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5 Must Read Advertising Tips For Any Chimney Sweeping Company Nowadays with the absence of a physical office or building your website home page is your shop window. In the west end of London and New York, a vast fortune is spent every year dressing shop windows in readiness for Christmas and the sales encouraging passers-by to come inside and spend. To some extent you must replicate this without the expense. 1/ Website home Page Your website home page must be welcoming, instantly portraying the message, “Trust me you have found what you are looking for” There are several approaches to this: • The overall look and feel of the website, your brand colours, the way everything is nicely lined up. You can tell a “homemade” website from a professional one. They tend to look a bit like a patchwork of text and images and lack design flair. Remember that the impression you make on people in the digital space equates to what they think of you personally. • Make sure any calls to action are easy and intuitive (call, fill in the form etc) must be simple, easy to find and self explanatory. • Use bespoke photography if you can: Yourself, your van, wearing your company clothing etc. A high-quality image of yourself (smiling) and looking professional at work is a great start. It’s important to note images can be videos too. • Logos from trusted trade organisations that customers associate with. • Good quality copy that reinforces the images and the customers’ expectations. In other words the images will tell the story and the words will reinforce, elaborate and give the customer what they are searching for. Our Picture below says: trusting, happy, traditional chimney sweep without using any words.