Tourism Development
for economically sustainable growth
Swisscontact promotes economic, social and ecological development by successfully integrating people into local commercial life. Opportunities are created for people to improve their living conditions as a result of their own efforts.
Sustained economic growth is generated by a private sector with development potential. Through its project work, Swisscontact promotes the organisation of functioning market-based structures and the creation of basic economic conditions, thereby improving the competitiveness of local businesses. In this way, disadvantaged population are productively integrated into the economic cycle, obtaining access to employment and income. Swisscontact concentrates on four core areas of private sector development: •
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Skills Development: enabling access to the labour market and creating the conditions for gaining an occupation and earning an income. SME Promotion: promoting local entrepreneurship with the goal of strengthening its competitiveness. Financial Services: achieving financial inclusion by creating access to local financial service providers who offer credit, savings, leasing and insurance products.
Tourism Development
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Resource Efficiency: promoting the efficient use of resources through production methods that are efficient in their use of energy and materials, and by taking measures to promote clean air and sustainable waste management practices.
As an expert organisation, Swisscontact carries out high-quality project work. The cost-effectiveness and efficiency of its services is proven by well-documented, transparent monitoring and quantification procedures. Recurring internal and external checks provide proof of continued, sustainable development of expertise, skills and practical know-how. Swisscontact was established in 1959 as an independent organisation by prominent individuals from the worlds of commerce and science in Switzerland. It is exclusively involved in international cooperation and since 1961 has carried out its own and mandated projects. Since it was founded, Swisscontact has maintained close ties with the private sector. By 2014 Swisscontact had an active footprint in 28 countries with around 900 employees. The organisation is based in Zurich.
Content
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Innovative project design for sustainable tourism development
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A look back: From infrastructure development to inclusive tourism development
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Goals of tourism promotion
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Tourism as a catalyst for regional economic development
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Value add in the tourism sector Destination development and skills training
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Economic, environmental and social balance: Capabilities and challenges
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The dimensions of sustainable tourism development
20 Sustainable tourism makes a difference 24 Projects
Tourism Development
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Innovative project design for sustainable tourism development
Destination Management Organisation, Flores, Indonesia
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Tourism Development
A sustainably developed tourism sector creates jobs and contributes to overall development in regions – and thus to economic growth. In many developing countries and emerging markets, the tourism sector has become an engine of growth. In light of this potential, international development efforts have increased their focus on tourism in recent years.
As the tourism sector is closely linked with the processing industries, agriculture and the service sector, broad multiplier effects come into play and promote the local economy. In addition to generating direct employment, the tourism sector offers the possibility to create indirect economic benefits. This is via goods and services purchased by the tourism sector and through investment and public spending generated by tourism. These performances are important drivers of economic growth. Combined with quantitative and qualitative improvements in production, the tourism supply chain creates new employment opportunities arising through the so-called “multiplier effect”. For over 100 years, Switzerland has excelled in the international tourism market and has achieved the status of a trailblazer: hotel management, transport, gastronomy and marketing strategies enjoy high international recognition. Furthermore, internationally, there is an active dialogue between the fields of research and practice on how to optimise destination management. Swisscontact participates in this dialogue and transfers its insights to its projects in target countries.
Sustainable tourism development requires sociocultural and environmental dimensions in project design and implementation. Within Swisscontact, tourism is rooted in SME Promotion and Skills Development. Swisscontact facilitates constructive collaboration between governments, the private sector and civil society, in order to maximise the tourism sector’s potential to create broad-based development. Swisscontact’s efforts to promote the tourism sector rely on innovative and tested private sector promotion tools. Together with committed donors and experienced project partners, Swisscontact draws from a wealth of high-quality experience, ensuring that the latest findings from research and practice are applied in its project work in developing and emerging countries.
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Traditions in Andamarca, Peru
Over the last 50 years, tourism has become one of the largest economic sectors worldwide, accounting for some 9% of the world’s GDP and over 200 million jobs. In the last 10 years, this growth has been particularly marked in emerging economies, where it has averaged 5.6% per annum, compared with 1.8% for advanced economies. Tourism also accounts for a significant portion of world trade. In developing countries, tourism accounts for as much as 52% of exports in services. In 2012, international tourists spent US$386 billion in emerging markets and developing countries over five times the level of official development assistance provided to these countries. When analysing tourism development trends worldwide, at least three main conclusions can be drawn in connection with tourism and its potential for poverty alleviation:
1. Tourism is one of the most dynamic economic sectors in many countries, with a wide range of upstream and downstream effects on other economic activities, as a result of a very large and diversified supply chain; 2. Tourist flows towards developing and least-developed countries are growing faster than in the developed world, now accounting for almost 50% of total international tourist arrivals; 3. Tourism in many developing countries is one of the principal sources of foreign exchange earnings and quite often, the most viable and sustainable economic development option. It is expected that emerging economies will receive more international tourist arrivals than advanced economies and that by 2030 their share will reach 58%. World Tourism Organization (UNWTO), Sustainable Tourism for Development Guidebook (2013), First edition: 2013
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Tourism Development
A look back: From infrastructure development to inclusive tourism development Interest on the part of international development assistance in tourism has changed significantly over recent decades: Classic tourism promotion (1960s and 1970s) In the sixties and seventies, support given to developing countries focused largely on economic development, with infrastructure development, marketing activities and consulting local organisations at the forefront. International tourism was valued as a tool by which relatively strong economic growth could be achieved and as a result developing countries could be expected to catch up with industrialised countries in a relatively short period of time. Significant withdrawal from tourism promotion (1980s and early 1990s) Numerous developing countries had established themselves as classic tourism destinations. At the same time, the negative environmental and socio-cultural effects in this sector became ever more visible, while many economic expectations had not been met. Development projects found themselves subjected to increasing public pressure to prove the effect and success of their activities. Due to these new challenges, interest on the part of international development in tourism promotion disappeared.
Renewed commitment to tourism development (middle and late 1990s) In the mid-nineties, a renewed, more careful commitment in the area of tourism in international development cooperation came up, concurrent with discussions on global sustainability. The objective of promoting sustainability became the new focus, with development programmes focussing mostly on the protection of nature and resources. Increased promotion of sustainable tourism (Beginning of the 2000s to the present) Donor organisations once again added socio-cultural sustainability as a central component in development activities: “Community-based tourism” promised local populations a more active role. However, a lack of consideration of economic viability and entrepreneurship resulted in projects rarely being implemented successfully or sustainably. In light of these experiences, tourism promotion has evolved into a more holistically-oriented development approach. Today, all aspects of sustainability – such as economic viability, socio-cultural and environmental compatibility – are at the forefront of development. Tourism as an economic sector is understood to be undergoing continuous further development, responsibly and sustainably, over the long run. Thus, the spectrum of activities encompasses the creation and development of tourism products, implementation of international environmental and social standards, training of specialists, building of eco hotels, and design of a regional development strategy.
Tourism Development
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Economic, environmental and social balance: Capabilities and challenges
Tad Gneuang, Laos
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Tourism Development
Development of the tourism sector at local levels generates demand for goods and services, thereby creating growth impulses and contributing both directly and indirectly to regional economic development and job creation.
This applies in particular to peripheral areas, where tourism is often the only realistic option for economic growth.
creased quality, too, need to be prevented. These could include uncontrolled and too-rapid development and its consequences.
Due to its service orientation, tourism is one of the most labour-intensive sectors. Particularly in rural areas, tourism creates opportunities to decrease the out-migration of young, working-age men and women; to create new income sources and to attract investment and capital.
Swisscontact’s approach to project implementation is to tackle these challenges, concentrate on economic opportunities and to address at the same time potential negative impacts in the project design. Targeted training and continuing education is promoted, while local, decentralised economic clusters and value chains are supported to keep capital within the region. Natural and cultural resources are carefully and conscientiously factored into all our activities.
Long-term, effective development is especially challenging, because external factors affect demand: Fluctuations in the global economy and events such as financial crises, political instability, security issues, health issues, and the effects of climate change are all factors that can negatively affect the economic development of any region that depends on tourism. Local negative effects, such as over-use of resources, loss of culture and identity, the increase in resentment and crime, oversaturation and de-
Swisscontact aims for a balance between economic, social and environmental needs. Accountability of all local project stakeholders are at the heart of the interventions. By ensuring a comprehensive understanding of the sector, and with consideration given to industries as well as all aspects of sustainability, Swisscontact is facilitating holistic tourism development in developing and emerging countries.
Tourism Development
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The dimensions of sustainable tourism development
Front desk, Laos
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Tourism Development
Sustainability encompasses environmental, economic, sociocultural and institutional dimensions equally. Swisscontact’s longstanding experience in international development cooperation have shown that tourism development can only prove successful over the long term if all the aspects of sustainability are considered.
Economic Objectives
Environmental Objectives
Through the promotion and strengthening of entrepreneurship, access to training and continuing education, as well as an holistic development approach involving as many stakeholders in the tourism network as possible, Swisscontact contributes to sustainable and substantial growth with positive results for employment (quality, stability, safety, and job growth).
Long-term competitiveness consequently requires the preservation of nature, resources and environnment. These are factors that Swisscontact integrates into its project designs. Conscientious use of natural resources and sensitising those working in tourism businesses are as important as leveraging the economic potential of protected areas.
Sociocultural Objectives
Essential Institutional Framework Conditions
Swisscontact’s tourism development activities prioritise participation and the application of socially acceptable rules and standards. These include respect regarding interaction at both a personal and cultural level, as well as preserving and strengthening local identity. Swisscontact values transparency in processes, inclusive participation of local communities, coherence, ownership by local stakeholders, the effective use of resources for the public good, and the respect of human rights.
Swisscontact’s projects and activities also have an institutional focus: Advantageous and reliable frameworks are key prerequisites to move forward with sustainable development.
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Goals of tourism promotion The overarching objective of Swisscontact’s tourism promotion is to create long-term employment and to open income opportunities for broad sections of the population in target regions. By harnessing Swisscontact’s strengths and expertise through engaging stakeholders in an open debate and – most importantly – working side by side with country partners, Swisscontact aims to maximise the potential of tourism to increase livelihoods and contribute to sustainable development.
Impact
Outcome
Output
Interventions
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Tourism Development
Swisscontact considers improving living conditions a central objective of tourism development. An important project component is therefore the influencing of local policies and strategies accordingly. With this in mind, Swisscontact seeks strong commitment not only from governments, but also from private sector enterprises, as success will depend directly on their support and actions.
Improved livelihoods of households directly and indirectly participating in tourism
Inclusive growth of tourism sector in destination and enhanced business performance of SMEs
Demand-driven & high-quality training offer established
Mutual understanding of a sustainable tourism offer in destination developed
Attractions & activities are developed, made accessible & promoted
Promote & improve skills development in hospitality & for tourism-related SMEs
Link tourismrelated public & private stakeholders & strengthening demand-driven cooperation
Facilitate development of sustainable tourism products/activities & promotion of the destination
Sight in Concacha, Peru
Tourism as a catalyst for regional economic development Tourism is much more than an economic sector. It is a complex system wherein potential interactions with other economic sectors can develop upstream and downstream. It is therefore essential to view project interventions within the broader context: Swisscontact applies an holistic approach to its work, involving all actors and sectors in development, while making a significant contribution to regional development.
Tourism has many characteristics that make it valuable as an agent for development. As a crosscutting sector, it stimulates productive capacities from trade and the creation of jobs linked to the tourism value chain. In particular, it thrives on assets, such as the natural environment, a rich cultural heritage and plentiful human resources, which often give developing countries a comparative advantage.
Swisscontact promotes cooperation between all stakeholders. These include private businesses, public institutions at the local and national level, and civil society organisations. The aim is to build understanding and trust among actors from economy, policy and civil society in order to enhance processes and intensive dialogue.
Tourism Development
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Value addition in the tourism sector
Swisscontact aims to strengthen and connect local and regional service providers and producers across various value chains (focusing on SMEs). This is done firstly through an overriding promotion of institutional frameworks, so that the various sectors are connected to the tourism value chain. Secondly, this happens through the promotion of skills development, support for small enterprises, access to local credit for businesses, and the efficient use of natural resources.
Improved public services will result in investments to local and regional infrastructure, thereby creating more attractive conditions for appropriate economic development. The diagram below illustrates the range of goods and services directly and indirectly related to tourism demand.
Direct Tourism Service providers Travel agent Tour operators online booking
Flight carriers, bus companies railway ferries
Hotels Guesthouses Homestays Youth Hostels Holiday homes
Restaurants Food stalls Groceries Catering Markets Bars
Sights Museum Theater Touring Sports Musician Parks Souvenir selling
Information & visitors centres Banking and finance services
Travel organisation & booking
Transportation
Accommodation
Food & Beverage
Nature, culture, Leisure activities
Support Services
Education, Infrastructure
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Tourism Development
Destination development and skills training Understanding the entire system and its multiple connections to other economic sectors, forms the basis and framework of action for efficient and effective project implementation. Swisscontact’s projects focus on economic sustainability and account for all aspects thereof. Long-term synergies are developed and independent entrepreneurship is promoted among local actors. Swisscontact’s areas of interventions are thus market-oriented and occur throughout the tourism value chain.
Two central themes are the focus of Swisscontact’s interventions: • •
Development of the destination offer as well as the destination’s management system; Training of the labour force for tourism and hospitality.
Craftmanship, Tunisia
Tourism Development
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Destination development and management
Destination development encompasses three important elements. Swisscontact makes sure that these are thoroughly supported within projects or in coordination with the activities of other actors:
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Strengthening competitiveness and sustainability of the tourism products (training, product development, business consulting, awareness building, and support for development and environmental concepts).
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Supporting favourable institutional framework conditions by formally linking local tourism businesses with each other (e.g. supporting the establishment and strengthening of associations for tourism businesses, hotels, and service organisations, such as Tours & Travels).
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Access to specialist skills and information. As a result of direct cooperation with international tourism experts, the latest practical standards for sustainable tourism are being developed or updated.
Tourism Development
Once tourism products in a given region have been identified or developed, a coordination organisation is required. This is where the destination management concept plays a key role: Together with local actors and in line with national strategies, a suitable management structure is identified, wherein specific responsibilities are allocated. The organisation is assigned with overriding tasks and services. Swisscontact supports educational institutes in revising and developing curricula for destination management and improving teachers’ competences in different tourism areas.
Tourism development in Macedonia
A comprehensive destination management concept encompasses many functions and activities to promote tourism:
Responsibilities
Functions
Information/Coordination
Actors link together in a network, exchange information and bounce product ideas off each other. This is in part possible due to the development of IT and business management systems.
Product and service quality provision
Through an improved system of consent among tour operators and the ability for tour operators to understand visitors’ expectations, better quality products and services that respond to tourists’ needs can be offered.
Products and services offered
In addition to making quality improvements in existing products and packages, tourism actors can offer new products and services. These actors show initiative and develop their own products. Through a broader product range featuring higher quality goods and services and improved marketing, tour operators’ competitiveness also improves.
Marketing
Improvements in the way the tourism product range is communicated to the market. Within a communications strategy, product offers are broadcast through various channels, the media and public are engaged, and promotional events are organised.
Cooperation
Coordination and cooperation with the local governments - especially with regards to infrastructure development, strategies and planning.
Strategy/Positioning/ Cooperation
This is achieved via strategy development, product positioning, and clear branding; cooperation with external partners and other destinations is supported.
Organisational structure for the destination management concept
An organisational structure is developed and tailored to the special needs of the destination. In this way, a starting point is established reflecting personal, financial, legal, and political realities and allowing a participatory approach to destination management, thereby increasing the economic viability of the sector in a sustainable manner.
Tourism Development
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Hospitality training in Laos
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Tourism Development
Training and continuing education in the hospitality sector
Hospitality involves not only food and board; it also includes the service quality provided by employees within tours and travel organisations who are in direct contact with visitors. Hospitality is visible primarily in the professional behaviours and attitudes of these employees. As a service industry, tourism relies on professional interaction between guests and hosts or local service providers, as well as a consistent service provision mindset. This requires building the qualifications of tourism employees. Training quality, productivity and competitiveness are thus closely related to each other. In addition to good professional training, employees need acceptable work conditions. Occupational skills are key to creating qualified and broadly effective employment opportunities for the local population and adapting the level of the service quality for the requirements of the international market.
The tourism sector unites a multitude of professions, which can be learned by training activities or “on the job� experience in a relatively short period of time. For services, these include housekeeping, kitchen aid, concierge skills, and so on. These activities offer realistic work prospects with low barriers to entry, especially for young people and women with no formal education. Swisscontact develops the hospitality sector by creating module-based training programmes and continuing education curricula adapted to local realities. Swisscontact also supports higher education institutes in revising/developing curricula for destination management and improves teachers’ competences in these areas. These curricula are also oriented towards regional or international standards and rooted in national certification systems.
Tourism Development
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Sustainable tourism makes a difference In order to achieve sustainable impact efficiently, systemic interventions are at the heart of Swisscontact’s project work.
Employment and Income Newly established and further developed businesses generate income, create employment in regions, and ensure the success of investments made. Tourism promotion has both direct and indirect benefits. Swisscontact’s activities and programmes have positive economic effects at all levels of the value chain. Direct Effects – Tourism offers many immediate job opportunities, in addition to possibilities for selfemployment. This in turn generates new or alternative sources of income as well as options for further qualification. More pronounced than other industries, this labour-intensive sector provides employment opportunities to populations that otherwise would be excluded from the labour market. This can be seen in the production of art and handicrafts as souvenirs for tourists, which provides income opportunities for traditional and local producers.
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Tourism Development
Swisscontact is creating employment, promoting more equitable labour conditions, and fostering the economic integration of youth and women in Macedonia. In this way, we are making a tangible contribution to mitigating long-term, temporary, and seasonal unemployment among these populations.
Swisscontact promotes the production of locally manufactured souvenirs and authentic artwork on the Indonesian island of Flores. The production of handicrafts such as “Ikat” woven textiles is deeply rooted in the island’s traditions. Local groups receive support to improve competitiveness, while training offered by Swisscontact has helped in areas such as financial management and product development.
Indirect Effects – Comprehensive tourism development supports the multiplier effect through the targeted establishment of linkages with other local or regional economic sectors such as banking, agriculture, and fisheries, in addition to the service industry, transport, and so on.
Through increases in income, stakeholders in the tourism economy are improving their local purchasing power.
Swisscontact is improving the quality and quantity of agricultural products – including mangoes – in Laos. This is done through close collaboration with hotels and restaurants, in order to meet their demands at the local level. Now that food items are being procured locally, capital outflows from the region are decreasing.
Through continuing education, Swisscontact aims to raise income levels among tourism sector employees in Myanmar, who are in turn contributing to the region’s economic development.
Weaving in Flores, Indonesia
Tourism Development
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Sociocultural Sphere Direct contact between tourists and the local population can facilitate mutual insights into other realities and ways of living. Thus, on the one hand, a presentation of culture prepared in a participatory fashion can help preserve, strengthen and even resurrect traditions and values. On the other hand, it is of particular importance not to treat the local population as merely a curiosity, but instead to involve them as active stakeholders. Environment and Nature Tourism promotion in developing or emerging countries can usually not rely on the availability of a functioning infrastructure. It therefore represents a significant danger with potentially negative consequences for the natural environment and resources. At the same time, in many regions tourism plays a trailblazing role in environmental and species protection. Swisscontact supports conservation of an intact and species-rich natural ecosystem as a valuable tourism resource, without the need to compromise on economic sustainability.
Essential Institutional Framework Conditions If promoted sustainably, tourism can continue to have a positive impact over the long term, as long as framework conditions are stable. Targeted consulting and advisory services to development actors (governments and politicians in target countries, businesses and interest groups, etc.) help foster effective institutions and stable framework conditions. This ranges, for example, from financial security for investments and infrastructure planning in transport, health, and other important areas, to landscape planning and environmental policies.
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Tourism Development
In Flores, Swisscontact is helping to improve local infrastructure for sustainable waste management. In the Dominican Republic, hotels are given support to install solar water heating systems. This saves costs and brings additional development benefits to the local population, as their inclusion in the infrastructure networks is ensured through project mandates. In Peru, Swisscontact is supporting the creation of a list of criteria for sustainable development in conservation areas. This list will help conservation area authorities to identify suitable businesses and guide their development processes in such a way that both current as well as future tourism products will comply with national and international conservation guidelines.
Swisscontact is advising the Peruvian central government and its regional branches in the development and implementation of a multi-sectoral regional master plan. This will help create and maintain institutional frameworks for effective tourism development. Swisscontact supports the implementation of Corporate Social Responsibility and responsible tourism guidelines. These provide awareness, tools and support during training programmes to the tourism industry in order to establish and implement policies and procedures against sexual and work exploitation of women and children.
Destination management in Tunisia
Tourism Development
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Projects Project
Activities
Peru Destinos de Peru Sustainable Tourism as source of income
The project objective was to achieve sustainable and efficient management of tourism destinations by promoting the institutionalisation of Destination Management Organisations (DMOs) as agencies that foster and work within public-private partnerships. 7 destinations (covering 14 of Peru’s regions) have benefited from the following programme activities:
2005-2008 Phase 1 2009-2014 Phase 2 Stimulating Sustainable Tourism 2005 - 2009
Peru GESTUR – Ancash (promotion of sustainable tourism and employment generation along the Ancash region tourism route) 2005 – 2008 Phase 1 2009 – 2010 Phase 2 2011 – 2012 PIETUR 2013 – 2014 Vive Conchucos
Peru Tourism Corredor Nazca-Cusco 2009 - 2013
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Tourism Development
• Technical assistance to the national Government (MinCeTur) to position and strengthen acceptance and use of the DMO model for public-private collaboration • Design and technical assistance to set up DMOs in the project regions • Knowledge transfer to regional governments to implement a DMO model in line with their regional strategy • Knowledge generation for tourism planning and management of this sector • Development of tourism products • Marketing and promotion
This project fostered employment and income generation for local businesses operating in the area, thereby strengthening Conchucos as a nationallevel tourism destination. The project was implemented in the regions of Chavín, San Marcos and Huari. 150 SME entrepreneurs of the Conchucos valley and 300 local residents benefited from the project, the objective of which was both to enhance and continue on initiatives that had promoted the area as a tourism destination. The project comprised the following main components: • Implementation of business development services for small enterprises to improve their quality standards • Provision of technical assistance to foster managerial skills and increase technical knowledge within the Destination Management Organisation (DMO) • Awareness-raising activities with 300 local residents, in order to increase understanding of how the tourism sector functions and to foster learning about the value and potential of the region as a tourism destination, so that they will be better able to take advantage of the opportunities offered
• Increase in both the quantity and quality of touristic services provided by the MiPyMes through capacity building of touristic service providers and the design and facilitation of specific trainings for their employees • Tailored marketing (especially promotion) to place the axis Nazca-Cusco on the main national and international markets
Project
Activities
Peru Gestur Puno, First sustainable destination in the south of Peru
• Increase tourism in the region, through the inclusion and participation of the residents of low-income areas and surrounding communities to the tourist attractions along the Desaguadero-Puno, Arequipa Lampa-border and La Raya-limit with Cuzco • Adapt and integrate the productive activities and services of the tourist routes
2007 - 2010
Bolivia Community-based tourism 2007 - 2010
• Consolidation of community-based tourism enterprises • Development of competitive tourism products promotion/marketing actions to attract more tourists • Improvement of the quality of services with training and other actions • Enhancement of the tourists’ perception • Development of a systemic approach in 30 tourism-related businesses in Sucre and Potosí
Honduras Golfo de Fonseca
Establishment and expansion of tourism regions to create jobs and generate income.
2014 - 2017
• Client-oriented and targeted development of the tourism products offered • Training the tourism sector workforce • Promoting exchange between public and private stakeholders
Indonesia Regional Economic Development
Green economic development with a focus on improving business services and the business environment (business climate survey, OSS, RIA) and value chain / cluster development in tourism and pepper cultivation.
2009 - 2015
Indonesia Touris Development in Selected Destinations 2009 - 2014 Phase 1 2014 - 2018 Phase 2
The main goal of the programme is to foster economic development through sustainable tourism, which creates employment and generates income to improve livelihoods of the local population. In line with the national strategy of the Indonesian Ministry of Tourism, the programme supports four selected destinations to strengthen their competitiveness by working in the following main areas: • • • •
Destination management, marketing and networks Community involvement Business development Government support
Given that formal and industry-oriented tourism education is crucial to the ability of the workforce to deliver optimal service quality, the programme also enhances tourism education and training at vocational schools and institutions of higher education. Lessons taken from programme implementation are identified, shared, and mainstreamed into policy making.
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Project
Activities
Kosovo Promoting Private Sector Employment (PPSE)
Creation of employment through improved private sector competitiveness, focusing on:
2013 – 2017
• Improved competitiveness in the tourism sector (promotion of development, diversity, and quality) • Private sector development in collaboration with public sector institutions • Promotion of women’s economic empowerment
Laos Promotion of Local Unique Specialties for Tourism Sector 2010 - 2012
Promoting local products targeting the tourism sector through a market development approach; initiating a destination management approach for Champasak; promoting capacity building of local agencies on market development and value chains.
Champasak Tourism Business Promotion 2013 - 2016
Macedonia 2013 - 2017
Establishment and expansion of tourism regions to create jobs and generate income. • Client-oriented and targeted development of the tourism products offered • Training the tourism sector workforce • Promoting exchange between public and private stakeholders • Access to new markets
Myanmar Vocational Skills Development Project
Provision of training and job opportunities to young people with little or no access to formal training through:
2014 – 2018
• Mobile training and informal apprenticeships in south-eastern Myanmar • Hospitality training initiative in Yangon and Nay Pyi Taw, working through hotels and private sector associations • Capacity development of the National Skills Standards Authority (NSSA)
Tunisia Promoting sustainable tourism in South-West Tunisia
Support to the development of solid and sustainable tourism products for the international market; support to destination management.
2014 – 2018
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Tourism Development
• Client-oriented and targeted development of the tourism products offered • Training the tourism sector workforce • Promoting exchange between public and private stakeholders
Sustainable tourism development in Peru
Tourism Development
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We create opportunities Swisscontact Swiss Foundation for Technical Cooperation Hardturmstrasse 123 CH-8005 Zurich Tel. +41 44 454 17 17 www.swisscontact.org
Front Cover: Champasak, Laos Layout: One Identity, South Africa Swiss NPO-Code: The structure and management of Swisscontact conforms to the Corporate Governance Regulations for Non-Profit Organisations in Switzerland (Swiss NPO-Code) issued by the presidents of large relief organisations. An audit conducted on behalf of this organisation showed that the principles of the Swiss NPO-Code are adhered to. ZEWO-G端tesiegel: Swisscontact was awarded the Seal of Approval from ZEWO. It is awarded to non-profit organisations for the conscientious handling of money entrusted to them, proves appropriate, economical and effective allocation of donations and stands for transparent and trustworthy organisations with functioning control structures that uphold ethics in the procurement of funds and communication. Swisscontact is regularly audited on the adherence to these criteria. (Source: ZEWO)
April 2015