Graphics assignment 2

Scenario

As a Junior Digital Designer at Crafty Designs Agency, with headquarters in Bournemouth, I am thrilled to share our latest collaboration. Nile Confectionery, a renowned confectionery brand, has entrusted us with an exciting project: designing the visual identity for their upcoming chocolate bar, the “Pharaoh.”

Scheduled for release just in time for Mother’s Day 2025, the “Pharaoh” aims to captivate the hearts of mothers, much like how the iconic “Yorkie” bar once was marketed at men. Our mission is to create a compelling and irresistible brand presence that celebrates the joy of being a mother while indulging taste buds.

Stay tuned as we embark on this delectable journey, blending artistry and flavour to craft a chocolate experience fit for royalty.

Crafty Designs Agency

“Where Imagination Meets Confectionery”

The purpose of this assignment is to familiarize you with working to a client brief and following a professional work flow in the field of graphic design.

All documentation will be completed in your sketchbook

Formal Briefing and Note-Taking:

The company will provide a formal briefing about the project requirements.

During the briefing, students must take detailed notes on the requirements. These notes will be crucial for creating proofs for each product to present to the client.

Materials for Marketing Campaign:

The company needs to develop marketing materials for a new chocolate bar.

Students are responsible for creating the following:

Outer Wrapper for the Chocolate Bar:

☐ Design the outer wrapper for the chocolate bar. (The final design will be created using either Adobe Photoshop or Photopea)

Magazine Advert:

☐ Create an advert displaying the chocolate bar with the new wrapper. (The final design will be created using either Adobe Illustrator or Inkscape)

Developing the Outer Wrapper:

Students will have access to a similar-sized dummy bar to the new Pharaoh. Their task is to design a suitable outer wrapper for this bar.

Asset List and Copyright Records:

Maintain an asset list for every graphic used in the products. Create a table showing:

☐ The graphic used

☐ The source URL (where it was obtained)

☐ Copyright information for each image.

Research and Sketchbook:

☐ Research relevant elements (colours, images, etc.) for the project.

☐ Annotate research findings in your sketchbook.

☐ Include examples, colour schemes, and mock-ups of design ideas.

Design Pack:

☐ Students will receive a design pack containing:

☐ Corporate Style Guide (available on Moodle)

☐ Electronic logo in TIFF format (compatible with both Windows and MAC)

☐ Product and advert brief (also available on Moodle)

Checklist and Submission:

Use the provided check-lists of tasks to help you make sure you have completed all of the parts of this assignment.

Submit research and designs in your sketchbook as part of the assignment.

Important: Do not discard any draft work; it demonstrates the development process leading to the final design.

Instructions:

Understanding the Client Brief:

☐ Read the provided client brief carefully. Pay attention to the requirements, objectives, and any specific instructions.

☐ Identify the key elements and goals outlined by the client.

Research and Analysis:

☐ Conduct research related to the project. Explore similar designs and industry trends.

☐ Analyse the target audience, market, and competitors.

☐ Take notes and gather inspiration.

Concept Development:

☐ Brainstorm ideas based on the client brief and your research.

☐ Sketch rough concepts in your sketchbook.

☐ Consider different design approaches and visual styles.

Design Elements:

☐ Define the key design elements required for the project (e.g., typography, colour palette, imagery).

☐ Ensure consistency and alignment with the client’s brand identity.

Documentation:

☐ Document your design process. Include research, sketches, and any other relevant materials.

☐ Explain your design decisions and how they align with the client brief.

Submission:

☐ Compile all your work into your sketchbook

☐ Submit your sketchbook according to the guidelines given.

Notes:

This assignment focuses on the conceptual and planning stages of graphic design.

You do not need access to graphic design software at this stage.

Follow the order of tasks provided to cover all criteria with sufficient evidence.

Remember to maintain a professional tone throughout this assignment.

Task 1 Design Graphic Products

Design your own graphic products, providing a justification for your final design. A minimum of one vector graphic product (magazine advert) and one bitmap graphic product (chocolate wrapper).

Based on the brief given above, you need to produce:

☐ Designs for the wrapper for the chocolate bar –

☐ an advert – on paper (i.e. in a high-end magazine)

Both designs must include text and must be for a minimum of one vector graphic product and one bitmap graphic product.

You should also include the following:

☐ Describe your alternative design ideas, eg different angles for photographing the chocolate bar from under different lighting conditions, and then, as part of your justification, outline the reasons why you rejected these ideas.

☐ Justify why you chose the final design ideas.

☐ A fully referenced sources table listing ready-made assets and assets you are intending to create.

☐ Explain how each asset helps meet the purpose and requirements outlined in the brief.

☐ Explain how the design meets the needs of the target audience. Your designs must include detailed designs for each graphic product (e.g. specify colours, font types, textures, photo images and characters) and should be prepared accurately with a good sense of scale.

☐ Justify the reasons why you have chosen to fulfil the brief by combining graphics assets and text in the way you have, and justify why the chosen design was selected.

☐ Annotate your design documents to show explanations for your decisions e.g. ‘I have used a texture here because …’.

Checklist of evidence required:-

Your sketchbook containing design documents or prototypes including:

☐ a description of the requirements, intended purpose and target audience for both products

☐ a list of ready-made and original assets, including a fully referenced sources table

☐ alternative design ideas

☐ annotated design documents

☐ a justification for your design choice.

Criteria covered by this task:

Unit/Criteria reference

2B.P2

2B.P3

2B.M2

2B.D2

To achieve the criteria, you must show that you are able to:

Describe the audience and purpose for the design of a graphic product.

Produce designs for two digital graphic products with different purposes and audiences.

One design must be for a vector image and the other must be for a bitmap image.

Each design must include:

• requirements of the brief

• documented product ideas and/or prototypes

• a list of any ready made assets to be used.

Produce detailed graphic product designs, including reasons why alternative ideas have been discarded.

Justify the final design decisions, explaining how they will:

• fulfil the stated purpose and requirements in the brief

• meet the needs of the audience.

Sources of information to support you with this Assignment

Websites

http://design.tutsplus.com

Tutorials on how to use a wide range of features in Adobe Photoshop and Adobe Illustrator.

Moodle

• Unit Specification

• Tutorials

• Design files including logo and fonts

Other assessment materials attached to this Assignment Brief

☐ Design Brief - detailing what is required in each design

☐ Design Elements - Branding guidance including how to use the logo and special fonts

☐ Logo files - On Moodle

☐ Fonts - On Moodle

FOR NQF LEVEL 2 ONLY: If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.

To achieve the criteria you must show that you are able to: Unit Criterion reference

Design Brief for Nile Confectionery

Design Brief for Nile Confectionery

‘Nile Confectionery’ have created a new chocolate bar to be launched in time for “Mother’s Day” 2025 You need to design the wrapper and magazine advert that must follow the following brief.

Chocolate Wrapper

Description of bar: The chocolate bar will be wrapped in foil with an over wrapper

Name of Bar: Pharaoh

Strapline:

Logo:

Only for Mummies

Must appear on both the front and back of the chocolate bar

Picture: Suitable graphic to add interest to the bar

Additional text: Smooth bubbly milk chocolate

Milk chocolate contains cocoa solids 25% minimum and vegetable fat in addition to cocoa butter.

Ingredients: sugar, cocoa butter, skimmed milk powder, cocoa mass, milk fat, lactose, whey powder (from milk), palm fat, emulsifier (soya lecithin), natural vanilla extract.

Allergens: lactose, milk, soya

Advert for magazine

Description of magazine advert:

Strapline:

The advert needs to be in full colour, A4 portrait in size and include the following details:-

Only for Mummies

Logo: Must appear at the bottom right-hand corner of the advert

Picture: A quality photograph of the chocolate bar in the wrapper. A suitable graphic may also be used to add interest to the magazine advertisement.

Additional text:

Available from the beginning of January 2025 at a store near you.

Design Elements for Nile Confectionery

Design Elements for Nile Confectioner y

The Name

‘Nile Confectionery’ is the preferred name for this company and should be used in full.

The Logo

The logo is used on all internal and external stationery, posters, leaflets, brochures, web and promotional material.

To avoid deterioration photocopies or screenclippings of the logo must not be used as “originals”.

An electronic copy of the logo has been provided for this purpose in black and white. This logo is available in both a Macintosh and Windows TIFF format.

This logo may be used in the original black against a corporate coloured background, or in one of the corporate colours. You cannot combine colours together by changing part of the logo.

You may apply an outer glow to make logo clearer against a dark background. The logo must not be redrawn, changed, re-proportioned or added to in any way. No part of it may be omitted.

Logo 1 Not using one of the corporate colours

Logo 2 The edges of the logo are missing, therefore the logo has been altered

Logo 3 The boat and Cleopatra have been left filled in white, should be transparent

Logo 4 – correct logo

Logo 5 The logo is one colour against a corporate coloured background.

Design Elements for Nile Confectionery

Colours

The corporate colours for Nile Confectionery are.

Pantone orange 1375 U

R:255 G:154 B:72

#ff9a48

Pantone brown 175 U

R:123 G:85 B:76

#7b554c

Pantone cream 1205 U

R:251 G:230 B:167

#fbe6a7

The following fonts should be used for all text except product names. A copy of the Aubrey Font TTF file is available for use.

Aubrey

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789(?&£@)

Arial

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789(?&£@)

Black White Fonts