóô

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Develop a more entrepreneurial culture across the City Region

22


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

Strategic Aim 2: Skilled & Ambitious for long-term success

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Operational Aims ðùòóù

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Improve attainment and ambition in our low performing schools EF GHIJKG ELME

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Ăž Ăž provision in the City Region offers

flexible support that is fully aligned to and shaped by the needs of employers and the key knowledge-based growth sectors

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} ~ € ‚  €ƒ„…† ‡ˆ ‰Š‹Œ �Ž xyz{| promote awareness of the value of up-skilling, understanding of progression routes and opportunities for further training

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Adopt a co-ordinated approach to expand employer engagement across all “”• ” •” ” ” ‘’ –— ˜™š‘’ šš › Â?—œÂ? ’–ž —™Â&#x;  Â‘Â? ‘š –— ÂĄÂ&#x;—¢ types of learning providerÂ? Â?‘’

23


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

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Strategic Aim 3: Maximising job creation for all ÌÍÎÏÍ

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Operational Aims

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Support workforce re-entry amongst those who are economically inactive '()*+,( -./0+).0 1234+512,6

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Coordination of health, community, social care (including the Integrated Family Support Service), skills, and worklessness support cd

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work experience placements and apprenticeships; providing supply and demand side facilitation

24


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

ÂÃÄÅÆ ÇÄÈÉÊËÌ Á public transport links between areas of opportunity and ÎÏÐ ÑÏÒÒ Û ÜÝÞÜßÝ àá âÝÜãàä Ýâ ãÝ á ÜàÛ ßà Ý Þá ÛçÝ Ö× ÓÔÕ Ó ØÙÚ Ú Úå æÚ æÚ Ú å need. Í èéêëìíéèîï ìêêìðïñîòïòèó ôèîèðõïèö ï÷ðìñô÷ òîøðèõóèö èøìîìéòø ôðìùï÷ú ûüýþ ÿüýý þ þþ ü þ þ ÿ þ üý þ ü ý þ þ ü

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Promote and facilitate local enterprise development

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co-ordinated programme of work experience placements and ¡ ¢ £ formal apprenticeships ¤¥¦§¥¨©ª «¬­ to create positive role models ® ¯°±±²³³´°µ ²¶·¸²¹¸²¶²°¸³ ³º»°µ¼ ½² ¾¿ÀÁÂÃÄÅ¾Æ ÇÁ ÈÉÄÊ Ä É¾ÄÆË¿Å ÃÁɾ Ë¿ Ì ËÍËÇË¿Å ÍÀÎÁÁÉÍ Ä¿Æ ÄÀÇË¿Å ÄÍ ¾¿Ç¾ÃÈÃË; ÏÐÑÒÓÔÕÖ× ÔÖ ØÕÏÑØ ÖÙÔÚÐÛÕÜÝÐÕÕÞ×ß

25


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

Strategic Aim 4: Knowledge Economy and Innovation àáâãá

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26


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

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Maximise the long-term economic impact of the new Science and Innovation ­®¯ °±²³¯­®´ ®µ®¶®²¶®·¸ ¹°°¸º¯ ¶­¸ ´¹¶¸µ¶®²± ¶ ¹ campus at Swansea University « ¬

»¼½½¾¿À ÀÁ À¿ÃÄ»ÅÀÅ¾Ä ¾Æ ÀÁ ÇÅÀÈ ÉÂÊÅ¾Ä À¾ ÃÄ Å˽¾¿ÀÃÄÀ ÌľÍÎÂÏÊÂÐÑÒÓÔÕ ÒÖÕ ×ØØÙÚÛÜ×ÙØÝÞßàáâã âäåãåæçè éêâ äëìííæ Þâáâîåïæâãð ñ àîî ïßåáàÞâ òóôò õö÷øóùú ûüýþÿ

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27


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

®¯°±²¯ ³¯´²µ¶¯·± ¯°¸ ¹²±²¯µº» ¼²±´¶°½ ¾ ³¯¹¼¿À ÁÂÃÄÅÆÂÇÈ ÃÄÈÃÆÉÊ ËÄÉÃÅÄ ­ ­ ÌÍ ÎÏÐÑÒÓÔ ÌÔÕÌÎÏÖ ×ÍØ ÙÍÑÑÕ ÙÍÚ ÐÔ Í× ÏÔÛ ÜÏÓ ÔÝ ÎÕÌÞßà áâãäåÞâæç ãèâã âåä éçäê ëì íîï ðïñòóôðõï ðìö ðïñò ïì÷ëìï ëìöøóíñëïóù

Develop a long-term strategic approach to nurturing new businesses through business incubation and innovation that fully integrates the existing portfolio of modern innovation centres/Techniums úûüýþþ ÿ

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

Strategic Aim 5: Distinctive Places and Competitive Infrastructures {|}{|

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Operational Aims þÿ

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Develop and implement a coherent framework for the engagement of visitor and investor audiences FGH GIJKLMK NOG POQRLSJFT SUVVGISLJFT JMW SXFNXIJF JRRGNR

YZ[\]] ^_` ab^c d`eb\f

29


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

•

tuvuvw xuwx yz{|u}~ {v ijklmhnmop gh a consistent visitor proposition qrs € Â‚ƒ„…†‚ƒ‡ ˆ†‚€‰ Â†ÂŠ ‹†…ŒÂ? Ž‰†Â?‚†ŠÂ? Â?‘…†ŠÂ? † Â‡ Ž€‚’ ‰““ƒ…Â?   Œ ÂŚ ¨ Š  ŒŠ ”•–—–˜•– ™š› ÂœÂ?žžšÂ&#x;Âœ ¥¢ ¥£¤ ÂœÂ?žž¼£ › § ÂĄ š Â?¢¤ÂšÂ&#x;§ ÂŁ š building and communication of a coherent City Region identity and brand ÂŞÂŤ ­ªŽ¯­°¹ ²³´ ¾œ¡¾¸³²š º¡²¾Ÿ½š´¾¸º Ă€Ă Ă‚ĂƒĂ„ÂżĂ…Ă„Ă†Ă‡ Ă‹ĂŒ Ă‹ ž¿ a credible investor proposition ĂˆĂ‰ĂŠ ÉĂ? ĂŽĂŠ Ă?ÉĂ? ÉÑÒÓÎĂ?ÑÉÊ ĂœĂ?Ăž Ă&#x; Ă? Ă—Ă˜ Ă—Ă› Ă— ĂŤ ĂŤ ÔÕÖ ÕÙÚ Ă•Ă™ Ă™ Ă•Ă Ă” ĂĄĂ™ Ă•âãä üÌç èÌÌÊêü èÊÌ ĂĽĂŁĂŁĂŹ ĂŁ

Invest in the co-ordination of spatial planning to establish a roadmap for þ targeted development of land, property, and infrastructureí Îïðùòóùòô ÎïÜ áøÚ

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Âœ ž Â&#x; œœ¥¢ Â&#x; ¥¤¼ Â?Â?‘’“”•–— novel funding mechanisms ˜™ š› ™Â? ˜ Â˜ÂŁÂ ˜ Â? Œ§¨§Šª­Ž¯° ¹Ž ²³¯Ž­³°´¹ ¾¹¯´ ³¹œ²¯­ ¡­œ­Šª­³° ²Ž¡ ¹Ž°¯¹¯¸¯¹ªŽ²Š šºŸ½ž¿Ă€½ ÄÅÆ Ă… Ă… Ă?Ă… Æ Ă? Ă Ă‚Ăƒ ÂÇ ĂˆĂ‰ĂŠĂ‹ĂŒĂ‡Ă‰ ĂˆĂ‰Ă? Ă‹ĂŽĂƒ ĂƒĂ‚Ă‚ ÂÇ ĂŠĂ‹ĂŽĂ?Ă?Ă?Ă?Ă?Ă‘ ĂˆĂ‰Ă? co-ordinated release of additional development land to accommodate new employers and to provide grow-on space for existing firms

Ă? ÒÓÔÕÓÓÖ Ă—Ă“Ă˜ ÙÓÖÔÚÓÛ Ăœ ĂžĂ&#x;à åâãĂ&#x;Ăžäü Ìäç èâÊê âè êääâÍÌüêâäÏ êäÊåíçêäΠüÌïÎÞüÞç êäÍÞðüĂ&#x;Ăžäü êä ùòòóôþùÜþáø ÜÚó úùÝùúþÜß ýóÞÜýþúÜþÿáÞ Ăż ÜÚó

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enhance the City Region’s strategic

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enhancing the City Region’s housing stock in support of QQ Q RT J R R the retention and attraction of talent F GHI KLGHM NHNOMP N GIGNH ON OS G UVW XYVZ[V\]W XY^^[Z ^]VZ Z Y Z_] `]ab_ cY\b[Vd e\Ua[Zf gZUVWUhW

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Engage local communities, businesses, and associated stakeholders such as ‰Š ŠŠ � Š housing associations in local visioning ‚ƒ„ ƒ…†‡ˆ ‹Œˆ „ Œ…‡…ƒ…Œ‚ † ƒ Ž��‘�’““”•

30


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

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Develop a competitive (in a UK context) Next Generation Broadband (NGB) infrastructure offer across all parts of the City Region, including rural areas –

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Empower the community and voluntary sector to take a role in the development, delivery and testing of new approaches to public service delivery

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

Four Cross Cutting Themes

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33


Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

5. Further Information

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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030

swanseabaycityregion.com


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