BOOTH FAMILY HALL OF ATHLETICS
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Created by Sydney Aaranson
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BOOTH FAMILY HALL OF ATHLETICS
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Created by Sydney Aaranson
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CHAPTERS 01
Outside
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Inside
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Artifacts
INTRODUCTION What really is a Jayhawk? In history, it is a term for certain groups of people during the civil war. Today, it is the mascot of the University of Kansas. This bird has evolved over time by design to create a functional look for its time. Being a Jayhawk means much more than just attending the University of Kansas in Lawrence. It is more than driving to campus and seeing the flags of Fraiser from a distance. It is more than knowing honey and cream cheese are okay to put on a pizza. It is more than going to the Jayhawk Cafe every weekend for four years. Being a Jayhawk is about the team.
OUTSIDE
BOOTH FAMILY HALL OF ATHLETICS
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The Booth Family Hall of Athletics is a great example of the history of the University of Kansas. The typography outside the building, inside the building, and on the artifacts helps to showcase time and the history of KU. The outside of the building shows type on the labeling of The Booth Family Hall of Athletics. This type is KU Branded so that it fits in with the fonts used by the University of Kansas.
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TYPOGRAPHY A LOOK INTO SPORTS TYPOGRAPHY
PUBLIC
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The University of Kansas uses Gotham, Palatino, Gill Sans, and Trajan to create a consistent brand. The outside also has a unique type style because of the typography of the words on the statue and the words carved into the bricks on the ground. The statue has a plaque where the words are embossed and three dimensional. The viewer can run their fingers against the words and feel each individual curve and letter.
UNIVERSITY OF KANSAS ALMA MATER Far above the golden valley Glorious to view, Stands our noble Alma Mater,
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BEATING ALL OF EM’
Lift the chorus ever onward, Crimson and the blue Hail to thee, our Alma Mater Hail to old KU. Pictured Above: The statue ourside of Forest Phog Clare Allen who is considered the father of Basketball coaching
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ROCK CHALK
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Far above the distant humming Of the busy town, Reared against the dome of heaven. Looks she proudly down.
O The carved bricks are very interesting because anyone can pay to have whatever they want written on it. This makes each of the bricks very unique and gives the viewer an interesting story. The type outside of The Booth Family Hall of Athletics gives the viewer a KU feeling by using the branding identity of KU, but a twist with the statue and the bricks that draws the viewer inside of the building.
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Pictured Above: The engraving on the statue talking about the life of Forrest “Phog� Clare Allen
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INSIDE
BOOTH FAMILY HALL OF ATHLETICS
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Once a viewer walks inside of the Booth Family Hall of Athletics, typography is shown everywhere. There are many giant posters and plaques hanging from the ceiling and the walls. Immediately after walking in, there is a huge installation that spells out “K-A-N-S-A-S�. The typography on the walls and the posters screams KU from the blue and red colorings to the fonts being used.
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A HISTORY OF
GREATNESS
These signs help the viewer to make their way around the museum like a type of wayfinding. The raggedness or freshness of the type also shows the time in which it was utilized. For example, an old torn sheet bearing the phrase “All Who Enter Pay
Greet we then our foster mother, Noble friend so true, We will ever sing her praises, Hail to old KU.
Heed: Beware of The Phog” in hand painting is obviously much older than the brand new basketball sign with recent players faces on it. The original center court with a bright red “K” in the center has worn down wood which dates it.
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This Original Center Court Floor was a section of the original playing floor in Allen Fieldhouse. It bears the scars from years of battles waged over it. At the March 1st, 1955 halftime dedication this medallion shone brightly at the center court.
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X The Kansas relays were founded by John H. Outland, the head football coach at the University of Kansas, in 1923. He got the idea for the Kansas Relays from the Penn Relays.
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KANSAS RELAYS
SINCE 1923
More than 600 athletes participated in the 1st annual Kansas relays on April 20, 1923. During the relays early years the meet featured collegiate athletes in track and field such as Tom Poor, Ed Weir, and Tom Churchill were some of the athletes who later competed in the Olympics. The typography of these posters shows their great history. It is easy to look at the different posters and know by the type treatment varying on each that they are from obvious different years. These posters are a great way to show how type has changed over the years.
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THE CRIMSON AND THE BLUE These specific “KANSAS� letters have showcases inside of them featuring Media, Rivalries, Fan Traditions, Spirit Squad, Marching Band, and Crimson and Blue. All six of these letters have a display with different artifacts relating to their category on the inside. Having big letters on these signs, draws in the viewer. If there were just six huge displays when you walked in, it would be overwhelming and confusing. The large letters draw the viewer in to something familiar; the Kansas type. This first sparks their interest, and keeps them interested in what is in the displays.
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I’M A JAYHAWK SONG Talk about the Sooners, Cowboys and the Bears, Aggies and the Tiger and his tail.
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ARTIFACTS
BOOTH FAMILY HALL OF ATHLETICS
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The artifacts inside are arguably the most interesting part of the museum. Autographs on many basketballs and footballs from past championships appear faded but preserved. Old tickets from bowl games and the first few games in Allen Fieldhouse show the period of the time. These scribbled signatures on basketballs tell a story about the time and the athletes who played.
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Talk about the Wildcats, and the Cyclone boys, But I'm the bird to make 'em weep and wail Thanks to the great preservation of artifacts behind glass cases, we will have these for years and years to come. This will help The University of Kansas as a school to document its history. This is so important because we have a great history in sports that we should always remember. The typography on the individual artifacts is so interesting because it shows the time when the artifact was first used. The individual signatures of players show who was on the team back then. The University of Kansas has housed many legends in the past, and having their names on the artifacts shows this.
TAKE ME OUT TO THE BALLGAME
Cause I'm a Jay, Jay, Jay, Jay, Jayhawk, Up at Lawrence
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PAY HEED ALL WHO ENTER From winning college level championships to their professional careers now, these signatures date them back to their roots. It is really interesting to look at the posters advertising Kansas Relays overtime. The typography has changed as the years have changed and help to date the posters. It is also really interesting to see how the typography on the jerseys have changed over time. Even if you are not an expert on typography, it is very easy to look at an old jersey and tell just by the letters that it is not a recent one, but a jersey with a history.
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The Booth Family Hall of Athletics displays many jerseys from many different years which makes it easy to follow how the typography has changed year by year all the way until our present jerseys that the team wears today. These present jerseys show a growth from the beginning of where the team started, represented by the typography displayed across the players chests.
In 1969, The University of Kansas Football Team played against Penn State for the Orange Bowl. This is a program from that game.
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'Cause I'm a Jay, Jay, Jay, Jay, Jayhawk, With a sis-boom, hip hoorah, Got a bill that's big enough To twist a Tiger's tail, Rings from past championships date The University of Kansas’ wins in the past. The different typography on the rings from year to year shows how far we have come. A ring from decades ago will not look the same as a ring from a few years ago since type trends have transformed and are ever changing.
BEWARE OF THE PHOG
Dr. James Naismith examined and carefully recorded physical characteristics of incoming freshamn. He used this set of spectacles in his examinatoins until he retired in 1937.
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Rope some 'Horns and listen To the Red Raiders wail– 'Cause I'm a Jay, Jay, Jay, Jay, Jayhawk, Riding on a Kansas gale.
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CONCLUSION The Booth Family Hall of Athletics does more than just showcase a great history of Jayhawk Pride. It shows viewers and students differing type trends and how they have evolved. The museum dates jerseys, tickets, and posters to show how recent type trends relate to our sports teams. The signatures on the artifacts allow us to remember our sports heroes back when they were just Jayhawks like us. The typography of the Booth Family Hall of Athletics is one of the most interesting and ever changing aspects of the museum.
Thanks to the Booth Family Hall of Athletics for allowing me to photograph the facility. All pictures were shot on a Nikon D3200. The fonts used are Gotham and Palatino. This book was created for Patrick Dooley’s Designer as an Author class in Fall of 2016, at the University of Kansas in Lawrence. Sources: Bowles, By George “Dumpy”. “The University of Kansas.” Songs Traditions, About KU, . N.p., n.d. Web. 03 Nov. 2016. “University of Kansas Athletics.” RSS. N.p., n.d. Web. 03 Nov. 2016.
PUBLIC TYPOGRAPHY: THE BOOTH FAMILY HALL OF ATHLETICS
S. AARANSON