BUZZ magazine

BUZZ Winter Edition 2015

Enter prise news this winter

Delving in to Burberry— a unique opportunity for a Swarm apprentice

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Swarm meets South Korean supporters www.swarmapprentice.org.uk

Business benefit— insight in to R.E.G. Energy Services @swarm_tweets

ENTERPRISE APPRENTICESHIPS More than just a qualification.

BUZZ

CONTENTS

What's inside

A New Year– A New Swarm Looking back at 2014 we saw Swarm mature from its humble beginnings as a new idea plucked from the mind of our innovative founder Robert Ashton, to what is now a rapidly growing business with big growth plans for 2015.

As the number of innovative young people becoming Swarm apprentices grew, so did Swarm.

Contents 1) What’s New 2) Editor’s Message 3) Operations Update

In 2014 we saw Shannon join the business as our energizing Swarm apprentice, Jessica became Operations Manager and of course, yours truly who stepped in to take the reins of Swarm and turn it into the growing community it has now become.

4) Going to Burberry HQ

2014 was the year of planting the seeds and now 2015 is a year of growth into new regions, growing the Swarm community and supporting more and more young people to deliver a real impact in business.

7) Inside Swarm

As our Swarm grows through Norfolk, I challenged the team to come up with a new way to share the huge successes that our apprentices have made in their businesses, share best practice and also have a bit of fun.

9) Top Apprentice Marketing Tip

So here is the result, BUZZ magazine, a place for you to find out what's happening in the Swarm, find out who's who, share in some of the fantastic success stories our enterprising apprentices—and of course have a bit of fun.

5) Korean Visitors 6) Apprentice Experiences

8) Featured Article

10) Top Tweets 11) Exclusive Interview

I hope you will enjoy reading it as much as I have and remember to send us your stories, Chris Perry, Managing Director Managing Director

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Swarm News

What’s New

The Swarm Team Grows Shannon joins the team as the Operations Assistant and will be working in all areas of the business but primarily working with our employers to find the right potential young apprentices to fill their vacancies.

“Shannon in her first few days has already proved that she has the mind-set to be very effective and has already starting to take ownership of how she will bring in a return on investment for the business. We look forward to supporting her through developing the role and bringing new creative ideas into the business which will be encouraged as part of the Enterprise qualification,” says Jessica Juby, Operations Manager.

Jessica Juby, Shannon Watkins, Robert Ashton & Chris Perry

Swarm Wins New Investment We are patting ourselves on our backs as we are delighted to announce that we are one of 12 winners of the Corporate Social Venturing (CSV) Challenge.

“Well so far I have constantly been enthralled by everybody’s enthusiasm to get things up and running and it has been quite exciting. I am glad to be in a training position again because I just feel that there is so much more that I need to learn. I look forward to growing the role with Swarm and in helping to grow the business,” says Shannon.

Over 200 applications were received since the CSV Challenge began earlier this year. Successful applicants were paired with mentors and received the opportunity to pitch for a £50,000 investment from the programme, funded by corporate partners Barclays, Experian, First Ark, Fusion 21, University of Northampton and Places for People with backing from the Social Incubator Fund (Cabinet Office). Barclays acts as lead corporate partner for the CSV programme as part of their 5 Million Young Futures ambition.

The 12 successful ventures were chosen by an expert judging panel from a shortlist of 15 who were invited to take part in the Caterpillars’ Cocoon event – a twoday pitching session held in Nottingham during October.

‘Swarm is really starting to build momentum’, said Founder Robert Ashton, ‘and this investment, together with the practical support Big Issue Invest’s corporate partners, will really help us to grow and benefit more enterprising young people’

Shannon Watkins: Operations Assistant

By Robert Ashton : Chairman & Founder of Swarm

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Swarm News

From the Editor Dear Readers, Swarm is presenting you with a new magazine called BUZZ as we want to let you share in other Swarm apprentice news and stories, learn why employers have taken on a Swarm apprentice and show the business community the benefits of having a Swarm apprentice in their organisations.

I would like to thank employer, Ray, and Swarm apprentice, Yanny, at R.E.G. Energy Services for taking part in the featured interview, Robert for taking part in the exclusive interview, and Swarm tutor Susan for taking part in the ‘Inside Swarm’ article—you’ve made the first edition of BUZZ much more exciting!

The featured interview with R.E.G. Energy Services with Ray and Yanny goes through what aspects of the apprenticeship with Swarm have benefited not only individually, but the business as well. It was a pleasure getting to know them both and to know a little bit more about the business.

The interview with Robert was about getting inside the entrepreneurial mind-set and the benefits of having this mind-set. We had quite a few laughs doing this and I hope you will enjoy reading through it.

You will get to know Swarm tutor Susan, why she enjoys working with young people and what she looks for in a good apprentice.

We find out about Swarm apprentice Chris Reeve’s time at the Burberry HQ in London—he thoroughly enjoyed it and learned a lot about branding, as you can tell from the level of enthusiasm from his article.

The Top Swarm Apprentice Tip article will also prove to be of some use for you apprentices when you go in to work. I hope that these articles help you and that you gain some valuable information.

A recent Swarm apprentice workshop

Learning about leadership and teamwork

We had Korean visitors come over to Swarm for a few days. They came to the UK to learn more about our education system and apprenticeships.

They were very nice people and had an excellent work ethic. They thoroughly enjoyed their visit and lots of photographs were taken! They went to the Norwich for Jobs event, got to meet the Sheriff of Norwich, and went to Ormiston Victory Academy and Wymondham College. They had very good tours of both the schools and asked lots of questions. By the end of their trip they had lots of new ideas to take back to Korea.

We have also featured Swarm’s mascot, Millie – to all those who have no idea who she is, she is a Chihuahua X Yorkshire Terrier who came into work with her owner one day, and has been coming ever since – and we’ve decided to feature her in BUZZ because she is extremely cute and one of our Swarm values is “Enjoyment” so we like to throw in a bit of fun.

As a Swarm apprentice, I can honestly say to any young people who are considering doing an apprenticeship, that you will find the Swarm apprentice experiences interesting, and hopefully these will help you to make your decision.

So then, I hope you find the first issue of BUZZ to prove interesting, creative and also a bit of fun. To all of our apprentices and businesses, thanks for reading it :) Shannon Watkins, Operations Assistant

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Swarm News

Operations Update Where can I even begin to discuss such a pivotal year for Swarm? 2013 saw its inception and 2014 saw exciting changes and growth that have kept us rushed off our feet. As Swarm’s first employee, for the first half of the year I’ve portrayed the image of duck; calm and collected on top but paddling my butt off trying to stay afloat and get to where I need to be. Sure, it’s not been plain sailing and stormy seas have threatened to capsize me with managing the day-to-day running of a start -up while juggling personal challenges, but I now have a strong team around me. I’m writing this column the day after I’ve experienced my first work Christmas party…. A big step forward showing that we have a large enough team to celebrate a successful year. Chris Perry joined Swarm as Managing Director in August and soon after we found Shannon Watkins, my Operations Assistant and editor of this very publication (isn’t she good?).

Although the operations of Swarm have been positively developed in the last 12 months, the concept remains the same. The team is all very passionate about working with bright young people that don’t want to Swarm apprentice Shannon with her new folder travel the university route and getting them onto exciting apprenticeships that lead into long-lasting placements. We strive to work with those with the same ideals as us so we can all pull in the same direction to ensure that apprenticeships are a positive experience for all parties involved.

Throughout January, all Swarm apprentices will be receiving Swarm freebies to assist them throughout their apprenticeship; ring binder, pen, memory stick and welcome pack (the pens do look really quite nice; they’re in high demand!) We’re also creating our graduation ceremony programme which many of you were asked to give us your input on through a short SurveyMonkey questionnaire.

More information on this will be coming soon! Then there’s the new Swarm Mentor programme… just another aspect of the business under development to assist our apprentices in the best way.

We now not only work with the Level 3 Enterprise qualification but, through Norfolk County Council’s Adult Education, can offer a range of apprenticeships The new Swarm pen and memory stick including Level 2 IT User, AAT, and Marketing. We keep enterprise at our core though and all Level 2 apprentices can still benefit from enterprise training- employers simply choose up to 4 of the enterprise workshops that they’d like their apprentices to attend. All at no extra cost to the business owner or the apprentice!

So, from new beginnings in 2014 to great predicted growth in 2015.

Jessica Juby, Operations Manager

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Swarm News

Apprentice Buzzing from Burberry It’s pretty fortunate that I am a Swarm apprentice really, especially one of the founder/chairman of the organisation itself! In this article I’ll reveal why I am such a happy apprentice right now…

Last month I was lucky enough to visit Burberry’s global headquarters in London. Swarm was invited to attend a day’s workshop in marketing and sales as part of winning investment from the Big Issue Invest campaign.

Sneaking in yet again (I’m making a habit of this) Robert, my boss, couldn’t attend so sent me on my way to the big smoke with the new Managing Director of Swarm, Chris Perry.

I suppose this is just one example of why being a Swarm apprentice is better than the bog standard industry 101 folding letters all day, everyday… I learnt so much and must say it was a fantastic experience and privilege to be able to take part in the session in the rather grand building (pictured) that had various digital screens of Mr. Beckham everywhere…

Swarm apprentice Chris Reeve, apprentice for Robert Ashton at Burberry HQ

The main learning points and tips from the trip were the following:

It is extremely important when working on the branding / marketing in your business that there is a difference that makes you stand out from the crowd. Not only this but there’s the importance of expressing this difference in the right way through building up your own brand story. Ask yourself why you are the way you are.

People buy into stories lots more than just the product itself sometimes! 

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Branding is more than just logo’s and pretty pictures. Celebrate your founder, the creator of the organisation you’re working for.

There’s three other sections that need to be looked at when focusing on your branding plan - these are the attitude of the people that work within the business, the dress code and also the territory in which you work everyday or the types of places you work at.



A useful way to look at your business’ branding is by breaking everything down into the following categories and listing underneath them: PRODUCT | ENVIRONMENT | BEHAVIOUR | COMMUNICATION

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Social media - *gulp* the best way to get return on this time-demanding task and conquer it is to keep everything personalised and different, create your own digital ethos (the way you do things online) and use as many images as possible. For 2015 the usage of videos online will rocket so by creating short 1-3 minutes clips you will grab your target market’s attention almost instantly. Be modern, be informative sometimes and don’t forget to have some fun!

So, as you can gather - it was a superb trip that I would have never been able to attend had I not signed up to become a Swarm apprentice. Young people out there these days are brain washed into thinking you will only get somewhere by going to university and getting a degree. I know this isn’t Buckingham Palace, but this is proof in the pudding of how wrong they are!

Chris Reeve, Executive Assistant for Robert Ashton

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Swarm News

Swarm has Korean visitors from Yonsei University!

The Swarm team had a visit from some Korean students from Yonsei University this month; they came to the UK to learn more about our education system and apprenticeships.

Everyone had a great time and loads of photographs were taken! Read their thoughts below on their experiences with Swarm during their research trip.

“We are an undergraduate research team from South Korea, which is funded by Yonsei University. We are searching for the best practices of career education in UK and we would like to introduce those successes to Korea. We found Swarm Apprenticeships remarkable in doing such great apprentice programmes. It was quite impressive that Swarm’s programmes have been done in an aspect of entrepreneurship. It was also interesting

that the founding spirit of Swarm apprenticeships originated from Robert’s personal experience.

The Korean students touring Norwich

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Swarm News

Students deserve a second chance in their life, and apprenticeships are probably one of the best ways to provide such an opportunity. Regarding the company’s structure, Swarm Apprenticeships is doing a great job. Even though it’s a new-born company, the team in Swarm performed their distinct abilities to successfully thrive in the field of education.

South Korea is in a start-up level in career education for teenagers. Students still suffer from a test-based educational atmosphere. But there have been some changes and movement for making a better education which relates to real life experience and careers. The city Norwich was amazing.

They have many meaningful projects like ‘Norwich for Jobs’ and many social enterprises to support apprenticeships of young people. Not only the city’s heritage outstanding but the education trials are as well, including the school, Ormiston Victory Academy. The whole local community seems to successfully share visions about education for the next generation.

The Korean students with a Wymondham College apprentice Chef

The great hospitality of Swarm Apprenticeships and also Norwich city itself made our journey much more precious.

It will be a great help to Korea for making better ways for career education. We will have unforgettable memories which will be with us our whole lives.”

Yoon-hyung Rhee, Hyeon-chung Lee, Ji-hyeon Park, & Hye -ju Park. and Yoon-hyung Rhee.

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Apprentice Experiences

Apprentice Yanny Overton acclaims learning the Swarm way Since I've started working with Ray, I've been able to achieve a lot of things in life which are the ‘next steps’ as such. I was able to start driving lessons (which every 20 year old wants to do!) and I was able to insure and tax a car myself. I also managed to save up for a new laptop after mine packed up so I could continue with my love of drawing.

As Ray has given me this opportunity, I give my all to the business; I've helped innovate within the business to make it more efficient with my ideas! For example time sheets so Ray can keep track and just a simple telephone book to take messages.

I've recently taken on more responsibilities in the company with Energy Contracts. Ray taught me the basics of what I needed to know, and now I do them by myself! As Energy Contracts Yanny Overton, by the Christmas tree are the core to our business, it’s quite a large responsibility, but I felt I was up to the task, and without boasting, I feel I've done extremely well – I’ve been getting the best prices for our clients!

I get left in charge of the office while Ray’s either out on site meetings or having a holiday. This means I have to take on Ray’s job role and also continue with my own while managing another employee, which is a huge task for an apprentice! Ray has faith in me that I’ll do well, and I haven’t let him down.

We've recently become Limited as the company is growing, which means onwards and upwards from here!

Jake Shannon—from apprentice to Office Manager Over the last year things have changed A LOT for me, before I was just running a youth club for 7-13 year olds – now, I’m still at the youth club, I work as a full time Swarm apprentice, I’m a part of a few local committees, and I am also running for local council.

It all started once my friend introduced me to Corinne, as I had some spare time and she was looking for someone to help her out at the Leaping Hare. I called her and we arranged a time to meet. The next thing I know, I’m volunteering two days a week with Corinne. After I had been there a few months, Corinne approached me to see if how I felt if they hired me as part of an apprenticeship – I jumped at the opportunity.

This started the domino effect to where I am now. I am now the office manager and projects coordinator at Leaping Hare, provider of Thetford’s great Information Centre. I work with a team of volunteers to provide a box office service, bus trips, local information to the people that live in and visit the town, and sell fine crafts by local artists; to name but a few.

If you are interested in the things we do follow @leapinghareorg

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Jake Shannon, doing a presentation

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Inside Swarm

Inside Swarm An interview with Swarm assessor, Susan Howes-Ward What’s your background? I am from Australia; I moved to the UK in 2000 and love it here (although the weather can be a bit pants at times!). I completed my A-level (equivalent) education many years ago and went straight in to work.

I have worked in building firms, football clubs, an Architecture council and in education. I Susan visiting New York set up a very small business selling glutenfree cakes at one time (including creating my own website). Not many people know that I am a bit arty (I have a design qualification) and I obtained a first class degree in history a little over two years ago.

What did you want to be when you were younger?

I wanted to work in design somehow.

What do you look for in a good learner? Someone with enthusiasm and the willingness to learn new things about themselves, others and the workplace.

What’s your favourite thing about working with young people?

They are often refreshingly innocent to workplace politics. Their outlook on life is unburdened.

What do you like doing in your spare time? Decorating my home and gardening. I also love travelling both within and beyond the UK! In the summer my daughter and I went to New York together which was fab to say the least.

What piece of advice would you say to your younger self? Don’t worry about what other people think; you’ll do alright.

Contact Us Give us a call for more information about our vacancies Swarm Apprenticeships Turnpike Farm Business Centre London Road Suton Wymondham NR18 9SS

01953 609752 info@swarmapprentice.org.uk Visit us on the web at www.swarmapprentice.org.uk

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Main Feature

An Interview with Swarm’s Dynamic Duo ~ Ray Gilding and Swarm Apprentice Yanny Overton, from R.E.G Energy Services

R.E.G Energy Services was established in October 1994, when the energy market opened up to all users.

There are three sides to the company, which are Energy Supply Contract Negotiations, Energy Monitoring System, and the facilitating of Utilities delivery to development sites.

These projects could be development sites of one or two houses to factories, a multiple housing development and office developments. The customers they serve are Industrial, Commercial and Agricultural businesses.

Firstly, we interviewed Yanny—see what she says about learning with Swarm and how she has benefited: How has the apprenticeship developed your skills so far?

“Well so far I’d say that it has developed my skills very well, and it has made me think more about my actions. It has also

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made me realise about my body language in front of clients, and how I think about things in general, it has made me think in a more business-like manner.

The future looks good… We have big plans It has also made me think about Ray Gilding and Yanny Overton up-managing, being more organised, and it’s made me more What do you think the future holds innovative - I have written job sheets for you? and time sheets to keep myself organised, and have also been keeping “The future looks pretty good for me, as Ray more organised. The I am building a career, and in the future apprenticeship has also helped me to I will continue to build on my career. reflect on myself a lot more, and has We have big plans for the business – at helped me to know myself better.” the moment I am a Business Assistant,

What do you think is the most important thing you’ve learnt so far?

but I am preparing to take on a managerial role for the future.”

“The most important thing I’ve learnt so far is about leadership and teamwork – leadership and management styles, this is very important because you get to know your colleagues (my management style is Laissez—faire).

My assessor also gets me to do a selfanalysis, so I get to know what sort of person I am, which is really helpful and important.”

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BUZZ Tell me about your experiences in the apprenticeship and in the business—what have you enjoyed?

“There’s so much that I have enjoyed, I like the workshops, I really like my assessor, he is extremely helpful, and will go through any problems if I have any, give me advice and help me to deal with them.

In the business I have enjoyed getting more responsibilities, like dealing with the energy contracts.

Everybody’s really enthusiastic at the workshops There is so much that I have enjoyed…I don’t know where to start… I really enjoy it all! At the workshops, everybody’s enthusiasm bounces off each other, especially when we do the presentations - we fuel each other and ask each other really challenging questions.”

You are going to become a Swarm mentor. How do you think the mentor programme will benefit you?

“I think that it will put me into a more responsible role, and I will become more of a mature person, and it will also grow me as a person. I like the idea that everybody will look up to me as a good example. It will make me feel like I am a bigger part of Swarm,

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Main Feature and I want to continue being a part of Swarm in the future.”

There’s so much that I have enjoyed We then interviewed Ray—see how much taking on a Swarm apprentice has benefited him and his business: Why did you start R.E.G Energy Services?

Ray started the business because his job at Eastern Electricity was being abolished. After considering a number of options within Eastern Electricity, he decided to start his own energy consultancy business – R.E.G Energy Services.

months I received an email from Chris Perry, of Norfolk Chamber of Commerce, telling us about an apprenticeship scheme.

I contacted Chris to find out if we would be eligible and he explained more about the Swarm apprenticeship scheme. WE were eligible so Yanny and I signed up to the Swarm scheme, which I certainly do not regret.

I certainly do not regret signing up to Swarm The Swarm apprenticeship scheme has helped to bring out Yanny’s abilities and build her confidence in dealing with clients and the business as a whole.”

How did the apprenticeship with Yanny come about, and why?

“The business had been going through a rough period for about 18 months. My options were to A) carry on as I was, with no help. B) Shut up shop altogether or C) employ somebody to help me turn the business around – something I couldn’t realistically afford.

I decided to get help and employ somebody part-time. I chose Yanny and she started working 2 days a week while at Art College. After a few

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Top Apprentice Marketing Tip

Top Swarm apprentice marketing tip In this issue of Buzz, we’re going to be sharing with you the best ways in which apprentices can help improve their employers business social media.

The following social media platforms can really help contribute to sales, building brand reputation and creating very useful contacts within the industry of the business.

Facebook— 900,000,000 estimated unique monthly visitors Twitter 310,000,000 estimated unique monthly visitors LinkedIn -

255,000,000 estimated unique monthly visitors Pinterest 200,000,000 estimated monthly visitors Google Plus 120,000,000 estimated unique monthly visitors Instagram 320,000,000 estimated unique monthly visitors

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Be Savvy on Social Media!

Social media is very quickly becoming, if not the best form in which to get the word of your business or organisation out into today’s changing modern world.

It is vital when approaching the usage of social media for your business that you treat it in the right way, depending on the different platform and what your target market is. I strongly believe if you don’t get this right, you’re both wasting your time, but also potentially damaging your businesses reputation.

But enough of scaring you, the opportunities social media can rapidly create for you all no matter what organisation, business or target market you’re approaching is phenomenal. If you’re not yet on social media because ’you don’t have the time’ or ’you don’t understand it’ this is a great opportunity for a young apprentice to do the job for you!

In this issue, I’m going to be specifically focusing on Twitter . This social platform is one of the fastest moving and popular in the world and can work wonders, especially for SME’s trying to compete with the big boys - it is possible!

So without further ado, you can view this issue’s Twitter tips below. These tactics could help create more business for you in 2015…

Don’t just push, converse - anyone can chuck information out there, but what creates an engaging ‘tribe’ in your brand is that engagement. Talk to your followers!

Follow the 80 / 20 rule - as well as blowing your own trumpet you should also support your own community. 80% sharing and 20% shouting about your business is a great way to start out.

Tweet like a newspaper headline - you’ve got to grab people’s attention as they quickly scroll so it’s essential you get that attention within 1 second. Think headline!

Be useful - a nice mix of sales, tips and personal interaction outputs can get you far.

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Tweets Of The Month

Top Tweets We’ve seen some cracking tweets from both our apprentices and businesses recently.

Celebrating success, making a point or merely joking around, we’ve captured the best of them for your benefit right here:

Millie Photo of the Month Who is Millie?

Millie is our Swarm mascot. She is a Chihuahua X Yorkshire Terrier who came to work with Jess one day and has been coming ever since. She doesn't do much, but whatever she does, it’s cute.

Follow Millie on Twitter: @SwarmMillie

This Millie photo was taken just before her Xmas photo shoot, as a practice session.

It was, as you can probably guess, quite difficult getting her to stay still and not try to chew the hat off, but after a lot of treats, we got there eventually.

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Exclusive Interview

Who is the Barefoot Entrepreneur?

Robert Ashton, the man behind Swarm, talks We interviewed Robert Ashton to find out more about the entrepreneurial mindset:

What led you to become an entrepreneur? Well, one thing led to another. I call themselves as an entrepreneur, owning a just get intrigued by things, and interested in conundrums, why people choose not to do things in different ways. I then kind of make a noise, then I get interested and then I make more noise.

How would you describe what an entrepreneur is? I’d say that an entrepreneur

business is like having a barrel with a tap on, you just turn the tap on and water comes out; but that isn’t being entrepreneurial – being entrepreneurial is like having a crate of water, and finding a way of working with it without having a barrel.

Why did you set up Swarm? I set up is somebody who strives to change the way Swarm when I did some business research things are done, the way something is done, something that interests them, in ways which are sustainable and practical for everybody.

How has your entrepreneurialism developed? In one word – practise. Well, to be honest, I don’t really see myself as an entrepreneur. I just do what I do – I just find someone that is interesting and I get involved with them. Whilst people who own a business will

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Exclusive Interview

round the eastern part of the country when the Enterprise qualification was still being developed.

The businesses said to me that they loved the qualification, and they loved what it could do, they loved the focus on small businesses but they found that dealing with the traditional apprenticeship moral, providers, bureaucracy etc, was something of a nightmare and they really didn’t want to do it, but if you say to me that something can’t be done, then I have to prove them wrong.

or have a lot to do to achieve ambition. But I would have liked to have met Hitler, he had the potential to be a brilliant leader and really change the face of Europe in a good way, but somehow he flipped over to the dark side and did other things. Everyone has a good side and a bad side, and obviously with him the bad side won, as history suggests.

What were your aspirations when you were younger? When I was your age I had no aspirations. When I was a kid I wanted to be a What are your top 5 tips on developing the vet, only interested in large animals, though, not entrepreneurial mindset? The first thing is to cats and dogs, but I did very badly academically know yourself. The better you know yourself, so that was out of the question. I would say to your strengths and weaknesses, your interests, anybody your age to actually have clear your passions, the more likely you are to be able aspirations of what they want to do in the future, to work with other people. The second thing and to keep doing things to reach those would be, making a goal. The third thing would aspirations. be to be determined. The fourth would be recognise that there are things that you won’t know about. The fifth tip would be to have four.

What are the benefits of an entrepreneurial mindset? You get things done, and you succeed at things – but you have to recognise the opportunities and seize them.

What entrepreneur would you most like to meet and why? Well I guess the people who I find the most interesting are those that have a long way to go, in terms of time, and /or distance

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ENTERPRISE APPRENTICESHIPS More than just a qualification.