Leading Family Hotels by Sander Willemsen

Pioneer of a revolution in family holidays

"Leading Family Hotels & Resorts" unite the leading offerings for sophisticated family holidays in Europe. Ruling the market of premium vacation for demanding families with children, outperforming competition since 20 years. Now ready to bring our concept beyond the borders of Europe.

About Family holidays are a time that everyone looks forward to, but they do not always live up to expectations. For every parent who has whished that a holiday could have turned out differently, a new generation of Hotels is offering what comes close to an experience in paradise, for kids and parents alike. Its enhanced specialization to its target clientele made this unique concept one of the most successful ones in the leisure segment. The Leading Family Hotels & Resorts have pioneered a revolution in family holidays, which brings its visitors back for more, year after year, who don't mind spending double the room rates than the average five star Hotel. The group is considered the worldâ&#x20AC;&#x2122;s leading hotel brand and expert in vacation for families with children, targeting premium clientele for five star hotel accommodation with extensive indoor and outdoor leisure facilities along with responsible childcare for kids aged 0 to 16 years old. Our hotels are members of the European Kinderhotels group, counting 52 hotels all over Europe. The five leading resorts in terms of size and Hotel standards have merged in 2009 forming the Leading Family Hotels & Resorts, offering the same family friendly concept while operating on a more premium and up-market level.

You focus on your vacation, we focus on your kids!

World-wide unique Leading Family Hotels & Resortsâ&#x20AC;&#x2122; concept is clearly worldwide unique; there is no comparable hotel group that specializes to its target group as we do.

Our concept offers responsible care for babies from only seven days old up to teenagers aged 16, 14 hours at every day of the week in four different age groups.

We are the only hotel concept that offers responsible care for children from the early age of only 7 days old.

For every 10 hotel rooms we employ a kids club attendee trained by our brand internal academy - our flagship hotel features more than 18 kids club attendees for only 92 hotel rooms.

We promise parents to fully enjoy their vacation where they do not need to worry a thing, while we take responsible care of their little ones. The hotels facilities and suites are all equipped with the necessary settings to accommodate demanding families. All Suites are equipped with a separate childrenâ&#x20AC;&#x2122;s bedroom, high-adjusted bathroom facilities and furniture, games and all safety features. During our 20 year long journey from random family hotels to our total specialization we implemented unique ideas and best practices.

Specialized to its target clientele

Our secret of success lies within taking utmost care of the little ones offering them a world of structured, wellsupervised fun. Parents can truly enjoy daily activities and a array of spaoffers and treatments or simply rest and recuperate without the need for round-the clock parenting. Even mothers with babies can take a break and leave their little ones in the care of a team of qualified nurses. People say we reinvented family vacation.

Unique Selling Points Due to our unique position in the leisure market our hotels clearly outperform any comparable property by far. Our hotels, whilst all rated as four star Superior, achieve an annual occupancy of 92%, 440 Euro Daily Room Revenue 145’000 Euro Annual Revenue per Room 71% of repeating guests. 82% of our Guests are self-employed and our Hotels achieve more than 35% EBITDA. We generate triple the revenue than comparable hotel investments. Our existing properties are all marketed solely online through their own or the group’s website. We are not part of any Hotel Alliances, Affiliates and do not deal with Travel Agencies or Groups.

Our guests are simply willing to pay double the price than for a luxury five star hotel, as long as we assure them that their little ones are in safe hands. Our hotels will not compete with any other hotels in the surroundings since we bring our own business segment. Based on research of Austria’s ECO.NOVA magazine we have the most profitable hotel concept in Austria’s hospitality industry achieving the highest Revenue and highest EBT on a per room basis. Exclusive Destination for wealthy families from Europe and the Middle East Industries leader for families with children. Worldwide we are considered the only hotel group offering kid’s activities and high quality child care with the necessary facilities for youngsters from only 7 days of age. Strong partnerships with international suppliers adapted to families.

The most profitable hospitality concept

Facts • No Hotel Affiliations • No Travel Agencies • No Wholesalers • No Packages • No Groups • No Booking engines • Since 1994 we have not paid any commission • No direct competition

Group Database 350.000 Families with children Demographics 40% Swiss, 30% German, 20% International, 10% Austrian Average annual frequency 1,8 times Average family size 2 Adults + 1,7 Children Average length of stay 8,5 days

• 20 years history of business success • All existing Hotels outperform same sized resort hotels in the same region by at least 150% more Revenue. • Occupancy not governed by school holidays • High demand, despite a high price • First designated “family only” hotel brand

The most profitable hospitality concept

Age of children 0-16 years 0-3 years 4-7 years 8-12 years 13-16 years

30% 30% 25% 15%

Four Core Values

Whatâ&#x20AC;&#x2DC;s the difference?

Four Core Values "Leading Family Hotels & Resorts" unite the leading offerings for sophisticated family holidays in Europe. The hotels & resorts have been selected and evaluated according to the strictest possible criteria. They guarantee the utmost in quality, custom designed to the holiday wishes of demanding families with children who expect the very best from their vacation.

First-class international hotel standards 'Leading Family Service’ Five-star hotel infrastructure, exceptional facilities and premium service tailored to families with children. Premium F&B. Diverse leisure facilities 'Leading Family Leisure’ Indoor and outdoor facilities for the entire family, (In and outdoor swimming pools, water parks, waterslides, soft play facilities, playgrounds).

Age grouped all round care ‘Leading Family Childcare' At least six days a week for children 0-16 years (Baby club, Kids club) at a minimum from 08:00 - 21:00. Generous Spa facilities and offers 'Leading Family Spa' Several different spa-facilities, relax rooms and top quality spa treatments.

We reinvented family vacation!

Kids Club Leading Family Hotels & Resorts distinguish themselves from random family friendly resorts by following strict guidelines adapted for families with children. The resorts are all located in leisure destinations offering four star superior hotel infrastructure that meet needs of demanding families with children. Every hotelâ&#x20AC;&#x2122;s key product is the in its size and offering, worldwide unique kids club. Offering well supervised entertainment starting for infants from only 7 days old up to 16 year old teenagers. Children are split into four different age groups and supervised by minimum 16 specially educated and by our groups academy trained staff. Paired with purpose adapted infrastructure and impressive indoor and outdoor playgrounds distinguish a Leading Family Hotel. Our hotels feature a separate kids pool, water splash area, soft play structure, pc-games room, 15 meter climbing wall, theater, cinema, stable, pet-zoo, slides over 5 floors, swimski- and golf-academy and a medieval themed 150 seat kids restaurant.

Distinguishing good from GOOD!

Rooms & Suites Guests who have been all over the world expect top quality in their hotel, especially when they are on holiday together with their children. This demand is not always easy to fulfill, and it challenges a hotel in very special ways. The "Leading Family Hotels & Resorts" have risen to that challenge. Our guest families expect and get a relaxing, laid back ambience (not a rigid 5-star atmosphere!), yet on a level of quality which clearly outperform â&#x20AC;?random" four-star hotels in both service and appointments.

Rooms and suites are adapted to accommodate large families with up to four children and are fitted with the latest technologies on entertainment and safety features. All accommodations have a separate kids bed-room and fixtures adjusted for children and babies. Our rooms have a minimum of 50sqm up to 200sqm with top- of the notch standards like Jacuzzi, media panel, fireplace, sauna, steam bath and free WiFi.

Distinguishing good from GOOD!

Sample

Rooms & Suites

lounge-bedroom with comfy corner and balcony, additional separate bedroom (children) for 2 persons bathroom with jacuzzi and rainshower, bath robes, hairdryer, vanity mirror, separate WC with bidet, nappy changing table, satellite TV, telephone, Internet connection, safe, minibar.

Large lounge with stove, bedroom (parents) with balcony, separate bedroom for children, bathroom with shower and bath, bath robes, hairdryer, vanity mirror, separate WC with bidet, nappy changing table, satellite TV, telephone, Internet connection, safe, minibar.

Wellness Suite with living room, separate bedroom, 2 children's bedrooms with 3 bunk beds, bathroom with Jacuzzi and child washstand, Sauna, rain shower shower, WC, satellite TV, safe, radio, hair dryer, telephone, open fire place. Also available as duplex - 200m2

Occupancy: 3-5 person, 50 m2

Occupancy: 3-5 person, 103 m2

Occupancy: 4-10 pers, 130m2

Distinguishing good from GOOD!

Spa & Wellness ParentsÂ will find time to follow theirÂ interests or simply enjoy time for themselves. All hotels areÂ equipped with an award winning spa that offer the latest state of the art treatments and classes. Our wellness areas are among the very best you will find throughout Europe. Saunas, aromatic steam baths, private spa, laconium, oases for relaxation and tranquility in pleasant ambiences designed at the highest imaginable quality.

We created spa-packages tailor made for toddlers, children or involving the entire family.

Distinguishing good from GOOD!

All-inclusive Leading Family Hotels & Resorts offer all-inclusive packages where every family member has access to food and beverages as well as special baby nutrition at any time of their stay. All sorts of children and parent activity, rentals, services and usages are as well part of the all-inclusive packages. Flexible, but superb quality. That is how you might describe the concept behind the cuisine and service of "Leading Family Hotels".

Children donâ&#x20AC;&#x2122;t like to be kept waiting for dinner; they also want to eat their favorite dishes. Thatâ&#x20AC;&#x2122;s why we offer childrenâ&#x20AC;&#x2122;s buffets in a supervised kids restaurant. Parents, on the other hand, prefer elegant service, as is customary in top hotels. For that reason, we offer a dinner menu in the evenings with choices possible for each course, in addition to splendid breakfast buffets, lunch buffets and changing dishes-of-the-day, along with afternoon snacks and cakes from the buffet.

Distinguishing good from GOOD!

Hotels & Resorts