michigan weddings
michigan’s premier multi-media resource for wedding planning
contents
our story: 4
more than print: 6 the rule of 7: 8
digital directory: 10 blog feature: 12
boosted campaigns: 14
e-newsletter ad: 16
print publication: 18
local seo: 20
digital display advertising: 22
venue pricing: 24
wedding services pricing: 25
digital pricing: 26
premium pricing: 27
a la carte pricing: 28 contact: 29 nearlywed
michigan weddings
our story
What is nearlywed? nearlywed describes couples who are engaged to be married — couples in a state of anticipation and excitement as they prepare to embark on a new chapter in their lives together. Whether they are planning an elaborate wedding or a simple ceremony, nearlywed captures the essence of joy and anticipation that comes with getting married. nearlywed michigan weddings was launched to solve a problem in the Michigan wedding industry — there were no resources that provided the state-wide amplitude necessary to reach these couples, just a handful of regional titles focused on specific areas of the state.
nearlywed michigan weddings is a new, multi-media resource created to help vendors reach couples across all of Michigan, not just those in specific regions. In addition, since we know couples from the Chicagoland area frequently travel to Michigan to get married, our reach extends to that market as well.
While nearlywed is new, the team behind it is not. With almost 20 years of experience inspiring and matchmaking as Grand Rapids Bride , we are uniquely positioned to become the leading resource for wedding planning in Michigan. With an eye on trends and Michigan’s most aspirational venues and vendors, our passion and our mission is to connect couples with the ideas and local resources they need to plan their unique wedding — in Michigan.
more than print
nearlywed is a true multi-media company. Our printed magazine, consistent social media interactions, weekly e-newsletters, daily blogs, and additional digital content are all designed to independently, yet harmoniously push our audience down the sales funnel. We utilize all our platforms to their fullest potential to inspire, educate, and ultimately connect our readers with the perfect vendors for their day. All platforms lead readers, users, followers, and recipients to our advertiser directory pages on our website, where they can connect with vendors directly.
Additionally, every aspect of our digital presence is optimized to achieve the highest level of compliance and success with all search engines.
digital directory
Nearlywed.com is the digital hub of wedding planning in Michigan, with the foundation being the online vendor directory. With a robust filtering tool, users can quickly and easily narrow down their vendor search based on the needs of their unique wedding.
Online directory listings provide the information a reader needs to learn more about the vendor and their location/services. When an advertiser is featured in a blog, a real wedding, or a styled shoot on our site, those features will be highlighted on their directory page. Readers can contact advertisers directly from their listing via the contact form, allowing the advertiser to measure efficacy.
Since all digital relationships should help a client’s SEO, every vendor directory contains a link directly to the advertiser’s website, creating a valuable “backlink.” Google highly ranks websites that establish themselves as an authority in their niche; one way of positioning your brand as such is by partnering with popular websites that link back to your website. With more than 30k unique visitors per month, nearlywed.com will not only increase your visibility but also boost your credibility with Google.
Advertisers can choose between a standard or featured directory listing. Featured listings will appear at the top of each search with a banner identifying them as such.
To view a full directory listing scan here
To view a blog post scan here
NEARLYWED MICHIGAN WEDDINGS
blog feature 2
OPTIMIZED CUSTOM BLOG ON NEARLYWED.COM
Our customized advertiser blogs on nearlywed.com give readers an additional opportunity to learn more about your business. This evergreen post will continue to tell your story, creating familiarity and pushing readers further down the sales funnel. Additionally, each blog with high-ranking keywords and backlinks will be fully optimized for Google search.
social media 3
BOOSTED SOCIAL MEDIA CAMPAIGNS
In the wedding industry, this target lives on social media, and we’re here for it! With more than 220K+ engaged followers on Instagram alone, we know how to talk to them. These boosted social media ad campaigns will be run as ads on both Instagram and Facebook. The goal of these boosted social media posts is to drive the highest level of engagement with your target audience, in your target market. By boosting these ads, we can define — down to the smallest detail — where and to whom the advertiser wants these ads to appear. In addition, we will provide the analytics for each campaign to advertisers.
Followers: 230K
Accounts reached per quarter: 27M
Accounts engaged per quarter: 5.2M
Average story views: 1.2K
Average reel views: 800K
Impressions per quarter: 53M
Growth in following per quarter: 9%
TIK TOK
Followers: 4,689
Monthly views: 8K
Likes: 86.1K
Followers: 30K
Post engagement per quarter: 153K
Audience reach per quarter: 5.8M
Likes: 4.4K
Followers: 39K
Monthly views: 8.7M
Monthly active audience: 6.5M
Monthly average engagement: 349K
NEARLYWED MICHIGAN WEDDINGS
e-newsletter 4
E-NEWSLETTER AD PLACEMENTS
“Email is the most preferred medium for communicating with brands and services, with more than 60% of consumers preferring email for commercial communications. With an email newsletter, you’re delivering your brand message to exactly where customers want to see it.”
- Compose.ly
Weekly e-newsletters are sent to our database of individuals who have asked to be included in the conversation. Newsletters provide a recap of the week’s online content, upcoming events, educational content, and more. Ads within these e-newsletters give advertisers a one-on-one opportunity to gain yet another touchpoint with this elusive audience.
print publication 5
PRINT ADVERTISING IN NEARLYWED
The backbone of each issue is our comprehensive sourcebook of local vendors who can execute our readers’ dream weddings. Each Directory Ad contains extensive information to tell their story and showcase their unique value proposition. Additionally, readers can scan the QR code on each ad to visit that vendor’s listing on nearlywed.com; from there, they can contact you directly. Premium display advertising is also available within each edition. Each issue of nearlywed is distributed to engaged couples through multiple channels to ensure the highest readership, including:
• Newsstand: 1,100 newsstands throughout Michigan and Chicagoland
• Wedding Shows + Events: Most bridal shows throughout Michigan
• Venues + Vendors: Complimentary copies at advertising partner locations
• Direct Purchase: Available for purchase on nearlywed.com
nearlywed is published 2x per year: April and October. Total circulation is 25k. TWO ISSUES PER YEAR
NEARLYWED MICHIGAN WEDDINGS
local seo 6
LOCAL SEO
Local SEO optimizes your online presence to increase local traffic, visibility, and brand awareness. With nearly 25% of website traffic coming from local searches, managing your local online presence is more important than ever. Our Local SEO strategy is a proven method for improving local search rankings and increasing website traffic, effectively connecting your business with a larger pool of local customers. Tactics include:
• Optimizing your Google My Business to comply with Google’s expectiations; this includes adding services and products, Q&As, posting events, and addressing reputation management.
• Identifying highest-performing keywords related to your geographic region and business in order to increase search engine rankings in local searches.
All Local SEO packages include monthly reporting to monitor what is working and what can be improved.
digital display advertising 7
PROGRAMMATIC DIGITAL ADVERTISING
Programmatic Digital Advertising uses a combination of tactics to repeatedly present your company to individuals who have expressed recent interest in your product or service via their digital devices on the exact sites they are visiting. This creates authority and brand recognition for your business, increasing response rates.
NEARLYWED MICHIGAN WEDDINGS
All packages are fully customizable. Contact your nearlywed rep for more information.
Premium display ad pricing is for a single print issue. Display ad purchases include premium print placement and an online directory listing. Contact your nearlywed rep for more information.
Happily ever after starts here...
A la carte Directory Ad pricing is for a single print issue. Contact your nearlywed rep for more information.
