2018 MEDIA KIT
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
About ODA
The Agenda
ODA is a magazine that aims to fill the present gap in professional international English speaking Media concerning Official Development Assistance. It is poised to become the first publication fully dedicated to business topics with regards to this fast-emerging field of international development. The slick monthly magazine, published by SOMMAR Consulting (a premier UAE based media house) with branches in three countries, UK, Egypt and Sudan. The English language edition will be followed by an Arabic version in 2018 Q3.
• To create awareness, opportunities and interest towards developments efforts in the region • To inform, advise and guide readers of the latest opportunities, news, trends, market analysis, and research of the ODA field through high-quality editorial (exclusive news content, features, interviews, specials, listings, columns and guides) • To showcase the region’s vast business potential • To inform foreigners and educate nationals about the region’s strengths
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
A continent in the flux of rapid development African countries, despite having a huge base of natural resources and human potential, remains largely untapped in terms of investments. Furthermore, most news covered by the mainstream international press is either negative or doesn’t present the countries in the right light. This creates a strong need for an independent business title that redresses the balance and presents a true, progressive picture about where these countries stand at the moment.
Elaborating Africa’s true potential The magazine’s aim is to inform and advise both African nationals and prospective investors/foreigners about the Continent’s massive scope. The purpose is thus two-fold: create awareness or mind share for Africa; secondly, drive in business opportunities and investments into the continent.
Africa - the gateway to Development Work For advertisers, ODA offers the tantalising prospect of ready-access to a 1 billion strong African population. Africa’s geographic location and expected development boom mark it out as a prominent player on the World’s map, and ODA intends to be there capturing this progress every step of the way.
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
Opportunities
Editorial Sections
• The current information market lacks a regular English publication that addresses business and investment topics related to the ODA field • The audience for such publication is huge both within and outside Africa • An English language publication is a great opportunity to communicate the achievements of the Continent, whilst reflecting the opportunities available to investors • Countries’ public and private sectors can now showcase their achievements through a quality first class publication
• Inside Development - The latest general and business news • Regional Round-up - North Africa/Gulf-centric • News Cover story - Topical content • Lead Feature - Covering one specific topic in-depth every month • Ask ODA - Experts answer reader questions (legal, financial, general) • Pictorial - Showcasing Countries (photo essays/news pictures) • Interview - In-depth interview with a leading voice • Columns - Experts comment on a wide range of topics • Sector Focus - Every month, we take an in-depth look at key sectors such as infrastructure, telecom, property, hospitality, and tourism • Advertorial - advertiser driven content • Country Report - every month, we cover one country that is investing/transacting/doing business with International Donors • Editorial Contents, index and subscription page • About ODA
Distribution and Circulations Controlled circulation through embassies (3,500 copies) Free distribution to investors, financial community, businesses & trade bodies Limited print-run for retail distribution. Print-run: 7,500 copies printed every 30 days.
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
Magazine is aiming at capturing knowledge and experience of professionals in the Official Development Assistance field and disseminating it across the development community of Africa and the region.
Key Geographic Areas
Key Target Audience Areas
Middle east and Africa (Egypt, Sudan, Tunisia, UAE, KSA, Qatar, Jordan, Oman)
• Ministries
• Egypt Embassies
• Hotels
• Foreign Offices
Europe (UK, France, Germany, Italy, Spain, Russia)
• Airports
• International Organisations
America (USA and Canada)
• Banks
Near and far East (China, India, Japan, Malaysia)
• UN Offices
• Egypt Inbound Flights
• NGO Offices
• Conferences & Seminars
• Major Airlines Offices
• English Satellite Channels
• Restaurants & Coffee Shops
• Research Institutes
• Newspapers & Magazines
• Newspapers & Magazines
• TV and Radio
• Businessmen Organisations
Regional Offices
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
Psychographics and Demographics Publication Notes • 86 pages per issue (Editorial + ads/listings) - 60:40 split • Editorial Total = 44 pages (English) • Advertisements/listings = 42 pages
The following are the major groups we aim to reach: • Development Professionals • Investors / Businessmen • Political decision makers • UN Organisations/ NGO staff members
• A4 size, 100 gsm internal paper quality • Journalists / Media Analysts • Bank Managers
Target audience Development Professionals
• Researchers
Businessmen
• Tourists
Governments
• Professionals
Trade councils Investors
Target advertisers • Airlines, • telecom companies, • hospitality sector, • infrastructure providers, • domestic and • international advertisers Within those areas, we will specifically hone in on the following types of target readership
Entrepreneurs Tourists
• Decision Makers • Businessmen / Investors
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
Advertising Rates in US$: Rates
1x
4x
8x
12x
Outside back cover
USD 3,970
USD 3,673
USD 3,414
USD 3,175
Inside front cover
USD 3,890
USD 3,589
USD 3,337
USD 3,104
1 right hand page
USD 3,890
USD 3,589
USD 3,337
USD 3,104
Inside back cover
USD 3,600
USD 3,300
USD 3,096
USD 2,880
Double page spread
USD 5,406
USD 4,908
USD 4,643
USD 4,245
Full page
USD 2,948
USD 2,727
USD 2,579
USD 2,358
Half page horz/vert
USD 1,620
USD 1,499
USD 1,418
USD 1,296
Quarter page
USD 890
USD 824
USD 779
USD 712
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is a magazine that aims to fill the present gap in professional international English speaking Media concerning Official Development Assistance
TERMS: Net 30 days with approved credit. SPECIAL POSITIONS: Premium charge of 15 percent. Subject to availability and color capability. Not applicable for cover positions. FREQUENCY DISCOUNTS: Rates based on the number of insertions run in contract year (six consecutive issues). If more or fewer ads are inserted than specified, rate will be credited or short-rated accordingly. Twopage spreads count as two ads toward frequency discount.
ODA
Editorial Calendar 2018
O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
SECTIONS
Dimensions and Specifications
January
February
ODA
Bilateral
Effectiveness
Aid
Development Outlook
Tourism
Education
Country Focus
Egypt
Project Story
Cultural Heritage and Tourism
Editorial Feature
Local Partners
Double-Page Spread
Full Page
1/2 Page
Trim size: 460 x 275mm Bleed size: 470 x 285mm
Trim size: 230 x 275mm Bleed size: 240 x 285mm
Trim size: 230 x 137.5mm Bleed size: 240 x 147.5mm
1/2 Page
1/4 Page
1/4 Page
Trim size: 115 x 275mm Bleed size: 125 x 285mm
Trim size: 230 x 68mm Trim size: 240 x 78mm
Trim size: 57 x 275mm Bleed size: 67 x 285mm
Ministry of Planning
March
April
May
June
Loans
Private
Humanitarian
& Grants
Sector
Aid
Governance
Power
Women
Transportation
Ethiopia
Nigeria
Sudan
Kenya
Tanzania
TVET Model in Secondary Schools
Public Sector Reforms
Gas Distribution Grid
Improving Public Sector Services
Ministry of Education
CAOA
Cairo
Ministry of
Governorate
Culture
Technical Assistance
The Metro Project Ministry of Transportation
Africa Listing
Hotels
Universities
Governments
Schools
Hospitals
NGO’s
Coffee Break Training
ODA Cycle
Strategic Planning
Negotiation
Project Management
Communication
Reporting
Donor Profile
USA
Japan
Germany
France
Italy
Canada
Agency Report
USAID
JICA
GIZ
AFD
IDC
CIDA
Special Reports
World Bank
ADB
OFID
IFAD
EIB
IDB
Ad Space Deadline
10 December 2017
10 January 2018
10 February 2018
10 March 2018
10 April 2018
10 May 2018
Ad Materials Deadline
20 December 2017
20 January 2018
20 February 2018
20 March 2018
20 April 2018
20 May 2018
ODA O f f i c i a l D ev e l o p m e n t A s s i s t a n c e
Contact E-mail: ads@oda-magazine.com Website: www.oda-magazine.com