Visitor contribution from attendees

Visiting Festival attendees injected a total of $228.7 million in induced tourism spend into the New South Wales economy, resulting in an attendee tourism contribution of $141.0 million in value added and 1,366 FTE jobs.

The activity associated with a visiting Festival attendee is considered induced if the attendee either travelled to New South Wales specifically to attend the Festival or extended their stay in New South Wales to attend the Festival. The translation of total Festival attendances to induced attendees is depicted in Chart 6, with key metrics used to inform the tourism contribution estimation shown in Table 4.

This approach is detailed further in Appendix 2, and is consistent with current best practice conventions for event based economic impact measurement.

Unique attendee contribution

$228.7m Induced tourism spend to the NSW economy

78,807

Induced attendees who came to NSW to attend Sydney WorldPride

1,868 Attendees extended their stay in NSW to attend Sydney WorldPride

$141.0m

Source: Deloitte Access Economics

309,182 Unique attendees

Value added to the NSW economy from induced attendee activity

1,366 FTE jobs supported by induced attendee activity

Notes: (a) The concept of FTE in the context of the tourism contribution of an event can be somewhat abstract as the bulk of the spending is concentrated during the event period, It is important to interpret the figures accordingly.

84% Of attendees surveyed identified as LGBTQIA+

36% Of attendees were less than 35 years old

4 in 10 Attendees lived only with their partner

Sources: Deloitte Access Economics. Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras attendance data. Attendee survey Notes: (b) This figure includes spend on tickets to WorldPride events. Ticketing spend is ultimately removed when determining the tourism contribution to avoid any double counting against the operational activity contribution estimates. (c) Attendance figures capture attendance and participation across all Sydney WorldPride events, including official events, WorldPride Arts, WorldPride Sports, and Pride Amplified events.