Layling mmd49 booklet 1207

FUTURA rn typeface - Representative of chic and mode

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FUTUR AFUTU RA UT RAF

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CONTENTS Introduction

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History

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Typography analysis

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Family

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Application

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Conclusion

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FUTUR AFUTU RA UT RAF INTRODUCTION

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Futura is a font withour seirfs. It is derieved from geometric forms, with strokes of even weight and distinctively tall lowercase letters that rise even above its capitals. Futura looks clean andsimple, making it one of the most widely used fonts in this generation.

The commemorative plaque left on the Moon in July 1969 features text set in Futura.

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FUTUR R U T U F AFUTU FUTUR U T U F A UT A R T AFUTU U Y R A O R T F RAF UITS RAH A RAF R Futura is designed by Paul Renner (1927-30). Inspired by Bauhaus design philosophy, Renner shared many of its views. He believes that modern typeface should express modern models instead be rivial of a previous design.

Futura was designed as a contribution on the New Frankfurt project.

It is based on geometric shapes. Futura was commercially released in 1936.

Futura’s crisp, clean forms reflect the appearance of efficiency and forwardness even today.

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FUTUR AFUTU RA Aa UT Oo RAF TYPOGRAPHY

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ANALYSIS

Sharp Apex

Vertical Stress

Even strokes joined at two points.

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Gg Qq Futura is geometric,uppercase and lower case of G, Q has circular and even lines.

Hh

Lowercase h is taller than its uppercase.

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FUTUR R U T U F AFUTU FUTUR U T U F A TU A U A UT R T AFUF Y L I A TRM RAF RA U F A R RAF

FUTUR AFUTU RA UT RAF ABCDEFGHI JKLMNOPQ RSTUVWXY Z abcdefgh ijklmnopqr stuvwxyz 12345678 90

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Futura is one of the Geometricsans serif, with very structed lines. Futura’s family includes condensed futuras, with compressed letters, light futuras, bold futurras and medium futuras.

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R U T U F R U T U F T R F T A U F U T F T A U U T A U R F T A A R F T A R A R F A R F A R SED

CONDEN

ABCDEFGHI JKLMNOPQ RSTUVWXY Z abcdefgh ijklmnopqr stuvwxyz 12345678 90

R U T U F R U T U F T R U F T A U F U T F T A U U T A R F T A A R F T A R A R F A R F A R Condensed

ABCDEFGHI JKLMNOPQ RSTUVWXY Z abcdefgh ijklmnopqr stuvwxyz 12345678 90

Condensed Extra Bold

ABCDEFGHI JKLMNOPQ RSTUVWXY Z abcdefgh ijklmnopqr stuvwxyz 12345678 90

Condensed Light

FUTURA

ABCDEFGHI JKLMNOPQ RSTUVWXY Z abcdefgh ijklmnopqr stuvwxyz 12345678 90

Light

ABCDEFGHI JKLMNOPQ RSTUVWXY Z abcdefgh ijklmnopqr stuvwxyz 12345678 90

Extra Bold

ABCDEFGHI JKLMNOPQ RSTUVWXY Z abcdefgh ijklmnopqr stuvwxyz 12345678 90

Medium

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FUTUR AFUTU RA UT RAF N

APPLICATIO

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The monoline and straight forward characteristic of futura font are most suitable to be used as headlines. The characteristic of futura that are simple and trendy captures readers eyes almost instantly.

Futura is often used as a general purpose font in publishing industry as both headlines and body texts.

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Futura is a sans serif typeface belonging to geometric sans serif, where the types are simple, without serifs and brackets. Futura is designed by Paul Renner in 1930’s.

Since Futura was created, it is mainly used in the publishing industry as headers and wide range of body texts. Futura is a simple design for straight forward message, which is very useful in formal grounds.

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FUTUR AFUTU RA UT RAF

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