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THE
AUSTRALIA
thewordaustralia.com.au | sydneybrochuredistribution.com
THE
AUSTRALIA
MIXED MEDIA PROFILE THE WORD Australia media products comprise the Sydney Map, Aussie Guide and Desktop Maps for Sydney, Chinese (Sydney) and Melbourne. Our brochure distribution services compliment these products. Our mission is to produce relevant, interesting and easy to use maps and guides that tourists enjoy and use regularly during their stay. Publishing is quarterly or half-yearly, circulation varies by product and distribution is direct to market at points of entry (airports), accommodation, place of study and key information points. PROOF OF SUCCESS Research confirms over 78% of Sydney tourists are still using hardcopy media and material to help make buying decisions. THE WORD’s ability to provide valuable mediums and great returns for clients is evident by the high level of repeat business and testimonials we receive from clients. DISTRIBUTION • Airports: Sydney and Melbourne • Accommodation: hostels and hotels • Car and camper-van offices and depots • Information centres • International student colleges Brochure racks (sydneybrochuredistribution.com) are owned by The Word READERSHIP THE WORD is Australia’s leading publisher and distributor of promotional information to new arrival youth and adventure travellers and international students. Any business wishing to reach one or more of these markets ought to consider these excellent and reputable products and services.
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, CAIRNS
IA, DARWIN SYDNEY, TASMAN
FREE MAPS
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FREE FREE FREE MAP MAP MAP au
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FEATURING:
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@wordaustralia
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SydneyBrochureDistribution.com 2
CONTENTS
Desktop Map – Travellers & International Students – Melbourne Map for Travellers & Tourists – Chinese Tourists in Sydney Sydney Map Aussie Guide Brochure Distribution – A4 Services – DL Services Artwork Specifications
Travel Maps Australia Have been producing tourist maps and guides of Sydney since 1993. Maps and guide are distributed FREE in over 500 Sydney locations: best value accommodations, transport hubs and international colleges in Sydney.
Published by Travel Maps Australia PO Box 7023, Warringah Mall, NSW 2100 Tel: 02 8338 0842 Fax: 02 8338 0843 contact@thewordaustralia.com.au
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DESKTOP MAP
FREE MAP .au
thewordaustralia.com
TRAVELLERS & INTERNATIONAL STUDENTS THE WORD Australia has published Desktop Map for over 12 years. USER FRIENDLY THE WORD Desktop Map are A6 in size and unfold to A3 with a colour map. Advertising is limited and appears in full colour on both sides of the maps. DISTRIBUTION 200 000 copies of THE WORD Desktop Maps reach travellers and students over 6 months via tourist hotels, backpacker hostels, international student colleges, information outlets and more.
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MELBOURNE MAP
FREE MAP .au
thewordaustralia.com
MELBOURNE MAP FOR TRAVELLERS & TOURISTS DISTRIBUTION Published biannually 100 000 copies of the Melbourne Map reaches travellers and tourists over 12 months. Key distribution at both Melbourne Aiport International Arrivals (T1) Melbourne Domestic Airport (T2) and (T4).
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This map is handed to new arrivals into Melbourne and is the first product received. PRODUCTION 100 000 copies/annum
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SYDNEY CHINESE MAP CHINESE TOURISTS IN SYDNEY THE WORD currently publishes a number of maps for Sydney. The Sydney Chinese Map is A6 in size and unfolds to an A3 desktop map. 100 000 copies are distributed annually through the following network: • Sydney International Airport Arrivals via: – Redy2Go shuttle buses – Airport ambassadors • Domestic Airport: – Redy2Go shuttle buses – Tour East desks + International student colleges for VFR Chinese travel agents • Selected Sydney hotels in the CBD STATISTICS • NSW receives over 60% of all Chinese visitors to Australia. • Currently 600 000 Chinese visit Sydney, now the largest sector of tourists. • Chinese tourists like to shop (84%), go to the beach (82%), dine out (82%)** • Over 100 000 Chinese students study in Sydney per annum. ** Destination NSW Mainland China profile, year ended March 2015
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SYDNEY MAP The best map of Sydney for tourists, THE WORD Sydney Map covers Sydney CBD, Kings Cross, Surry Hills, Paddington, Pyrmont, Glebe & Broadway, highlighting the main places of interest. USER FRIENDLY THE WORD Sydney Map is indexed for ease of use, maximising advertisers’ exposure. THE WORD Sydney Map folds into a convenient pocket size format and is limited to 20 advertisers – making it highly exclusive. DISTRIBUTION 200 000 copies per annum of THE WORD Sydney Map reach high-yielding free independent travellers. (F.I.T.) • Sydney International Airport arrivals – Redy2Go Shuttle preferred map. • Sydney International Airport Arrivals, Ambassador Information desks. • Sydney Domestic Airport (Baggage Pickup). • Sydney Visitors Centres, The Rocks and Darling Harbour. PRODUCTION Quantity 50 000 copies/qtr; 200 000 per annum.
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AUSSIE GUIDE THE WORD Aussie Guide is designed to fit easily into pockets, day packs and hand bags. It contains tourist information, maps and great discount offers, encouraging tourists to pick up and use.
AUSSIE
GUIDE & MAP SYDNEY, KANGAROO ISLAND, NZ
FREE MAPS
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Do you want direct distribution? THE WORD can assist with a unique Aussie Guide – specifically designed for independent travellers, tourists and international students. 100 000 copies of THE WORD Aussie Guide are printed every six months. DISTRIBUTION 50 000 in dedicated point of sale display stands, including both Sydney Visitor Centres (The Rocks/Darling Harbour).
CAIRNS, QLD
FIORDLAND, NZ
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40 000 in THE WORD Sydney brochure racks – 75 best value accommodation, transport locations and 75 Sydney International Student Colleges.
KI, SA
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@wordaustralia
10 000 in Sydney select tourist hotels. • A digital version is also available.
AUSSIE
PRODUCTION 100 000 copies/six months (Spring/Summer & Autumn/Winter)
AUSTRALIA
GUIDE & MAP Welcome to Australia
7 14 Travel Maps Australia Pty Ltd have been producing tourist maps and guides of Sydney since 1993. This Guide is distributed FREE in over 500 hotels, best value accommodations, transport hubs and international colleges in Sydney. Other titles include: THE WORD Sydney Map THE WORD Desktop Maps Edition: Spring/Summer 2016 Views expressed in this guide are not necessarily those of the publisher. Images: Supplied by Tourism Australia, Destination NSW.
Australia Our Bucket List New South Wales Koala Encounters Queensland Northern Territory South Australia
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Features Adventure Bondi Beach Byron Bay Fiordland, New Zealand Gold Coast Cairns Kangaroo Island, SA
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Published by Travel Maps Australia PO Box 7023, Warringah Mall, NSW 2100 Tel: 02 8338 0842 contact@thewordaustralia.com.au Publisher/Editor: Mike Barrow Managing Editor: Chris Harrison Design/Production: KYSO.com.au Administration: Narelle van Leeuwen Customer Service: Martin Sisolak Advertising Enquiries sales@thewordaustralia.com.au Tel: 02 8338 0842
OPEN 7 DAYS|6.00AM TO 6.00PM CHEAPEST BAG STORAGE IN CENTRAL SYDNEY Large Items $10 per bag Standard Check-in suitcase / Large backpack This guide is printed by Offset Alpine. Offset Alpine are committed to continuous environmental improvement by using environmental management systems, introducing environmental initiatives and benchmarking to globally recognised standards and monitoring. Paper fibre is from PEFC certified forests and controlled sources.
Small Items $5 per bag Hand luggage / Small backpack Bulk Items $15 per item Surfboards / Bicycles All items must be collected by 5.30pm the same day Bay 13, Eddy Avenue, Central Station, Haymarket
Welcome to Australia! Our vast country which is also a continent and often considered to be the world’s largest island. Australia’s size gives rise to a variety of landscapes, from lush ancient tropical rainforests in North Queensland, to mountain ranges along the New South Wales and Victorian border and dry, desert country in the centre, known as ‘the Outback’. Most of us (25 million Aussies) live along the coast. Sydney is the largest city (4.8million), followed by Melbourne (4.4 m), Brisbane (2.3 m), and Adelaide (1.3 m). Darwin is a capital city (of the Northern Territory) but has only 140 000 people, while the national capital (Canberra) has only 350 000. Australia is a wealthy country, ranking second in the world (after Switzerland). This can make it also appear expensive. But with such a wealth of diverse experiences, some of which can only be experienced in Australia.
Make this is once in a lifetime trip and you will find its well worth it. Australia also has a history of extensive immigration. In 2011, 25% of Aussies were born overseas and 43% had at least one overseas-born parent. It’s a very beautiful and diverse country and a friendly country with its own unique sense of good humour. It’s also sport crazy, full of golden sandy beaches, blue skies and clean air. In short, a great place to live, travel and work.
As a tourist with money and/ or time constraints, try to travel as much as you can. Do as much on our bucket list (see p6) as possible, visit lots of golden beaches and mix with lots of friendly locals. Above all, have fun and enjoy this great country. After all that’s why you are here.
www.sydneycoachterminal.com.au
4 THE WORD Australia Aussie Guide & Map
@wordaustralia 5
GOLD COAST, QUEENSLAND
WHITSUNDAY ISLANDS & AIRLIE and the water colours shift from bright blue to aquamarine. oceanrafting.com.au Stand Up Paddle Boarding
YOUR GATEWAY TO QUEENSLAND. The Gold Coast is a must-see tourist destination for all international visitors.
SKYPOINT At 322 metres (1058 feet) Skypoint has the best views. I also tried the Skypoint Climb and you actually get to walk outside the glass windows. MARINA’S COVE, MAIN BEACH Sea World and Paradise Jet Boating are available here, so combine two activities in the same day.
OUTBACK SPECTACULAR Need an evening out? why not try the Australian Outback Spectacular, its great friendly entertainment and a threecourse dinner is included. CURRUMBIN WILDLIFE SANCTUARY Your chance to catch up with all things furry and scaly at one of Australia’s best and best known wildlife parks. 14 THE WORD Australia Aussie Guide & Map
We all know that the Whitsunday Islands are the place to go sailing and Airlie is really, well, party central. How about something a little different? Check out the following to whet your appetite and stay an extra few days in this tropical paradise. Ocean Rafting Enjoy a thrilling ride out to the Whitsunday Islands and the famous Whitehaven Beach. Skim fast over the water on an exhilarating ride. These guys do a great job of looking after you, whether snorkelling over natural coral brimming with colourful fish or informing you of the local history. Whitehaven Beach has the whitest sand in the world
The not so new craze has hit Airlie Beach. A really great option to paddle around the moored boats just offshore. whitsundaystanduppaddle.com.au Airlie Beach Skydivers Fancy jumping out of a plane from 14 000 feet and landing on the beach? Then go with Airlie Beach Skydivers, and experience the only beach landing in the Whitsundays. Amazing views and a great experience. airliebeachskydivers.com.au Rainforest Discovery Tour Ride your own Segway through the lush green rainforest and discover Conway National Park. Enjoy delicious morning tea under the canopy of the rainforest and relax by the crystal clear waters of Impulse Creek. whitsundaysegwaytours.com.au
WHITSUNDAYS
Whitsunday Tourism and Business Awards
WINNER
Business of the Year
P: 07 4946 6848 | www.oceanrafting.com.au @wordaustralia 15
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A4 BROCHURE DISTRIBUTION INDEPENDENT TRAVELLERS Sydney Brochure Distribution is cost effective direct marketing for businesses targets independent travellers and tourists. We distribute A4 brochures or flyers to 40+ locations specifically chosen for their suitability and high traffic, including Sydney Coach Terminal, backpacker hostels and car/camper hire. Wall-mounted or rotary stands contain 30 A4 pockets for individual brochures. SERVICE All stands are serviced regularly by our full-time distribution staff, ensuring your brochure is constantly exposed to your target market.
INTERNATIONAL STUDENTS Sydney Brochure Distribution is cost effective direct marketing for businesses targeting the fast growing international students market and the friends and family that visit them. We distribute A4 brochures or flyers to 40+ locations specifically chosen for their suitability and high traffic, including unis, TAFE, VET/business colleges and English language schools, plus major accommodation providers. Wall-mounted or rotary stands contain 30 A4 pockets for individual brochures. SERVICE All stands are serviced regularly by our full-time distribution staff, ensuring your brochure is constantly exposed to your target market.
SydneyBrochureDistribution.com 9
DL BROCHURE DISTRIBUTION INDEPENDENT TRAVELLERS Sydney Brochure Distribution is cost effective direct marketing for businesses targets independent travellers and tourists. We distribute DL brochures or flyers to 70+ locations specifically chosen for their suitability and high traffic, including Sydney Coach Terminal, backpacker hostels and car/camper hire. Wall-mounted or rotary stands contain 120 or 72 DL (100mm x 210mm standard envelope size) pockets for individual brochures. SERVICE All stands are serviced regularly by our full-time distribution staff, ensuring your brochure is constantly exposed to your target market.
INTERNATIONAL STUDENTS Sydney Brochure Distribution is cost effective direct marketing for businesses targeting the fast growing international students market and the friends and family that visit them. We distribute DL brochures or flyers to 75+ locations specifically chosen for their suitability and high traffic, including unis, TAFE, VET/business colleges and English language schools, plus major accommodation providers. Wall-mounted or rotary stands contain 120 or 72 DL (100mm x 210mm standard envelope size) pockets for individual brochures. SERVICE All stands are serviced regularly by our full-time distribution staff, ensuring your brochure is constantly exposed to your target market.
SydneyBrochureDistribution.com 10
THE
ARTWORK SPECS
AUSTRALIA
Artwork Files All ads should be supplied as High Resolution PDFs. Images must be CMYK with a resolution of 300ppi at finished size. DPS and FP ads require 3mm bleed (on all sides) plus trim marks. All other ads have NO bleed.
Sending Artwork For artwork under 9mb email to: design@kyso.com.au and include a “Cc” to appointed sales representative. If sending files larger than 9 MB, please use Dropbox, Hightail, WeTransfer, etc.
Publication Specs SYDNEY MAP OR DESKTOP MAPS
AUSSIE GUIDE Finished page size: Finishing: Colour:
99mm wide x 210mm high Saddle stitched (self cover) CMYK process
1/4 Page Horizontal: 88mm w x 47mm h 1/4 Page Vertical:
42mm w x 98mm h
1/2 Page:
88mm w x 98mm h
Full Page:
99mm w x 210mm h bleed 105mm w x 216mm h
Double Page:
198mm w x 210mm h bleed 204mm w x 216mm h
For questions please call
02 8338 0842
Quarter Page:
95mm w x 33mm h
Half Page:
95mm w x 68mm h
Full Page:
95mm w x 138mm h
Full Page with bleed: 105mm w x 148.5mm h bleed 111mm w x154.5mm h Side Strip:
45mm w x 118mm h bleed 51mm w x 124mm h
Send artwork to design@kyso.com.au 11
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Artwork design@kyso.com.au
Bookings Contact Mike or Chris at THE WORD on mike@thewordaustralia.com.au 0419 223 976 or chris@thewordaustralia.com.au 0420 943 805 or
Call: 02) 8338 0842 thewordaustralia.com.au sydneybrochuredistribution.com @wordaustralia