Trend Forecast AW17/18

SYDNEY TURNER EDWARDS N0631515

ASA TREND COLLECTIVE TREND DOCUMENT FOR AW17/18

TREND FOReCAST A W 1 7 // 1 8

1

2

3

The ASA Trend Collective is an innovative platform, and a forward thinking fashion capsule, not only researching into clothing led specifics, but divulging into other spaces, and industries, such as architecture, film and Politics. The gap between the consumer and the brand, is often a large one, and we as a collective build bridges, and connect future needs and expectations. Whilst maintaining movements in social areas to calculate emerging trends.

ASA TREND COLLECTIVE

4

CONTENTS active wear urban recreation 8-11 NEON RAGE 12-15 LUX GONE BAD 16-19

PRINT &GRAPHIC

VM

DECLINE THE TIME 22-25 CLASH OF PLANS 26-29 PLAY THE ODDS 30-33

GLOW UP 36-39 LEAF IT INDOORS 41-43 SOFT CONCRETE 44-47 5

Fig.1

6

ACTIVE WEAR TRENDS 7

Fig.2

uRban RecReatiOn

8

Fig.8 Fig.7

Fig.6

Fig.4

Fig.9

Fig.3

Fig.5

Sports classics are elevated with relaxed tailoring, and boxy silhouettes.

Integrating lounge styling into day-to-day dressing. Core styles are elegant in their simplicity, and upgraded with sustainable fabrics and casual performance materials, turning them into investment pieces designed to last a lifetime. The longer-line silhouette protects and cocoons the wearer as increased importance is placed on rest and recovery to aid optimal performance; blurring the lines between performance wear and fashion. Wearing high-end sports clothes becomes a new status symbol, it’s never been cooler to look like you’re moments away from a workout.

9

Fig.13

Over the past few years we’ve seen flourishing streetwear scenes emerging all over the world. Through harnessing the power of social media, fresh and innovative designers are able to take their visions to the global stage, at the touch of a button. Labels like Gosha Rubchinskiy and Ader Error have become increasingly alluring to Western consumers because they translate familiar “With labels such as Vetement’s and OffWhite gaining increasing global hype for high-end streetwear, the look is one that seems to show little signs of slowing” –

Fig.14

Fig.12

Fig.11

Fig.10

Simon Chilvers.

influences 10

Black Out.

Wool Grey.

Toxic Red.

Off White.

Midday Blue.

Slougchy Berry.

COLOUR SCHEME

11

Fig.15

neOn Rage

12

Fig.20

Fig.18

Fig.16

Fig.17

Fig.19

A seamless convergence between the real and the virtual, as the line between people and technology blurs, active wear sees an increase in seamless, wearable technology. Combined with composite constructions and intense, shades, creating a new, take on colour-blocking. Colours appear saturated and artificial, heightened in off-kilter pairings, and used on performance fabrics made from recycled waste.

13

Fig.23

Fig.21

Fig.22

Fig.24

Fig.25

Award-winning company StretchSense has developed wireless sensors that integrate into apparel or can be applied to the body like a second skin. The lightweight sensors flex with the body, transmitting motion information in real time. A sweat-sensitive textile coating has been developed, ,that provides a warning of dehydration and and indication of internal health, changing through a spectrum of colours from blue, indicating well hydrated, to yellowy brown indicating dehydration.

influences 14

Electric.

Zesty.

Think Again.

Lame Lime.

Tropical Twist.

Violent Liac.

COLOUR SCHEME

15

Fig.26

lux gOne bad

16

Active and luxury streetwear merge, as beautiful design and looking good is coveted more than ever. Silhouettes are beautifully executed, sculpt and shape, juxtaposed with oversized garments. Fabric’s are premium with cosmetotextile technology and new luxury yarns.

Corseted detailing in activewear, also works as shapewear, highlighting the body’s beautiful form when combinded with shapeless sportswear classics.

Fig.31

Fig.29

Fig.27

Fig.30

Fig.28

“The words sportswear or streetwear are demeaning to the city’s young designers: what they’re creating is pure fashion” – Charlie Porter, Financial Times

17

Fig.36 Fig.35

Fig.34

Fig.32

Fig.33

Over the years, activewear has evolved and gone beyond its more obvious uses and environments. As the lines between the streetwear and catwalks are progressively being blurred, the fashion industry and its customers alike have been massively benefitting from this successful contamination that has no intention to stop. More recently, journalist Noor Tagouri created the streetwear clothing line ‘The Noor Effect’ along with designer Adam Khafif, with the aim of donating 50% of profits to anti-human trafficking charity, Project Futures.

influences 18

Back To Black.

Mr. Steel.

Stop In Your Tracks.

Sweat Drop.

Washed Out.

Bore Me Later.

COLOUR SCHEME

19

Fig.37

20

PRINT & GRAPHIC TRENDS 21

Fig.38

decline the time

22

Fig.42

Fig.41

Fig.39

Fig.40

Fig.43

In a society where it’s time for a change, particularly in global politics. New York fashion week showcased designers who used the platform to voice their views. Plastered on basic tees the powerful message becomes the focal point. Combined with wit, they take an interesting turn on a serious topic. T-shirts are the vehicle, emblazoned with statements of solidarity and unity in bold sans-serif typefaces.

23

Fig.46 Fig.47

Fig.45 Fig.44

Water Van Beirendonck’s AW15 collection sent out a strong anti-terrorism message to the Paris runways just two weeks after the deadly terror attacks. Following the launch of the Climate Revolution initiative at the London Paralympics closing ceremony in 2012, to raise awareness about climate change and the need to take action, British fashion designer Vivienne Westwood has launched a T-shirt whose sales profits go towards the rainforest charity Cool Earth.

influences 24

Felt Black.

Find the Light.

Ruby Rage.

Backl Lash Blush.

Lime Crime.

Seriously Orange.

COLOUR SCHEME

25

Fig.49

clash Of Plans

26

Fig.51

Fig.53

Fig.50

Fig.54

Fig.52

Driven by a youthful spirit, new approaches to recycling see sustainable fibre mixes, as scraps are mulched, felted and blended into fresh composites; encouraging much bolder and expressive designs. These textural surfaces inspire a print design in its own right, elevating re-used materials to luxury status.

27

Fig.58 Fig.57

Fig.55

Fig.56

Aquafil, now recycles fishing nets and unwanted textiles into regenerated yarns for use as carpet or fabric. The company has spearheaded an effort to raise awareness about the dangers of plastic ocean trash and “ghost gear,� and works with nonprofits and aquaculture companies to collect unwanted plastic equipment to churn into new textile fibers, which it brands as Econyl. The company in turn says it can collect those garments made from its fibers, recycle them again and continue the closed-loop recycling process.

influences 28

Go Green.

Flirty Flush.

Sunshine.

Dare To Tango.

Midday Blue.

FeelingFresh.

COLOUR SCHEME

29

Fig.59

Play the Odds

30

Fig.64

Fig.63

Fig.61

Prints are flamboyant and graphics are daring, with playful bold detailing and heavy outlines. A collection of quirky gems emerges, from insects to strong geometrics, combining the old with the new. Embroidered back placements is a key application for these eclectic graphics. Creating a harmonious balance between maximalism and minimalism, this collection creates statement patterns and bold graphics that bring simple silhouettes to life.

Fig.65

Fig.60

Fig.62

Botanical drawings collide with retro geos, photos mix with vector shapes, and modern brights combine with 1970s hues for an eclectic story.

31

Fig.70

Fig.66

Fig.69

Fig.67

Fig.68

When Alessandro Michele took over from Frida Giannini, we were presented a wealth of ideas. A blend of geek-chic, with solid Gucci accessory references, but amplified; from colour to decoration, frills and glitter, shine, sequins and embroidery which dazzled down sheer garments. Mui Mui AW12 collection took frock coat shapes over cropped tailored trousers - and swirled in Seventies colour and print. Piled up with glam rock influences, rainbow shine eye embellishments and slicked back hair.

influences 32

Barbie Girl.

Bright Sky.

Why So Blue.

Bitter Sweet.

Ketcha Later.

Teal Me Away.

COLOUR SCHEME

33

Fig.71

34

VM TRENDS 35

Fig.72

GLOW UP

36

Fig.73

Fig.74

Fig.75

A structural wallpaper, or a innovative sculpture. Make an impact with vibrant strobing to create a dramatic instore environment, leaving the consumer with a definitive lasting impression. Retro influences are streamlined and contemporised through smooth lines, sinuous curves, and colour for a sophisticated look. Neon lights propped against walls or concealed underneath edges for understated elegance.

Props and fixtures clean but still tactile and alluring.

37

Fig.77

Fig.76

Fig.78

Taking inspiration from Bosung Kim’s Metamorphosis kinetic light, which can be adjusted to change the direction of the light and transform the mood of a space. Contemporary artist David Spriggs’s luminous installations are made up of engravings on tempered glass, or paint on transparent film, layered and spaced in transparent display units.Photographer Jess Bonham and set designer Anna Lomax’s She Said series uses a mix of latex, furs, carpets, nylon and glass to create sensual stilllife images. Rebecca Gouldson’s MetalArt wall pieces are crafted from a variety of metals including copper, brass, gilding metal and zinc.

influences 38

Punchy Peach.

Funky Fushia.

Burnt Ember.

Bright White.

Twilight.

Power Up.

COLOUR SCHEME

39

Fig.79

LEAF IT INDOORS

40

Fig.82

Fig.81

Fig.83

Fig.80 In an ever growing world of technology, increasingly lived through screens, Leaf It Indoors taps into our ever growing desire to re-connect with nature. A raw beauty underpins this theme, explored through unpredictable colour, geological pattern and free-form structure. The traditional aesthetic of nature becomes refined and contemporary. Props and fixtures are accented with wood and bark, honed into engineered forms and surfaces, enhancing natures true forms.

41

Fig.85 Fig.86

Fig.84 Referencing textile designer Studio Mae Engelgeer’s Mod collection, which takes inspiration from traditional Japanese textiles, colours and patterns. The linear growth patterns in this trend wrap around and outline sculptural forms, as seen in Anish Kapoor’s Imminence sculpture and Cody Hoyt’s hand-marbled ceramic vessels. Taking inspiration the cast resin works of Peter Alexander and Michelle Stitz, which capture elements of nature under the surface.

influences 42

Khaki Chaos.

Greenery.

Bark.

Musk.

Virtigo.

Mud Mask.

COLOUR SCHEME

43

Fig.87

SOFT CONCRETE

44

Fig90

Fig.88

Fig.89

An industrial aesthetic is softened with tactility, artisanal details and a restrained palette. Sustainability becomes sophisticated; waste is transformed into beauty, and designs are expected to not just look good, but also do good. Materials become meaningful, evoking experiences and expressing new values. Creating a new and renewable twist on a harsh industrial aesthetic.

45

Fig.91

Fig.92

Referencing Neal Aronowitz’s Whorl Table, which uses concrete in a light, fluid way as opposed to the material’s conventional heavy and dense characteristics. Lee Hun Chung transforms materials often considered cold, such as concrete and steel, into soft-edged sculptural furniture. His ceramics are imbued with colour and fired in a handmade kiln, resulting in an unpredictable finish.

influences 46

Dust.

Wool Grey.

Slate Me.

Milky Way.

Bare to Black.

Fifty Shades.

COLOUR SCHEME

47

references 48

Fig 1. ANON. Unknown. (Unknown) Accessed on: (7/05/17) URL: < https://uk.pinterest.com/ pin/505810601885773851/> Fig 2. Yates, Chris. Fashion East SS16. (2016) Accessed: (11/05/17) URL: < http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/fashion-east/slideshow/collection#5> Fig 3. T by Alexander Wang. (2016) Accessed: (10/05/17) URL: <http://www.vogue.com/fashion-shows/resort-2016/t-by-alexander-wang/slideshow/collection#6> Fig 4. ANON. WGSN Design Matters. (2016) [Illustration] Accessed: (4/05/17) URL: <https://www. wgsn.com/content/board_viewer/#/63975/page/2> Fig 5. Tombolini, Luca. DKNY SS17.(2017) [Accessed: (9/05/17) URL: <http://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/dkny/slideshow/collection#12> Fig 6. Tombolini, Luca. DKNY SS17.(2017) Accessed: (9/05/17) URL: <http://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/dkny/slideshow/collection#12> Fig 7.ANON. T by Alexander Wang (2016) Accessed: (10/05/17) ULR: <http://www.vogue.com/fashion-shows/resort-2016/t-by-alexander-wang/slideshow/collection#6> Fig 8. ANON. Unknown. (2015) [photograph] Accessed: (10/05/17) URL: <https://www.wgsn.com/ content/board_viewer/#/134398/page/1> Fig 9. ANON. WGSN Design Matters. (2016) [Illustration] Accessed: (4/05/17) URL: <https://www. wgsn.com/content/board_viewer/#/63975/page/2> Fig 10. ANON. Off White AW16. [Photograph] Accessed (7/05/17) Fig 11. ANON. WGSN Design Matters. (2016) Accessed: (4/05/17) URL: <https://www.wgsn.com/ content/board_viewer/#/63975/page/2> Fig 12. Hendry, Veronica. Adidas Originals. (2016) Accessed: (5/05/17) URL: <https://www.wgsn.com/content/board_viewer/#/63975/page/9> Fig 13. Hendry, Veronica. Key Pieces VH15. (2015) Accessed: (5/05/17) URL: <https://www.wgsn.com/content/board_viewer/#/63975/page/9> Fig 14. ANON. Yeezy Season 3. (2016) Accessed: (7/05/17)

49

Fig 15. Scott, Jeremy. Adidas Originals Collection. (2013) Accessed: (6/05/17) URL: <http://fuckingyoung.es/adidas-originals-by-jeremy-scott-fallwinter-2013-lookbook/> Fig 16. ANON. Alexander McQueen. (Unknown) Accessed: (7/05/17) URL:< https://www.wgsn.com/ content/board_viewer/#/62742/page/1> Fig 17. ANON. Unknown. (2017) Accessed: (3/05/17) URL: <https://furthermore.equinox.com/articles/2016/04/new-activewear-lines?slide=1> Fig 18. ANON. Lain Contrast Two Piece. (2017) Accessed: (5/05/17) URL: < http://www.nawo.com/ matchesfashion-the-style-report-fall-2016-activewear-essentials/> Fig 19. ANON. Unknown. (2016) Accessed: (8/05/17) URL: <https://www.wgsn.com/content/board_ viewer/#/62739/page/7> Fig 20. ANON. Unknown. (2017) Accessed: (3/05/17) URL: <https://furthermore.equinox.com/articles/2016/04/new-activewear-lines?slide=1> Fig 21. ANON. Unknown. (Unknown) Accesses: (5/05/17) URL: <https://www.wgsn.com/content/ board_viewer/#/62740/page/4> Fig 22. ANON. Unknown. (2016) Accessed: (8/05/17) URL: <https://www.wgsn.com/content/board_ viewer/#/62739/page/7> Fig 23. ANON. Nike Hyperfuse Collection. (2014) Accessed: (2/05/17) URL: < https://www.eukicks. com/nike-sportswear-tech-pack-hyperfuse-collection-ss14/> Fig 24. ANON. Nike Hyperfuse Collection. (2014) Accessed: (2/05/17) URL: < https://www.eukicks. com/nike-sportswear-tech-pack-hyperfuse-collection-ss14/> Fig 25. ANON. Opening Ceremony x Puma x Solange Knowles. (2014) Accessed: (4/05/17) URL: <https://www.wgsn.com/content/board_viewer/#/62742/page/1> Fig 26. ANON. Off White pre-fall 2016. (2016) Accessed: (7/05/17) URL: <http://www.vogue.com/ fashion-shows/pre-fall-2016/off-white/slideshow/collection#10?mbid=ios_share> Fig 27. ANON. MSGM Resort 2017. (2017) Accessed: (5/05/17) URL: <https://www.vogue.nl/fashion/ shows/gallery/msgm-resort-2017/foto-mr20176-2> Fig 28. ANON. MSGM Resort 2017. (2017) Accessed: (5/05/17) URL: <https://www.vogue.nl/fashion/ shows/gallery/msgm-resort-2017/foto-mr20176-2>

50

Fig 30. Tombolini, Luca. DKNY SS17.(2017) [Photograph] Accessed: (9/05/17) URL: <http://www. vogue.com/fashion-shows/spring-2017-ready-to-wear/dkny/slideshow/collection#12> Fig 31. Tombolini, Luca. DKNY SS17.(2017) [Photograph] Accessed: (9/05/17) URL: <http://www. vogue.com/fashion-shows/spring-2017-ready-to-wear/dkny/slideshow/collection#12> Fig 32. ANON. Unknown. (2014) Accessed: (6/05/17) URL: <https://www.wgsn.com/content/board_ viewer/#/132329/page/1> Fig 33. ANON. Unknown. (2015) Accessed on: (6/05/17) Fig 34. ANON. Unknown. (2016) Accessed on: (6/05/17) Fig 35. ANON. Uknown. (2013) Accessed on: (6/05/17) Fig 36. ANON. Uknown. (2013) Accessed on: (6/05/17) Fig 37. ANON. Walter Van Beirendonck. (2015) URL: <http://www.dazeddigital.com/fashion/gallery/19141/22/walter-van-beirendonck-aw15> Fig 38. InDigital. Prabal Gurung AW17. (2017) Accessed: (2/05/17) URL: < http://www.vogue.co.uk/ shows/autumn-winter-2017-ready-to-wear/prabal-gurung/collection/> Fig 39. ANON. Burn Your Bra. (2014) Accessed: (8/05/17) Fig 40. ANON. NY Fashion Week. (2017) Accessed: (6/07/17) URL: < http://www.elleuk.com/fashion/ trends/news/a33963/new-york-fashion-week-aw17-trend-watch-political-power-dressing/> Fig 41. ANON. Ashish AW17. (2017) Accessed: (7/05/17) URL: <http://www.vogue.co.uk/shows/autumn-winter-2017-ready-to-wear/ashish/collection/#NEXvRgMoDNY> Fig 42. ANON. Creatures of Comfort. (2017) Accessed: (2/05/17) URL: <http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/creatures-of-comfort/slideshow/collection#38> Fig 43. ANON. Creatures of Comfort. (2017) Accessed: (2/05/17) URL: <http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/creatures-of-comfort/slideshow/collection#38> Fig 44. ANON. Vivienne Westwood Climate Change T-shirt. (2013) Accessed: (6/05/17) URL: <http:// www.thestyleexaminer.com/2013/02/vivienne-westwood-launches-climate.html> Fig 45. ANON. Vivienne Westwood. (Unknown) Accessed: (6/05/17) URL: <http://www.vogue.co.uk/ article/vivienne-westwood-explains-punk-motivations>

51

Fig 46. Tondu, Marie- Amelie. Walter Van Beirendonck AW15. (2015) Accessed: (6/05/17) URL: < http://www.dazeddigital.com/fashion/article/23326/1/walter-van-beirendonck-makes-anti-terrorstatement-for-aw15> Fig 47. ANON. Our Pussy Our Choice. (Unknown) Accessed: (4/05/17) Fig 49. ANON. Portfolio Work. (Unknown) Accessed on: (6/05/17) URL: < https://www.artsthread.com/ profile/imogen/> Fig 50. Armstrong, Simon. Westminster Graduate Fashion Show. (2015) Accessed on: (9/05/17) URL: < http://www.vogue.co.uk/shows/autumn-winter-2015-ready-to-wear/westminster-university/collection/> Fig 51. Armstrong, Simon. DeMontfort Graduate Fashion Show. (2013) Accessed on: (8/05/17) URL: < http://www.vogue.co.uk/shows/autumn-winter-2013-ready-to-wear/de-montfort-university/collection/> Fig 52. ANON. Harriet Brown Textiles. (Unknown) Accessed on: (8/05/27) URL: < http://mirellabruno.tumblr.com/post/134718495656/blueberrymodern-harriett-brown-textiles\> Fig 53.InDigital. Etro AW17. (2017) Accessed on: (6/05/17) URL: <http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/etro/slideshow/collection#5> Fig 54. InDigital. Etro AW17. (2017) Accessed on: (6/05/17) URL: <http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/etro/slideshow/collection#5> Fig 55. ANON. Pratt Institute Graduate Fashion Show. (2014) Accessed on: (6/05/17) URL: < http:// journal.fashionspyder.com/2014-pratt-institute-fashion-show-and-cocktail-benefit/> Fig 56. ANON. Unknown. (2012) Accessed on: (6/05/17) Fig 57. ANON. Unknown. (2013) Accessed on: (6/05/17) Fig 58. ANON. Wah Nails London. (Unknown) Accessed on: (4/05/17) URL: <http://www.boots.com/ wah-london-y2k-mirror-shine-nail-polish-6-5ml-10181193> Fig 59. ANON. Gucci AW17. (2017) Accessed: (3/05/17) URL: <https://www.gucci.com/uk/en_gb/st/ stories/article/fall-winter-fashion-show-2017-18-video?utm_campaign=FW17Show-February&utm_ content=Show-backstage-runway-images&utm_medium=social&utm_source=pinterest>

52

Fig 60. ANON. Gucci AW17. (2017) Accessed: (3/05/17) URL: <https://www.gucci.com/uk/en_gb/st/ stories/article/fall-winter-fashion-show-2017-18-video?utm_campaign=FW17Show-February&utm_ content=Show-backstage-runway-images&utm_medium=social&utm_source=pinterest> Fig 61. ANON. Moschino AW17. (2017) Accessed on: (6/05/17) URL: <http://www.vogue.co.uk/ shows/autumn-winter-2017-ready-to-wear/moschino/collection/#z4PyyPnRq28> Fig 62. Indigital. Dries Van Notten AW17. (2017) Accessed on: (7/05/17) URL: <http://www.vogue. com/fashion-shows/fall-2017-ready-to-wear/dries-van-noten/slideshow/collection#45> Fig 63. Luchford, Glen. Gucci Pre-Fall. (2017) Accessed on: (8/05/17) URL: <http://www.whowhatwear.co.uk/gucci-pre-fall-campaign-60s-dance-soul-scene?utm_campaign=article-share&utm_ source=social-pinterest-button&utm_medium=social> Fig 64. ANON. Moschino AW17. (2017) Accessed on: (6/05/17) URL: <http://www.vogue.co.uk/ shows/autumn-winter-2017-ready-to-wear/moschino/collection/#z4PyyPnRq28> Fig 65. Neuville, Coco. Gucci For Sobet. (2015) Accessed: (6/05/17) URL: < http://www.designscene. net/2015/12/gucci-coco-neuville-sobet.html?utm_source=feedburner&utm_medium=feed&utm_ campaign=Feed:+DesignScene+(Design+Scene)> Fig 66. ANON. Gucci SS16 (2016) Accessed on: (4/05/17) URL: < https://www.wgsn.com/content/ board_viewer/#/65436/page/2> Fig 67.ANON. Assemble. (Unknown) Accessed on: (6/05/17) URL: < https://www.wgsn.com/content/ board_viewer/#/65436/page/3> Fig 68.ANON. Mui Mui AW12. (2012) Accessed on: (8/05/17) URL: <https://www.wgsn.com/content/ board_viewer/#/65436/page/2> Fig 69.Cimino, Sara. Moschino. (2015) Accessed on: (8/05/17) URL: < http://www.hungertv.com/ feature/mfw-moschino-2/> Fig 70. ANON. Moschino PowerPuff Girls. (2015) Accessed on: (4/05/17) URL: <http://www.instyle. com/news/powerpuff-girls-moschino-collection-spring-2016> Fig 71. ANON. Urban Jungle. (Unknown) Accessed on: (7/05/17) Fig 72. ANON. Issey Miyake x Irving Penn. (Unknown) Accessed on: (8/05/17) URL: <https://www. wgsn.com/content/board_viewer/#/69244/page/4>

53

Fig 74. ANON. Unknown. (Unknown) Accessed on: (8/05/17) URL: <https://www.wgsn.com/content/ board_viewer/#/69244/page/4> Fig 75. ANON. Adidas Launch Party Berlin. (2014) Accessed on: (9/05/17) URL: < http://www.freshnessmag.com/2014/01/17/adidas-originals-zx-flux-berlin-launch-party-event-recap/> Fig 76. Doig, Andy. Unknown. (Unknown) Accessed on: (6/05/17) URL: < http://www.andydoig.com/ portfolio/> Fig 77. Hersberger, Lori. Unknown. (2014) Accessed on: (7/05/17) URL: < https://picdit. net/2016/04/25/artist-lori-hersberger/> Fig 78. Csoboth, Edina. Berta in Neon. (2014) Accessed on: (7/05/17) URL: < http://www.designscene.net/2014/02/berta-attractive-model-agency-edina-> Fig 79. ANON. Fucking Young. (Unknown) Accessed on: (6/05/17) URL: <https://www.wgsn.com/ content/board_viewer/#/69243/page/2> Fig 80. ANON. Unknown. (Unknown) Accessed on: (7/05/17) URL: < http://www.upsocl.com/ verde/15-proyectos-que-le-daran-un-toque-outdoors-al-interior-de-tu-casa/> Fig 81. ANON. Uknown. (Unknown) Accessed on: (9/05/17) URL: < https://www.wgsn.com/content/ board_viewer/#/69243/page/2> Fig 82. ANON. Ayala Serfaty. (Unknown) Accessed on: (9/05/17) URL: <https://www.wgsn.com/content/board_viewer/#/69243/page/2> Fig 83. .ANON. Freecell. (Unknown) Accessed on: (9/05/17) URL: <https://www.wgsn.com/content/ board_viewer/#/69243/page/2> Fig 84. ANON. Bruno Walpoth. (Unknown) Accessed on: (9/05/17) URL: <https://www.wgsn.com/ content/board_viewer/#/69243/page/2> Fig 85. ANON. Mischerâ&#x20AC;&#x2122;Traxler. (Unknown) Accessed on: (9/05/17) URL: <https://www.wgsn.com/ content/board_viewer/#/69243/page/2> Fig 86. ANON. Anthropologie VM. (Unknown) Accessed on: (8/05/17) URL: <https://www.anthropologie.com/en-gb/> Fig 87. ANON. Zita Merenyl. (Unknown) Accessed on: (9/07/17) URL: <https://www.wgsn.com/content/board_viewer/#/69242/page/9>

54

Fig 88. ANON. Max Lamb. (Unknown) Accessed on: (9/07/17) URL: <https://www.wgsn.com/content/ board_viewer/#/69242/page/6> Fig 89. ANON. Unknown. (Unknown) Accessed on: (9/07/17) URL: <https://www.wgsn.com/content/ board_viewer/#/69242/page/6> Fig 90. ANON. Unknown. (Unknown) Accessed on: (9/05/17) URL: < https://uk.pinterest.com/ pin/338262621998246040/> Fig 91. ANON. Unknown. (Unknown) Accessed on: (9/07/17) URL: <https://www.wgsn.com/content/ board_viewer/#/69242/page/6> Fig 92. ANON. Unknown. (Unknown) Accessed on: (9/05/17) URL: < https://rincarnation.wordpress. com/2012/06/27/folklore-better-living-by-design/>

55

56

57

58