Alcoholic Drinks Market in New Zealand

Alcoholic Drinks in New Zealand

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Summary Orbis Research delivers key insights on the Alcoholic Drinks market in a new report titled “Alcoholic Drinks in New Zealand “In this report, Orbis Research sheds light on the various factors and trends impacting market growth over the forecast Description 2016 saw sales of alcoholic drinks Industry in New Zealand reach their lowest ebb in 18 years, according to the sources from the two major players in the industry, DB Breweries Ltd and Lion Pty Ltd. The craft and premiumisation trends have seen consumers drinking lower volumes of alcoholic beverages, but preferring higher quality products at higher price points, which has led to volume sales declining, whilst value sales continue to grow. Additionally, the temperance trend has begun to influence the cate...

Alcoholic Drinks Market in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues.

Forecasts to 2021 illustrate how the market is set to change.

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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.

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Major Players in the Industry:  

DB Breweries Ltd Lion Pty Ltd

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The Key Players Mentioned in Report are: Executive Summary     

Volume Sales of Alcoholic Drinks Bottom Out Temperance Trends Starting To Influence Sales of Alcoholic Drinks Lion/db Duopoly Continues To Define the Competitive Environment Supermarkets Continue To Dominate the Retail Distribution of Alcoholic Drinks the Craft Trend and Premiumisation To Continue Influencing Sales of Alcoholic Drinks

Key Trends and Developments   

Health and Wellness Concerns Driving the Temperance Trend Volume Sales of Alcoholic Drinks Bottom Out Due To the Craft Trend Cider/perry Cannibalising Sales From Other Categories

Key New Product Launches             

Summary 1 Key New Product Developments 2016 Market Background Legislation Table 1 Number of On-trade Establishments by Type 2011-2016 Taxation and Duty Levies Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016 Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016 Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016 Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016 Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016 Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016 Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016 Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016

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