Graphics Assignment 3

Graphics Assignment 3

Scenario

As a Junior Digital Designer at Crafty Designs Agency, with headquarters in Bournemouth, I am thrilled to share our latest collaboration. Nile Confectionery, a renowned confectionery brand, has entrusted us with an exciting project: designing the visual identity for their upcoming chocolate bar, the “Pharaoh.”

Scheduled for release just in time for Mother’s Day 2025, the “Pharaoh” aims to captivate the hearts of mothers, much like how the iconic “Yorkie” bar once was marketed at men. Our mission is to create a compelling and irresistible brand presence that celebrates the joy of being a mother while indulging taste buds.

Stay tuned as we embark on this delectable journey, blending artistry and flavour to craft a chocolate experience fit for royalty.

Crafty Designs Agency

“Where Imagination Meets Confectionery”

Additional Beginner Tutorials on how to use Photoshop, Illustrator & Inkscape are available for free from http://design.tutsplus.com

“We’ve got tutorials on all the major design software, so you can brush up your skills on the full Adobe suite”

Task 1 Create the Graphics Products

Following the designs you created earlier in your sketchbooks, create and test two graphic products.

☐ Create your original assets, e.g. take appropriate photographs and/or produce vector images using drawing software.

☐ Prepare (gather and edit) ready-made vector and bitmap assets, e.g. crop photographs appropriately for inclusion in the graphic products.

☐ Update the asset list/sources table to show where you obtained the ready-made graphics and and the details for any new ready-made assets to the table.

☐ Combine the assets with text to create the chocolate wrapper and an advert for the chocolate bar.

Task 2 Test the Graphic Products

Test the products for quality; for example, to make sure that images are cropped appropriately and accurately, that vector lines join, and that backgrounds have been removed from the images.

☐ Check that the products are suitable for their intended purpose and target audience, and they meet the original requirements outlined in the brief.

☐ Annotate copies of your graphic products to show how you have checked them by carrying out appropriate tests.

☐ Ask at least one other person to provide user feedback on the quality and suitability of your graphic products against the original brief.

☐ As a result of your testing and user feedback, make any improvements as necessary.

☐ Carry out further refinements to your graphic products to ensure they are of high quality.

☐ Justify any changes that were made, explaining the rationale for those changes and why the products are suitable and meet the needs of the target audience.

Reminder

Once complete, you should consider which elements of the product investigation and design you would like to showcase in your digital portfolio (as part of Unit 3) and also think about how this will fit in with your portfolio design. You should save a copy, in an appropriate format, of the selected documents and/or files for inclusion in your digital portfolio at a later date.

Checklist of evidence required:-

☐ Digital files of ready-made and original graphic assets.

☐ Updated sources/assets list.

☐ Completed graphic assets in native or compressed file types.

☐ Evidence of testing/test table.

☐ Completed questionnaire or witness statement.

☐ Design justification using feedback which outlines why the product is suitable and meet the needs of the audience.

☐ Evidence of refinement, e.g. ‘before and after’ versions of your graphics in a suitable digital file format with the refinements annotated.

Criteria covered by this task:

Unit/Criteria reference

2C.P4

2C.P5

2C.M3

2C.M4

2C.D3

To achieve the criteria, you must show that you are able to:

Prepare assets for the graphic products, demonstrating awareness of purpose, with a list of sources for ready-made assets.

Edit assets to create two graphic products that both include text. Test the products for quality, purpose and against the original requirements, making any necessary improvements.

Prepare high-quality assets for the graphic products, demonstrating awareness of audience, with all sources of assets fully referenced.

Gather feedback on the quality of the products, and use it to improve the product, demonstrating awareness of audience and purpose.

Refine assets to create two high-quality digital graphic products.

Task 3 Review Graphic Products

It is now time to review the products to see if they meet the needs of the intended audience and are suitable for the intended purpose.

☐ Review the user feedback received on how suitable the products are.

☐ Consider and explain any legal and ethical constraints you encountered during the creation of your graphic products.

☐ Evaluate the final products against the initial designs in terms of target audience, intended purpose and any requirements outlined in the original brief.

☐ Justify any changes that were made; explaining the reason for these changes. This should include an explanation of how the resolution, size and compression of the final products make them fit for purpose and suitable for the target audience.

☐ Suggest at least three improvements you would make if you created these graphic products again.

Checklist of evidence required:-

☐ Feedback questionnaire.

☐ Evaluation report

Criteria covered by this task:

Unit/Criteria reference

2C.P6

2C.M5

2C.D4

To achieve the criteria, you must show that you are able to:

For each of the final graphic products, explain how the final product is suitable for the intended audience and purpose.

Review the extent to which each of the final graphic products meets the needs of audience and the purpose, considering feedback from others and any constraints.

Evaluate the initial designs and the final graphic products and justify any changes made, making recommendations for further improvement.

Sources of information to support you with this Assignment

Websites

http://design.tutsplus.com

Free tutorials on how to use a wide range of features in Adobe Photoshop and Adobe Illustrator.

Moodle

• Unit Specification

• Tutorials

• Design files including logo and fonts

Other assessment materials attached to this Assignment Brief

☐ Design Brief - detailing what is required in each design

☐ Design Elements - Branding guidance including how to use the logo and special fonts

☐ Logo files - On Moodle

☐ Fonts - On Moodle

FOR NQF LEVEL 2 ONLY: If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met. To achieve the criteria you must show that you are able to:

Prepare assets for the graphic products, with guidance.

Edit assets to create graphic products, and test them for functionality, with guidance.

For each of the final graphic products, identify how the final product is suitable for the intended purpose.

Unit 6: Creating Digital Graphics

Additional Guidance:

Outer Wrapper for the Chocolate Bar:

☐ Create the outer wrapper for the chocolate bar - this should follow the mockup design in your sketchbook. (The final design will be created using either Adobe Photoshop or Photopea)

Magazine Advert:

☐ Create an A4 portrait magazine advert displaying a photo of the chocolate bar with the new wrapper, - this should follow the mockup design in your sketchbook. vector tools must be used. (The final design will be created using either Adobe Illustrator or Inkscape)

You should save your files with a suitable name, your initials and a version number at the end eg v1 for version 1. example filenames Chocolate_Wrapper_SLH_V1

If you use AI for any of this assignment, you must include at the end of your assignment a screenshot of each prompt, screenshots of the full output from that prompt and an explanation of how you used this in your work. You may use AI to help you create images that can be used as part of your designs, but you must use other sources of images too.

Asset List and Copyright Records:

Maintain an asset list for every graphic used in designing both of your products in your Word report for Task 3.

Create an asset table showing:

Image of graphic used The source URL (where it was obtained) Copyright information for each image.

Include copies of all versions of the Wrapper and Advert as you develop them, annotate what you have modified as you go in your Word report.

Design Pack available on Moodle with copies of the Fonts and Logo:

☐ Corporate Style Guide (available at end of this assignment brief)

☐ Electronic logo in TIFF format (compatible with both Windows and MAC)

Important: Do not discard any draft work; it demonstrates the development process leading to the final design. All versions of your files should be submitted on Moodle.

Design Brief for Nile Confectionery

Design Brief for Nile Confectionery

‘Nile Confectionery’ have created a new chocolate bar to be launched in time for “Mother’s Day” 2025 You need to design the wrapper and magazine advert that must follow the following brief.

Chocolate Wrapper

Description of bar: The chocolate bar will be wrapped in foil with an over wrapper

Name of Bar: Pharaoh

Strapline: Only for Mummies

Logo: Must appear on both the front and back of the chocolate bar

Picture: Suitable graphic to add interest to the bar

Additional text: Smooth bubbly milk chocolate

Milk chocolate contains cocoa solids 25% minimum and vegetable fat in addition to cocoa butter.

Ingredients: sugar, cocoa butter, skimmed milk powder, cocoa mass, milk fat, lactose, whey powder (from milk), palm fat, emulsifier (soya lecithin), natural vanilla extract.

Allergens: lactose, milk, soya

Advert for magazine

Description of magazine advert:

The advert needs to be in full colour, A4 portrait in size and include the following details:-

Strapline: Only for Mummies

Logo: Must appear at the bottom right-hand corner of the advert

Picture: A quality photograph of the chocolate bar in the wrapper. A suitable graphic may also be used to add interest to the magazine advertisement.

Additional text:

Available from the beginning of January 2025 at a store near you.

Design Elements for Nile Confectionery

Design Elements for Nile Confectioner y

The Name

‘Nile Confectionery’ is the preferred name for this company and should be used in full.

The Logo

The logo is used on all internal and external stationery, posters, leaflets, brochures, web and promotional material.

To avoid deterioration photocopies or screenclippings of the logo must not be used as “originals”.

An electronic copy of the logo has been provided for this purpose in black and white. This logo is available in both a Macintosh and Windows TIFF format.

This logo may be used in the original black against a corporate coloured background, or in one of the corporate colours. You cannot combine colours together by changing part of the logo.

You may apply an outer glow to make logo clearer against a dark background. The logo must not be redrawn, changed, re-proportioned or added to in any way. No part of it may be omitted.

Logo

Logo 2 The edges of the logo are missing, therefore the logo has been altered

1 Not using one of the corporate colours

Logo 3 The boat and Cleopatra have been left filled in white, should be transparent

Logo 4 – correct logo

Logo 5 The logo is one colour against a corporate coloured background.

Design Elements for Nile Confectionery

Colours

The corporate colours for Nile Confectionery are.

Pantone orange 1375 U

R:255 G:154 B:72 #ff9a48

Pantone brown 175 U

R:123 G:85 B:76 #7b554c

Black White

Fonts

Pantone cream 1205 U

R:251 G:230 B:167 #fbe6a7

The following fonts should be used for all text except product names. A copy of the Aubrey Font TTF file is available for use.

Aubrey

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789(?&£@)

Arial

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789(?&£@)