COVID COMMUNICATIONS The 2021 website launched with an easy to find ‘Stay COVID Safe’ page in the top navigation. This page included links to NSW Health guidelines, COVID safe practices and, importantly, a link to the list of COVID-19 case locations with advice to follow heath orders to not attend the Festival if any sites had been visited. Further essential information about attending events was also communicated here, including staying at home if unwell messaging, the Service NSW app, face masks, social distancing, and hygiene. We used Festival Stories to update relevant COVID news, which could be alerted on our homepage. These webpages were visited 6,634 times. COVID safety messaging could also be found in the 'Important' section of each event page and on venue pages. This information was emailed to all Festival tickets holders 24 hours prior to their events, meaning 21 daily email sends completed with a total of 10,365 opens.
COVID safety signage, photo by Yaya Stempler
Checking in at The Headland at Barangaroo Reserve, photo by Bianca De Marchi
COVID safety floor decals, photo by Yaya Stempler
Hand sanitising station at Carriageworks, photo by Yaya Stempler
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Queuing and checking in at the Headland at Barangaroo Reserve, photo by Bianca De Marchi
