e r ’ u o y k n i h t We ! s i h t r o f n o g ban ness Raising aware tralia of ABI in Aus and globally.
with your help d l i u b n a c e w s s e c c u s r u o n o E I N A E B A N O G N A B e k a and t ! d l r o w e h t to
ury sociation with Brain Inj In 2011 Synapse, in as stralia, began work on Associations across Au le disability into a very transforming an invisib ! our success has grown visible one. Each year le ABI, refers to the multip Acquired Brain Injury or in any damage to the bra disabilities arising from I Common causes of AB that occurs after birth. ce, stroke, infection, include accidents, violen ive abuse, and degenerat alcohol and other drug And it’s wide spread, neurological disease. lly 0 Australians. Statistica affecting over 1,600,00 that’s over 1 in 12! out ABI later, but right You can read more ab ls u more about the detai now we’d like to tell yo in our third year of our of what you can expect areness campaign. Acquired Brain Injury aw E (BOAB) Campaign The BANGONABEANI buy and proudly wear encourages people to nal in support of the natio our blue BOAB beanie Week. Brain Injury Awareness
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M O C . E I N A E B BANGONA beanie they actively When they bang on a with ABI, including support anyone living quaintances, even loved ones, friends, ac . Of course those those they don’t know Hair’ can simply make worried about ‘Beanie n make a donation at a donation. Anyone ca m! All profits from this bangonabeanie.co improving the essential campaign will go toward ces for people living and much needed servi like accommodation with ABI. Basic things most crucial stage of and support during the ry period. Things we all recovery, the post inju take for granted. E is fun, but it’s Yes BANGONABEANI how to share the the best way we know I. So get on board information about AB ’s exciting event and with us for this year to someone’s life! make a big difference
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core messages we need people to get stuck in their heads got to keep it simple!
To avoid the stigma and being thrown into the ‘too-hard basket’ it’s vital we keep the be anie concept fun ! That way w e will keep the to pic of brain injury out in the open.
M O C . E I N A E BANGONAB 4
s e g a s s e m e cor
wareness Brain Injury A t ou ab l al ’s It ABEANIE.COM ie at BANGON an be ur yo et G u care anie shows yo Buying a be in Injury anie during Bra Wear your be to 18 2013 eek - August 12 Awareness W family e real people... ar I B A ith w e liv rs People who and neighbou , workmates, ts en ud st , or rs r supp t membe deserve all ou ey th d an e ut They contrib t ABI and the facts abou ng ni ar le by t e ac help they need Get in on th friend get the a g in lp he en maybe ev
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y r u j n i n i a r b d acquire THE FACTS
Did you know that around tw ice as many p diagnosed ea eople are ch year with A B I compared to breast cancer those with ? 1.6 million A ustralians are that’s over 1 af fe ctedin 12! ABI is ve ry common. Just have a th ink about thes e situations... When ‘one punch doesn’ t kill’ As a result of falls, moto r vehicle acci other trauma dents, and such as conc ussion or rep knocks to the eated head from co ntact sports As a result of degenerativ e diseases, b Alzheimer’s, P rain tumours, arkinson’s, H untington’s, M Sclerosis, Cer ultiple ebral Palsy an d other brain As a result ill nesses of stroke or hy poxia (lack of oxygen) Alcohol or drug abuse, m o st co mmonly throug driving under h the influence, su st ai ning falls, or as result of dom estic violence. a With you on th e team we w ant to tell the how they can community help and sup port all those children living adults and with a brain in jury.
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BANGONABE
ANIE.COM
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BANGON
ABEANIE
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.COM
ablish a relevant essful, we needed to est We knew that to be succ ies. Blue came up with blue bean We n. tio ac sy ea d an fun but eye level. Plus a beanie because it’s at because it’s bright, and age groups, to appeal to our targeted ven pro en be ve ha ies bean The message is eptive to good causes. young people who are rec and during Brain d wear it in the lead-up an ie an be a y bu : ple sim member or for Get behind it for a family Injury Awareness week. yone living with ABI. someone you know or an
the rationale that: Our initiative is based on is poor of Acquired Brain Injury Community awareness nsiderably le are living with ABI – co op pe of er mb nu ge lar A gh lack of ntly being reported throu more than what is curre diagnosis or misdiagnosis and policy many people – diagnosis ABI is invisible to far too derestimated rate statistics (not on un must be based on accu nds) statistics as it currently sta need. We need services to meet current There are not enough to change that!
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: Our Aims & Objectives quired d media coverage of Ac an ss ne are aw se rea 1) Inc . a and across the world Brain Injury in Australi mmodation for vide appropriate acco 2) Raise funds to pro young people. anisations partnerships with org ble ina sta su lop ve De 3) across the country. 9
BANGON E I N A ABE d give an n a dam Become a financial partner today 3 partnership options: n
EANIE Campaig • BANGONAB Boa (Launch Party) • Bang On A arb • BangOnAB ie for exclusive = $25,000 Each sponsorship option naming rights. as seen in table on All options receive benefits opposite page.
Bang On A Boa Additional benefits for sponsorship option:
e tickets to event • 10 fre nity to speak at event • Opgoportu otobooth images on invite, posters and ph Lo • portunity to provide auction items • Op ABarbie
ngOn
Additional perks for Ba
ded BBQ kit
nity to create co-bran • Opgoportu • Lo on poster and flyer
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PARTNERSHIPS
Logo on BANGON
ABEANIE website
BENEFITS
, an internationa lly award-winning Logo on SYNAPS site E website (for 12 months) (Over 10 million hit s annually) Logo on BANGON ABEANIE Event Launch Banners (900x2100mm fre e standing) MC acknowledge s partners over the PA at Launch Logo appears in Synapse’s e-news letter “eConnec (4 editions with tot t” al readership 18,00 0, national & intern ational list) Direct link to pa rtner’s website International bran d exposure Framed commem orative Beanie Weekly eNewsle tter updates Free merchandis e: BANGONABEA NIE Promo Pack (10 Beanies, 10 T-s hirts, 20 Bumper Stickers, Copy of in email signatures Email Teaser imag ). Additional stock e to place to be negotiated. On-going mention s whenever relev ant on BANGON Twitter Pages (m ABEANIE Facebo onthly) ok & 1 day free use of the Synapse Tra ining Room (Wes t End Brisbane) T&Cs apply FREE In house Sy napse informatio n session IN-KIND ARRANG EMENTS ARE W ELCOME Synapse welcome s ‘In Kind’ partners hips, which would by-case basis. All be negotiated on Not For Profit org a caseanisations makin mechandise retain g sales of Bang 50% of the profits OnABeanie realised off their ind ividual and comp leted sales. PARTNERS MAK ING MERCHAN DISE AVAILABL We have direct sa E FOR SALE les and consignme nt options with reg and other merch ards to the sale of andise. Terms an d beanies co nditions around bo made available up th of these options on receipt of a co mpleted partners will be hip agreement.
BANGONABEA
NIE.COM
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M O C . E I N A ABE
N O G BAN
Get
“Oh whahtt a nig !” to remember Your Name Up In Lights! d to be the year’s campaign ha t las of t gh hli hig e Th at one single uld have thought th launch party! Who wo our campaign d such an impact on ha ve ha uld co t en ev ury! Everyone of Acquired Brain Inj to raise awareness are doing it all about it! This year we d ve ra d de en att at th ese dizzy better! To achieve th d an r ge big t bu , over again onsor. ajor Launch Party sp m a ed ne we ts igh he
Interested?
at this year’s be the headline act Your company could ilst our gne will be flowing wh pa am Ch e Th h! nc lau ht away! Raising dancers rock the nig gorgeous burlesque olved. awareness of all inv
k!
Better get in quic
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E I B R A B A N O G N BA Sponsorship! ta anies on and worked ou We put our thinking be se funds and even more deliciously fun way to rai ga BANGONABEANIE awareness during our me ABarbie events! campaign. The BangOn s t getting families, friend These events are abou s, ak ste grabbing some and workmates together, humble bangers to bang rissoles or even just the
sponsorship of our This year we are offering ABarbie event! planned major BangOn much on your plate, So if you haven’t got too . the BangOnABarbie like having a good time.. yours! sponsorship could be all it heavily and pointing g We will help by promotin ls. to our website for detai
rd work We will do all the ha ake your help we can m ith w d an t tha all time and enjoying As well as having a gas ness it happen. events help raise aware
on a BBQ!
yummy tucker, these for our great cause.
A N O G N A B
M O C . E I N BEA 15
BANGONABEANIE.CO
ourwebsite
directmarketing andadvertising
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M
Beanie and T-
Shirt
our merchandise
our motional propos ters Bumper Stick
er and Badge
Thanks for your support. For more info visit:
our motional proban ners
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M O C . E I N A E B A NGON
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how thepaign cam r e h t e g o t s t i n k roll eting and activity will The messages, mark ases: out in three distinct ph
phase 1:
E R E H T T U O T I THROW
go n and PR kicks off. We Our marketing campaig . Our rs to get the ball rolling guerrilla with our poste the ates interest in visiting innovative branding cre orking We start the social netw website for the full story. azing with others, sign up am chat and look to engage ent of s, as well as the recruitm partners and consignee an army of volunteers.
phase 2:
R E H T R U F T I PUSH
st. We sell beanies and The push begins in earne ie. At ents like BangOnABarb organise fund raising ev ions l be abuzz with discuss this stage, Facebook wil invisible disability! about ABI... the formerly
phase 3:
N O I T C A O T L L A C
nch it Week is here, and we lau Brian Injury Awareness their get more people to share with a stellar event!! We their mselves proudly wearing stories, take pics of the promote the thing on Facebook. We ery ev ng ari sh , ies an be t it and t the media talking abou hell out of our events, ge arbie wrap party! finish off with BangOnAB
! s u l l a C ! s u Join
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the abeanie banprgon oject team Glen Farlow:
National Development Manager
Mobile:
0432 255 852
Email: gfarlow@synapse.org.au Jessica Irons Marketing & Events Officer Mobile:
0432 420 993
Email:
info@bangonabeanie.com
contactdetails SYNAPSE
Level 1, 262 Montague Road West End 4101 Queensland Australia PO Box 3356, South Brisbane Qld 4101 Main Phone:
07 3137 7400
Fax:
07 3137 7452
www.synapse.org.au
spreadtheBEANIEword! Synapse is the new trading name for Brain Injury Association of Queensland. Document prepared by
carlosus.com