Creativa Guides

Look before You shoot

Creativa Guides Bring a New Focus to Arizona Photog’s

Ask any creative and he/ she will tell you finding the right photographer – especially for specialty shots – isn’t always an easy proposition. That is, until now.

Enter Creativa Guides – a free reference service that gives local creatives the power to search for the right photographer for their next project. Creativa is available as a free online resource where visitors can search for photographers by specialty and connect to a shooter’s Web site for additional information.

A special edition hardcover version is also available, showcasing the work of Arizona’s top photographers in a way that’s searchable by specific disciplines. The guide’s premier winter edition titled “Creativa: The Arizona Photographers ‘09” was printed this fall to rave reviews with over 800 copies distributed free to qualified creative professionals. The 2009 summer edition will be out this spring. Interested creatives can register to receive their copy at the company’s Web site at www.4creativa.com.

Creativa, a joint effort of Robert Skrzynski of Revolution Agency, Inc. and Phoenix photographer Jeff Noble of Noble Studios, Inc., was born out of the frustration at the lack of resources to connect professional photographers to the local creatives.

“Our market is one that’s continually changing,” Noble said. “With new agencies, new companies and new personnel, it’s tough for single photographers to market themselves. It’s like trying to hit a gigantic moving target.”

Noble sought some marketing advice on how to promote his services from Skrzynski, a local agency veteran for almost 20 years and a close friend. After a little research, he was surprised at the lack of vehicles available for photographers to market themselves.

“The Arizona creative community is relatively easy to target. The problem for most single photographers is that it’s too large to take on alone. Unless they have a big marketing budget or full-time sales rep, it’s tough to continuously stay in front of prospects. That makes it tough for them to expand their business.”

Local creatives also have their own challenges. “As a former creative, I knew that searching for a photographer wasn’t always an easy task. To find the right shooter usually required a few phone calls to friends in the industry asking for referrals – it was always hit or miss,” Skrzynski added. “This is a solution that addresses both sides of the issue. And our goal is go have this guide in every agency and corporate marketers toolbox.”

For more information on how to search for a photographer or on advertising rates for the 2010 editions, visit www.4creativa.com or call (602) 956-5465. Visit the site today and register to win a FREE iPod Touch!