Heat Waves is an exercise in branding, and meticulous attention to fine details incorporated in packaging design. The project: to design the packaging for a
“Heat Waves” Sunscreen Packaging
fictitious brand of sunscreen. Everything that would typically be seen on a cosmetic package was to be included: a logo, tagline, product details, visual embellishments, and an entire side dedicated to drug facts, product directions, and warnings.
BRANDING PACKAGING DESIGN TYPOGRAPHY
In designing Heat Waves, my goal was to create something different from what I’ve typically seen in stores. I wanted a unique look that communicated a fun, summer vibe with deep, warm colors. My choice of fonts and colors compliment one another in creating a design that is vibrant, visually stimulating, and feels like summer.
In a team of three, my peers and I collaborated with a team of culinary students to design a series of
“Fork & Forage” Comment Cards
print deliverables for Fork & Forage: a farm to table vegetarian pop-up restaurant. Said set of deliverables included a menu, both standard and large format, a set of comment cards to accompany each standard menu, and a set of table tents for select menu items. I designed Fork & Forage’s comment cards; a welcoming
BRANDING PROJECT MANAGEMENT PRINT DESIGN
and interactive element for guests to rate and critique their dining experience. In creating these comment cards I created a unique deliverable that expanded the brand of Fork & Forage, and complimented established brand guidelines in order to maintain consistency across all collateral.
This Kiosk design is a unique endeavor in both user
“The Blends Smoothie Bar” Kiosk Interface
experience and user interaction design in that a kiosk service’s optimal function is to enable users to be as self sufficient as possible. In designing a kiosk interface for a smoothie bar I faced the challenge of creating an appealing and approachable design that offered users many options
BRANDING
and the freedom of customization, while implementing
UX DESIGN
concise and self explanatory direction. Through
UI DESIGN
consistent styling, effective visual hierarchy, and unique icon design this kiosk is designed to guide users through their experience efficiently and enjoyably.
“Iss • ue” Minizine Design
Iss•ue is an 8x10’’ eight page magazine including original content for two spreads, a single ad, a creative piece, and an ad for Johnson & Wales University. With so many independent elements meant for one cohesive minizine, this project proved itself to be a challenge of my skills, adaptability, and intuition as a designer.
EDITORIAL DESIGN DIGITAL ILLUSTRATION TYPOGRAPHY
Throughout Iss•ue I executed editorial grade layouts, consistent branding, and effective visual hierarchy. In providing the headlines, illustrations, and copy for every page, I was able to step outside of the realm of graphic design and explore my capabilities as a writer and content creator.
“Pieces of Humanity” Museum Microsite
Pieces of Humanity is a microsite for a fictitious exhibit to be hypothetically featured at the RISD museum. I curated ten like pieces from the RISD museum gallery in order to compose a theme: fractured Roman statues. This assignment required an execution of asymmetrical, editorial grade layouts for the web. I sought for a
BRANDING
minimalist, refined look that utilized overlapping
UX DESIGN
images, rotated text, and off-center background
UI DESIGN
elements to achieve a unique layout that reflected the aesthetic of damaged, unfinished statues.
This type poster serves as my first real exercise in layout and thematics as a digital designer. The assignment was
Typography Poster
to design a poster that showcased a single typeface, and required the inclusion of the year the typeface was created, the name of its creator, a paragraph of body copy, typographic anatomy, all twenty six letters of the alphabet, and numbers zero through nine.
TYPOGRAPHY
In selecting a typeface for my poster, I was immediately
PRINT DESIGN
drawn to Phenix American’s mid-century modern aesthetic. Throughout my creative process I researched mid-century advertising and sought to encompass visual trends from the era in my final design.
“FrizzCast” Weather App
FrizzCast is a weather app designed to let users know, depending on the heat, precipitation, and humidity levels, if it will be a good hair day or a bad hair day. FrizzCast was designed exclusively for mobile devices, and utilizes CSS grid styles and Javascript to organize and display information typical to weather apps, as
BRANDING
well as visuals and prompts I designed uniquely for
UX DESIGN
FrizzCast. I wanted FrizzCast to appear just as fun as
UI DESIGN
it was practical, and packed the app with personality through graphics and tone.
AY OK kombucha serves as an exercise in effective
“AY OK” Kombucha Brand Identity
branding within a brief turnaround time. In just three days I established a brand identity and effective visual coding for three flavors of kombucha and a single print ad. I wanted to achieve a fun, yet organic feel, taking
BRANDING
inspiration from existing brands like Brew Dr. and
PACKAGING DESIGN
Health-Ade. Through typography, layout, and subtle
TYPOGRAPHY
gradients, I defined AY OK’s simplistic, yet effective brand identity, that remained consistent across three different color variations.
Groove Tunes is a multi-page event site for a fictitious summer music festival. The concept is based on a
“Groove Tunes” Music Festival Website
playlist of the same name, including songs by various modern-day pop artists. I designed a total of eight pages, all reflecting what would typically be seen on an event website: a home page, a page for purchasing tickets, a page featuring the event performers, an information page with a FAQ
BRANDING
section, a news page of updates, a custom 404 page,
UX DESIGN
and pages for individual news stories and performer
UI DESIGN
information. In tune with the theme of Groove Tunes, the branding is fun, bright, and loud, consistently incorporating vibrant colors and large, blocky headings across every page.
A collaborative project, two peers and I worked with Event Management students to design their promotional materials for Lumi, an EDM concert organized by said students. Our part as designers was to create their
“Lumi” Concert Promotion
branding and design a variety of print and digital collateral, including but not limited to: promotional posters, social media posts, Staff t-shirts, and lanyard ID badges. I was responsible for designing a promotional poster for the event’s after party, an accompanying instagram
BRANDING
post for said afterparty, and a series of lanyard
PROJECT MANAGEMENT
badges identifying four different credentials: artist,
PRINT DESIGN
staff, guest, and press. Each badge was to appear distinct enough to communicate each credential while maintaining visual cohesion. With every deliverable I designed it was important to reflect the established brand guidelines that my peers were implementing in their own designs.
Contracted out by the Rhode Island based design
Custom Website Illustrations
agency Chasing Brunch, I worked with an external developer to create a series of flat vector illustrations for the website of a cloud service called Arium. I was given the existing brand constraints of a five color palette, and four character descriptions in order
CHARACTER DESIGN
to design avatars meant to represent Arium’s user
VECTOR
base: a graphic designer, a creative director, a video
ILLUSTRATION
editor, and a director of photography. These avatars were featured in a hero image, and a graphic meant to accompany a “call to action” on Arium’s home page.
I fabricated Grind Coffee House for the purpose of exploring typography, brand identity, and to create a logo type. Grind emerged from the concept of ground
“Grind Coffee House” Branded Typemark
coffee, and the idea that coffee gives people the energy they need to get through their daily “grind.” In creating the logo for Grind Coffee House, I combined a display serif with a slightly textured sans-serif, and added some visual interest in customizing the tittle of
BRANDING
the I in “grind” to resemble a coffee bean, and coloring
TYPOGRAPHY
it gold. In expanding the brand beyond a distinguished
LOGO DESIGN
type mark I created a pattern for paper cups, a punch
MENU DESIGN
card (both utilizing the customized gold bean), and a fleshed out menu featuring hot and iced beverages at two separate price points.
HANNAH SYLVESTRE GRAPHIC DESIGNER
(401)280-5511 hsdesigns.myportfolio.com sylvestrehj@gmail.com