MUS
MUSE is a source of inspiration for a creative individual. MUSE International Design Museum, is an environmental design campaign created to house the work of graphic and typeface designers from around the world. MUSED, the museum store giftshop, is designed to reflect the design represented throughout the museum. The building and space used for this campaign is the previously known Kreeger Museum in Washington DC designed by Philip Johnson. This campaign consists of stationary for the museum and store, merchandise, opening day poster, poster signage, exhibit and design store.
Museum Logo
MUSE MUSE
Store Logo
MUSE D
Museum Stationary
2401 Foxhall Road NW Washington DC, 20007 muse@gmail.com 202.337.3050
Sandra .W. Gichuhi 2424 Pennsylvania Ave. Washington DC, 20037 waihuin92@gmail.com
Dear Sponsor, MUSE means to be absorbed in thought and to be inspired and influenced creatively. MUSE is an International Design Museum created to house the work of artists that inspire change within the design industry from around the world. It is designed to reflect the simplistic, modern and design that is represented throughout the museum. The museum is based in Washington DC and was designed by Philip Johnson. MUSE invites all design enthusiasits looking to be inspired by modern design from different cultures. The audience is invited to interact with the pieces on display. MUSE creates a visual connection that is dynamic, monumental and inspiring. Dynamic in the display and branding techniques, monumental through the grand space and inspirational through the work. Yours Sincerly,
Sandra .W. Gichuhi
MUSE
Museum Stationary
MUSE
MUSE
Museum Styles Guide
3.2 cm
4 cm 2 cm
11.4 cm
2.3 cm
10.3 cm
13 cm
4.5 cm
1.1 cm 1.1 cm
Museum Styles Guide
1.7 cm 5 cm 2.3 cm
9 cm 3 cm
4 cm
24.2 cm
4.5 cm
6.3 cm 3.2 cm
2.5 cm 0.5 cm
4 cm 2.5 cm
2.2 cm 0.5 cm
7 cm
Museum Store Stationary
2401 Foxhall Road NW Washington DC, 20007 muse@gmail.com 202.337.3050
Sandra .W. Gichuhi 2424 Pennsylvania Ave. Washington DC, 20037 waihuin92@gmail.com
Dear Sponsor, MUSE means to be absorbed in thought and to be inspired and influenced creatively. MUSE is an International Design Museum created to house the work of artists that inspire change within the design industry from around the world. It is designed to reflect the simplistic, modern and design that is represented throughout the museum. The museum is based in Washington DC and was designed by Philip Johnson. MUSE invites all design enthusiasits looking to be inspired by modern design from different cultures. The audience is invited to interact with the pieces on display. MUSE creates a visual connection that is dynamic, monumental and inspiring. Dynamic in the display and branding techniques, monumental through the grand space and inspirational through the work. Yours Sincerly,
Sandra .W. Gichuhi
Museum Store Stationary
MUSE D
Museum Store Styles Guide
3.2 cm
4 cm 2 cm
11.4 cm
2.3 cm
10.3 cm
13 cm
4.5 cm
1.1 cm 1.1 cm
Museum Store Styles Guide
1.7 cm 5 cm 2.3 cm
9 cm 3 cm
4 cm
24.2 cm
4.5 cm
6.3 cm 3.2 cm
2.5 cm 0.5 cm
4 cm 2.5 cm
2.2 cm 0.5 cm
7 cm
Museum Logo Store Logo
Store Logo
Museum Logo
Store Logo
Elevation
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gallery rooms
design
studio
cafe
store
Catalogue
MUSE International Design Museum
Museum Store - Catalog
Merchandise
Merchandise
Exhibit Poster
Poster Signage
Museum Signage
Museum Exhibit
MUSE will be hosting the EROCTIC APPEAL exhibition. It features consumer oriented print advertising that uses explicit sexual imagery that objectifys women to communicate their message.
It expresses how advertisers use images that were commonly used in the world of ‘‘male magazines’’ instead of delivering a more sophisticated understanding of their products. It represents how women are not only turned into objects, but the object is broken down into component parts, each of which represent an ideal form.
Museum Exhibit
Store Logo
Museum Logo
Store Logo
Design Studio