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Sydney WorldPride generated broader social value for attendees and community
The festival achieved six key goals:
To gather a diverse set of attendees in Sydney
To increase the sense of belonging, safety and pride among the LGBTQIA+ community
92% of LGBTQIA+ people said they felt safe and welcome at Sydney WorldPride
Dream of a better future and work together to make the dream a reality
Advocate for the rights and freedoms of LGBTQIA+ people in Asia Pacific
81% of Human Rights Conference attendees said they better understand issues facing LGBTQIA+ people in Asia Pacific
Amplify a diverse set of voices and experiences
Celebrate intersectionality and highlight diversity within the LGBTQIA+ community
77% of attendees agreed that Sydney WorldPride promotes and encourages diversity among artists and entertainers
Showcase Sydney as a safe and welcoming city to LGBTQIA+ visitors and residents
92% of attendees said that WorldPride enhanced Sydney’s reputation as an inclusive and diverse city
Mobilise and welcome a network of active allies and strengthen global connections
9 in 10 attendees said WorldPride enhanced Sydney’s reputation as an arts, entertainment and events capital
Enable a commercial return for participating partners
7 in 10 of businesses agreed that WorldPride brought more visitors to the area and was beneficial for business