SW Graphics Mar/Apr 2009

A d v e r t i s i n g

/

D e s i g n

/

P r i n t i n g

/

I n t e r a c t i v e

/

SOUTHWEST GRAPHICS

A n d

M o r e

Spring 2009

Integer Denver

offers the whole creative package

Inside: 5 ways to weather a weak economy Media Relations 101: Credibility is key 10 questions for designer Dino Paul

;QW CTG PQV LWUV UGNGEVKPI RCRGT ;QW CTG OCMKPI C UVCVGOGPV

6JG RCRGT [QW URGEKH[ KORCEVU VJG GPXKTQPOGPV +V CNUQ URGCMU VQ [QWT XCNWGU CPF [QWT ENKGPV¶U XCNWGU ZRGFZ KU 0QTVJ #OGTKEC¶U NGCFKPI FKUVTKDWVQT QH GPXKTQPOGPVCNN[ TGURQPUKDNG RTKPVKPI RCRGTU CPF TGRTGUGPVU VJG XGT[ ¿PGUV OCPWHCEVWTGTU

2JQGPKZ &KXKUKQP

9G RTQXKFG %QPUKUVGPV UWRRN[ QH TGE[ENGF CPF RQUV EQPUWOGT YCUVG EQPVGPV RCRGTU %QORTGJGPUKXG UGNGEVKQP QH VJKTF RCTV[ EGTVK¿GF GPXKTQPOGPVCNN[ TGURQPUKDNG RCRGTU $KQFGITCFCDNG CPF RTQEGUU EJNQTKPG HTGG RTQFWEVU 2TQFWEVU OCPWHCEVWTGF WUKPI GPGTI[ IGPGTCVGF D[ YKPF UQNCT J[FTQ CPF DKQOCUU RQYGT

(QTGUV 5VGYCTFUJKR %QWPEKN # % %GTV 0Q $8 %Q% 4GURQPUKDNG (QTGUV /CPCIGOGPV

ZRGFZ CP +PVGTPCVKQPCN 2CRGT %QORCP[

6JG 5(+ RTQITCO KU C EQORTGJGPUKXG U[UVGO QH RTKPEKRNGU QDLGEVKXGU CPF RGTHQTOCPEG OGCUWTGU FGXGNQRGF D[ HQTGUVGTU EQPUGTXCVKQPKUVU CPF UEKGPVKUVU VJCV EQODKPGU VJG RGTRGVWCN ITQYKPI CPF JCTXGUVKPI QH VTGGU YKVJ VJG RTQVGEVKQP QH YKNFNKHG RNCPVU UQKN CPF YCVGT SWCNKV[ %GTV 0Q $8 % %

ZRGFZ EQO

Our carbon pawprint is even greener.

Lithotech has always been ahead of the pack when it comes to protecting our environment. With our voluntary VOC reduction program, use of soy content inks and a variety of other programs aimed at reducing our waste stream, we continue to improve the quality of life for our co-workers, our community and our world.

We are proud to announce that Lithotech is Forest Stewardship Council chain-ofcustody certified, helping to promote responsible forest management. If your company is looking for new ways to improve its carbon footprint, contact the big dog. We can help your next printed project reflect your commitment to the environment.

FSC Supplier The mark of responsible forestry SCS-COC-001795. © 1996 Forest Stewardship Council A.C.

Your Best Friend In Printing 2 0 2 0 N O RT H 2 2 N D A V E N U E • P H O E N I X , A Z 8 5 0 0 9 • 6 0 2 - 2 5 4 - 2 4 2 7 •

W W W. L I T H O T E C H A Z . C O M

table of contents

16 6

SOURCES Creativa Guides / 6 Industry networking organizations / 7

HOW-TO Recession Redux/ 8 Five ways to weather a weak economy / 10 Media Relations 101 / 12 Tips from Jobing.com / 13

FEATURE STORY 19

Departments

30

Denver’s Integer Agency / 16

PRO-FILES AiroGraphics Printing / 19

Editor’s Letter / 5

SHOW TIME

Resource Guide / 27

SHOP TALK

The 4-1-1 / 22

COVER: (L to R): Terry Gardner, Scott Meyer and Matt Hawley – the creative kingpins at Integer’s Denver office. photo by Brad Bartholomew

4 SouthwestGraphics.net

PIAZ Gala Recap / 20 Meet the Phoenix ADDY Award judges / 21

10 QUESTIONS Designer Dino Paul / 30 Spring 2009

Editor’s letter

SOUTHWEST GRAPHICS Bringing it All Together

spring 2009 Volume XXIV, No. 1 editor/publisher Kevin Runbeck info@southwestgraphics.net ASSOCIATE PUBLISHERS Tammy White twhite@southwestgraphics.net Jim Frey jim@southwestgraphics.net MANAGING EDITOR D.D. Kullman ddkullman@southwestgraphics.net

Y

eah, the economy’s in the toilet and it’s tough out there.

Some of us have been through this drill before. Anybody remember the S&L crisis in the ‘80s? If you worked at an agency back then, marketing budgets were being sliced and diced with a Veg-o-Matic. The fear in the air was so thick you could cut it with a knife.

Oddly enough, I feel much more optimistic this time around. Why? Because I think companies have gotten a lot smarter over the last 20 years. They’ve realized that cutting their marketing efforts is virtually the same as cutting off contact with their customers and prospects.

To create top-of-mind awareness and build or maintain their brands, companies must stay in the game. They must keep marketing – or fade into oblivion. That’s good news for those of us who can deliver. I hope the articles in this issue can help.

Happy reading, DD Kullman

Art Direction SW!TCH s t u d i o swgraphics@switchstudio.com Advertising Sales Chuck Runbeck CIRCULATION FULFILLMENT Dana DeDona dana@southwestgraphics.net WRITING SUPPORT/COPY EDITOR Beth Benning bethbenning@southwestgraphics.net

Southwest Graphics is published quarterly (Spring, Summer, Fall and Winter). Southwest Graphics is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper.

Subscriptions are free to qualified individuals. Single copies may be obtained from the publisher for $4.

The Southwest Graphics Buyer’s Guide is available within the first quarter annually and can be purchased for $50.

2404 West 14th Street, Suite 110 Tempe, Arizona 85281-6929 Phone: 602/437-1311 • Fax: 602/437-1411 Toll-free: 888-333-1237 info@southwestgraphics.net www.southwestgraphics.net ©2009 by Southwest Graphics. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opinions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by Southwest Graphics is from sources believed to be reliable. However, while every effort is made to ensure the accuracy of the information contained herein, Southwest Graphics is not responsible for any errors or omissions or the results obtained from the use of such information. Southwest Graphics assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and advertising submissions.

contributors Joe Kullman (Media Relations 101) has more than 25 years of experience as a newspaper and magazine reporter, writer and editor, covering government, social, environmental and urban-growth issues, arts and entertainment, business, human-interest stories, science and technology along the way. For the past three years he has been the senior media relations officer for the Ira A. Fulton School of Engineering at Arizona State University. Joe.kullman@asu.edu.

Charlotte Mills Seligman (Recession Redux) is president and executive account director of Traversant Marketing Communications, Inc., a full-service strategic marketing firm that partners with some of the San Francisco Bay area’s top creative talent, brand experts and research professionals. www.traversant.com.

Regular Contributors Sabine Lenz, PaperSpecs Theresa Maher, Jobing.com Tony Mikes, Second Wind Rachelle Taylor, MS, ACC, The Professional’s Coach Jill Spear, Spear Copy SouthwestGraphics.net 5

sources

Look Before You Shoot Creativa Guides Bring a New Focus to Arizona Photog’s

A

sk any creative and he/ she will tell you finding the right photographer – especially for specialty shots – isn’t always an easy proposition. That is, until now.

Enter Creativa Guides – a free reference service that gives local creatives the power to search for the right photographer for their next project.

Creativa is available as a free online resource where visitors can search for photographers by specialty and connect to a shooter’s Web site for additional information.

A special edition hardcover version is also available, showcasing the work of Arizona’s top photographers in a way that’s searchable

6 SouthwestGraphics.net

by specific disciplines. The guide’s premier winter edition titled “Creativa: The Arizona Photographers ‘09” was printed this fall to rave reviews with over 800 copies distributed free to qualified creative professionals. The 2009 summer edition will be out this spring. Interested creatives can register to receive their copy at the company’s Web site at www.4creativa.com.

Creativa, a joint effort of Robert Skrzynski of Revolution Agency, Inc. and Phoenix photographer Jeff Noble of Noble Studios, Inc., was born out of the frustration at the lack of resources to connect professional photographers to the local creatives.

“Our market is one that’s continually changing,” Noble said. “With new agencies, new companies and new personnel, it’s tough for single photographers to market themselves.

It’s like trying to hit a gigantic moving target.”

Noble sought some marketing advice on how to promote his services from Skrzynski, a local agency veteran for almost 20 years and a close friend. After a little research, he was surprised at the lack of vehicles available for photographers to market themselves.

“The Arizona creative community is relatively easy to target. The problem for most single photographers is that it’s too large to take on alone. Unless they have a big marketing budget or full-time sales rep, it’s tough to continuously stay in front

of prospects. That makes it tough for them to expand their business.”

Local creatives also have their own challenges. “As a former creative, I knew that searching for a photographer wasn’t always an easy task.

To find the right shooter usually required a few phone calls to friends in the industry asking for referrals – it was always hit or miss,” Skrzynski added. “This is a solution that addresses both sides of the issue. And our goal is go have this guide in every agency and corporate marketers toolbox.”

For more information on how to search for a photographer or on advertising rates for the 2010 editions, visit www.4creativa.com or call (602) 956-5465. Visit the site today and register to win a FREE iPod Touch!

Spring 2009

sources

Industry Organizations More often than not, the old adage — “It’s not what you know, it’s who you know” — is true, especially for professionals in a given industry. For advertising, marketing and design folks, you’ll find the following Web sites a handy resource for getting connected — personally and professionally.

Arizona AAF Metro Phoenix

(Phoenix Ad Club) www.phoenixadclub.com www.aaf.org (national)

Ad2 Phoenix

(Ad Club for 31 and under) www.ad2phoenix.com

American Marketing Association (AMA - Phoenix Chapter) www.amaphoenix.org www.marketingpower.com (national)

AIGA - Arizona

Public Relations Society of America (PRSA) www.phoenixprsa.org www.prsa.org (national)

Second Wind Network

www.iabcphoenix.org www.iabc.org (national)

Printing Industries of Arizona (PIAZ) www.piaz.org

Printing Industries of America/ Graphic Arts Technical Foundation (PIA/GATF) www.printing.org

International Digital Enterprise Alliance (IDEAlliance) www.idealliance.org Spring 2009

AAFNM

The Promotion Marketing Association (PMA)

Second Wind Network

American Marketing Association (AMA)

Creative Connect

PMA

AIGA

Reno

IDealiance

AIGA

PRSA

www.pmalink.org

(Social networking organization for Arizona creative’s) www.creativeconnect.org

Arizona Technology Council

International Association of Business Communicators (IABC)

New Mexico

www.labclasvegas.com

www.prsasandiego.org

www.nmadfed.org

Arizona Macintosh Users Group (AMUG)

A marketing & advertising discussion forum www.azadclub.com

IABC

www.amalasvegas.com

PRSA

Specialty Graphic Imaging Association (SGIA)

AZ Ad Club

PRSA

(Agency Resources/Training) www.secondwindonline.com

(The professional association for design) www.arizona.aiga.org www.aiga.org (national)

www.amug.org

American Marketing Association AMA

www.sgia.org

(Association for technology professionals) www.aztechcouncil.org

Dan O’Day

www.prsalasvegas.com www.secondwindonline.com www.pami.org

www.renotahoe.aiga.org

PRSA

AD2

PMA

American Writers & Artists, Inc. (AWAI)

Tiny Army

Second Wind Network AAFNM/AD2

www.as2sd.com

American Marketing Association (AMA) www.sdama.org

(Illustrators) www.tinyarmy.com

AIGA

Las Vegas

IABC

AAFNM

www.aaflasvegas.com

www.nmprsa.com

San Diego

www.secondwindbars.com

www.ignite-phoenix.org

www.designtaxi.com

Colorado

www.omalink.org

Ignite Phoenix

www.newmexico.aiga.org

www.prsareno.org

(Radio Resources) www.danoday.com

www.awaionline.com

www.nmama.org

www.sandiego.aiga.org www.labc-sd.org

Idealliance

www.ad2denver.com

American Marketing Association AMA www.coloradoama.com

IABC

www.labc-colorado.com

New Denver Ad Club

www.newdenveradclub.com

Printing Industries of Colorado www.printincolorado.org

PRSA

www.prsacolorado.org

PMA

www.pmadenver.com

www.idealliance.org SouthwestGraphics.net 7

how to

Recession Redux

by Charlotte Mills Seligman president, Traversant, Inc.

W

hile many of us weathered the economic downturns of the ‘80s and ‘90s, the depth and breadth of our current situation and the Internet-driven changes in the marketing landscape of the past decade have rendered the old “feet on the street” model outdated.

Assess Profitability What’s changed? To begin with, hiring new sales folks is expensive and, unless you’ve done your research and prioritized your prospect lists, their efforts will likely show a low ROI. Second, your customers are prioritizing their marketing expenditures, including print, focusing their efforts on the marketing media that produce the best results. Third, the economic scene has shifted so dramatically that historically profitable industries, such as many global enterprises and much of the financial sector, can no longer be counted on. Also, geography—hard-hit housing markets—and demographics— hard-hit consumers like Boomers—will be more critical than ever before in 8 SouthwestGraphics.net

determining where your profitable business opportunities are.

While large printing companies may have the resources to conduct extensive quantitative research to uncover these micro markets, smaller companies can gain valuable insights from less expensive qualitative programs using a combination of executive interviews, phone surveys, and online research. (My firm has found the results of these two methods to be surprisingly consistent despite the disparity in cost.)

Each customer’s profit potential and media preferences should be examined on a customer-by-customer basis. Again, phone surveys are relatively inexpensive tools to attain this information. This data in turn will enable you cherry pick the media that will give you the greatest “cost per qualified reach.” One bindery company we’ve been working with for many years, for instance, has found that the bi-weekly eNewsletters we write for him have proven to be his most costeffective marketing vehicle. While it may take a bit more effort up front, making decisions based on research will net a higher rate of return on your marketing dollars.

Customize Services Another effective strategy many printers have employed to counter price-reduction pressures and lost revenues is to find a profitable new service niche. Seattle’s Reischling Press Inc. has done that with photo books; the company reported a 60 percent yearover-year growth rate since the product was introduced. Due to downsizing, your customers are increasingly pressed for time and would probably welcome help in printrelated areas, such as project management, data cleansing, mailings management, and campaign strategy. And if you have IT strengths, digital delivery of your customers’ printed communications to mobile phones, websites, and emails could provide another growth area. And don’t forget about digital printing and customization, which will likely gain in popularity as run-lengths continue to shrink and targeting grows in importance.

If we are to ride out this difficult period, we will have to be more observant, more strategic, and more creative than ever before. Study your customers and their profit potential, select only those media that produce the best results, and look at new offerings that might create new revenue centers. Who knows, we may come out of this even stronger than before.

Spring 2009

#$5 5FNQF ä XXX CDUBSJ[POB DPN #$5 %FOWFS ä XXX CDUDPMPSBEP DPN #$5 "MCVRVFSRVF ä XXX OFXNFYJDP DPN

Cactus Bindery, Inc. 2414 S. Central Avenue Phoenix, Arizona 85004 [1 block south of the Freeway]

phone

602.271.0112

fax 602.271.4123

Spring 2009

Cutting

Drilling

Folding

Shrink Wrapping

Saddle Stitching Die Cutting

Same Day Service

On-Time Production Schedule Pickup and Delivery Call for a Quote on your Next Job

SouthwestGraphics.net 9

5ive how to

Ways to Weather a Weak Economy

I

’m 65 years old and have been in the advertising business since 1965.

During this period I have lived through three or four recessions (or “economic slowdowns,” as we say in polite society). Let’s see, there was the 1974 energy crisis; then 1981, 1991 and 2001; and now the reasonable possibility of another slowdown in 2009.

With a fair amount of experience in these matters, I have discovered similarities. Most economic slowdowns are fed by the media looking for a story, especially prior to a presidential election. All of these were shallow, with the exception of the stagflation period during the ‘70s.

Most lasted about one year, and offered great opportunities for contrarians.

With this in mind, I am dispensing some advice that may help your agency weather this latest “whatever it is that seems to have gotten into the economy” situation.

10 SouthwestGraphics.net

1

Sell Like Hell.

Wherever there’s trouble, there’s opportunity. Now is the perfect time to up-tick your new business process, especially in selling your ability to help companies increase their sales, fill their pipelines, or (the magic words that clients want to hear in downturns), “use limited marketing dollars more effectively.”

Following are some key new business intro’s you can use: • Are your marketing efforts directly tied to your sales efforts?

• We can show you how to use the Web to market more effectively to drive more traffic to your business.

• We can help your company close more sales once the leads are in your hands.

See what I mean? In down times you have to help clients with programs that drive sales, above and beyond simply branding their businesses. We can talk ’til the cows come home about the absolute validity of brand as a promise of uniqueness, but if sales aren’t humming, clients won’t listen. Job number one in a soft economy is to help your clients and prospects to survive.

Get your new business engines revving. Now is the time to be proactive!

2

Marketing Counts This Time Around.

In past economic downturns, advertisers tended to cut their budgets, tighten their belts and ride it out. This time it’s different. This time most companies realize that the customer is very bright and very informed. Customers aren’t looking to be sold, they’re looking to buy, to have a relationship with their chosen brands. In this customer-empowered economy, most companies realize that they need to continue marketing to stay close to their very valuable customers.

However, it may not be the type of promotional marketing used during previous downturns, i.e., “buy for less now!” As we’ve discussed recently, the new creative and the new media speak much more to authenticity, relationships, loyalty and transparency. If your agency can help clients achieve these new marketing goals, then you, in turn, will continue to be busy…even during downturns.

Spring 2009

how to

3

Cut Expenses Now. Don’t Wait.

It’s well known among agency consultants that most agencies don’t cut their expenses soon enough when economic downturns begin. The most important cuts revolve around payroll, associated costs related to payroll and rent. But there are other places to look as well; cars, travel, interest to banks, etc.

Please do me a favor. Sit down tonight with a cup of whatever you drink and review your agency’s metrics.

Total agency payroll compared to agency AGI (billings minus direct vendor costs) should be in the 50% range. If yours is much higher, you must consider how to make it lower. Rent should be no more than 5% of AGI. If you look at Second Wind’s Annual Agency Survey Report, (available to all Second Wind members on our website www.secondwindonline. com you can make a spreadsheet and compare your agency’s expense metrics to other similar agencies. Now is the time to get your agency’s expenses in order and in line!

4

Use the Web – Know the Web.

The idea that agencies need to become experts in helping their clients navigate Web marketing is something that will save your “soul” during this downturn. The Web is a spectacular marketing tool. Companies are intrigued by it, but really don’t yet know how to use it properly for marketing. If you can’t offer them Web marketing solutions, then they will find another way.

If you can, your agency will do a brisk business even during a downturn.

5

More Billings from Current Clients.

There’s no better place to get more new business than with your current clients. You’re already in the door and have the relationships. Simply by activating your efforts; roaming the halls, turning projects into programs, putting forth extra brand development and brand activation tactics, you’ll keep your billings strong. Keep in mind that increased billings from current accounts are worth four times more in profits than the first year billings of a new account.

© 2009 Anthony P. Mikes and Second Wind Ltd. All Rights Reserved.

Tony Mikes is founder and managing director of Second Wind Ltd., an ad agency association and a leading information resource for the advertising and marketing industry. Second Wind is celebrating its 20th anniversary. www.secondwindonline.com.

Spring 2009

SouthwestGraphics.net 11

how to

Media Relations 101

By Joe Kullman

H

ere’s the essential thing to focus on like a laser when your job is media relations: It’s about external communications.

Your goal is getting a message out to the world through the news media. In other words, mass communications, not in-house communications.

So it’s the masses you must serve if your message is going to connect with people.

That means your company’s or client’s accomplishments are not the story you want to tell.

You are on a self-defeating path if you are writing news releases to stroke your boss’s ego.

Make clear to the client that you intend to practice media bias – a bias in favor of putting out only that news and information that will captivate – or at least interest – the news media and, thus, the public.

The most important question your mass media message must answer for people is this: Why should they care?

Your organization’s efforts, talents and achievements are important to 12 SouthwestGraphics.net

this message only to the extent that you can communicate what your organization is doing to make the world a better place.

If a company can’t state simply, clearly, creatively and credibly how it’s doing this, then you haven’t got a message that will resonate.

Remember that when you put your message out there to a mass audience, you are competing against media coverage of celebrities, famous athletes, rock stars, political scandals, cute puppies and kittens – all the urgent, impactful, sexy, gossipy and sentimental subjects that grab people’s attention.

So you must be your own toughest critic in defining the crux of your message. What do you have to say that is authentically newsworthy, extraordinary, innovative, groundbreaking or at least a compelling human-interest story?

If your “news” can’t pass that test, then don’t put it out there. Why? Because your job is media relations – emphasis on the relations part, and the

one and only thing that matters in this relationship is your credibility with the news media.

If your media relations efforts consist of cranking out as many news releases as humanly possible, and you don’t have real news to report much of the time – news that serves the public interest first and foremost – then you will lose precisely the credibility you are trying to gain.

Use the time and energy instead to personally develop contacts, and nurture relationships with publishers, editors and reporters. That approach marks the difference between the professional and amateur.

Joe Kullman, senior media relations officer for the Ira A. Fulton School of Engineering at Arizona State University

Spring 2009

how to

Your Jobing Community Corner

Are Recruiters Seeing Your Resume?

by Theresa Maher Community Relations Manager Jobing.com

Spring 2009

T

oday, recruiters are receiving more resumes per open position then ever before. To sort through them, companies are either subscribing to Web sites containing resume databases, like Jobing.com, or using internal software to sort through the applicants.

As a job seeker, you need to use the correct language to get your resume to appear in these searches. A recruiter will only search one or two words at a time to pull up relevant candidates.

For example, if they’re looking for a designer who is experienced with Dreamweaver and Flash, they may type

only those two words in the search box and review the resumes that appear from that search.

This means you need to think like a recruiter when building your resume.

Carefully read through the job posting and company Web site of potential employers and look for verbiage that’s reoccurring. Use this language where appropriate in your resume.

It’s also important to make sure the exact title of the position is reflected on your resume. Using the right keywords can help get your resume to the top of the stack.

SouthwestGraphics.net 13

Solving

Your Visual Communications Challenges for Over 25 years.

COM TEC Printing & Graphics can help you solve your visual communication challenges by bringing all the pieces together under one roof.

Commercial Printing Bindery & Finishing Digital Printing Wide Format and Trade Show Graphics

We offer full service direct-to-plate and digital printing, direct mail services with variable data capabilities, graphic design services and tradeshow graphics.

Graphic Design Services

We have been serving the Valley for more than 25 years which means we have the experience and know-how to get the job done on time and on budget.

Custom Mail Lists and Data Management

DESIGN

PRINTING

BINDERY

MAILING

From concept to completion, COM TEC has the services you need to solve your toughest visual communication challenges.

Direct Mail Services with Variable Data Capabilities

Online Customer Tools

2219 E. University Dr. Phoenix, Arizona 85034

www.comtecpg.com

Phone: Fax:

602.273.9060 602.244.2069

SOLID. STRONG. SECURE. Find the peace of mind that comes from knowing your bank is financially strong and your money secure . . . with Mutual of Omaha Bank.

A TRUSTED NAME As a part of the Mutual of Omaha family, we are guided by the same principles of safety and soundness that have helped make Mutual of Omaha one of the most trusted names in financial services for nearly a century.

LONG-TERM RELATIONSHIPS Our banking professionals are committed to protecting your money, now and in the future – and take a disciplined approach in providing banking solutions appropriate to your financial situation.

FINANCIAL STRENGTH We are financially strong, wellcapitalized and ready to help you achieve your financial goals.

Whether you want to build your business, buy your dream home – or just find a strong bank you can count on – think Mutual of Omaha Bank.

mutualofomahabank.com 480.224.7099 866.213.2112 (Toll Free) Commercial Banking s Personal Banking s Wealth Management s Mortgage Lending s Association Banking Member FDIC

Equal Housing Lender

cover feature Scott Meyer, senior vice president of the creative department at Integer's Denver office

Integer Offering the whole package in promotional and retail marketing

Photography by Brad Bartholomew

16 SouthwestGraphics.net

Spring 2009

cover feature

MillerCoors. P&G. Polaris. WhiteWave Foods. The Integer Group – Denver boasts a client list to envy. A member of the TBWA Marketing Services portfolio and part of the Omnicom Group Inc. (NYSE: OMC), the firm counts six Integer-branded agencies — Denver (the “mother ship” corporate office), Des Moines, Dallas, Paris, Shanghai and Tokyo — with 900 employees.

W

ith that kind of backing, Integer offers a big and broad set of capabilities under one roof. The agency’s sweet spot is promotional and retail marketing, with additional core capabilities in field and channel marketing.

Scott Meyer, the senior vice president of the creative department in Denver, says that Integer believes in the importance of cultivating authentic relationships between a brand, an environment (physical or virtual) and an audience in order to inspire purchase.

From day one, Integer has lived at what Meyer calls ‘the intersection of branding and selling.’ “Everything we do to build the brand will make a sale, and everything we do to make a sale will build the brand,” Meyer says.

“We’ve also embraced ‘Disruption,’ a TBWA philosophy that’s based on hunting for conventions in any given category, and finding unique ways to disrupt those conventions.”

But it isn’t just its philosophy that makes Integer an agency to be reckoned with – Meyer says it’s also about great

people. “We have a world-class group of smart, creative, relentlessly curious people that have a unique ability to collaborate and partner with our clients.

“We truly believe that happy employees equal great work. And we’ve often been told that we have a refreshingly different attitude and spirit.”

Along with two group creative directors, Matt Hawley and Terry Gardner, Meyer leads a team of roughly 135 creatives in the Denver office. “As leaders, our goal is to foster an environment of ‘creative fearlessness,’ where everyone has the courage to concept, support and promote great creative work,” he says.

Integer’s best people are well rounded and versatile – qualities that are reflected by the high percentage of SUV/car/truck roof racks per employee in the firm’s parking lot. Meyer says, “It’s a by-product of living (and playing) in one of the best places on the planet.”

Contact: Jennine Friess | jfriess@integerdenver.com | 303.393.3000 | www.integer.com Spring 2009

SouthwestGraphics.net 17

The Action Envelope Stimulus Plan Our commitment: To Continue to offer the best value, highest quality, and excellent service for our valued customers.

1-800-368-7874 1-602-254-0130

pc@e-actionenvelope.com

ActionEnvelope PHOENIX, ARIZONA

Quality printing at an af fordable price

18 SouthwestGraphics.net

Spring 2009

profile

AiroGraphics Printing

I

mark taylor photoimages

n this down economy, it’s refreshing to hear about a company like AiroGraphics Printing.

It’s doubled its size in just three years. And it’s all been from referrals. In fact, AiroGraphics boasts over 450 clients nationwide.

President John Rogers built the company from one full-time employee in a 3,500-squarefoot building in 1986 to what it is today – 40 full-time employees in a 36,000-square-foot building.

AiroGraphics bills itself as a wholesale printer for the trade. The company serves small to medium franchise printers, designers, publishers and print brokers with commercial sheetfed and digital printing services, as well as a fullservice bindery and mailing services.

Rogers says a key to his longevity and success has been in closely watching all of his manufacturing and employee costs.

“We know our hard costs right down to the square foot, so we can price aggressively,” Rogers says. “We’re not the cheapest printer, but for the customer service and quality we provide, we offer a fair-market price.”

Instead of sales people, AiroGraphics has customer service representatives per each printing press. The CSRs manage projects from start to finish, handling all of the order entry, scheduling and communication with customers. This focus makes for a seamless, process with the end result quality, on-time performance.

“I’m very straightforward and honest,” Rogers says. “When I’m retired, I want to leave with a good reputation and be missed in this industry.”

Contact: John Rogers, president | 3055 S. 44th Street, Phoenix, AZ 85040 | 480-894-1630 | airographics.com Spring 2009

SouthwestGraphics.net 19

show time

The Extraordinary Unmasked: PIAZ’s 7th Annual Print Excellence Awards Gala

T

he Printing Industries of Arizona’s (PIAZ) 7th Annual Print Excellence Awards Gala held January 30, 2009, unmasked the extraordinary in a big way this year. The event, an annual celebration of print excellence in the Arizona graphics community, took place at Tempe Center for the Arts.

Taking top honors this year was Courier Graphics. The company was awarded Best of Show for its own corporate marketing materials, designed and produced internally. Courier also took top honors for Best Magazine with the FBR Open magazine.

Other big winners were Cereus Graphics with five Best of Category winners, Arizona Lithographers with four, O’Neil Printing with three, West Press with one and a Scottsdale Community College student with one.

In addition to all of the festivities, the 2009 Printing Industries of Arizona installed its new Board of Directors.

Cathy Skoglund of ASU Print & Imaging Lab takes the chair, with Laura Nelson of AWT as secretary, Melissa Doppler of O’Neil Printing as treasurer and Kevin Bannon of Runbeck Election Services as immediate past chair. The

directors are Marcus Newton, Graphics of Tempe; Gary Matchinsky, BCT Tempe; Britt Lachemann, Morgan Stanley; Richard Erickson, Panoramic Press; Simon Beltran, xpedx; Morty Shapiro, Pitman; Steve Woods, Steve Woods Printing; Tami Dobbs, Premier Printing & Graphics; Tony Mancuso, TUI; Mike Chiricuzio, Blue Moon Solutions; Jerry Suk, Direct Digital Printing & Mailing (formally CSA Graphics); and Terry Sutter, Cereus Graphics.

Unmasking the extraordinarily good time — party-goers enjoy the ambiance of the Tempe Center for the Arts.

Best of Show Courier Graphics

20 SouthwestGraphics.net

Left to right: Jen Saunders, PIAZ President Sandi Neuman and Caroline Pilkington share a moment in the Lakeside Room.

Phoenix, AZ

Spring 2009

shop talk

rob vallee

Judgment Day

(L to R) Clint Runge, Glen Wachowiak, Kris Hanson

T

he Phoenix ADDY Awards, hosted by the AAF Metro Phoenix, is arguably the most prestigious local annual advertising competition. It’s where top agencies come together to flex their creative muscle to see who will take top honors in categories from print to broadcast to interactive.

In January, three AAFapproved judges flew to Phoenix to review 744 ADDY entry submissions from 52 local agencies and design firms.

Judges included Kristopher Hanson, executive interactive producer from Wieden + Kennedy in Portland, Oregon; Clint Runge, creative director/co-founder of Archrival in Lincoln, Nebraska; and Glen Wachowiak, previously of Carmichael Lynch, now principal of Wachowiak Worldwide in Minneapolis, Minnesota.

Following are some of their thoughts on the entries:

medium, there were pieces that stood out from the pack. And within the interactive categories, 3/4" there were items that truly used technology to provide an engaging experience for the user.”

should be very proud of its creative community. Also, the weather is 10 times better than Nebraska!”

“Overall, I was very impressed with the broad range of entries we reviewed. In nearly every

See the work and the winners Saturday, March 14, 2009, at the 24th Annual ADDY Awards Presentation Gala. For details, visit www.aafmetrophoenix.com.

—Clint Runge, Archirival

“Best of Show was a spirited debate. Where we landed will no doubt catch people by surprise. I “While there was work I enjoyed don’t imagine it had the biggest in every category, the nontradibudget or that the individual tional creative surprised me. It pieces won the most Golds, but was forward-thinking, exciting at the end of the weekend it still and entertaining, and something I felt fresh, relevant and, just as hadn’t expected. I left the judging importantly, was a highly inte5/8" grated body of work.” impressed with the talent in Phoenix. The market stands well —Glen Wachowiak, Wachowiak against other large metros and Worldwide —Kris Hanson, Wieden & Kennedy

1/2"

Printing is your business.

Insuring printers is Sentry’s business.

Sentry Insurance knows the risks you face and what it takes to reduce your losses.

Find out how Sentry’s expertise can help keep your printing facility safe, reduce your losses and hold the line on insurance premiums. For your insurance and safety needs, CALL TODAY!

1-877-3SENTRY (Toll-free 1-877-373-6879)

sentry.com S T R E N G T H • P R O T E C T I O N • V I G I L A N C E® SINCE 1904

Products and safety services are underwritten, issued and/or administered by a member of the Sentry Insurance Group, Stevens Point, WI. For a complete listing of companies, visit sentry.com. Policies, coverages, benefits and discounts are not available in all states. Certain restrictions apply. See policy for complete coverage details. 8/07 ( )

Spring 2009

Sentry Insurance KB 2/20/08 Southwest Graphics Magazine 3.5” x 4.75” B/W

SouthwestGraphics.net 21

the 4-1-1

Regional NEWS After 20 years on West Ray Road, Sir Speedy of Chandler has relocated to 3344 North Delaware Street. The company can be easily reached off Chilton, north of Elliot and east of Arizona Ave. Sir Speedy of Chandler is owned by Betsy Powell and Lori Pierce.

Detail Design and Fabrication (DD&F), a local creative fabrication studio, teamed up with Phoenix International Raceway (PIR) to enhance the venue experience. DD&F brought a new concession concept to life, the SPEED Cantina. The concept, a one-of-a-kind sports bar and grill located just outside Turn 2, is the result of a partnership between PIR and the SPEED Channel.

Canyon Communications, a Mesa-based marketing communications agency, announces the addition of two team members and the promotion of one. Canyon welcomes Larry Winward as vice president of client relations.

Mandi Hansen joins Canyon as office assistant, and Ryan Emenecker has been promoted to design team leader.

Crosby/Wright, a Scottsdale-based luxurybrand public relations and advertising agency, announced the addition of five new companies to its client roster: W Scottsdale Hotel & Residences, Triyar Companies, Honest-1 Auto Care, Lendability.com and The Cove Trattoria.

The agency has been enlisted to initiate local, regional and national marketing campaigns to include public relations, advertising, interactive and grassroots marketing services for each company.

Spectrum Video & Film has hired two editors and a visual effects coordinator at its full-service production facility. Robert Troub joins the team as a nonlinear editor. Antonio Chang provides sophisticated motion graphics and compositing for the company. Richard Rivera joins Spectrum as a 3D modeler, motion graphics artist and editor.

22 SouthwestGraphics.net

Estudio Ray has just launched a new Web site for a very meaningful organization whose goal is to inspire kids to give. Owen’s Toy Drive, a 501(c)(3), is about starting a movement among children to work as a team with their friends to collect toys for children who are sick, homeless, underprivileged, lonely or terminally ill. The kids do this by having their birthday parties benefit children in need, rather than themselves. In other words, guests bring presents specifically for kids in need, not just the birthday boy or girl. What a concept.

DICE, the Digital Imaging Customer Exchange, announced that Blue Moon Solutions, Inc. has accepted the role of Management Company for DICE. Blue Moon provides management, consulting and education services to the digital printing industry. Currently Blue Moon manages or moderates DICE, the iWay Users Forum (PressSense) and the MindFireInc Online User Forum.

Phoenix-based RIPE Creative has launched its [re-freshed, re-juvenated, re-worked] Web site, www. ripecreative.com. The re-vamped site includes an expanded portfolio showcasing even more fresh creative solutions and information to keep up on the latest RIPE happenings.

R and R Images, Inc. announces the purchase of a new HP Indigo 7000 Digital Press. The company is the first in Arizona to acquire the HP Indigo 7000, and to date, one of only a handful of companies in the western United States to purchase this new, state-of-the-art technology from HP. West Press announced that the Board unanimously approved a long-planned succession plan for executive management of the Tucson-based print communication company. Effective January 1, 2009, Kristy Scharf was promoted to president of the company and treasurer of the Board. She was previously general manager and succeeds Joel M. Levine, the founder and principal owner of the company, who became chairman of the Board.

Weil Lifestyle, LLC announced that Karen Kallet has been promoted to chief managing officer of the company. Weil Lifestyle is an organization

founded with the mandate of providing an ethical funding platform to support the Weil Foundation.

Kallet also currently serves as the president of the American Marketing Association (AMA) – Phoenix chapter.

Applied Creative, Inc. of Scottsdale has hired two new employees. Traci Williams, account executive, moved from R&R Partners to Applied Creative and Alana Marxen, web developer, relocated from the Twelve Horses Web development firm in Reno, Nevada Detail Design and Fabrication (DD&F), a local creative fabrication studio, has just hired Rich Starr as director of business development. Starr is a graduate of the University of Arizona, and has more than 18 years of sales experience. DD&F selected Starr for his successful sales resume, great work ethic and his strong networking skills.

The Valley’s own Imaginology announces 10 successful years in the multimedia business and the launch of its new logo. Developed as a small startup Web site design company, Imaginology has grown into an established and experienced production company offering a wide array of services.

Buzz Marketing Inc. is a full-service marketing agency with a strong emphasis in Public Relations.

“Creating the BUZZ” about a product, service or business is the company’s specialty. Buzz Marketing is owned by Leslie Sonnenklar and has been in business since 2001.

Canyon Communications, a Mesabased full-service marketing communications agency, announces that Sabrina Sherrell has joined Canyon as account executive. In her position, Sabrina will be responsible for overseeing the day-to-day operations of several of Canyon’s accounts, creating strategic communications plans, serving as the liaison between clients and the agency, and providing excellent customer service to the agency’s clients.

Brian Drake Design Illustration, a Scottsdale, Arizona, design firm, just finished the online Spring 2009

profile catalog site for Scottsdale Trading Post. In addition, Brian Drake created a full-service administration side, allowing the site owner total access and control over all content. The daunting task of adding 10K photographs and inventory items is underway.

A lot has changed at McMurry recently. It successfully completed eight acquisitions.

It recently introduced a new logo that each staff member can customize. And now, McMurry has redesigned its Web site. In addition, the firm has named industry veteran Fred Mersbach as president, Interactive Services, responsible for all aspects of the firm’s growing unit offering e-business solutions.

Julia Wright, owner of Wright Choice Promotions, is a tireless promoter of environmentally sound business practices and is currently working with area Chambers of Commerce and other organizations to develop eco-friendly business networks in the Valley. Wright recently won the Glendale Chamber of Commerce Go Green award. She was also recently featured in a two-page spread

Spring 2009

in PPB Magazine, a publication for the promotional products industry.

Mark Anthony Muñoz, RIPE creative principal, was honored to be among the 2008 recipients of the “40 Hispanic Leaders Under 40” award. The second annual event recognized key Hispanic business and community leaders working toward the greater good of the community with winners representing corporate, government, nonprofit, and arts and culture sectors across Arizona.

Two local businesses teamed up to help the community get better organized and prevent identity theft. Clutter Rehab®, LLC and AZdocushred came together to host three Buck-A-Box Shred-A-Thons around the Valley in January as part of National Get Organized Month.

The NBA utilized HP digital printing technology to produce the first-ever branding for the METRO light rail in Phoenix as part of NBA All-Star 2009. bluemedia, a provider of large format design and printing for use in vehicle, large format and environmental graphic applications,

was selected by the NBA to produce the wrapping for the light rail, which was printed on an HP Scitex TJ8300 printer.

Art Institute Phoenix students Aoife Crofts and Jeremy Bailey spent the last several months developing a logo for Desert Sounds, through The Third Floor Group Honor Society, which allows students to work with real nonprofit clients to gain real world experience in Graphic Design. Desert Sounds helps at-risk children who love music by providing access to quality music education and performance opportunities.

Rick D’Elia, owner of D’Elia Photographic, LLC, has been working with the Welcome to America Project (WTAP), documenting its work with refugees who have recently settled in Phoenix from world hotspots such as Sudan and Burma/Myanmar.

WTAP provides furniture and other household goods so that families feel welcome in their new country and are better able to focus on finding jobs and getting their children in school.

SouthwestGraphics.net 23

the 4-1-1

Phoenix-based design firm, Vector Creative, is expanding and opening an additional location in Dallas.

Founded by Creative Director Erik Karvonen in 2001, Vector is a fullservice design and marketing firm with primary focus on branding and brand management.

Recent work includes the re-branding and expansion campaign for the $600 million Phoenix Convention Center.

ATOMdesign has relocated to 9633 S. 48th Street, Ste. 175, Phoenix, AZ 85044. Joining the firm’s team is Laurie Nickerson, award-winning art director, and Wendy Cowles, corporate manager.

Local graphic design firm, Bold Impressions, Inc., announces the launch of recent Web design projects for the Arizona Foundation for Eye Health; JR Financial Group, Inc.; and for the Light Rail project at Sky Harbor International Airport, for Hensel-Phelps Construction Co. Bold Impressions will also be the graphic design sponsor for Spectrum, the American Marketing Association Phoenix Chapter’s annual awards banquet.

Prisma Graphic, a Phoenix-based marketing solutions and print provider, recently welcomed a new member to its team: a 10-color Akiyama Jprint 40 perfector press. The press has helped Prisma perfect its service and production capabilities, exceeding internal and external customers’ expectations.

SeeSaw Designs, a full-service design and letterpress studio, announced it has relocated to Old Town Scottsdale. The move was precipitated by the need for additional space after two designers joined the firm in 2008, bringing the total to five designers. The new studio is located at 6125 E. Indian School, in The Scottsdale office building.

Phoenix-based Park&Co recently expended its staff. Luis Medina has been brought on full time as creative director.

Luis will be responsible for overseeing all aspects of the agency’s creative output to ensure that it is original, compelling 24 SouthwestGraphics.net

and true to the client’s brand. The firm also added to its interactive department with Butch Clydesdale as project manager/web developer and Shawn Hardy as art director.

With rental occupancies on the rise, AllOver Media is introducing its newest out-of-home advertising product: Apartment Displays.

These full-color ad displays can be found above the mailboxes and in the laundry facilities of local Greystar-managed apartment communities. AllOver Media has partnered with Greystar in the Phoenix metro to give advertisers this new media product.

GPA Specialty Substrates announces an eco-friendly substrate for both offset and HP Indigo printing: Ultra Green Tree Free Paper. It is manufactured without the use of water, trees or toxic agents such as bleaching chemicals. This sheet is FDA approved, waterproof and resists scuffing.

David & Belluso, a Phoenixbased advertising/design firm, recently developed an ad campaign for The Neon Group, an organization of neon manufacturers, wholesalers, distributors, sign makers, lighting designers and artists, advocating the positive attributes of neon. The ad campaign and collateral material were developed to help present the remarkable facts about this lighting system.

BVS`S¸a O `SOa]\ eVg \S]\ VOa PSS\ bVS ZSORW\U ZWUVbW\U a]ZcbW]\ T]` []`S bVO\ gSO`a

FatBrain Creative, a local advertising/PR firm, has a new location. The studio has moved to 4302 N. 32nd Street, Phoenix, AZ 85018.

The principals are Eric Labas and Kent Collins.

Phoenix-based 8020 Marketing has unveiled a new, more dynamic version of its Web site, www.8020marketing.biz.

Principal Cara Hughes says 8020’s core competencies are working with clients to identify those 20% of customers that generate 80% of the revenue for a business, and developing focused solutions designed to drive revenue and increased profits.

The Phoenix-based Sieb Organization, a leading global real estate and hospitality consulting and marketing firm, will be managing all marketing efforts for the oceanfront residential resort development of Punta Mita in Mexico, renewing its longtime partnership.

The firm also was retained for brand development and marketing strategy by Blackhawk Development, an Austin-based real estate development firm.

2Sa^WbS bVS `SQS\b W\b`]RcQbW]\ ]T ]bVS` ZWUVbW\U agabS[a

\S]\ Wa abWZZ bVS P`WUVbSab []ab Rc`OPZS O\R S\S`Ug ST¿QWS\b ZWUVb ]\ bVS [O`YSb ³ O\R eS QO\ ^`]dS Wb DWaWb ca ]\ZW\S Ob eee BVS<S]\5`]c^ ]`U O\R aSS T]` g]c`aSZT eVg \S]\ Wa bVS P`WUVbSab a]ZcbW]\ T]` g]c` aWU\OUS \SSRa

BRIGHTER | EFFICIENT | DURABLE | PROVEN

BRIGHTER THINKING

Phoenix-based Artcraft, Inc. is excited to introduce its new Web design wizard, Tim Fuchs. Artcraft magic now includes custom Web design, e-commerce and database programming, Flash-animated graphics, SEO, video and audio production and original music scores.

National NEWS Buhrs Americas has named Bruce Goins to the position of Southeast Region sales manager for Envelope Inserting Systems. Goins brings specific experience with two of the largest suppliers to the mailing industry, where he successfully managed a series of key sales territories. Based in North Carolina, Goins will be responsible for Buhrs Americas inserter product sales in the Southeastern United States.

Patterson Corporation, is the ninth inductee into the LPIA Hall of Fame. Mr. Frantz was inducted during the LPIA Fall Management Conference. He currently serves on the LPIA Board of Directors.

The Ben Franklin Honor Society of the Printing Industries of America recently inducted 12 new members. The newly honored members were nominated by veterans of the society and selected by vote of the Ben Franklin Society officers.

Finch Paper, a fully integrated manufacturer of conventional and digital printing papers, announces that it has received the Chain-of-Custody certification to the Sustainable Forestry Initiative®.

Internationally acclaimed photographers Roth and Ramberg chose CTI Paper USA’s innovate pearlescent paper, ASPIRE Petallics® Pearl, to showcase the stunning photography in their annual promotional calendar, The Ultimate Roadside

The Label Printing Industries of America (LPIA) announced that Stephan Frantz, COO, Huston

Spring 2009

37'RAPH!D$IRECTION&INAL?TOD PDF

0-

0UT 4HE 7IND )N 9OUR 3ALES

#

-

9

#-

-9

#9

#-9

+

.AVIGATING A RECESSION REQUIRES A LEAN INTEGRATED STRATEGY TARGETED MESSAGING AND EFFICIENT IMPLEMENTATION 7ITH OVER YEARS IN THE PRINT INDUSTRY WE LL HELP YOU STAY THE COURSE 4RAVERSANT -ARKETING #OMMUNICATIONS 2OCKDALE $R 3AN &RANCISCO #!

WWW TRAVERSANT COM

'ETTING 9OUR -ESSAGE !CROSS©

s %MAIL -ARKETING s $IRECT -AIL s 7EBSITES 3%/ s -ARKET 2ESEARCH s .EWSLETTERS s 02 s !DVERTISING

Spring 2009

SouthwestGraphics.net 25

the 4-1-1 Attraction—2009 Cadillac Ranch. The ranch, located in Texas off Route 66, is an exhibition of 10 Cadillacs buried nose down in the middle of a farmer’s field. The Cadillacs have been spray painted by visitors thousands of times over the years, and each is an ever-changing canvas.

Presstek Inc. announced it has appointed Guy Sasson president of its Europe, Africa, and Middle East (EAME) Region. Mr. Sasson’s background includes a decade of key international roles at Kodak’s Graphics Communications Group and Kodak Polychrome Graphics, a joint venture between the Eastman Kodak and Sun Chemical companies. Mr. Sasson and will be responsible for all of Presstek’s operations in the EAME Region, including the company’s European Administrative office, which is based in London.

William F. Woods, Jr. has joined NAPL as a senior consultant in its Print Consulting Services Group. An attorney and veteran of the graphic arts industry, Woods specializes in executive coaching for entrepreneurial business leaders, and brings a new capability to NAPL’s broad array of consulting services dedicated to

the printing and graphic communications industry.

is hoping to sponsor another promotion in the near future.

As part of the transition from PIA/GATF to Printing Industries of America, the Graphic Arts Technical Foundation (GATF) has been renamed the Center for Technology and Research. The Center offers the same products and services the industry has come to rely upon receiving via GATF.

With print shops looking to diversify and tap into new and more profitable markets, LexJet’s line of Décor products is helping open up those markets. Two of those products – Sunset Fine Art Satin SUV by Hahnemuhle and LexJet Prime Gloss SUV – were chosen by a panel of judges as 2009 Hot One Award winners. The awards, sponsored

by Professional Photographer magazine, recognize the most innovative and impactful products introduced in 2008 for photography and fine art.

Mohawk Fine Papers Inc. has named Penny Greenwood to its International Sales Team in its further commitment to international customers. Greenwood, a native of London, England, has an extensive background in the graphic design and paper industries. She will be based in London and will focus her efforts on Mohawk’s continued sales growth throughout the United Kingdom.

Earworks Media reports that its 2008 year-end promotional giveaway of Apple Nanos, iPhones, iTouch and Shuffles was very successful. The firm

GPA announces the rollout of its newly enhanced and expanded Ultra Digital® swatchbook, which contains an impressive selection of over 100 printed samples of its most popular substrates for HP Indigo digital presses. Its nine sections cover everything an Indigo press owner needs to find the right substrate for virtually any application.

KFG K<E i\Xjfej kf X[m\ik`j\ n`k_ Jflk_n\jk >iXg_`Zj dX^Xq`e\ `e )''0 ('% 9l`c[ Pfli 9iXe[ 0% >\e\iXk\ E\n C\X[j /% J_fnZXj\ Pfli :XgXY`c`k`\j .% J_fn F]] Pfli E\n ?X`i[f -% I\Zil`k E\n <dgcfp\\j ,% AldgjkXik Pfli )''0 JXc\j +% 9\ZXlj\ Pfl :XeËk 8]]fi[ EXk`feXc 8[ JXc\j *% Dfk`mXk\ Pfli Kiffgj )% I\d`e[ :lii\ek :ljkfd\ij N_p K_\p 8i\ Pfli :ljkfd\ij Xe[ k_\ eldY\i fe\ i\Xjfe%%% (% @eÕXk\ Pfli <^f <m\e Dfi\ K_Xe @k @j 26 SouthwestGraphics.net

N`k_ k_\ cfljp \Zfefdp i`^_k efn k_`j `j k_\ `[\Xc k`d\ kf ^\k pfli d\jjX^\ flk kf pfli Zlii\ek Xe[ gfk\ek`Xc Zljkfd\ij% Jflk_n\jk >iXg_`Zj ^f\j kf -#,''" `e 8i`qfeX# E\n D\o`Zf# N\jk K\oXj# :fcfiX[f# E\mX[X Xe[ Jflk_\ie :Xc`]fie`X% K_fj\ `e[`m`[lXcj Zfej`jk f] X[m\ik`j`e^ X^\eZ`\j# [\j`^e Ôidj# `e$_flj\ glYc`j_\ij# XjjfZ`Xk`fej# dXib\k`e^ Ôidj# ZfigfiXk\ gi`ek Ylp\ij Xe[ gi`ek`e^ ZfdgXe`\j% 8cc f] k_\j\ ZfdgXe`\j Xi\ \`k_\i pfli Zlii\ek fi gfk\ek`Xc Zljkfd\ij% =fi dfi\ `e]fidXk`fe fe _fn X[m\ik`j`e^ `e Jflk_n\jk >iXg_`Zj ZXe _\cg `eZi\Xj\ pfli jXc\j `e )''0 ZfekXZk A`d =i\p Xk -') +*.$(*((# /// ***$()*. fi a]i\p7jflk_n\jk^iXg_`Zj%e\k% Spring 2009

resource guide

Digital Printing Allegra Print & Imaging Capitol Litho Printing Corp.

Cereus Graphics COM TEC Printing & Graphics, Inc. Commercial Communications, Inc. Complete Print Shop, Inc. Copy Rescue Desert Digital Imaging, Inc. Desert Reproductions Eagle Printing Equipment Essential Direct Hogue Printing Solutions Impression Makers Printing International Minute Press Ironwood Lithographers JC Printing O’Neil Printing Printing Specialists, LLC QDI / PrintFocus R and R Images Repacorp, Inc. Sir Speedy Printing Scottsdale The Market Builder, Inc. Typography Unlimited, Inc. (TUI)

480-941-4842 602-252-6141 602-445-0680 602-273-9060 480-966-4003 602-437-0207 602-708-0375 480-949-5202 602-266-9926 602-437-9200 623-581-0893 480-964-2951 480-967-2180 602-264-0244 480-829-7700 602-955-8130 602-258-7789 480-968-6258 602-445-2607 602-437-4545 602-233-1802 480-947-7727 480-641-6200 602-266-2445

Scottsdale, AZ Phoenix, AZ Phoenix, AZ Phoenix, AZ Hartland, WI Phoenix, AZ Tempe, AZ Gilbert, AZ Phoenix, AZ Phoenix, AZ Phoenix, AZ Mesa, AZ Tempe AZ Phoenix, AZ Tempe, AZ Phoenix, AZ Phoenix, AZ Tempe, AZ Phoenix, AZ Phoenix, AZ Tipp City, OH Scottsdale, AZ Mesa, AZ Phoenix, AZ

www.SWGBG.net/Allegra www.SWGBG.net/CapitolLitho www.SWGBG.net/Cereus www.SWGBG.net/ComTec www.SWGBG.net/CommComm www.SWGBG.net/CompletePrint www.SWGBG.net/CopyRescue www.SWGBG.net/DesertDigital www.SWGBG.net/DesertRepro www.SWGBG.net/Eagle www.SWGBG.net/Essential www.SWGBG.net/Hogue www.SWGBG.net/ImpressionMaker www.SWGBG.net/IMP www.SWGBG.net/Ironwood www.SWGBG.net/JCPrinting www.SWGBG.net/ONeil www.SWGBG.net/GraphicsofTempe www.SWGBG.net/QDI www.SWGBG.net/RandR www.SWGBG.net/Repacorp www.SWGBG.net/SirSpeedyScotts www.SWGBG.net/MarketBuilders www.SWGBG.net/TUI

Scottsdale, AZ Phoenix, AZ Mesa, AZ Tempe, AZ Phoenix, AZ Phoenix, AZ Phoenix, AZ Phoenix, AZ Phoenix, AZ Hartland, WI Albuquerque, NM Phoenix, AZ Prescott, AZ Phoenix, AZ Phoenix, AZ Tempe, AZ Glendale, AZ Tempe, AZ Kingman, AZ Phoenix, AZ Mesa, AZ Tempe, AZ Tempe, AZ Phoenix, AZ Phoenix, AZ Phoenix, AZ Phoenix, AZ Tempe, AZ Phoenix, AZ Phoenix, AZ Scottsdale, AZ Paradise Valley, AZ Phoenix, AZ

www.SWGBG.net/Allegra www.SWGBG.net/Artcraft www.SWGBG.net/AVT www.SWGBG.net/BCGraphics www.SWGBG.net/Bowne www.SWGBG.net/CapitolLitho www.SWGBG.net/CenturyGraphics www.SWGBG.net/Cereus www.SWGBG.net/TECPrinting www.SWGBG.net/CommComm www.SWGBG.net/DesertPaperGraphics www.SWGBG.net/DocuPrint www.SWGBG.net/EMI www.SWGBG.net/Essential www.SWGBG.net/ExcellencePrinting www.SWGBG.net/Fiesta www.SWGBG.net/Glendale www.SWGBG.net/GoodImp www.SWGBG.net/HandH www.SWGBG.net/Heritage www.SWGBG.net/Hogue www.SWGBG.net/ImpressionMakers www.SWGBG.net/Ironwood www.SWGBG.net/Lithotech www.SWGBG.net/AdPrint www.SWGBG.net/ONeil www.SWGBG.net/PrintTime www.SWGBG.net/GraphicsofTempe www.SWGBG.net/Prisma www.SWGBG.net/SRP www.SWGBG.net/SirSpeedyScottss www.SWGBG.net/Starfish www.SWGBG.net/UnitedPrinting

Printing services Allegra Print & Imaging Artcraft, Inc. AVT Sales BC Graphics Bowne of Phoenix Capitol Litho Printing Corp.

Century Graphics Cereus Graphics COM TEC Printing & Graphics, Inc. Commercial Communications, Inc. Desert Paper & Envelope DocuPrint Solutions EMI PrintWorks Essential Direct Excellence Printing Fiesta Graphix Glendale Printing, Inc. Good Impressions Printing H & H Printers, Inc. Heritage Graphics Hogue Printing Solutions Impression Makers Printing Ironwood Lithographers Lithotech Media Print Inc. O’Neil Printing Print Time Printing Specialists, LLC Prisma Graphic Corp.

Salt River Project Sir Speedy Printing Scottsdale Starfish Communication United Printing & Mailing Services

480-941-4842 602-482-2685 602-321-8385 480-831-1544 602-223-4455 602-252-6141 602-271-4060 602-445-0680 602-273-9060 480-966-4003 505-884-0640 602-433-3000 928-771-8601 623-581-0893 602-233-2427 480-633-1257 623-937-9223 480-940-9310 928-757-8220 602-254-5111 480-964-2951 480-967-2180 480-829-7700 602-254-2427 602-256-6113 602-258-7789 602-252-3900 480-968-6258 602-243-5777 602-236-8260 480-947-7727 602-339-0370 800-645-6659

For a list of more resources, visit www.southwestgraphics.net

Spring 2009

SouthwestGraphics.net 27

marketplace 2.25 x 3

Ad 1-08.qxd

2/1/2008

envelopes

Marketplace Ads by the inch. “As easy as one-two-three!” That’s 1-inch, 2-inch, or 3-inch increments (4” max). Fees are $75 per inch, plus $50 additional for color, per issue. Please furnish your ad on disk with a laser proof in any of the following formats: QuarkXPress®, InDesign®, Adobe Photoshop®, Adobe Illustrator®, or a high-res PDF. Design, layout and typesetting are available upon request at prevailing rates.

8:13 AM

Page 1

ink

KRAMER INK CO. Since 1943 Specializing in Sheetfed, Heatset Rotary and Specialty Inks “24/7 Service” “Inks that have given LIFE to advertising for over 64 years” 3535 E. Wier Ave. #1 Phoenix, Az. 85040 Phone: (602) 232-2232 Fax: (602) 232-2233

BUSINESS FORMS

label printing

• Business Forms • 28"

24" 22" 17" 14" • Laser Cut Sheets • Promotional Printing • Jumbo 50 Inch Rolls

• In-Line Numbering

Wholesale

• In-Line Die Cutting • Folder 20" x 28"

Envelope, Inc.

• State of the Art DTP Workflow • 8 Color UV

1224 West Melinda Lane s Phoenix, AZ 85027 In AZ: 623-582-1010 s Toll Free: 800-528-0592 s1Fax: 623-582-0309 MODAGE SM.AD'08:Layout 10/21/08 Email: orion@orionpress.com s www.orionpress.com

SWG 1

2:33 PM

4/30/08 9:38:30 AM

TRADE PRINTER SINCE 1988

BROKERS WANTED

Call our friendly and courteous staff for a quote.

We will be happy to help you.

• Superior Customer Service • Laser Forms/Laser Checks • Continuous and Snapouts • Commercial Printing • Digital Prepress

2410 Rice Street • Lubbock, TX 79415 Page 1 806-762-2255

YOUR MOST RELIABLE LETTERHEAD AND ENVELOPE SOURCE

• ONE COLOR - FOUR COLOR PROCESS ENVELOPES AND LETTERHEADS • Custom Sizes and Windows • Matching Letterheads • Church Offering Envelopes • In-Plant Latexing • Friendly, Reliable Service Major Credit Cards Accepted

The premier printer for the trade only

1-800-692-4676 FAX: 806-762-2729

graphic design

25 N. 43rd Avenue Phoenix, Arizona 85009

602-230-8551 800-964-3268 E-mail - CustomerService@Modageforms.com

28 SouthwestGraphics.net

Spring 2009

marketplace

printing equipment

™

– Factory Trained and Authorized Technicians for: Ryobi • CP Bourg Baum Folder • Martin Yale Pro-Cut and More...

– Full Line of Parts Inventory – Service Contracts Available

SERVICE: 800-358-3428 PARTS: (602)353-6484 FAX: (602)353-6528

printing equipment

web press

EAGLE

• Business Forms • 28"

24" 22" 17" 14" • Laser Cut Sheets • Promotional Printing • Jumbo 50 Inch Rolls

PRINTING EQUIPMENT, INC.

QUALITY SERVICE & PRODUCTS ON TIME

• In-Line Numbering • In-Line Die Cutting • Folder 20" x 28"

• State of the Art DTP Workflow • 8 Color UV

1224 West Melinda Lane s Phoenix, AZ 85027 In AZ: 623-582-1010 s Toll Free: 800-528-0592 s Fax: 623-582-0309 Email: orion@orionpress.com s www.orionpress.com

NEW and USED EQUIPMENT PARTS and SERVICE 3529 E. Broadway Rd. · Phoenix, AZ 85040 SWG Phoenix: 602-437-9200 Las Vegas: 702-880-9797 eagle@eagleequipment.com www.eagleequipment.com

1

Index to Advertisers

4/30/08 9:38:30 AM

Action Envelope . . . . . . . . . . . . . . . . . . . . . 18 Airo Graphics . . . . . . . . . . . . . . . . . . . . . . . BC

YOUR AD COULD BE

HERE…

…or herE

American Wholesale Thermographers . . . . . 18 Arizona / LA Grinding . . . . . . . . . . . . . . . . . 13 Business Cards Tomorrow . . . . . . . . . . . . . . . 9

call Jim at

888-333-1237

for more information

Cactus Bindery . . . . . . . . . . . . . . . . . . . . . . . 9 COM TEC Printing & Graphics, Inc. . . . . . . . . 14 Jobing.com . . . . . . . . . . . . . . . . . . . . . . . . . 21 Kelly Paper Co. . . . . . . . . . . . . . . . . . . . . . . 23 Lithotech . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Mutual of Omaha Bank . . . . . . . . . . . . . . . . 15 Orion Press . . . . . . . . . . . . . . . . . . . . . . . . . 29 Printing Industries Assoc., Inc. of AZ (PIAZ) . . . . . . . . . . . . . . . . . . . . . . . . 31 Roswell Bookbinding . . . . . . . . . . . . . . . . . . 25 Sentry Insurance . . . . . . . . . . . . . . . . . . . . . 21 Switch Studio . . . . . . . . . . . . . . . . . . . . . . . 26 Traversant . . . . . . . . . . . . . . . . . . . . . . . . . 25 xpedx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Spring 2009

SouthwestGraphics.net 29

10 questions

Dino Paul

Owner, Dino Design

Dino Paul of Dino Design in Phoenix believes that good design and marketing should instill some sort of emotion — not only by its intended obvious message, but by the little details as well. And that’s what makes him so great at what he does. He and his employees craft work that reflects sensitivity to the subject matter at hand, and complements it with astute design sensibility. After 15 years in business, the firm boasts clients that include The Linen Tree, DC Ranch, The Carlyle, and Southwest Autism Research & Resource Center.

What’s your design philosophy/approach?

Think inside the box and do good work.

If you weren’t designing, you’d be …

Drawing what’s on my mind.

What has been your favorite project, and why?

My greatest satisfaction has been from projects that involved the entire gambit of services we provide. With that said, I’m proud of our association with the development of the dc Ranch community. We’ve played a role graphically from the day cattle were still roaming the land to the upscale multifaceted community it’s become.

Who or what influences your design?

The culture. The environment. Clients. And money.

What makes you different from other designers?

I don’t eat, sleep and breathe design like many of my peers that I admire do. I enjoy the development of the big idea – we can always figure out how it looks later.

What’s your idea of a perfect day?

A day full of really good laughs.

Favorite …

Movie: Apocalypse Now; Book: “Memoir From Antproof Case” by Mark Helprin; Drink: a Dark and Stormy; Vacation spot: Costa Rica Hobbies?

Golf, skiing and drawing circles.

s image

Whose work do you most admire, and why?

There are numerous people and firms that come to mind, both locally and nationally. What really gets my juices flowing is when I see something where I say to myself, “I wish I’d thought of that.”

mark

r taylo

photo

What do you look for when hiring a prospective employee?

Imagination and the enthusiasm to see beyond their capabilities.

SOUTHWEST AUTISM RESEARCH & RESOURCE CENTER 2006 Annual Report

SOUTHWEST AUTISM RESEARCH & RESOURCE CENTER 2006 Annual Report

SOUTHWEST AUTISM RESEARCH & RESOURCE CENTER 2006 Annual Report

AVANT-GARDE Capabilities Brochure

Contact: dino@dinodesign-o.com www.dinodesign-o.com 602-952-0665 30 SouthwestGraphics.net

Spring 2009

Southwest Graphics Southwest Graphics Spring 2009 Spring 2009 2404 W. 14th Street, Suite 110 2404 W. 14th Street, Suite 110 Tempe, AZ 85281 Tempe, AZ 85281

PRSRT STD PRSRT STD U.S. POSTAGE U.S. POSTAGE PAID PAID PHOENIX, ARIZONA PHOENIX, ARIZONA PERMIT NO. 1335 PERMIT NO. 1335

er

s|

do

or h

angers | books | presentation fol

Change Service Requested Change Service Requested

l end

v

|p

ns enus | invitatio

s|m c

i st el

po

ro d u c t

fl

ec l pi

e

s|

s tc ards |p

m ai

Our automated, high-performance printing processes combined with cheerful staff and efficient customer service are sure to boost your satisfaction levels and your bottom line. We understand the critical importance of meeting deadlines and are committed to getting every job right.

From our online quote request, to direct-to-plate printing, to state-of-the-art technology, our streamlined processes will quickly get your job up to speed and out the door. Rely on Airo Graphics for hands-on service and quality printing that will keep you smiling.

Call us today. We’re happy to help.

Printing exclusively for the trade since 1986

www.airographics.com

3055 S. 44th Street Suite 1 • Phoenix, Arizona 85040 • T: 480.894.1630 • Toll Free: 1.888.314.8793 • F: 480.894.1635

siness cards | brochures | catalogs | magazines | posters | direct

pg 32

Printing is always a pleasure at Airo Graphics. We’re your cost-effective resource for budget-friendly printing solutions.

i

digital printing & mailing solutions

pr

airo graphics

Introducing Airo’s new in-house

ye r s|

& GET MAILED

uc

ps | c a

co

r

D I G I TA L

od

ra tw

cd ars |