Personal stylist

PERSONAL STYLIST Sylwia Katarzyna Czaja

2017 FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF ZAGREB

1. INTRODUCTION 1.1. Essay Scope and Purpose The purpose of the project is to create a digital version of closet, by uploading photos to the cloud. All clothes are sorted by categories therefore users can create their outfit easily and fast.

Moreover, outfits can be planned for few days forward. Users can also download items from online shops which they want to buy and ask for the opinion of other users or specialists.

1.2. Data Sources and Collection Methods The main source of data are users that will take picture of their clothes. Other source, also very important is Internet (videos, articles, news about fashion).

1.3. Essay Content and Structure The essay has few parts: strategic background, detailed description of the model, innovations, finances, customers and partners, associates and competitions, then the technical aspects and marketing, the web and mobile technologies, the SWOT analysis, estimated starting costs and website prototype.

1.4. E-business Model – Short Description There is a lot of mobile application with function of digital closet but none of them is available in Polish language therefore Personal Stylist will be in two language version: English and Polish (in the future also in other languages). The most important are users that will create their own virtual closet by taking photos of their clothes. The project has much more function than competitors. There are two available accounts: basic and premium. Personal Stylist will provide consultation 24/7 also with professional stylists.

2. STRATEGIC BACKGROUND 2.1. Mission The mission of the project is to solve the most common women’s problem – have nothing to wear.

2.2. Vision The vision of the project is to create a digital version of closet to speed up the selection of perfect outfit and reduce the risk of misaligned clothes.

2.3. Project Goals In the end of 2017: ● 1000 registered users ● 700 downloaded mobile applications ● New group of customers - men ● Cooperate with 100 online shops ● Cooperate with 30 professional stylists

3. BUSINESS MODEL 3.1. E-business Model – Detailed Description Everyone who wants to use Personal Stylist has to register. There are two possibility: basic or premium account. Basic account is free of charge and any personal data are not necessary, only nickname and e-mail address. The main function of Personal Stylist is digital closet. It is created by user who takes pictures of her (PS is dedicated currently only to women) clothes and put photos in right category. The user can plan the outfit for few days and put it in calendar. Outfits are also segmented, for example casual outfits, for date, party, work. Users can share ready outfit on the forum and ask for advice other users. All data is kept in the cloud so users have easy access to their digital closet, for example by mobile app. The application has some additional function like news from the fashion world or matching outfits in connection with weather. Personal Stylist cooperates with fashion bloggers and youtubers, which is a good way of promotion for both sides. Users can also buy find some new clothes and buy it in online shops or sell their clothes to other users. The premium account is payable and it requires some personal data like age, body measurements, weight, height. Those information allow to create a virtual model of user, which helps to check which outfits are the best for user’s body shape. There is also possibility of contact with professional stylist, which is payable additionally. At the beginning Personal Stylist is available only in Poland and is provided in two languages: Polish and English.

3.2. E-business Model Values The project will help women to organize their closet and get the opinion about the outfit. It will be the first one of this kind in Polish language therefore the women without the knowledge of English language finally will find something for themselves.

3.3. Project Organization The project organization contains: Project Manager, Legal advisor, IT specialist, Graphic Designer, Marketing Specialist and Financial Manager.

4. INNOVATIONS 4.1. Innovation List ● ● ● ● ●

mobile application for smart phones online shopping 24/7 consultation cloud E-mail notification

4.2. Project Innovations – Detailed Description 4.2.1. Mobile application for smart phones Free mobile application for smart phones, available for Android, IOS and Microsoft.

4.2.2. Online shopping Users can also download photos of clothes which are available in online shops to use it to create their own outfit. Personal Stylist website will be connected to those online shops so users can easily find and buy that clothes online on the brands websites.

4.2.3. Consultation 24/7 Some users who wants to get an opinion about their planned outfit can post it on the internet forum on the website. Users can comment an outfit or give a mark of the scale 1 – 5 stars (1bad, 5-perfect).

4.2.4. Cloud All photos of clothes will be uploaded in the cloud so users can easily get access from any device to their digital closet.

4.2.5. E-mail notification Users can get an e-mail notification when someone will give a mark or comment the previous posted outfit. It is optional.

5. REVENUE MODELS 5.1. Revenue Model List ● ● ● ● ●

Premium Account Adverts on the website Consultation with professional stylists Cooperation with online shops Cooperation with fashion bloggers / youtubers

5.2. Revenue Models – Detailed Description 5.2.1. Premium Account Personal Stylist will be free of charge for users of Basic Account. Premium Account will offer additional services. It will cost 19.99 PLN per month (first month free of charge).

5.2.2. Adverts on the website Income from advertisements on the website and mobile app.

5.2.3. Consultation with professional stylists Premium Account users can buy the access to professional stylist forum where they can consult about their problems.

5.2.4. Cooperation with online shops Personal Stylist will cooperate with the most popular clothes sellers which offer online shopping in Poland.

5.2.5. Cooperation with fashion bloggers Fashion bloggers who would like to cooperate with Personal Stylist, advertise their websites or public posts on the Personal Stylist website are obligated to pay for that.

6. CLIENTS 6.1. Main Clients Personal Stylist currently is directed to women living in Poland. Clients can be divided according their aim of registering. There are 4 groups:    

Women with need for organize their closet Women that need advise Women that want to sell their clothes Women that want to plan their outfit

6.2. Main Clients – Detailed Description 6.2.1. Women with need for organize their closet The first group of clients are women which have a lot of clothes and they need some tool to organize their closet by categories of clothes.

6.2.2. Women that need advise The second group of clients are women which need help with their outfit. They look for advise of other users or specialist. In this group can be women with problematic body shape, without experience or without sense of style.

6.2.3. Women that want to sell their clothes The next group of clients are women which want to sell their clothes, exchange it for another or buy new from other users.

6.2.4. Women that want to plant their outfit The group of women that want to plan their outfit to always look good and wearing different clothes every day.

6.3. Markets and Website Language ●

Polish and English (for foreigners living in Poland)

6.4. Client Registration ● ● ●

Required Basic account (free) – nickname, e-mail address Premium account (payable) – additional: weight, body measurement, shoe size, town, age, eye colour, hair colour, height, credit card

6.5. Registered Client Benefits Every function of the project requires some information about the user. For non registered client Personal Stylist is useless.

7. PARTNERS 7.1. Main Suppliers and Associates Main suppliers:     

IT specialists Graphic designer Legal advisors PR agency Accounting company

Main associates:    

Fashion bloggers Fashion youtubers Professional stylists Online fashion shops

7.2. Supplier Description 7.2.1. IT specialists IT specialists are required for creating mobile app and website. They care about the technical part.

7.2.2. Graphic designer Graphic designer designs the website and app.

7.2.3. Legal advisors Legal advisors creates the contracts for cooperation.

7.2.4. PR agency Media relations, controlling social media, creating employer branding.

7.2.5. Accounting company Accounting and finance.

7.3. Associate Description 7.3.1. Fashion bloggers Fashion bloggers can promote their blogs, post their articles and guarantee the promotion of Personal Stylist on their websites.

7.3.2. Fashion youtubers Similar to fashion bloggers – they can promote their channels, post videos and guarantee the promotion of Personal Stylist in their videos.

7.3.3. Professional stylists Cooperate with Personal Stylist as specialists. They advise users and give opinion.

7.3.4. Online fashion shops Personal Stylist uses the database of online shops. There are advantages for both sides – shops are promoted and the users can easily find their dreamt clothes and buy it online. Personal Stylist get some percentage of sale.

8. COMPETITION 8.1. Main Competitors 8.1.1. Smart Closet – Your Fashion Smart Closet is a clean, smart and easy-to-use tool to help you manage your closet daily look.

It supports:               

Select clothing from thousands of brands / retailers.

Add your own clothes from picture or taking photo.

Remove background of your clothes by one-click.

Edit details for your clothes, including category, color, brand, price, season and more.

Create your looks by combining your clothes freely.

Get lots of random looks by your custom rule.

Share your look with friends by facebook, instagram etc.

Plan what to wear in your calendar.

Save your favorite shop items and check them easily.

Pack your clothing / outfits for travel.

Get detailed statistics result of your closet.

Know your favorite color/brand/look, and find the best price/wear clothes.

Customize your own category & occasion.

Backup and Restore easily on any Android devices.

Get daily notification of your look. You won't worry about what to wear every morning anymore!

8.1.2. Your Closet – Smart Fashion Organize clothes, create fashion outfits, plan with calendar and packing, track closet statistics, scan & search colors, shop online. Your complete fashion assistant to get the most value out of your closet!        

Closet Organizer Color Organizer Create Outfits Calendar Packing Statistics Automatic Backup & Sync Integrated Shopping

8.1.3. Fashion You Fashion You is the new app that helps you to create perfect looks for every event. Save all your garments into the virtual closet and create your looks quickly and easily. Do not spend several hours in front of your closet ... open anytime Fashion You, choose what to wear and save the looks on calendar ... never twice with the same outfit! If you have no ideas about what to wear, use the Stylist feature to quickly get suggestions. Finally if you have to plan a travel, with Fashion You you can create virtual suitcases to save all the garments that you want to take with you.      

Closet Looks Calendar Suitcases Stylist Stats

8.1.4. Closfy – Your virtual closet Closfy is the best app to enhance your wardrobe. Add and organize your clothes by garment type, season or utilities. Creates all the looks you want and decide that you'll get every day with our calendar.

Using Closfy you will have the possibility to: 

  

Create all the accounts you want: Organize your online wardrobe, your partner´s one or even your children. Each account has its own closet, outfits and calendar. Closfy has a different interface for men and women, adapting to the needs of each of them.

Manage all your clothes: Add your clothes by the camera, images from the gallery or with a common set of basic items that we offer you.

Create and organize your outfits: Sort them by season and utilities.

Organize your outfits on the calendar: You can plan the outfits that will put you every day, adding up to three looks per day (morning, afternoon and evening).



Receive tips to improve your appearance: Use our colorful test to know which is yours and so flattering dress shape. We also help you to know your body type by our "Morphology" option so you can choose the clothes that best suit you.

8.1.5. Wardrobe Organizer Wardrobe Organizer is a new app that aims to tame the chaos in many users’ closets. You can also create new custom attires and delete any unused attires. Within each attire are two compartments. One is for clothing and the other for accessories. As with attires, the user can add and delete clothing and accessory categories at will.

For each new item, the user adds a picture from the device’s gallery or camera. There are fields for a great variety of information about each piece, such as the brand, color, and price; a history of dates and occasions when the piece was worn; and any notes the user wants to make.

Each item can also be starred as a favorite and tagged as Dry-clean, Return, New/Replace, Found on sale, and Donate, with a custom note for each tag.

Items can even be shared to social media networks Twitter and Facebook right from the app.

Once several items are in the virtual wardrobe, they can be combined into ensembles. Wardrobe Organizer was simply created for all the fabulous fashion lovers enjoy!

8.2. Similarities and Differences with Existing Projects in the Market Smart Closet – Your Fashion

Your Closet – Smart Fashion

Fashion You

Closfy Wardrobe Organizer

Personal Stylist

Taking photos of clothes

YES

YES

YES

YES

YES

YES

Possibility to buy clothes

YES

YES

NO

NO

NO

YES

Option to sell clothes

NO

NO

NO

NO

NO

YES

Clothes categorization

YES

YES

YES

YES

YES

YES

Planning outfits on calendar

YES

YES

YES

YES

NO

YES

Consultation on forum / social media

NO

NO

NO

NO

YES

YES

Consultation with specialists

NO

NO

NO

NO

NO

YES

Availability of Polish language

NO

NO

NO

NO

NO

YES

Free

YES

YES

YES

YES

NO

YES

8.3. Project Competitive Advantage There is no any good app like this in Polish language, therefore that option will be the most competitive advantage. Competitors also do not offer consultation with professional stylists and most of them even consultation on Internet forum or social medias.

9. WEB HOSTING AND DOMAIN 9.1. Project Web Hosting and Web Domain 9.1.1. .Nazwa.pl Nazwa.pl is the polish domain. It is free of charge for the first year. Every next year is payable 100,00 PLN. e-personalstylist.pl

10. CONTENT MANAGEMENT SYSTEM 10.1.   

Possible CMS for Project

Joomla! (https://www.joomla.org) Wordpress (https://wordpress.org) Drupal (https://www.drupal.org/)

10.2.

Best CMS for Project - Description

Joomla! – it is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla! the most popular Web site software available. Best of all, Joomla! is an open source solution that is freely available to everyone.

11. MARKETING PLAN 11.1.

Project Marketing Plan

The main source of promotion will be social media, especially Facebook and Twitter. Personal Stylist will be cooperate with fashion bloggers and fashion youtubers, therefore the promotion will be bilateral.

11.2.         

Project Key words

Fashion Clothes Outfit Stylist Outfit planner Digital closet Fashion news Fashion bloggers Fashion youtubers

11.3.

        

Closet Advise Fashion advise Opinion Shoes Skirts T-shirts Dress Pants

Google AdWords ad

Personal Stylist We know how to solve the most common women’s problem – have nothing to wear. http://personalstylist.pl

11.4.   

Social Networks Advertising

Facebook Twitter Google+

        

High heels Hats Date Work Party Casual Style Body shape Fashion problem

11.5.

Marketing Plan Table

No.

Promotion Type

1

Promotion Period

Costs

Promotion Description

6 months

Free

4 months

80 PLN

Advertising to gain more users Advertising banner

3

Social media Facebook Twitter Online Google Ad advertising Blogs Fashion blogs

4 months

Free

4

Video blogs

4 months

Free

2

Promotion Web Adress

Youtube

Promotion on fashion blogs Promotion on youtube channels

12. MOBILE TECHNOLOGIES 12.1.

Mobile e-business

Mobile application is very important in this project, because the main idea of Personal Stylist is to safe time therefore the easiest way of using it is mobile phone.

12.2.

Mobile Application for Smartphone Description

Users can use the app everywhere because it works offline. The app is connected with user’s photo gallery in their smart phones. The app imports photos which user choose and put it into category.

The app will be available for Android, IOS and Windows. Downloading of the app is free of charge.

12.3.

Mobile Application Functionality Description

The mobile app has the same functions as website:      

Taking photos of clothes Buying new clothes Selling clothes Categorizing 24/7 consultation on forum Consultation with specialists

And additionally:  

News from fashion world Weather app

12.4.

Graphic of Mobile Application Functionality



Main menu



My closet – contains user’s clothes by categories, for example bags, shoes, accessories.



Forum – to consult with other users, ask for advise, opinion



Professional Consultation – to contact with professional stylist



Weather widget – to improve planning outfit

13. WEB 2.0 TECHNOLOGIES 13.1.

Project Facebook Profile

13.2.

Project Author LinkedIn Profile

13.3.

Project Twitter Profile

14. PROJECT SWOT ANALYSIS

Strengths - Competitive advantage on Polish market (first mobile app of this type in polish language) - More available funtions than competitors

Opportunities

Weaknesses - Design needs more work - Weak image - Project adjusted only to women

Threats

- Easy of entry into foreign markets

- Easy access to market for new competitors

- Opportunity to fit to new group of customers like men or children

- Substitute apps

- Extending of associates' number

15. PROJECT STARTING COSTS Hosting and domain Advertising CMS Hardware maintenance App development Website development TOTAL

Cost per year [PLN] 100 1000 0 1500 1700 1300 5600

16. WEBSITE PROTOTYPE 16.1.

Project Website Structure

https://sites.google.com/site/epersonalstylisttt/home

16.2. 

Project Website Structure Description

About us

Short description of mission and vision of Personal Stylist. 

My account

User’s data, for example: nickname, e-mail address, age, city, height, weight, body measurement etc 

My closet

Database of clothes in digital closet, by categories.



Forum

Internet forum where the users can ask about opinion. 

Shop

Shop is divided for 2 section: buy and sell. In the first one there are links to online shops. In the second one the users can post pictures of clothes that they want to sell. 

Professional Consultation

Contact to the professional consultant, by Skype. 

Contact

E-mail address, Facebook account etc.

17. CONCLUSION Personal Stylist is going to save time of many users and help to solve the problem “nothing to wear”. Polish users finally will find the application in Polish language. The users can be more confident in connection to their look.

18. BIBLIOGRAPHY 

Lectures and seminars presentations

19. LIST OF WEB LINKS  

https://sites.google.com/site/epersonalstylisttt/home https://www.facebook.com/personal.stylisttt/

20. AUTHOR CURRICULUM VITAE https://www.linkedin.com/in/sylwiaczaja/

ATTACHMENTS Presentation Handouts