shop talk
rob vallee
Judgment Day
(L to R) Clint Runge, Glen Wachowiak, Kris Hanson
T
he Phoenix ADDY Awards, hosted by the AAF Metro Phoenix, is arguably the most prestigious local annual advertising competition. It’s where top agencies come together to flex their creative muscle to see who will take top honors in categories from print to broadcast to interactive.
In January, three AAFapproved judges flew to Phoenix to review 744 ADDY entry submissions from 52 local agencies and design firms. Judges included Kristopher Hanson, executive interactive producer from Wieden + Kennedy in Portland, Oregon; Clint Runge, creative director/co-founder of Archrival in Lincoln, Nebraska; and Glen Wachowiak, previously of Carmichael Lynch, now principal of Wachowiak Worldwide in Minneapolis, Minnesota. Following are some of their thoughts on the entries:
medium, there were pieces that stood out from the pack. And within the interactive categories, 3/4" there were items that truly used technology to provide an engaging experience for the user.”
should be very proud of its creative community. Also, the weather is 10 times better than Nebraska!”
“Overall, I was very impressed with the broad range of entries we reviewed. In nearly every
See the work and the winners Saturday, March 14, 2009, at the 24th Annual ADDY Awards Presentation Gala. For details, visit www.aafmetrophoenix.com.
—Clint Runge, Archirival
“Best of Show was a spirited debate. Where we landed will no doubt catch people by surprise. I “While there was work I enjoyed don’t imagine it had the biggest in every category, the nontradibudget or that the individual tional creative surprised me. It pieces won the most Golds, but was forward-thinking, exciting at the end of the weekend it still and entertaining, and something I felt fresh, relevant and, just as hadn’t expected. I left the judging importantly, was a highly inte5/8" grated body of work.” impressed with the talent in Phoenix. The market stands well —Glen Wachowiak, Wachowiak against other large metros and Worldwide —Kris Hanson, Wieden & Kennedy
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Spring 2009
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