Chanel FW2018 beauty

REMARKABLE START

Dubai is fast becoming one of the fastest growing fashion hubs in the Arab region. Newly launched fashion label “Alina Anwar Couture’ is yet another example of a fusion style featuring the best of two worlds.

Alina Anwar Couture is a luxury ladies fashion label that offers intricately made, sophisticated gowns for society’s fashion elite. Based in Dubai, which is one of the fastest growing style hubs in the world, the label offers first-class contemporary couture with a mischievous and modern twist.

The couture house offers limited edition luxury that captures the imagination and takes unique inspiration through classic Western styles merged with the magical touch of the Middle Eastern flair.

Speaking to Alina, you realise how driven and ambitious she really is, however, as a business graduate she let her passion for design take over.

Born into a family where stylish, elegant dressing is a way of life, Alina believes that fashion has its own language- one that transcends even the most difficult vocal boundaries. Young, ambitious and with an entrepreneurial mindset, creativity comes naturally, she pulls inspiration from her love of travelling, nature and vintage style icons. However, it is Anwar’s drive to succeed that sets her apart.

Unveiling her début collection under her newly created brand, Alina Anwar Couture, the seventeen-piece assemblage draws inspiration from the old Hollywood Era and its Golden Age. In celebration of the most iconic leading ladies ever to grace Tinseltown; Grace Kelly and Jean Harlow, the collection epitomises romance, glamour, strength and sophistication.

Showcasing timeless elegance with a contemporary edge, the début collection features floor sweeping gowns, flirtatious feather trims and classic cuts that embody luxury with an enigmatic flair. With a rich and luxuriant palette of rose gold, soft ivory, midnight blue, ruby and emerald, the collection combines opulence and mystery- with a touch of regal grace. Strong, sharp cuts create the perfect balance between refinement and rebellion, while delicate hand embroidered detailing and unique design touches carve out a gentler feminine aesthetic. Soft to the touch velvet sits in silent harmony with striking sequin arrangements- the collection boasts the finest fabrics sourced from the mills of Milan, Paris and beyond. She states, that “style is your silent story”, is her forever motto.

A majestic collection designed to take its wearer from a social soirée to a high-society event, with the confidence to make a statement- the collection aims to empower women to dress in a way that captures their identity whilst allowing them to shine.

Designing to empower women has always been front of mind for Alina- the stylish and highly versatile collection offers just enough glamour to shine, yet not outshine its wearer.

She states; “My personal style is fashion forward, yet timeless and that’s how I want each and every woman to feel when wearing my designs. My aim is to empower women through dressing them, and to set them on a path to personal freedom and endless possibilities.”

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