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Relic Souvenirs for Palace Atelier
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Preface
The city palace at Jaipur is one of the few historical legacies that have been the home to the original royal family. Jaipur was set up by Maharaja Sawai Jai Singh II early in the 18th century when they moved from Amber. The Kachhawaha rulers of Amber- Jaipur were great patrons of art, music and literature who loved collecting artifacts from different generals and governors of the Mughal emperors which lead to a large collection of objects like miniatures, carpet sand manuscripts. It was the great courtesy of the Maharaja of Jaipur, Sawai Man Singh II who opened his collection to the public in 1959. Brigadier His Highness Bhawani Singh Ji of Jaipur continued to take a keen interest in the development of museum giving it a new name “Maharaja Sawai Man Singh II” in 1972. Dileep Industries, founded by Mr.Dileep Baid in 1989, originally used to produce traditional hand crafted items. The advantage of having their own ceramic, wood, metal, and glass units allows them to combine the various materials in combinations, which are very much the hallmark of Dileep Industries. They began with handmade items produced by the traditional craftsmen of Rajasthan, and their heart is very much in the tradition of hand crafted products. And from last 20 years they have been dealing with 30 different countries, which shows understanding regarding the buyers. My contribution under this project was to develop products for the “City Palace Museum Atelier” by using the various in house resources of Dileep Industries and products should carries the essence of Rajasthan and the Jaipur royal lineage; the tourist being the prime customer.
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Diploma Abstract
Aim To put applicable attitude, skill and knowledge acquired during the four years through comprehensive project. To learn through experiences, understanding work details of the project and development.
Objective • To put together conceptual, analytical and design skills, attitudes and knowledge. • To independently handle a multi- disciplinary project from conceptualizing to implementation. • Understanding key operations like procurement, production, merchandising, marketing and sales. • Understanding macro environment of the cliental need, product concepts, production process, and quality management and design development.
Methodology • Understanding the given brief. • Research and finding opportunities. Shop - Atelier DTC • Brainstorming, mind mapping. • Design opportunities regarding material and theme. • Potential • Refinement • Inspiration • Product Category • Design Development • Prototyping • Testing • Costing • Re Prototyping
L - R : Princess Diya, Swati Gupta, Mrs. Sangita, Mrs. Meenakshi
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Industry Brief
To develop souvenirs for the “City Palace Museum Atelier�. By using the various in house resources that include a variety of materials such as wood,ceramics,terracotta and metal. Develop small products/souvenirs that carries the essence of Rajasthan and the Jaipur royal lineage; the tourist being the prime customer.
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Market Study
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After doing primary research and visiting the shops, the products that I listed out are mentioned below : • Photo frame, Coaster , Boxes ( Gold Leafing) • Key Chain ( Hand Stitched ) • Tray Puzzle • Assorted Wooden Product ( Hand Painted) • Jewellery ( Kundan Work ) • Cushion Cover ( Appliqué ) • Table Top Organizer ( Sand Casting ) • Tray Cover ( Block Printing ) • Cufflinks ( Etching / Naqqashi ) • Night Polo Ball • Dagger ( Kofatgiri ) • Bangles ( Enamelling / Meenakari ) • Shawl ( Hand Embodied / Gota Work ) • Marble Box ( Hand Painted ) • Thalposh ( Tray Cover ) • Pankhi • Gangajal • Polo t shirt Further refining the list, i narrowed down the products which hot sellers amongst the customers ; • • • • • •
Polo T shirt Lac Bangles Daggers Dairy Mugs Pachranga Scarf’s
The following products are the ones which need inputs on ; • • • • •
Bottle Stopper T light Holder Coaster Salt and pepper dispenser Knobs and hooks
Some of the craft techniques that are generally used to make the products: • • • • • • • • • • • • • •
Embossing Enamelling/Meenakari Ivory Work Silver and Gold Plating Koftgari on iron Engraving Blue Pottery Lacquering Inlay work Tarkashi Metal Casting Jaali Work Vshatkari (leather molding) Carving
Materials that have been used in making the artifacts: • • • • • • • • • • • • • •
Ivory Metal Wood Shell Crystal Jade Steel Leather Bone Gold Silver Semi-precious stones Glass Ceramics
Palace Atelier • • • • • • • • • • • • • •
Antique Authentic Exclusive Fusion Heritage High quality High end Historical Majestic Power Prestige Richness Royal Traditional techniques
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Customer Survey
The influencing factors on which I classified the visitors are : • Climatic Conditions • Economic Conditions • Cultural Influence • Political Issues Climatic Conditions The four seasons of India attracts different people of the world to visit India specifically Jaipur for its colourful heritage. October - March: Chinese, French, Korean, Japanese, Gulf countries, Indians. (On season timings) December - January: American, British (majority) After March - Domestic (South Indians, Bengali’s), Israelis, Spanish, Italians, Chinese, Koreans, Japanese (Off season timings with low budget) Economic Conditions In the peak season people from countries like America, Britain, Gulf, China, Korea, Japan, India, Italy, France etc. visit the palace. This genre can afford high prices regarding food, lodging and shopping. During the Off season people from countries like Israel, South India, Bengal etc. Visit who plan to travel on low budget. Cultural Influences Fairs and festivals like Holi, Gangaur, Teej, Makar Sakranti etc attract many tourists. Political Issues Issues like Terrorist attacks, riots decreases the ratio of tourist in the large number.
Customer profile
• • • • • • • • • •
Highly Educated 30 to 60 years old Tourist Aware and appreciate Indian culture City or town based Single or family person Home loving, outgoing, social High end ( typically earns more than Rs 40,000) Can spend between Rs 2000 to Rs 10,000 on handcrafted products. Looking for new and fresh products.
Description of Customer Knowledge Collectors This section of people includes all those who love to collect things from all over the world as history reference for them. This kind of people have an affection to the authenticity and historical references/ relation of the products or artefacts. History being too textural becomes really mundane, thus a graphical representation attracts more. This kind of an expression show by the product is what attracts the buyers the most.
Replica Collectors This section of people really don’t care about the story behind any product, they just love to collect souvenirs from places all over the world. These kind of buyers love to show off their products and just reference of the places from where they bought it. These kind od people don’t care about the functionality/ form of the product, the more the beautiful it is, the more people will buy it.
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Brainstorming & Mind Mapping
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Design Brief Expression
Symbol
To develop souvenirs for the “City Palace Museum Atelier”.
Token
By using the various in house resources that include a variety of materials such as wood,ceramics,terracotta and metal.
Recall
Trophy
Develop small products/souvenirs that carries the essence of Rajasthan and the Jaipur royal lineage; the tourist being the prime customer.
Flash Back
Reminder Gift
Inspiration
Sawai Guards
Miniature Painting
Souvenir Essence
Coat of Arms
Panch Ranga
Remembrance
Memento
Architecture
Antique Memorial
Relic Evidence
Products Range Elegance
Keywords
Royalty
Legend
Authentic
• • • • • • • • • • • • • • • • • •
Coasters Wine Stoppers Tea Box Batches Miniature painting Mugs Fridge Magnets Photo frames Utility Boxes Bottles Table Top Accessories Kit Tea Light Holder Lantern Games Key Chains Wall Clock Table Clock Note Pad
Ruins
Fragment Scrap
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Handicrafts Pottery Miniature Painting Antique Items
Colourful Beautiful Lively
Kalbelia
Ambience
Art and Culture
Romantic
Elegant Heritage Rich
Cultural People
Descendant of Sun god
City
Palace
Lavish
Palace
Religious
Open Royal Huge
Materials
Glass Metal
Wood
Silver
Architecture
Bulky Decoration
Tinted Glass Painting
Intricate Carving
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Crafts
City Palace, Jaipur
LifeStyle
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Design Language of Dileep Industries
Colour Palatte
Saturated
Consumer Orientated
Dull Effect Pastel
Hand Crafted Products
Surface Finish Illusion in material Design Language Man Power Old
Rustic Vintage
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Explorations
Theme Board - Symbol
Coat of Arms - A coat of arms is a unique heraldic design on a shield used to cover and protect armour and to identify the wearer. Sun - It represents usually by its perceived power and strength.
Products • Coaster • Fridge Magnet • Mugs
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Emboss on leather
Paper Stencil or Jali
Threads and stiches
Application Transfer
Product - Utility Box Material - Mango Wood Technique - English oak and Laser Dimensions - 100 mm X 100 mm X 60 mm Seal and stamp or block Lazer Acid Etching
Screen print
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Exploration
Product - Fridge Magnet Material - Ceramic Technique - Hand Paint Dimension - 40 mm Dia. Description - Inspired from Sun Symbol Cost - 20/-
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Panch Ranga
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The glorious “pachranga” Kachhawaha flag flying at the top of Mukut Mandir of the City Palace stands distinctly. The five colors are used with the palette of red, yellow, off-white, green and blue. Pachranga signifies the dignity of the Kachhawaha’s speaking of their power, prestige and victory.
Theme Board -Panch Ranga
Design Strategy • • • • •
Simple form and play with five symbolic colours. Use of gold to add richness to the product. Attention to detailing. Elegance with a blend of sophistication and modernism. Visually strong outcome.
Explorations
Panch Ranga is a strong combination of five colours which indicates bright, colour, charm and energy in it. Those five colours attracts people to themselves very easily. It is strong and bold. Because of the significant characteristics, panch ranga five colours is taken in Table ware set which includes • • • • • •
Coffee Mugs Coasters Tray Trivets Salt and Pepper Shakers Boxes
Paper coasters in colour of Panch Ranga.
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By taking the symbolic five colours explorations are done for form development in ceramics.
Inspired with arches
These are some explorations in ceramics while playing with the five colours of Panch Ranga.
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To break the monotony of the five colours, golden colour has been used between the each two bands to make it rich in appearance.
Utility box.
Three techniques are used in the finishing of the products, i.e., spray gun, paper sticking and painting. Among the three, painting is production friendly.
• To enhance the beauty of the box, the symbol of Coat of Arms is created by using laser technique. • The base colour of the box is gold, which gives the royal aesthetics to the product.
A tray with a brass handle
• The top of the tray is created by using the five colours which is further enhanced by brass handles. • The detailing on the handles is taken from the door handles of the Chandra Mahal to add the essence of luxury to the product. Product - Tray Material - MDF and Brass Technique - Hand Paint Dimension - 285 X 148 X 12 mm
Product - Utility Boxes Material - MDF Technique - Hand Painting and Laser Dimension - Big - 102 X 102 X 53 mm Small - 77 X 77 X 51 mm
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Set of six coaster with a trivet and small serve in five symbolic colours
• There is a groove in between to break the monotony. • Form is taken from architecture which enhance its beauty and simplicity. Product - Trivets and Coasters Material - MDF Technique - Hand Paint Dimension - Trivet - 205 X 205 X 17 mm Small Trivet - 150 X 150 X 8 mm Coaster - 102 X 102 X 8 mm Cost - 275 /-
Coffee mug with Panch Ranga with two different orientation Product - Mugs Material - Ceramic Technique - Hand Paint Dimension - Small - 105 mm X 80 mm X 85 mm Big - 130 mm X 90 mm X 105 mm Cost - 55/-
Set of coaster with a tray with five symbolic colour • Base body is gold and grooves are done in between to break the monotony. • Form is simple but the application of colours makes it bold and rich. Product - Trivets and Coasters Material - MDF Technique - Hand Paint Dimension - Trivet - 205 X 205 X 17 mm Small Trivet - 205 X 103 X 8 mm Coaster - 102 X 102 X 8 mm Cost - 275 /-
Salt and Pepper shakers with gold leaf handles Product - Salt and pepper shakers Material - Ceramics Technique - Hand Paint and gold foil. Dimension - 70 mm X 90 mm X 55 mm 55 mm X 70 mm X 50 mm 185 mm X 100 mm X 15 mm Cost - 83/-
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Place Setting Dishes
Set of salt and pepper shaker with tooth pick holder, fridge magnet and wine stopper.
Stackable coasters, laser on the top with architecture graphic. Product - Coasters Material - MDF Technique - Hand Paint and laser Dimension - 132 mm X 100 mm X 38 mm Cost - 270/-
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Turbans
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Turban - The Crown of Rajasthan The turbans of Rajasthan are the most colourful and impressive in whole of the India. The use of turbans was basically started by the Rajput community, who reside in the Indian state of Rajasthan. The Hindi pronunciation of turban is Paag, Safa or Pagri. The royal culture of Rajasthan is amazing with the variations of colourful turbans. In some parts of the region, the size of turban indicates the position of the person in the society they live.
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Relevance Behind Each Coloured Turban!!!
Turbans add brilliant splash of colour and style to monotonous and barren lands. Each colour has its own importance . Ochre - Mendicant Saffron - Celebration. In the medieval past, the colour saffron also denoted valour and chivalry. When besieged by an enemy, and food and water supplies were scanty, desperate warriors wearing saffron turbans would sneak out of their citadels to lead sudden surprise attacks on the enemy. White - Funeral processions Khaki, Blue, Dark Maroon - solemnity of a condolence visit. Whereas in Rajasthan each caste have their own distinguishing colours, by which they are recognised, like shepherds wear red turbans, Bishnois, who are known as the most nomadic shepherd tribes and environmental conservationists, always wear white turbans and the other tribal communities wear printed turbans. Thus, the painted area is then wrapped with the tissue, plastic, or medical tape to lock in the body heat, so that it can create more intense colour on the skin. The wrap is worn overnight and then removed in the next morning which when washed, leaves a rich reddish brown colour on the surface of skin and can last somewhere from one to three weeks, depending on the quality of the paste.
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Seasonal Turbans!!!
Some turban colours are seasonal to wear like in between February and March, flowers bloom and crops are harvested, it makes the best time for tourists to see the royal Rajasthani men, wearing a falgunia turban having white and red designs. Whereas in the month of July, the predominant colour is motiya or pearl pink. A green and pink striped or yellow and red striped lehariya turban, where the colours are tie dyed in waves, are worn during the time of monsoon. Whereas the Pancharanga is the distinguishing turban in the colourful soil of Rajasthan.
Different Turbans For Different Festivals!!! The famous Black Chunari (tie dyed) with the red borders is mainly used at the time of Diwali (festival of lights). The Falgunia Turban, having white and red patterns is wore at the time of Holi (festival of colour). A bright Saffron colour turban for Dasshera festival, held in the month of October. The Mothara turban, with tiny round designs is wore at the time of Raksha Bandhan (festival, when brothers pledge to protect sisters). Yellow turban for Basant Panchami (spring festival) and the light pink turban is wore in the month of October, at the time of Sharad Poornima (full moon night). Commonly called a Safa, this beautiful turban is nine meters long and about one meter wide.
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Advantages of Turbans!!!
The turban's size and shape is influenced by the climatic conditions of the different regions. Turbans in the hot desert areas are large and loose. Farmers and shepherds, who need constant protection from the elements of nature, wear some of the most voluminous turbans. They also have many practical functions. Exhausted travellers use it as a pillow, a blanket or a towel. Water, if muddy, can be strained through a turban. Unravelled, it can be used as a rope to draw water from a well with a bucket. The Maharajahs of Rajasthan were known for their colourful traditional costumes and grand turbans. The people of Rajasthan down the years would adopt approximately the same style of headgear as the reigning king.
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Difference Between Pagri & Saafa
The method of tying safa and pagri is entirely different. • Safa is 10 yards ( 9.144 m ) long and 1.25 yard broad. • Pagri is 20 yards long and 7 inch broad cloth.
Saafa / turban reflects
Saafa / Turban
Society
Pride Culture
On the basis of the surveys conducted in and around the heritage places, I concluded that international customers who are target buyers get attracted towards the colourful and impressive turbans. A turban is a very strong element of Rajasthan which reflects the royalty and culture of Rajasthan.
By taking turban as a theme, a range of souvenirs are developed.
Tradition
Royal Impressive
Colourfull Proud
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The potential buyers are mainly foreigners. They mostly prefer hand held small products, which can be easily carried. On the basis of user’s requirements, I did a brainstorm of some possible souvenirs :
Products • • • • • •
Wine Stopper Fridge Magnet Paper Weight Coffee Mugs Coasters Key Chains
Some coasters with graphic of maharajas
Short listed Products • Wine Stopper • Fridge Magnets • Paper Weight
Design Strategy • • • •
To give product a graceful outlook. Give attention to detailing. Elegance with a blend of sophistication and modernism. Outcome should be visually strong.
Moustache with turban in a coaster
Top
Redefined Form Values • Class/Royal • Sophisticated/ Stylish • Welcoming / Inviting Inside • A small momenta or a wooden album which have the images of the Maharajas of Jaipur and its form is inspired with the arches • It is easy to carry.
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Sketches and Explorations
Inside
Outside
Coaster graphic on paper
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After working on the size and dimension of saafa as wine stopper, it was suggested to make a couple of it and to change the saafa into turban. As moustache is also a strong element it is selected as a paper weight.
Pop and terracotta explorations.
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Product Development
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Process of finishing to glazing.
POP models of all the final products.
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These are the exploration in different colours and laheria. And to make it more attractive all the detailings are done.
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Product - Turban Paper Weight Material - Ceramic Technique - Hand Paint and Slip Cast Dimension - 55 mm X 50 mm X 45 mm Weight - 50 gr. Cost - 18 /-
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Product - Turban Paper Weight Material - Ceramic Technique - Hand Paint and Slip Cast Dimension - 72 mm X 55 mm X 30 mm Cost - 28/-
Set of Banna and Banni
Front
Back
Product - Turban Wine bottle stopper Material - Ceramic Technique - Hand Paint and Slip Cast Dimension - 100 mm X 55 mm X 60 mm Cost - 42/-
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Paper Weight Product - Paper Weight Material - Aluminium, Brass, Bronze Technique - Sand Casting Dimension - 110 mm X 25 mm X 20 mm
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History
Gangajali Pot
There are two huge sterling silver vessels of 1.6 metres (5.2 ft) height and each with capacity of 4000 litres and weighing 340 kilograms (750 lb), on display here. They were made from 14000 melted silver coins without soldering. They are officially recorded by the Guinness Book of World Records as the world's largest sterling silver vessels. These vessels were specially made by Maharaja Sawai Madho Singh II, who was a highly pious Hindu, to carry the water of the Ganges to drink on his trip to England in 1901 (for Edward VII's coronation) as he was finicky about committing religious sin by consuming the English water. Hence, the vessels are named as Gangajalies (Ganges-water urns).
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Ganga Jali Pot
Identify Theme Board -Panch Ranga
Heavy
Utility Huge
Richness
Dimension
Status
Heritage
Traditional
Precious
Products Salt and pepper shakers Paper weight Fridge magnets Wine stoppers
Design Strategy Observations
• Tourists are more fascinated with the Replica products like gangajali pot. • On the basis of that a set of replica souvenirs is also created in addition to above.
• • • • •
Simple form and detailing of handles. Use of gold to add richness to the product. Attention to detailing. Playing with glaze and giving appropriate outcome. Visually strong outcome.
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These are the some exploration of colour and surface techniques on the form.
Fridge Magnet
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Product - Salt and Pepper Shakers Material - Ceramic Technique - Slip cast and Hand paint Dimension - 70 mm X 90 mm X 55 mm 55 mm X 70 mm X 50 mm 185 mm X 100 mm X 15 mm Cost - 115/-
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Brackets
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Sketches
Theme Board -Panch Ranga
Taking inspiration from brackets and using it as the way it is because brackets give support and falling them to book ends was the same function. And studying the traditional forms and transforming them to new material with carving and painting.
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Specification Drawing
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Book Ends Product - Book End Material - Wood Technique - Carving and Hand Painting Dimension - 147 mm X 76 mm X 150 mm Cost - 435/-
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Udai Pol Gate
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Taking Jaipur architecture as an inspiration, some explorations and drawing are done, keeping in mind the material beauty, crafts techniques and the forms.
Sketches Theme Board - Architecture
Product • • • •
Table Clock Note Pad Photo Frame Mirror Frame
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These are the form exploration for the clock while understanding and exploring i discovered new technique to maintain the three dimensionality of the pillars.. Fianl Form
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Different surface exploration for the clock .
Table Clock Product - Table Clock Material - Wood Technique - Carving and Hand Painting Dimension - 170 mm X 80 mm X 170 mm Cost - 375/-
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Sketches
Taking Lamp post as my inspiration, i first explored its form then applied it to different categories :
Lamp Post
• Salt and Pepper Shakers • Wine Stoppers
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POP Model
Product - Salt and Pepper Shakers Material - Ceramic Technique - Slip cast and Hand paint Dimension - Salt - 40 mm X 40 mm X 65 mm Tooth Pick - 40 mm X 40 mm X 50 mm Cost - 115/-
Finishing to glazing
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Set Of Salt and Pepper Shakers in glossy finish.
Set Of Salt and Pepper Shakers mustard matt finish.
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Jantar Mantar
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• It is a collection of architectural astronomical instruments. The observatory consist of 14 major geometric devices for measuring time, predicting eclipses, tracking star’s location as the earth orbits around the sun. • The Samrath Yantra is the world largest sun dial instrument, is 90 feet ( 27 meter high) and its shadow careful plotted to tell the time of the day.
Design Strategy • • • • • •
To highlight the form language and boldness. Colour palette. Proportionality strong. Give attention to detailing. Elegance with a blend of sophistication and modernism. Outcome should be visually strong.
Theme Board - Jantar Mantar Explorations
Jantar Mantar architecture is very strong and bold which can be easily recognized. Colour palette is monotonous.
Products • Coasters • Table Clock
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Window Drawing
Taking the process of lunar eclipse and putting it on the face of the Jantar Mantar clock.
Product - Table Clock Material - MDF Technique - Hand Paint Dimension - 132 mm X 105 mm X 105 mm Cost - 265/-
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Architecture
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Taking the architecture of Jaipur , buildings and jharokhas to develop a range in which design language will remain same and form will change, keeping in mind that it should carry the essence of Rajasthan and will be identical easily.
Theme Board - Architecture
Products Coasters Mugs Wall Hanging Mouse Pad
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Forms Exploration
These are the ceramic coaster samples on which paper cut out is glued to check the outcome and proportion.
These were the coaster layout which were developed in ceramics with the process of sticking the ceramic stickers.
After firing result
Graphic work done for coaster
Final Coasters
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While making the coasters i realized that if we provide a mug so that it can add a value to it.
Layout on the mug
These are the reactions after firing with different glazes.
Stick on the baked mug
Hand Painted mug
Final Mug after firing Hand painted mug
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This was another layout of the mug the map (plan) of the city was made.
Process of applying ceramic stickers
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These were the layouts for the coasters and for breaking the monotony other elements were added.
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Product - Coaster Material - MDF Technique - Laser Dimension - 100 mm X 100 mm X 5 mm Cost - 270/- ( Set of five )
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Taking the same graphic and placing it into the top of the mouse pad in leather and laser on MDF for the wall hanging. Some leather stitch exploration for mouse pad edges.
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Wall Hanging Mouse Pad
Mouse pad of leather with the laser on the top Product - Mouse Pad Material - Leather Technique - Laser Dimension - 8 in X 9 in
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