Meet the Phoenix ADDY Award judges

(l to r) Clint runge, Glen wachowiak, Kris hanson

The Phoenix ADDY Awards, hosted by the AAF Metro Phoenix, is arguably the most prestigious local annual advertising competition. It’s where top agencies come together to flex their creative muscle to see who will take top honors in categories from print to broadcast to interactive.

Judgment day

In January, three AAFapproved judges flew to Phoenix to review 744 ADDY entry submissions from 52 local agencies and design firms. Judges included Kristopher Hanson, executive interactive producer from Wieden + Kennedy in Portland, Oregon; Clint Runge, creative director/co-founder of Archrival in Lincoln, Nebraska; and Glen Wachowiak, previously of Carmichael Lynch, now principal of Wachowiak Worldwide in Minneapolis, Minnesota.

Following are some of their thoughts on the entries: medium, there were pieces that stood out from the pack. And 3/4"within the interactive categories, there were items that truly used technology to provide an engaging experience for the user.”

—Kris Hanson, Wieden & Kennedy

“While there was work I enjoyed in every category, the nontraditional creative surprised me. It was forward-thinking, exciting and entertaining, and something I hadn’t expected. I left the judging impressed with the talent in 5/8" Phoenix. The market stands well against other large metros and

—Clint Runge, Archirival

“Best of Show was a spirited debate. Where we landed will no doubt catch people by surprise. I don’t imagine it had the biggest budget or that the individual pieces won the most Golds, but at the end of the weekend it still felt fresh, relevant and, just as importantly, was a highly integrated body of work.”

—Glen Wachowiak, Wachowiak Worldwide

“Overall, I was very impressed with the broad range of entries we reviewed. In nearly every should be very proud of its creative community. Also, the weather is 10 times better than Nebraska!”

See the work and the winners Saturday, March 14, 2009, at the 24th Annual ADDY Awards Presentation Gala. For details, visit www.aafmetrophoenix.com.

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