Pure Simplicity. Pure Performance. Pure Partnership.
No subscription, installation or maintenance costs.
We only make money when you do.
Common reservation behavior guest searches for hotels in the destination city 1 The using the popular search engines.
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The guest will reserve directly through the hotel website if it offers‌
Best rates online Instant confirmation online Reservation guarantee Modify reservation online 24/7
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The guest reviews various hotel portals and online travel agents, then selects a hotel based on location, rates and quality.
The guest then finds the hotel website, comparing rates and reservation terms to those on the portals and online travel agents.
Hotels earn more by selling direct through their website
Travel Agency 10% commission + fees
Online Travel Agents (Expedia, Travelocity, Best Day)
30% commission
Direct Reservations 10% Performance-Based fee
A market poised to explode
69% of guests prefer to book direct
Guests can make room reservations in your hotel via two online channels
Direct
Indirect
Wotif
Unrealized due to: • no website • poorly designed website • poorly marketed website • no instant confirmation
The solution:
31% of guests prefer to book indirect
Expedia
Hotel website
Quick Beds
Third party intermediaries
Pure simplicity We make things simple from start to finish for you and your guests.
Guests will find your website more easily
Simpler still‌
View availability and rates, then make a reservation with instant confirmation and a payment guarantee
If necessary, guests can also easily modify bookings all by themselves
We take our service fee upfront via the guest deposit - no billing reconciliations
It’s simple and it works!
bringing in more visitors turning visitors into bookers adding value from start to finish
How you benefit You get MORE visitors via our optimized online marketing services: • search engine optimization • paid search engine advertisement • travel directory listings • affiliate website marketing You capture MORE bookers through our reservation service featuring: • a simple 4-step reservation process • rate parity offered on your website • a 10% deposit charged to a credit card to secure the booking • instant confirmation • easy online reservation modifications for your guest
You achieve MORE performance on your website by: • collaborating with us on specific strategies and recommendations focused on improving occupancy, revenue and gross profit • receiving straightforward monthly performance reports that provide statistics and information regarding your website traffic and guest’s online behaviour • ensuring that guests find available accommodations on your website at rate parity
Enhance guest loyalty
Increase occupancy
Improve profitability
Manage reservation risk
You receive all these benefit for a completely performance-based fee!
> Search Engine Optimization
Pay-Per-Click Campaigns
www.zeuspalace-athens.com
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• Your guests can reserve: - multiple room types - staggered dates • Simple step-by-step reservation process • Instant confirmation • Modify/cancel, 24/7
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Hotelier interface allows you to set and manage accommodation rates, availability, cancellation and noshow policies Your guests can amend or cancel their reservation instantly and we can easily remit the cancellation & no-show fees to your hotel.
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Revenue Manager
Performance Maximization Assistant
Web Design Specialist
Copywriter
Search Engine Marketer
A dedicated team takes every opportunity to maximize your website performance.
Website performance reports are given on a periodic basis.
We email and/or call you to discuss results and jointly enhance performance as needed.
Difference between online & offline marketing Online Marketing
Offline Marketing
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Utilizes the internet to create awareness of services and to generate leads. There are two types: • •
On page – Website’s design & structure Off page - posting relevant information about your hotel on the Internet. -
Open Directory Submission Press Release Submission Submission to Social Bookmarking sites Submission to Wikitravel Blog posting Forum posting
Utilizes traditional media that includes mostly print materials like flyers, brochures, ads, billboards etc.
Costs and benefits of advertising online Offline advertising
vs.
Newspaper
Online PPC advertising
Paid online advertisement
Cost
•On the average, hotels can pay at least $42.00.for a column inch of black and white advertising space. Costs increase as the ad size gets bigger.
DirectWithHotels pays for an online advertisement of your hotel. Cost can range from USD 0.05 to USD 0.30 for 4 lines and 130 characters.
Visibility
•Visibility of the ad is limited to those who read the newspaper in the area where it is circulated.
Visibility of the online advertisement is any English speaking person in the world.
Pure performance
We only make money when you do.
Set up costs Software licensing fees Marketing charges Additional charges
Our unique fee structure is purely performance-based.
We collaborate with you to Pure partnership attract, convert and manage more direct bookings. Portfolio Management Team
That’s pure motivation! The more successful your direct reservations performance, the more successful we are.
Our fee structure Our service fee is the guest deposit at the time of booking. No added charges for the many services that we offer.
Reservation guarantee deposit of 10% on accommodation charges
Deposit-guaranteed reservation Hotel
Remaining 90% of accommodation charges and all other charges paid directly by guests
We succeed only when you succeed!
Getting started is easy!
We collaborate with you to Pure partnership attract, convert and manage more direct bookings. Portfolio Management Team
That’s pure motivation! The more successful your direct reservations performance, the more successful we are.
Getting started is easy! Four easy steps:
Start
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Partner with us to simplify your life
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Undergo hotelier interface training
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Launch reservation service
Establish baseline performance
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Simple process flow: Hotelier
Start
Sales Partner
DirectWithHotels
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Step 1: Partner with us & simplify your life DirectWithHotels Service Commitments • ATTRACT : bringing in more visitors to the hotel website • CONVERT : turning visitors into bookers • MANAGE : adding value for start to finish Performance-based service fee : guarantees our incentive to improve your direct reservations performance
If you do not have an existing website, we will create one for you at no additional cost.
The Hotel’s Commitments • For any given month, all accommodation types are available at least 50% of the time (15 days) • Provide us up-to-date information so we can target your guests better in our ATTRACT/marketing efforts. • Provide better rates so you can be competitive and take advantage of your guest’s preference to book direct allocate accommodations so more guests can reserve with instant confirmation • Recognize these reservations up to check-in.
Step 2: Undergo hotelier interface training
Manage accommodation availability, rates, policies, and other reservation offerings to guests through our hotelier interface.
Step 3: Launch the reservation service on your website Pay-Per-Click
Step 4: Establish a baseline period
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Partner with us and benefit from our approach
We make your life easier.