newsletter 1
01/10
Dear Valued traser® H3 Distributors Dear Valued traser® H3 Retailers
New Classic Watch Model At traser®H3, the new year starts with a bang the introduction of the new Classic Chronograph Carbon Pro! This watch offers everything to make the watch enthusiast’s heart leap for joy: 1. 2. 3. 4. 5. 6.
Technical features: -
Trendy carbon fibre dial Casual, elegant design with rose-gold appliqués Precise Swiss chronograph movement Rotating bezel with hour markers Bicolour, knurled push pieces with logo Unbeatable readability by day and by night thanks to our unique trigalight® technology
The traser®H3 Chronograph Carbon Pro complements the Classic serie with another model for the quality-conscious, trendy man of today.
Product Launch Package You can download the product launch package for the Classic Chronograph Carbon Pro with all technical data and pictures from our FTP server as of now! Downloading has been simplified once again – please read the corresponding description in the annex. If you have any questions, please contact our area sales manager, Mrs. Elke Kurz: elke.kurz@mbmicrotec.com
Discontinued Model P 5902 SAR We would also like to inform you that we are going to phase out model P 5902 SAR from the Professional serie. We currently still have about 60 watches in stock; as soon as these are sold, we will no longer produce model P 5902 SAR. Thank you for passing this message on to your dealers and customers.
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Classic Chronograph Carbon Pro
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Las Vegas Shot Show Our subsidiary, mb-microtec USA, will be present at the Shot Show in Las Vegas this year as well. The trade fair takes place from 19 – 22 January. Our local USA sales manager, Mr. Barry Klezmer, will be available for questions and information.
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Ronda movement 5030.D Case 45 mm diameter Carbon fibre dial with rose-gold appliqués PVD-plated steel case Rose-gold plated bezel, unidirectional rotating, with hour markers Date window at 4 o’clock Sapphire crystal 330 ft / 145 psi water resistant Available in black silicone strap Sporty24 CHF 885.--, VAT exclusive Deliverable starting from now
Introducing New Military Watch We will present another novelty at the Las Vegas Shot Show – the new P 6600 Type 6 MIL-G watch. This new traser®H3 model meets all specifications of the new MIL-SPEC MIL-PRF-46374G, Type III, Class 1 and is considered the technical advancement of the previous P 6500 Type 6. We will announce further details after the product launch at the Shot Show. We are looking forward to an exciting and eventful year with you! Sincerely yours, Your traser®H3 watch team Classic Chronograph Carbon Pro at night
mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
newsletter 2
01/10
Dear Valued traser® H3 Distributors
Technical features:
Dear Valued traser® H3 Retailers
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Introducing New Military Watch => on new specification MIL-PRF-46374G
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As we have informed in our latest newsletter, our subsidiary, mbmicrotec USA, has presented another novelty at the Las Vegas Shot Show – our new P 6600 Type 6 MIL-G watch.
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This new traser®H3 model meets all specifications of the new MIL-SPEC MIL-PRF-46374G, Type III, Class 1 and is considered the technical advancement of the previous P 6500 Type 6.
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Product Launch Package You can download the product launch package for the P 6600 Type 6 MIL-G as well as all pictures from our FTP server as of now.
Ronda movement 517.6 DD Case 45 mm diameter Outer case: glass-fibre reinforced resin Inner case: Steel container Bidirectional black PVD-plated steel bezel Day / Date window Mineral crystal K1 660 ft / 290 psi water resistant Available in Nato strap1 or Rubber strap3 CHF 340.--, VAT excl. Deliverable starting from: February 15, 2010
P 6600 Type 6 MIL-G
You also find in the product launch package our new price list 2010.
Front side
Reworked product overview brochure We have also reworked our product overview brochure. The folding prospect will be enclosed in every watch box as of now. You can as well order this prospect separately for exhibitions etc. We wish you a lot of success with our new products! Your traser®H3 watch team
Reverse side
mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
newsletter 3
02/10
Dear Valued traser速 H3 Distributors Dear Valued traser速 H3 Retailers
Product Simplification 2010 We will either discontinue some of the existent watch references per end of 2010 or we will relaunch some by beginning 2011. In detail, the following references are concerned:
P 6500 Type 6
T 4004 Alarm BD Pro
The P 6500 will be replaced by the new military watch P 6600 Type 6 MIL-G. The P 6500 will be discontinued by the end of 2010 or as soon as the stock has been cleared.
The Alarm BD Pro with green trigalight速 illumination will be discontinued by the end of 2010.
P 5902 SAR
GMT Pro and GMT Pro Blue
The cessation of the P 5902 SAR has been announced already in our Newsletter No 1. The P 5902 SAR will be discontinued as soon as the stock has been cleared (within 1 or 2 months from now).
The GMT Pro is sold already. The GMT Pro Blue will be eliminated by the end of 2010 or as soon as the stock has been cleared.
P 6504 Diver Yellow The P 6504 Diver Yellow will be eliminated by the end of 2010. We are planning a new Diver watch for 2011.
P 6504 Diver Orange The P 6504 Diver Orange will be discontinued by the end of 2010. We are planning a new Diver watch for 2011.
Page 1/2
mb-microtec ag, traser速H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
newsletter 3
02/10
P 5904 Trooper The P 5904 Trooper with green trigalight® illumination will be sorted by the end of 2010.
Relaunch references 2011 T 4004 Alarm BD Pro BLUE
P 5904 Trooper BLUE
In 2011, the Alarm BD Pro will be offered with blue trigalight® illumination. Rate from CHF 585.--, VAT excl.
In 2011, the P 5904 Trooper will be offered with blue trigalight® illumination. It will be equipped with mineral crystal. Rate from CHF 295.--, VAT excl.
Preorders for the new P 6600 Type 6 MIL-G We are very glad to announce that we have received more than 500 preorders for the new P 6600 Type 6 MIL-G watch within 4 days after our Newsletter mailing. This is great and we thank you for this commitment! We will certainly make an effort to fullfil all orders as soon as possible, but we have to admit that we are in default with the production of the watches because of the immense feedback. We thank you in advance for your understanding. We kindly ask you to inform your customers early enough about the Production Simplifications. Thank you. Your traser® H3 Team Page 2/2
mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
newsletter 4
04/10
Dear traser® H3 Distributors Dear traser® H3 Retailers
P 6600 Type 6 MIL-G watch Our new military watch P 6600 Type 6 MIL-G has exceeded all our expectations! The first serie of 1000 watches was delivered to you or partly still is in production for delivery. We are very glad about this success but also regret that we cannot deliver more watches to you for the moment. We of course have already ordered new components for a second serie of 2000 watches, but delivery period is 3-4 months. This means that we can fulfill your orders again from MID-JULY 2010. We however kindly ask you to send us your preorders for the P 6600 Type 6 MIL-G watches, so that we can start production without delay as soon as the components are on location. Thank you. The P 6600 Type 6 MIL-G will though not remain the only new traser® H3 watch, we will present! We will introduce more new models out of the CLASSIC and PROFESSIONAL serie within the next months.
New watch models until summer 2010 For the CLASSIC serie, we will come up with a new Quartz steel watch with a classical and plain design with dial colors in Black and White. Especially for this model, we will offer an elastic steel strap in adjustable sizes, by request of our senior customers who described the standard straps as difficult to close under certain conditions. This watch will be placed in a lower price range (max CHF 300, VAT excl). For the PROFESSIONAL serie, we will present 2 new models. One is the P 6506 Commander 100 PRO which is based on the P 6506 Commander 100, but with black PVD coating. The dial is designed in a military look in green color and equipped with white trigalight®. We will offer with this watch a new textile strap in the same green color as the dial. The P 6506 Commander 100 Pro is placed in the mid price range (max CHF 700, VAT excl.)
Also as a limited edition, we will introduce our new Aviator Bücker Automatic Titan watch. The Bücker Automatic will be equipped with the ETA 2824-2 movement and appears with the Aviator case in full titanium. The dial has the printing of the famous Bücker logo and each watch carries its own limited edition serial number on the case back. This watch is for the higher price range (max CHF 1200, VAT excl.). The traser® H3 watch team is looking forward to introduce the mentioned brand new watch models to you within the next months! In the meantime, we wish you a lot of success and all the best. Yours, traser H3® watch team
The second model is based on the popular Black Storm Pro watch. The dial is designed from a young Designer. This watch will come up in a limited edition of 385 pieces at a price of CHF 460 (VAT excl, with rubber strap).
mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
newsletter 5
05/10
Valued traser® H3 Distributors Valued traser® H3 Resellers New watch models – Sales start from June, 1 2010 It is with pleasure that we introduce our first new models for 2010! They are at disposal from June 1, 2010. As usual, you can download the images of the new models from our FTP server.
P 6507 Commander 100 Pro Technical specification: • Black PVD-plated titanium case • Black PVD-plated titanium bezel • 43 mm • Quartz movement Ronda 715 • 200 m / 20 bar water resistant • Sapphire crystal • White trigalight® • New foliage green textile strap36 • CHF 705.--, VAT excl. with green textile strap36 • CHF 770.--, VAT excl. with PVD-plated titanium strap37
Classic Basic White
Classic Basic Black
Technical specification:
Technical specification:
• • • • • • • • • • • •
Steel case Steel bezel, not rotating 40 mm Quartz movement Ronda 715 Battery with increased durability 50 m / 5 bar water resistant Mineral crystal K1 White dial Green trigalight® New Elastic steel strap in 2 sizes35 Option: Leather strap white with safety folding clasp21 CHF 275.--, VAT excl. with leather strap white21 or elastic steel strap35
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Steel case Steel bezel, not rotating 40 mm Quartz movement Ronda 715 Battery with increased durability 50 m / 5 bar water resistant Mineral crystal K1 Black dial Green trigalight® New Elastic steel strap in 2 sizes35 Option: Leather strap white with safety folding clasp21 CHF 275.--, VAT excl. with leather strap black5 or elastic steel strap35
We wish you a lot of success with the new watches. Please do not forget to order the data sheets together with your next order! We would also take to change to inform you that the watch models P 5902 SAR and Super Sport Silver are definitely sold out by now. Many thanks for taking notice. With best regards, your traser® H3 Team mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
newsletter 6
07/10
Valued traser® H3 Distributors Valued traser® H3 Resellers New Automatic watch from the AVIATOR serie - Sales start on July 19, 2010 The Aviator Bestmann watch, as supplied last year, was a great success. Therefore, we have thought about a new Automatic watch to inspire our customers also this year. And there it is – the new
BÜCKER AUTOMATIC TITAN Limited Edition
Technical specification: • Titanium case • Titanium bezel, unidirectional rotating • Size 46 diameter • Automatic movement ETA 2824-2 EL • 330 ft / 145 psi water resistant • Sapphire crystal, mineral crystal case back • Bücker Logo on the dial • White trigalight® illumination • Black leather strap Aviator31 • Titanium strap Aviator38 • Suggested retail price CHF 1’100.--, VAT excl. with black leather strap Aviator31 Reference number T5306.778.4V.01 • Suggested retail price CHF 1’190.--, VAT excl. with Titanium strap Aviator38 Reference number T5306.678.4V.01 • Limited edition 200 pcs
We recommend you to preorder your watches out of this limited edition already today, so that you can make sure that you get your models before they are sold out at the beginning of the official sales start! As usual, you can download all data sheets and files (as attached) from our FTP server already from today. With best regards, your traser® H3 team
mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
newsletter 7
07/10
Dear traser® H3 Distributors Dear traser® H3 Retailers traser H3 Limited Edition 2010 Start of sales August 1, 2010 National Day of Switzerland Punctual for the National Day of Switzerland at August 1, 2010, we present our new traser H3 LIMITED EDITION 2010 – 385 pieces
Technical specification: • Steel case black PVD-plated • Carbon fiber bezel, unidirectional rotating • 43 mm diameter • Ronda quartz movement 715 • 660 ft / 290 psi water resistant • Sapphire crystal • Blue trigalight® • Standard strap Rubber3 • Various straps available (see flyer) • Recommended price CHF 460.--, VAT excl. with Rubber strap3 Reference number P6504.930.37.20 • Recommended price CHF 505.--, VAT excl. with steel strap 65048 Reference number P6504.330.37.20 Limited edition of 385 pieces
As usual, you can download all necessary information such as pictures, flyer etc from our FTP server. With best regards, your traser® H3 Team
mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Phone +41 31 980 20 20
newsletter 8
10/10
Dear traser® H3 Distributors Dear traser® H3 Resellers We are pleased to present you another traser®H3 novelty: The traser® H3 Extreme Sport serie The brand new traser®H3 Extreme Sport serie presents itself with a 3-hand quartz and a Chronograph quartz version. The watches convince with the same extremely robust double case construction, already known from the P 6600 MIL-G model and exclusively designed for traser®H3. The material of the outer case is made of brushed steel, the inner container out of polished steel. Also brand new for traser®H3 – the 3-hand version is the first model with a water resistance of 300 m (30 bar). The watches are available from now. The pictures and technical information can be downloaded from our FTP server.
Extreme Sport Chronograph by night
Technical specification:
Extreme Sport 3-Hands
• Extremely robust double case construction, exclusively designed for traser®H3 • Outer case – brushed steel, inner container – polished steel • Ronda quartz movement 517.6 DD for the 3-hand version • Ronda quartz chronograph movement 5030.D • 300 m / 30 bar water resistance for the 3-hand version, 200 m / 20 bar for the chronograph model • Saphire crystal, scratch resistant • Blue trigalight®, illuminated second hand • Standard strap: silicone strap orange ES39 • Various straps available • From CHF 610.--, VAT excl. for the 3-hand version: Ref. number P6602.x5F.0S.01 • From CHF 800.--, VAT excl. for the chronograph model Ref. number P6602.x53.0S.01
Extreme Sport Chronograph
As always, we are looking forward to your numerous orders! With best regards, your traser® H3 Team mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
newsletter 9
12/10
Dear traser® H3 Distributors Dear traser® H3 Resellers
Business development 2010
traser® H3 travels by air!
Also in 2010, traser®H3 watches presents a positive sales result. In our price category, we managed to grow more than the average Swiss watch branch and therefore developed our market position again. Also this year, we like to thank you – our loyal customers – for this successful business year!
In association with the aero club “Fribourg Voltige”, we participate next year in several competitions and events with our own traser® H3 plane. The model of aircraft Sbach 342 is an acrobatic aircraft of the latest generation, made out of carbon and constructed to perform the top of stunt flying.
Focus 2011
Annual Closing December 22, 2010 - January 5, 2011
In 2011, we focus on product developments as well as on the market launch of traser® H3 in India and Canada. traser®H3 will present new watches in the Military and Sports segment (Diver), and will also come up with more models with mechanical movements (GMT). Furthermore, we work on a development project to illuminate our watches in a different manner as seen until today. We will inform you on time!
IWA 2011 At the next IWA Show, traser®H3 will participate themed “Swiss made” in association with trigalight, Kriss and Sphinx (two leading weapon manufacturers). The corporate appearance will strengthen the position of traser®H3 as one of the leading producer of tactical watches.
FACEBOOK & iApp ®
2011, traser H3 will also get online with its own Facebook site. The website www.traser.com will completely be redesigned and we will come up with a traser®H3 iApp for free downloading! You will get more information after our annual closing.
Merry Christmas As you can see, traser®H3 will be very active next year as well! We are looking forward to a joint, successful year ahead with you and wish you and your families a relaxing Advent Season, Merry Christmas and a good start to the New Year. Your traser®H3 team
mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Tel +41 31 980 20 20
SPRING PROMOTION Sales-Promotion Ladyline March 1 – May 31, 2010 Dear traser® H3 Distributors Dear traser® H3 Retailers From March 1 until May 31, 2010, we offer you our traser® H3 Ladyline watches – traser® H3 Pink, Blue und Sporty – at a discounted price. You get a special reduction of +15% on the below-mentioned models if you buy them from March 1 until May 31, 2010. And you decide how much of the extra margin you pass to your customer. We wish you a lot of success. Your traser® H3 team.
Lady Pink
Lady Pink Chrono
Lady Blue
Lady Blue Chrono
www.traserladyline.com Lady Sporty
Lady Sporty Chrono
mb-microtec ag, traser®H3 watches, Freiburgstrasse 634, CH-3172 Niederwangen, www.traser.com, Phone+41 31 980 20 20