1 2 3 4 5 6 7 8 Better mending than ending
Basic rules regarding the lifecycle of the 2nd wear
by People For People
ReCycled ReDESIGNED • colors
ReCycled ReDESIGNED
ReCycled ReDESIGNED
A world of possibilities
• Feeling
• Fabrics • Shapes
sources
Better mending than ending. Nowadays, the world changes fast. So does fashion. Consumerism is reaching its pick, using our planet’s resources and polluting the Earth more rapidly than ever before. It is also a reason of many people’s latest concern about solutions to this problem. Everybody can contribute to changing the situation, so can fashion industry and designers. Fashion can be a successful tool to change the “game of more” into “game of better”1. First step is to ask oneself a question: How to reuse existing resources to create a sustainable product which would attract customers’ attention? A solution presented in the brief is to reuse second hand clothes to make a new, functional product. I would like to focus on casual, relaxing clothing, which would be comfortable and practical; a piece of garment that would fit contemporary urban nomads2. More specifically, I would like to focus on using the technique of patchwork to create sweatshirts and hoodies.
A mindmap presenting idea generation
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Basic rules regarding the lifecycle of the 2nd wear:
1.
Fabrics are sourced from second hand garments-at least 70% of each new style comes from recycled clothes
2.
Only styles of good quality are used to assure long life of new garments
3.
Trims are sourced from old clothes, unless impossible-they are replaced with new ones
4.
Fabrics are washed before being re used
5.
Washing takes place in 30OC with biodegradable liquids, workers use protecting equipment
6.
Leftovers from a final garment are kept in order to be reused with future styles
7.
If thrown away, leftovers are utilized safety with the ecological mindset
8.
Customers of new garments are given full information on fabrics (composition, production place of the old fabrics, etc.)
9.
Returns of the final products are accepted and fully refundable if the clothing has not been used after buying
10.
Used products can also be returned, partly refundable
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By people for people. This particular product would be aimed at female international customers, aged 16-35, who
fashion now; they rather take time to create their own style which they stick to for longer time.
lead a fast lifestyle. They like to play with colors and prints, often buy second hand clothes,
They like to be practical, different, stand out while being themselves. They are true and natural.
paying attention to prints and fabrics. These women are relaxed in life, yet busy. They go to
They are aware of the world surrounding and eagerly help others. Thus they would be happy to
school or they work full time, live in a flat in a city, and might have kids. They appreciate
buy sustainable clothes, if those were only fitting their relaxed but busy style.
a good concert with friends or a coffee in a cozy cafĂŠ. They are far from high fashion, more
They are urban nomads with mind set to changes the world needs.
down-to-earth when it comes to clothing. They do not pay so much attention on what is in
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Re-cycled. Re-DESIGNED. The new re-design sweatshirt line would consist of patchwork
Since reused, colors for each style would be unique.
styles which are rather loose, have hoodies or hoodie-tubes,
Colors available would consist of the possibilities second hands
pockets, and functional trims.
clothes give, it would be a choice from basic three groups:
1.
Monochrome colors.
2.
Bright, lively colors.
3.
Pastel, calm colors.
(“Metropolitan elegancy”)
(“Fast urban”)
(“Relax in the city”)
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MOODBOARD
The 2nd wear collection would be characterised as: functional, simple, ecological, comfortable.
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Re-cycled. Re-DESIGNED.
Fabrics fitting the design would be: •
cotton (240-340 g/m2) and polyester
(as found in many second hand garments)
•
plush cotton
•
cord cotton
•
viscose (e.g. underlingin. finishing)
Trimmings would be reused if possible (cords, buttons, ribs, zippers for ornaments). New trimmings would be used only if there is no possibility to reuse them from second hand garments, e.g. some snap buttons.
Shapes would be slightly relaxed. There would be asymmetric details and prolonged neck rim (hoods or tubes/chimneys). Detachable elements can be added to designs to change the shape. The length would fall until hips or mid-tight.
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A world of possibilities. There are also other possibilities to choose from while
Yet, re-using recycled clothes puts some limitations on a
designing a new line of garments / collection.
designer. Some of the other possibilities excluded in this paper are: • Art related fashion:
• High-fashion:
• Kids’ collection:
abstract pieces of
the re-cycling concept
due to subtle kid’s skin
garments, with little
might not fit the target
and unknown origin of
possibility to be used
group, who choses
the garments, parents
daily.
high quality, exclusive
might not be interested
garments.
in second hand clothing for their children.
Posibilities to be considered: • Extention of the collection to sweat pants • Extention to accessories: tube scarfs, bags, jewelery • Unisex styles
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Sources: 1.
The Story of Solutions. The Story of Stuff Project.
2.
http://www.trendtablet.com/19097-nomadism/
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