House of Hend at Montenegro

A FASHION AFFAIR IN PORTO MONTENEGRO

What better place to hold an ultra-glamourous event than Porto Montenegro? The relatively new luxury destination and playground for the Elite, turned up the heat this summer with an impressive début: their first International Fashion Festival.

Nestled in the mega-yacht marina, the fabulous fashion show ensured all tastes within luxury fashion, style and art were catered for to the VIP event and guests. The most notable names were UAEbased House of Hend and NewYork designer LaQuan Smith. The event took place in the iconic Synchro building, a newly renovated waterfront setting suspended over the entire village, giving it an industrial and urban feeling- which set the scene for the impressive shows that followed the opening ceremony.

House of Hend from Dubai, led by Her Highness Sheikha Hend Faisal Al Qassemi, brought a third dimension to the show spectacle, by presenting a collection of eastern-inspired embroidered dresses, crafted to the finest detail. Like poetry in motion, their Spring Blossom collection featured their signature femi-

nine silhouettes and stunning details, proving it to be a magnificent show that juxtaposed with the industrial style venue. The show of New York-based designer, LaQuan Smith, whose distinct garments have spurred interest among Beyoncé, Lady Gaga and other international fashion icons, presented a collection that was fresh, fierce and ultra-glamorous, that was littered with statement style pieces, that’s made for the confident woman.

With any VIP glamorous event, especially within fashion shows, comes equally as glamorous after show parties. The night came to a spectacular end with a cocktail party, making it a dramatic evening for the small port town, Porto Montenegro. Located in the heart of the port, is Regent Porto Montenegro hotel, that was not only the sponsor of the event but the hub for all swish activities. Guests mingled with supreme cocktails to the elegant backdrop of the mega-yacht playground- closing the night in true fashionable style.

Powered by the renowned Belgrade-based agency, Fabrika, with more than twenty years of international experience in hosting fashion events, the festival was a luxury affair- bringing key fashion names to the glamorous resort of Porto Montenegro, setting the standards high as their début show.

THE LUXURY DESTINATION AND PLAYGROUND FOR THE ELITE, TURNED UP THE HEAT THIS SUMMER WITH AN IMPRESSIVE DÉBUT: THEIR FIRST INTERNATIONAL FASHION FESTIVAL.