1 minute read
Mohammed Hindash
ANNE-LISE CREMONA: RE-INTRODUCING THE HENRY JACQUES ART-DE-VIVRE
For their first standalone boutique in the region, which was inaugurated recently in Dubai Mall, Maison Henry Jacques have created thirty new scents as a tribute to their clientele in the Arab World. But a visit to this magnificent French luxury spot reveals many other exciting surprises.
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BY: SOUHA ABBAS
Illustrious representative of the French High Perfumery, Maison Henry Jacques takes an unprecedented step in its history by launching its own independent boutique in the newly inaugurated luxury perfume section in Dubai Mall. Indeed, after several decades of discretion and exclusive creations for the elite, the perfume house has chosen to lift the veil on its know-how to a wider audience in the Middle East, starting with the UAE. «Nourished by the art of five generations of passionate perfumers, the Henry Jacques know-how is in keeping with ancestral manufacturing processes. It is of rare authenticity, and even unique today, as much by the exceptional purity of the essences that we elaborate as by the refined bottles created in our workshops” explains Anne-Lise Cremona who took the reign of Henry Jacques, after her father Jacques Cremona, who founded the Maison in 1975.
“Our goal is to showcase our achievements to the greatest number of connoisseurs and lovers of great fragrances in the Middle East, many of them have already been faithful clients of our Maison for years, even decades,” she says. “We have designed this boutique taking inspiration from 18th century French palaces, from the tiles on the floor, to the different interior design elements. All are original; they were made in France, and brought in specifically for the Dubai boutique, because we wanted everything to follow our standards. We are a very authentic brand, and this is also out of respect to our customers.”
The boutique also features several artistic installations, including one inspired by the “perfumer’s organ” from the laboratories that Henry Jacques is most famous for. “Our laboratories in the south of France are our heart. It is where we make
Anne-Lise Cremona, CEO of Parfums Henry Jacques, and daughter of Jacques Cremona
