apparel and footwear posted healthy growth, which was mainly thanks to gradual economic improvement, higher living standards and better awareness of Vietnamese consumers about using branded products. Consumers were not only willing to spend on apparel and footwear after paying all the necessary bills, but were also ready to purchase luxury brands in order to show off their status in society. In other words, there was a strong movement from low-priced products to mid- and upper-priced go..
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