Revitalising Sydney’s brand as vibrant and open for business

Sydney WorldPride sought to showcase Sydney as a safe and welcoming city to LGBTQIA+ visitors and residents.

Key objectives of Sydney WorldPride related to revitalising Sydney were to showcase Sydney as a safe and welcoming city to LGBTQIA+ visitors and residents, and to revitalise Sydney as a global event capital.

Survey results for local artists and businesses indicate that the Festival:

• Enhanced Sydney’s reputation with the majority of businesses agreeing that WorldPride enhanced:

– Sydney’s reputation for inclusivity and diversity (84%)

– Sydney’s reputation as an events (75%), arts and entertainment capital (84%)

• Provided opportunities for local artists, with the majority of artists who were surveyed reporting that, as a result of participating in Sydney WorldPride, they:

– expect to receive more artistic opportunities (54%)

– increased their following (60%)

• Delivered benefits to businesses, with a majority of businesses surveyed agreeing that Sydney WorldPride:

– enabled their business to publicise its commitment to LGBTQIA+ inclusion (73%),

– created a buzz around the city (87%).

– reiterated that being LGBTQIA+ inclusive is important to their business (85%)

Strongly disagree Somewhat disagree Neutral Somewhat agree Strongly agree

Of the artists surveyed: that participating in Sydney WorldPride has “helped to grow my following”